Press Releases
PlayIllinois.com: Sports betting hits 10-month low in July
The volume of sports betting in Illinois further slowed in July, slumping to the lowest level in the state since September 2020 with $369 million in online and retail wagering. July typically marks the end of the seasonal slowdown that affects every major U.S. sports betting market, but in-person registration requirements in Illinois could dampen the football-fueled ramp up that other states will enjoy, according to PlayIllinois, which tracks the stateâs regulated online gaming and sports betting market.
âIllinois sportsbooks will not be able to take full advantage of the customer acquisition phase that comes with the beginning of every football season, which is vital for the growth of the industry,â said Joe Boozell, lead analyst for PlayIllinois.com. âBecause in-person registration was reinstated in April at the beginning of the slow season in sports betting, the industry has skirted the most severe effects of the state rule. But there will be no hiding from it during football season.â
Bettors made $369.1 million in wagers at Illinoisâ retail and online sportsbooks in July, down 22.5% from $476.5 million in June, according to official data released Thursday. The day-by-day pace of betting fell to $11.9 million over the 31 days of July from $15.9 million over the 30 days of June.
Year over year, handle was up 603% from $52.5 million in July 2020, a month that marked the relaunch of sports betting in the state after the pandemic-related shutdown of major U.S. sports. July is typically the slowest betting month of the year in the U.S., marking the low point in U.S. betting in 2018, 2019, and now in 2021. Despite the slowdown, Illinois remained No. 3 in July in terms of betting volume, surpassed only by New Jersey ($578.7 million) and Nevada ($409.9 million).
Accordingly, gross gaming revenue fell 22.6% to $37.3 million from $48.2 million in June. That produced $37.6 million in adjusted gross revenue, yielding $6.1 million in state and local taxes. At 10.1%, the marketâs hold, which is the percentage sportsbooks keep after paying out winning bets, remains relatively high.
âJuly features fewer prime betting opportunities and casual bettors are more occupied with vacations and other activities, and there isnât much sportsbooks can do about that,â said Eric Ramsey, analyst for the PlayUSA.com network, which includes PlayIllinois.com. âIllinois sportsbooks have done well by increasing their hold over the summer months, which puts operators in a good position as casual bettors return.â
Baseball was the most bet-on sport for the first time this year, drawing $124.0 million of action in July. That was down from $126.7 million in June, even with the excitement over the success of the Chicago White Sox. The NBA Finals fueled $42.5 million in basketball betting, down from $126.9 million in June. Parlay betting ($79.7 million), tennis ($43.9 million), and soccer ($34.1 million) all contributed significantly to Julyâs handle, too.
July also marked the first time Olympics betting was made possible, not just in Illinois but in most legal markets in the U.S. Although Illinois does not report bets specific to the Olympics, anecdotally, it appears that the events in Japan did not draw widespread interest.
âWith events held in the middle of the night in many cases and sports that are a bit unfamiliar to bettors, the Olympics did not appear to draw a lot of wagering,â Ramsey said. âIn the end, the traditional team sports are still by far the largest draw for bettors, which is why football is so important for sportsbooks.â
Julyâs wagering included $351.4 million in online bets, or 95.2% of the wagers made during the month. DraftKings/Casino Queen topped Illinois again with $122.7 million in combined online and retail handle, down from $160.2 million in June, and $120.5 million of Julyâs bets came online. In all, DraftKings generated $9.5 million in gross gaming revenue.
FanDuel was not far behind with $118.5 million in online and retail wagers, down from $156.3 million in bets in June. $118.0 million of Julyâs betting came online. It all resulted in a market-topping $15.5 million in gross gaming revenue.
The leaders were followed by:
- BetRivers/Rivers Casino ($68.0 million in wagers, including $58.7 million online; $6.1 million in revenue)
- PointsBet/Hawthorne Race Course ($28.5 million in wagers, including $26.9 million online; $2.7 million in revenue)
- Barstool/Hollywood Aurora ($23.5 million in wagers, including $22.7 million online; $2.2 million in revenue)
- Caesars by William Hill/Grand Victoria ($5.3 million in wagers, including $4.6 million online; $853,946 in revenue)
- Argosy ($1.7 million in retail wagers; $334,226 in revenue)
- Hollywood Joliet ($638,683 in wagers; $107,897 in revenue)
- Par-A-Dice ($287,446 in wagers; -$16,491 in revenue)
âFanDuel continues to wring out an impressive amount of revenue from the bets it takes in,â Boozell said. âDraftKings answered with Same Game Parlays, which could help bridge the revenue gap with FanDuel. That fierce competition between the two market leaders will only grow during football season, with younger operators limited in their ability to make significant gains on the leaders with in-person registration in place.â
For more revenue information, visit PlayIllinois.com/revenue.
Latest News
Arturo Vidal is the new ambassador of the betting site Estelarbet
Estelarbet, Chile’s leading betting site, is proud to introduce Chilean soccer legend Arturo Vidal as its new brand ambassador. The alliance with Vidal, the Chilean with the most titles in history, marks an important milestone for Estelarbet, as he will exclusively promote its entertaining variety of online casino games, spread responsible gaming and provide an impactful gaming experience. Within the strategic agreement, it was established that the sports betting and online casino will include new branded content activations, face-to-face events and community outreach with the widely known âKingâ.
SebastiĂĄn Salazar, CEO of the brand commented: âIt is an honor to welcome a true King of Soccer to the Estelarbet crew. We are excited to have Arturo Vidal associated with the brand. I’m sure his presence will help us generate greater awareness that soccer, sports betting, and online casino are all a form of entertainment, as long as they are done responsibly.â
Estelarbet celebrates the Chilean heritage and the genuine love for online gambling that unites them with the soccer player, both being a real case of success on the national and international playing field. His career, which includes truly stellar moments such as his time in the golden generation, being the two-time champion of America with the Chilean national team, being the Chilean soccer player who won the most consecutive First Division leagues, winning 1 title in all the teams he has played, makes him an inspiring figure and idol of the sport at a national and international level.
Jimena Agudelo, Marketing Manager of Estelarbet said: âOur goal will always be to create exceptional and legendary experiences and who better to represent us than a true star like Arturo. His passion for the game, his dedication and commitment are the perfect reflection of the values we defend at Estelarbet. Without a doubt, he is the best strategic partner we have chosen to represent and increase the visibility of the brand not only in Chile, but also in Latin America.â
This partnership will undoubtedly enhance the entertainment, betting and gaming experience for the brand’s customers and provide them with unparalleled content with the fastest payouts in the sector.
Karla Porto, Influencer Manager says: âEstelarbet’s partnership with Arturo Vidal, is a bet on the great visibility and recognition he has worldwide. With more than 20 million followers on his Instagram account, he has a broad base, which translates into a massive platform to promote the brand, reaching a diverse audience passionate about soccer and sports in general. This will undoubtedly boost Estelarbet’s visibility regionally and attract new users interested in sports betting.â
With Arturo Vidal as the brand’s star, Estelarbet continues to reaffirm its commitment to offer an extraordinary, exciting and safe gaming experience for all users of the platform in Latam.
Press Releases
YouGov unveils US bettor research report, which highlights that 43% of sports bettors use three or more sportsbook apps
YouGov has released its US bettor research report, which provides detailed insights into the preferences of US sports bettors.
Utilizing YouGov Custom Research, the report uncovers the impact that ESPN BET has had on the market, which in-app sportsbook features drive bettor engagement, and much more.
The report finds that:
- 71% of 25-44 year-old bettors find the ability to live stream sporting events that they bet on in their sportsbook app important (vs 65% all ages)
- bet365 is the most used sportsbook by 21-34 year-olds and DraftKings is used most by all other ages
- 67% of 21-24 year-old current and prospective bettors are likely to create a sportsbook account with a sportsbook that is associated with a streaming service (vs 57% of all ages)
- 51% of sports bettors are using ESPN BET more than they used to (vs 15% using it less)
âThe US sports betting industry is a very competitive marketplace and maintaining loyalty from customers has proven to be difficult for sportsbooks, especially when new sportsbooks enter the market,â said Jeff Morris, VP at YouGov.
âOur research shows that the sportsbooks that incorporate key in-app features like live streaming sporting events can provide an advantage for driving interaction from current sports bettors and attracting prospective sports bettors.â
The report highlights key factors that would influence prospective sports bettors to create their first sportsbook account and provides an in-depth look at how sports bettor preferences vary across age groups.
Compliance Updates
Arkansas Casino Seeks iGaming Approval
An Arkansas casino is seeking approval to operate an iGaming app, allowing people within the state to go online to play casino games such as slots, blackjack, craps and more.
On March 13, Carlton Saffa, Chief Market Officer for the Saracen Casino Resort in Pine Bluff, wrote to Arkansas Racing Commission Chairman Alex Lieblong asking for a change in the rules to allow Internet casino gambling, which is often referred to as iGaming or iCasino platforms.
On Monday, Saffa told Gambling.com he hopes to appear before the Arkansas Racing Commission on May 6 seeking approval to offer iGaming. The Arkansas Racing Commission regulates all gambling matters in the state including horse racing and casino games.
iGaming Doesn’t Hurt Bricks-And-Mortar Casinos: Saffa
Nationwide, only a half dozen states from Michigan to Connecticut offer Internet casino gambling. Arkansas would be the first in its region with iGaming, permitting users who want to log onto a computer or download an app to play traditional casino games for money. Other states in the region already offer sports betting.
In his March 13 letter to state regulators, Saffa said estimates indicate Internet casino gambling from the Saracen Casino Resort alone would generate an additional $12 million in taxes annually for the state. Internet casino gambling, or iGaming, generally raises more tax revenue than sports betting in states that have both.
However, in some states without iGaming, casino operators have fought legalization, contending customers wonât visit a bricks-and-mortar casinos and spend money at restaurants and on other amenities including entertainment and lodging if they can log onto cellphones or computers and gamble from anywhere. In his letter to state regulators, Saffa pointed to research showing iGaming doesnât cannibalize bricks-and-mortar casinos but instead gives them âa liftâ.
State Rule Change Required
Arkansas already allows online poker, though that has not been made available to consumers, Saffa said. He said the ability to allow iGaming would require the Arkansas Racing Commission to amend a rule to include Internet casino games in addition to the currently legal online card games such as poker.
âA solution exists by amending ARC Rule 5, which already authorizes online poker, to include other types of table games and slots,â Saffa told Gambling.com on Monday. âDoing so would provide significant tax revenues to government and, just as important, ensure that operators be held accountable by the government. Given that we have seen online operators in the fantasy sports space ignore cease and desist demands from the state, merely attempting to police the matter is not a workable solution.â
Saffa recently made a similar argument on the topic of unregulated gambling, telling Gambling.com on The Edge he opposes a ban on college player props bets, saying, âSunlight is the best disinfectant.â
âPeople in Arkansas are already gambling in online casinos and those companies are not regulated or taxed by the Arkansas Racing Commission,â Saffa said Monday. âThose companies are not held to the standards the people of Arkansas set forth for operators to include that a customer must be 21.â
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