Press Releases
Odds On Favorite: MaximBet Now Live in Colorado, Announces First-Ever Halloween Party for Sports Fans

MaximBet enters market as the only full entertainment experience, bringing the best in online betting and the most epic real-world experiences all onto one platform
MaximBet, the emerging online sports betting brand owned and operated by Carousel Group and presented by Maxim, the premier lifestyle brand, will be available statewide in Colorado.
MaximBet provides Coloradans with immediate access to promotions, best odds on sports and money-can’t-buy experiences that no other brand can match. The brand will host an invite only Halloween Party on Oct. 30 in Denver for members of MaxRewards, the company’s loyalty program, featuring celebrities, nationally recognized DJs and exclusive MaximBet merch and more.Â
In addition, Colorado players will receive a special welcome offer â a 100% deposit bonus match up to $1000 and a can’t miss prop bet of $1 to win $100 if the Denver QB throws for one yard or more on Sunday, Sept. 12.Â
Not to be overlooked, as part of the Maxim brand family, the company is rewarding fans with a chance to win a trip to Los Angeles in February for The Big Game, plus tickets to the weekend’s exclusive Maxim Party, plus free flights, hotels and spending money. More info at https://biggamecontestla.com.Â
Colorado is the first, of many, state launches for MaximBet.
“MaximBet is the first true lifestyle sports betting brand, designed with a customer first approach, offering great promotions and a full slate of leagues and props, all anchored around real-life rewards that players won’t be able to experience anywhere else. Everyone should sign up and come to our epic parties,” said Daniel Graetzer, CEO, MaximBet. “Coloradans are passionate sports fans, and we can’t wait to provide them with not only a user-friendly betting platform, but also ways to earn and enjoy money-can’t-buy experiences and access through our partnership with Maxim.”
“Every interaction with MaximBet inches a player closer to the rewards they really want, such as unique merchandise and access to exclusive, one-of-a-kind experiences that only Maxim can offer, like the exclusive Halloween Party in Denver, or the Big Game Party Experience in LA in 2022,” said Kai Olderog, Senior Vice President of Operations, Maxim. “No matter which way customers decide to play, they’ll feel like you’ve made it from day one.”
MaximBet players will be able to live the “Maxim lifestyle” with exclusive platform offerings like:
Exclusive Prizes and Experiences:Â MaximBet brings the most exclusive real-world experiences to every state it will operate in, as well as awesome virtual experiences for players wherever they are. For example, MaximBet will give players the chance to win an opportunity to share a bet with their favorite influencer or celebrity and then watch a game together.Â
Every League, Every Event:Â NFL. MLB. NBA. NHL. PGA. MMA. You name it. MaximBet has every league and every sport covered, so there’s always something big to make your day. No matter your game, you’ll find sharp odds and the best props for every event on the schedule, 365 days a year.
Top Shelf Customer Service: MaximBet is committed to its players, ensuring an unparalleled, top shelf guest experience each time they play. With customer agents on standby 24/7, MaximBet players will never go unattended.
More On The Way:Â If jackpots and slots or high stakes blackjack are more to your taste, then stay tuned for MaximBet casino, launching soon.
As MaximBet continues to expand in new areas, responsible gaming remains a key focus. MaximBet is proud to provide resources to help customers play responsibly.Â
The MaximBet app is available for download in Colorado on both iOS and Android, and accessible via desktop at MaximBet.com.Â
Latest News
BMM INNOVATION GROUP TO SHOWCASE ITS WORLD-LEADING TESTING SERVICES FOR BRAZILâS FAST-GROWING GAMING MARKET AT BIS SIGMA AMERICAS SUMMIT APRIL 7â10

Company to share expert insights and highlight its fast-track product certification and lottery support at SĂŁo Paulo, Brazil show
BMM Innovation Group (âBMM,â âBIG Group,â or âBIGâ), a technology conglomerate focused on product compliance testing, cybersecurity solutions, and virtual training for the global gaming industry, will exhibit at BiS SiGMA Americas April 7-10 at the Transamerica Expo Center in SĂŁo Paulo, Brazil in Stand No. F133.
As Brazilâs gaming landscape undergoes a significant transformation under new federal regulations, BMM is heavily partnered with operators, suppliers, and regulators through this transition. With its three expert divisions â BMM Testlabs, BIG Cyber, and RG24seven Virtual Training â the BIG Group brings unmatched expertise in product testing, cybersecurity, and responsible gaming education, all vital for success in the dynamic Brazilian market.
At the show, BMM will highlight its fast-track product testing and certification process, developed specifically to address Brazilâs recertification requirements for B2B and B2C operators. This streamlined service ensures that gaming companies meet all regulatory standards while maintaining their operating licenses with minimal disruption.
BMM Testlabsâ Marzia Turrini, President of iGaming & Cybersecurity, said, âBMM is committed to guiding customers through the certification process with speed, precision, and expert support. Our goal is to reduce regulatory risks and accelerate time to market in Brazilâs evolving regulatory environment.â
At BiS SiGMA, BMM will highlight its support for Brazilâs expanding state lottery market, working closely with operators to support multi-jurisdictional entry and growth. BMMâs lottery and iLottery testing services help ensure full compliance while enabling faster, broader market access.
Visitors to BMM Innovation Groupâs stand at BiS SiGMA Americas will gain insights into the Companyâs full suite of services for cybersecurity and defense, as well as responsible gaming, including:
- Vulnerability assessments, penetration tests, PCI:DSS evaluations, and a suite of managed security services featuring CYREBROâs Security Operations Center, KnowBe4âs security awareness training, and Maxxsureâs risk management platform.
- RG24seven Virtual Training, offering expert-led education on responsible gaming, anti-money laundering, and many other important topics, available in Portuguese, Spanish, and English for gaming professionals worldwide.
Turrini added, âBMM is more than just a test lab. We are a long-term strategic partner, helping shape a secure, responsible, and compliant gaming industry in Brazil and globally.â
BMM invites all BiS SiGMA attendees to stop by Stand No. F133 and discover how the Company drives innovation, reliability, and trust across Brazilâs regulated gaming industry. For more information on BMM’s Brazil support, visit the BMM Brazil Hub at brazil.bmm.com/.
Latest News
No fooling! The All-Inclusive Hotel Room Package is back for summer stays at the Plaza Hotel & Casino

Tomorrow might be April Foolâs Day but this is no joke, the Plaza Hotel & Casino is bringing back Las Vegasâ only all-inclusive hotel room package starting at $125 per person per night.
The Plaza introduced its all-inclusive hotel room package last summer. It was so well received by guests that the iconic downtown Las Vegas property is bringing it back and extending it for all of June, July and August.
âAt a time when tourists are concerned about increasing costs in Las Vegas, including resort fees and paying to park, we wanted to give our guests a more affordable summer vacation option by again offering our all-inclusive hotel room package,â said Jonathan Jossel, CEO of the Plaza Hotel & Casino.
The Plazaâ all-inclusive hotel room package waives all resort fees, but guests will still have free access to the fitness center, self-parking, and rooftop pool. It also includes bottomless drinks from the Omaha Bar and Sports Book Bar on the casino floor as well as breakfast and dinner from various dining outlets, and more.
The Plazaâs all-inclusive hotel room package is available for booking beginning today. Rooms must be booked online by Aug. 29 for a stay June 1 through Aug. 30.
Latest News
Jogo da Zebra: The Most Thrilling Version of the Classic Minesweeper Arrives from Vibra Gaming

Vibra Gaming, the leading game and platform developer in the LatAm market, unveils its latest and most exciting release: Jogo da Zebra, a high-adrenaline experience where every click can multiply your winnings. Designed especially for the Brazilian audience, this game reimagines the classic Minesweeper with visuals and gameplay that resonate with local culture.
The game unfolds on a 5×5 grid with 25 hidden tiles. Players can choose how much to bet and how many zebras will appear on the board, directly influencing the level of risk and potential rewards.
To win, players click on the tiles to reveal golden squares, increasing their bet multiplier. At any moment, they can cash out and secure their winnings before encountering a zebra.
The game also incorporates innovative mechanics to enhance the excitement. By selecting the number of hidden zebras on the board (from 1 to 20), players can adjust the difficulty and raise the prize multiplier as they progress. Additionally, if a zebra is revealed followed by a heart, the game grants an extra life, allowing the player to continue without ending the round. This unique feature adds a new layer of thrill and strategy, as only one extra life can be earned per game.
Jogo da Zebra also includes a Turbo Button, which speeds up tile reveals for a more dynamic gaming experience. A Cash Out button allows players to stop and collect their winnings before risking another click.
Ramiro Atucha, CEO of Vibra Gaming, commented: “Jogo da Zebra combines the nostalgia of a classic with captivating gameplay and big rewards. Itâs the perfect game for thrill-seekers who enjoy risk, where every click can make a difference in winning big. We developed it with the Brazilian audience in mind, incorporating a local theme that connects with their culture and gaming preferences.”
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