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Record 45.2 million Americans to Wager on 2021 NFL Season

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TheLines.com: Big favorites on tap in NFL's Week 10 after wild week 9

 

A record 45.2 million Americans (18%) plan to wager on the 2021 National Football League (NFL) season, according to research released today by the American Gaming Association (AGA). Compared to last year, 36 percent more Americans will place a bet on the league’s games this season.

The sharp rise in betting plans this year can be traced to the expansion of legal sports betting options and increased enthusiasm overall for the upcoming season. Fans in 18 states and Washington, DC had access to operational, legal sports betting at the start of the 2020 season. As the 2021 season kicks off, Americans will be able to place legal sports wagers in 26 states and Washington, DC, with five additional states likely to offer legal sports betting by the end of the season.*

“Sports betting is more popular than ever among Americans, and the enthusiasm of bettors for the upcoming NFL season highlights the remarkable growth of the industry over the past three years,” said AGA President and CEO Bill Miller. “Importantly, when the 2021 NFL season begins, more than 111 million* American adults will be able to wager safely with regulated sportsbooks in their home states rather than with the predatory illegal market.”

While NFL betting is projected to be up across all wagering methods, betting with online sportsbooks is expected to see the largest increase over 2020 while illegal bookies are expected to see the slowest growth:

  • 21.7 million American adults will bet on the 2021 NFL season casually with friends, up 31 percent from 2020.
  • 19.5 million will place a bet online (legal and illegal), up 73 percent from 2020.
  • 14.6 million will participate in a paid fantasy contest or other type of pool competition, up 69 percent from 2021.
  • 10.5 million will place a bet at a physical casino sportsbook, up 58 percent from 2020.
  • 6.7 million will place a bet with a bookie, up 13 percent from 2020.

AGA research also shows sports betting’s significant value to the league, with 37 percent of NFL fans planning to wager on this year’s NFL season, including nearly half (47%) of self-described avid NFL fans. Moreover, 44 percent of all Americans and 63 percent of NFL fans believe that in-venue sportsbooks will add entertainment value to attending sporting events in-person.

Along with the expansion of the legal market, increased fan enthusiasm will also drive NFL betting this year, as 25 percent of Americans say they are more excited about the upcoming season than previous seasons, up from 18 percent last year.

Fans from the Northeast (21%) are most interested in betting on the NFL this year, followed by the West (18%), Midwest (17%), and South (15%).

“Fans are the heartbeat of professional sports, and leagues like the NFL are realizing the full potential of sports betting to drive fan engagement,” added Miller. “To capitalize on this tremendous opportunity, the NFL and its 32 teams must also realize their responsibility to educate fans and promote responsible gaming.”

Among expected bettors, the Chiefs are the most popular pick to win the Super Bowl (15%), followed by the Buccaneers (11%), and Cowboys (7%).

*Includes anticipated launch of Arizona, South Dakota, and Washington by NFL kick-off on Sept. 9.

Background

  • The NFL and its teams have formed 52 data sharing and marketing partnerships since May 2018.
  • Sports betting is currently legal in 32 states and Washington, DC. 16 of the 23 states that are home to NFL teams have legalized sports betting.
  • Americans have legally wagered nearly $27 billion on sports in the first seven months of 2021, generating more than $350 million in federal, state, and local taxes.
  • AGA’s interactive sports betting map tracks sports betting legalization, including active legislation, on a state-by-state basis.
  • AGA’s Have A Game Plan.® Bet Responsibly.™ public service campaign brings together sports leagues and teams, media, and gaming companies to promote sports betting education. The Washington Football Team is the first NFL team partner with the campaign.

 

Latin America

THE WINNING BET: NAVIGATING BRAZIL’S EVOLVING SPORTS BETTING MARKET

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BETBY, a leading provider of sports betting solutions, is pleased to announce the release of a comprehensive industry report titled “The Winning Bet: Navigating Brazil’s Evolving Sports Betting Market”. This insightful report provides a deep dive into the intricacies of Brazil’s dynamic sports betting landscape, offering valuable insights for businesses looking to capitalize on this burgeoning market.

The report covers various key aspects, including:

· Historical background of sports betting regulations in Brazil;

· The state of digital connectivity in Brazil, including internet usage and mobile connectivity;

· In-depth analysis of player betting behavior, revealing trends and preferences among Brazilian sports bettors;

· Market potential and growth projections for the Brazilian sports betting industry;

· Recommendations for businesses aiming to succeed in the Brazilian market.

With Brazil’s recent regulatory changes opening up new opportunities in the sports betting sector, understanding the nuances of the market has never been more critical. This report equips businesses with the knowledge and insights needed to navigate Brazil’s evolving sports betting landscape successfully.

For businesses seeking to establish a presence or expand their operations in Brazil’s sports betting market, Betby offers tailored sportsbook solutions and expertise to meet their needs.

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Hacksaw Gaming Scores Again in New Market – Another Exciting Launch with Betsson Group to Fire Up Buenos Aires!

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Hacksaw Gaming Scores Again in New Market - Another Exciting Launch with Betsson Group to Fire Up Buenos Aires!

 

Following a long standing partnership formed in 2021, Hacksaw Gaming and Betsson Group have surpassed some major milestones together. Showcasing our vibrant portfolio of games in markets such as the UK, Croatia, Greece, Italy, Denmark, Estonia and Mexico, our relationship with Betsson is an ever developing one.

Buenos Aires is a vibrant regulated market with significant potential for growth within the digital online gaming community. Players can now enjoy unique and innovative games such as Wanted Dead or a Wild, Le Bandit and R.I.P City for the first time ever, and we can’t wait for them to immerse themselves in the Hacksaw experience.

Impressively, this is our third expansion with Betsson in the last 4 months, having gone live with many fan favourites in both Croatia, Spain and now Buenos Aires. Equally noteworthy, looking at Betsson’s multiple brands Nordicbet, Betsafe, Europebet, Starcasino.IT and Casinoeuro to name a few, it’s not difficult to see why they’re one of the biggest fish in the vast online gaming ocean.

Founded in 1963 and starting off their industry leading operations with just a humble slot machine, Betsson Group is now an industry pioneer with licences in 23 jurisdictions. “We couldn’t be more thrilled to mark another pivotal moment in our partnership with Hacksaw Gaming.” Kevin Saliba – Commercial Director, Business Development went on to say, “This latest launch not only strengthens our bond but also promises to elevate the gaming experience for our players in Buenos Aires, who are in for a treat with Hacksaw’s exceptional portfolio of games.”

Marcus Cordes, Hacksaw Gaming CEO is just as delighted with the growth – “Expanding on what Betsson has stated, we’re elated to extend our game offerings to yet another jurisdiction of their esteemed players. Looking toward the journey ahead, we’re eager to further enrich their gaming experience in the days to come.”

Looking forward we can only imagine the possibilities ahead with Betsson.

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Latin America

Elevating Colombia’s iGaming: Amusnet Partnership with WPlay

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Amusnet Partnership with WPlay

 

Amusnet, is enhancing its presence in Colombia through a strategic partnership with WPlay – the country’s highly recognized online casino and sports betting website. The collaboration represents a synergy of expertise and resources, combining innovative gaming solutions with established presence and market knowledge.

“We are thrilled to collaborate with one of the leading operators in Colombia. Together, we aim to deliver unparalleled gaming experiences to players in Colombia and beyond, setting new standards of excellence in the industry. This new partnership signifies a mutually beneficial agreement to all stakeholders, particularly our valued players,” Daniel de los Ríos, Commercial Manager Latam of Amusnet.”

The CEO of WPlay, Julio Cesar Tamayo, comments: “We are pleased to have Amusnet’s games on WPlay. We understand the importance of this provider on an international level and the interest it generates among Colombian players. Looking forward to achieving great results together!”

Currently, Amusnet has over 40 live games available at wplay.co. The company anticipates expanding this number to 70 by next month to reach 100 live games by the end of the year. Players can enjoy some of our most popular and well-performing online casino slots. 40 Super Hot, Burning Hot and Shining Crown are only a few examples of the continuously growing portfolio of Amusnet games offered on the WPlay website.

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