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Record 45.2 million Americans to Wager on 2021 NFL Season

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TheLines.com: Big favorites on tap in NFL's Week 10 after wild week 9

 

A record 45.2 million Americans (18%) plan to wager on the 2021 National Football League (NFL) season, according to research released today by the American Gaming Association (AGA). Compared to last year, 36 percent more Americans will place a bet on the league’s games this season.

The sharp rise in betting plans this year can be traced to the expansion of legal sports betting options and increased enthusiasm overall for the upcoming season. Fans in 18 states and Washington, DC had access to operational, legal sports betting at the start of the 2020 season. As the 2021 season kicks off, Americans will be able to place legal sports wagers in 26 states and Washington, DC, with five additional states likely to offer legal sports betting by the end of the season.*

“Sports betting is more popular than ever among Americans, and the enthusiasm of bettors for the upcoming NFL season highlights the remarkable growth of the industry over the past three years,” said AGA President and CEO Bill Miller. “Importantly, when the 2021 NFL season begins, more than 111 million* American adults will be able to wager safely with regulated sportsbooks in their home states rather than with the predatory illegal market.”

While NFL betting is projected to be up across all wagering methods, betting with online sportsbooks is expected to see the largest increase over 2020 while illegal bookies are expected to see the slowest growth:

  • 21.7 million American adults will bet on the 2021 NFL season casually with friends, up 31 percent from 2020.
  • 19.5 million will place a bet online (legal and illegal), up 73 percent from 2020.
  • 14.6 million will participate in a paid fantasy contest or other type of pool competition, up 69 percent from 2021.
  • 10.5 million will place a bet at a physical casino sportsbook, up 58 percent from 2020.
  • 6.7 million will place a bet with a bookie, up 13 percent from 2020.

AGA research also shows sports betting’s significant value to the league, with 37 percent of NFL fans planning to wager on this year’s NFL season, including nearly half (47%) of self-described avid NFL fans. Moreover, 44 percent of all Americans and 63 percent of NFL fans believe that in-venue sportsbooks will add entertainment value to attending sporting events in-person.

Along with the expansion of the legal market, increased fan enthusiasm will also drive NFL betting this year, as 25 percent of Americans say they are more excited about the upcoming season than previous seasons, up from 18 percent last year.

Fans from the Northeast (21%) are most interested in betting on the NFL this year, followed by the West (18%), Midwest (17%), and South (15%).

“Fans are the heartbeat of professional sports, and leagues like the NFL are realizing the full potential of sports betting to drive fan engagement,” added Miller. “To capitalize on this tremendous opportunity, the NFL and its 32 teams must also realize their responsibility to educate fans and promote responsible gaming.”

Among expected bettors, the Chiefs are the most popular pick to win the Super Bowl (15%), followed by the Buccaneers (11%), and Cowboys (7%).

*Includes anticipated launch of Arizona, South Dakota, and Washington by NFL kick-off on Sept. 9.

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Background

  • The NFL and its teams have formed 52 data sharing and marketing partnerships since May 2018.
  • Sports betting is currently legal in 32 states and Washington, DC. 16 of the 23 states that are home to NFL teams have legalized sports betting.
  • Americans have legally wagered nearly $27 billion on sports in the first seven months of 2021, generating more than $350 million in federal, state, and local taxes.
  • AGA’s interactive sports betting map tracks sports betting legalization, including active legislation, on a state-by-state basis.
  • AGA’s Have A Game Plan.® Bet Responsibly.™ public service campaign brings together sports leagues and teams, media, and gaming companies to promote sports betting education. The Washington Football Team is the first NFL team partner with the campaign.

 

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DATA.BET Makes Successful Stand Debut at BiS SiGMA Americas 2025

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DATA.BET Makes Successful Stand Debut at BiS SiGMA Americas 2025

 

Premium esports betting solution supplier expands presence in the growing Brazilian market

DATA.BET has successfully concluded its first-ever stand appearance at BiS SiGMA Americas 2025, one of the largest iGaming events in the region, held on April 8-10 in São Paulo, Brazil. The event took place in Transamerica Expo and brought together over 17,500 participants.

The company made a strong impression with its dedicated expo booth, where representatives engaged with local operators and business partners to discuss development opportunities in the growing LatAm market. DATA.BET showcased its comprehensive suite of solutions, including an updated Single Page Application (SPA), along with tools that are also adapted for local betting projects, including Scoreboards, Pitch Tracker, and Streaming – all designed to enhance user engagement with the platform and optimize their betting experience, particularly for mobile devices.

Alongside a bar serving exclusive cocktails that capture the spirit and vibe of Brazil, DATA.BET fleshed out its interactive stand with cosplayers dressed as Jinx and Ahri – popular characters from League of Legends, one of the top games among LatAm fans. This creative approach helped visitors immerse themselves in the iGaming atmosphere while exploring the company’s extensive portfolio of esports disciplines, events, and betting markets.

Natalie Loshatynska, Head of PR & Marketing at DATA.BET, commented: “Our stand debut at BiS SiGMA Americas allowed us to connect with Brazilian operators at this major event, learn about their specific needs, and introduce our iGaming solution. We saw great interest in esports from visitors. Latin America is a key market with huge growth potential for our niche. We’re excited to bring our products to this dynamic region, and the positive reaction confirms our decision to take part in BiS SiGMA Americas was right.”

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Compliance Updates

Altenar gains ground in Brazil with virtual sports certification

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Altenar gains ground in Brazil with virtual sports certification

 

Leading sportsbook technology provider ready to deliver premium virtual sports offering to local operators

Altenar has achieved a significant milestone in its LatAm expansion by securing a new certification to offer sportsbook and RGS, including virtual sports in Brazil.

This development underscores Altenar’s commitment to providing cutting-edge and engaging sportsbook solutions in regulated markets, and follows a string of landmark deals with industry leaders, such as Inspired, Kiron, Leap and Sportradar.

To achieve the certification, Altenar underwent a thorough evaluation process, demonstrating the provider’s dedication to compliance and its ability to meet the stringent requirements of the Brazilian market.

The integration of virtual sports from renowned providers will further enhance Altenar’s comprehensive platform, offering a dynamic and exciting vertical for Brazilian players that can be enjoyed 24/7.

Dinos Doxiadis, Director of Product – Sportsbook and Data at Altenar, said: “We are thrilled to achieve certification for virtual sports in Brazil. This marks another significant step in our growth across Latin America and reinforces our commitment to the burgeoning region.

“By joining forces with some of the industry’s most renowned providers, we are confident in our ability to deliver an unparalleled virtual sports experience to operators and players in Brazil. This offering will complement our existing sportsbook solutions and provide further opportunities for engagement and growth in this key market.”

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Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming, Receives Lifetime Achievement Award at East Coast Gaming Congress

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Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming, Receives Lifetime Achievement Award at East Coast Gaming Congress

 

Jim Allen, Chairman of Hard Rock International (HRI) and Hard Rock Digital and Chief Executive Officer of Seminole Gaming, was honored with the prestigious Lifetime Achievement Award at the 28th Annual East Coast Gaming Congress (ECGC). Allen accepted the award in a ceremony at ECGC, the longest-running gaming conference in the United States, in his hometown, held at Hard Rock Hotel & Casino Atlantic City.

Allen is the seventh person to receive this award in the nearly 30-year ECGC history. ECGC honored Allen for his nearly 45-year career which has made him one of the most influential leaders in the global gaming and hospitality industry. During Allen’s tenure, Seminole Hard Rock and HRI have demonstrated exceptional hospitality and financial performance, setting industry benchmarks with their success.

Responsible for all gaming, hospitality and entertainment operations at the Seminole Tribe of Florida (STOF) since 2001, Allen has guided the development of Seminole Gaming into one of the world’s most successful casino and integrated resort operators, with seven casino locations throughout Florida, including the world’s first Guitar Hotel, which opened in October 2019.

Allen led STOF’s 2007 acquisition of HRI, the first of a major international company by a North American Indian Tribe, which has expanded its global presence from 46 to nearly 80 countries and over 300 locations including Hard Rock cafes, hotels, casinos, Rock Shops and live music venues.

“This recognition is a testament to the hard-working team at Hard Rock International and Seminole Gaming, whose dedication and passion have driven our success. I extend my deepest gratitude to the Seminole Tribe of Florida for their continued leadership and am proud of what we have accomplished – from expanding our global footprint, to innovating in the gaming and hospitality industries, and forming incredible alliances with icons in entertainment and sports. This award inspires us to continue pushing boundaries and setting new standards of excellence. Thank you to the East Coast Gaming Congress for this incredible honor,” said Allen.

Allen has led the evolution of the hospitality company that is synonymous with music entertainment to also include sports entertainment, while maintaining its deep-rooted music history. Over the last few years, Hard Rock has established strategic partnerships among the greats of Formula 1, Oracle Red Bull Racing, Lionel MessiDale Earnhardt Jr. and local sports teams. In addition, Allen was instrumental in ushering in a new era of gaming in Florida with the introduction of craps, roulette and sports betting to Seminole Hard Rock hotels and casinos.

For the upcoming FIFA World Cup 2026, Allen is serving on the Miami Host Committee Board of Directors alongside a diverse group of leaders in business development, sports management, event planning and community engagement. In 2020, Allen launched the joint venture Hard Rock Digital, an online sportsbook, retail sportsbook and internet gaming platform. Additionally, Hard Rock partnered with the Miami Dolphins ownership to brand Hard Rock Stadium and become the first casino brand to achieve NFL stadium naming rights based on Hard Rock’s perception as a hospitality and entertainment company versus just a casino company.

The American Gaming Association inducted Allen into the Gaming Hall of Fame Class of 2024 for making significant contributions to the industry. The National Association of Minority Contractors (NAMC) recognized Allen as a 2023 Unity Gala Honoree for his exceptional service to MWBE contractors. In 2020, Allen was inducted into the H. Wayne Huizenga College of Business and Entrepreneurship’s Entrepreneur and Business Hall of Fame at Nova Southeastern University in Davie, Fla. Junior Achievement of South Florida named Allen a Business Hall of Fame Laureate in 2019.

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