Press Releases
Amelco customers to boost US winnings with Prizeout

Leading platform supplier ready to boost player retention with latest partnership
Amelco, the leading sports betting software and trading services provider, has strengthened its position in the US by partnering with innovative withdrawal platform Prizeout.
Prizeout allows users to withdraw their winnings via digital gift cards with bonus value, enabling players to get more value from their winnings. Through its exclusive partnerships with top retailers and up-and-coming ecommerce brands, Prizeout offers players the ability to turn digital funds into a diverse portfolio of branded currency, whether it be towards their favorite sneaker retailer, rideshare platform, or local coffee shop.
In a move that will not only ensure boosted retention and engagement – Amelco’s latest partnership reflects the supplier’s dedicated approach to safer gambling – enabling players to not only increase their winnings, but also permanently diverting their funds into other verticals when cashing out.
With 15 years’ experience delivering bespoke software solutions, Amelco offers enterprise sports betting, gaming and trading platforms to leading sportsbook operators worldwide.
The addition of the Prizeout functionality gives Amelco clients a powerful acquisition and retention tool, while also offering direct and immediate benefits to the players.
Now live in a total of seven states, Amelco’s US-facing platform has proven itself as a true 360 full-service ecosystem – offering sportsbook, iGaming, Esports and complete player account management (PAM), which has led to Amelco being trusted by the majority of the leading brands in the industry.
Commenting on the deal, Brandon Walker, Head of Amelco USA, said: “We are delighted to be expanding our US offering through this exciting partnership. Prizeout offers customers an innovative and engaging withdrawal option that further boosts our strong position in the US market.
“The addition of the Prizeout option offers withdrawing customers an immediate, tangible benefit. It’s the very definition of ‘added value’, and we’re sure that it’s going to offer an exciting new dimension to what has already been a hugely popular summer!”
Richard Blankenship, Co-Founder & Chief Revenue Officer at Prizeout, added: “We’re thrilled to have teamed up with Amelco to make it even easier for their partners to give players the best gaming experience. The Prizeout button offers anyone withdrawing their winnings an instant boost, and we’re sure Amelco and their partners’ players are going to love it.”
partnerships
SCCG Announces Sponsorship Partnership with Approvely for Seamless Payments Processing in the Gaming Industry

SCCG Management, a leading advisory firm in the global gambling industry, is excited to announce a sponsorship partnership with Approvely, a premier provider of seamless and rapid payment processing solutions for high-risk industries. This collaboration enhances SCCG’s mission to connect gaming operators with cutting-edge financial solutions that drive efficiency, security, and reliability.
Approvely specializes in fast-track payments, rapid approvals, and expert guidance, ensuring that gaming operators experience approval times of 30 days or less. Their real-time transaction verification and chargeback protection provide an added layer of security, minimizing fraud and administrative burdens while streamlining payment acceptance. Through instant payouts, credit and debit processing, and seamless integration, Approvely helps businesses increase sales, improve player experience, and maintain financial stability.
Stephen Crystal, Founder & CEO of SCCG Management, stated: “The gaming industry demands fast, secure, and reliable payment processing. Approvely delivers exactly that—offering seamless solutions for operators navigating the complexities of high-risk transactions. At SCCG, we align with partners who bring real, tangible value to gaming businesses, and Approvely’s expertise in rapid approvals and fraud protection makes them an essential asset for our clients.”
Latest News
Andrew Cardno, Dr. Ralph Thomas and Dr. A.K. Singh Release Their 12th Book: “The Math That Gaming Made, Compendium”

Well-known and accredited gaming and analytics experts Andrew Cardno and Dr. Ralph Thomas of QCI have proudly released their 12th book, “The Math That Gaming Made, Compendium,” a definitive exploration of the mathematical frameworks and strategies that have shaped the modern gaming industry. This latest volume includes brand-new articles, expanded content, and a greatly enhanced gaming glossary, offering readers an even deeper dive into the world of gaming mathematics.
A Comprehensive Exploration of Mathematics and Gaming
“The Math That Gaming Made, Compendium” serves as an essential guide to the intersection of mathematics and gaming. It delves into how advanced analytics, mathematical modeling, and data science have revolutionized the gaming landscape, compiling decades of research and insights. This newly updated edition features fresh discussions, more real-world applications, and a wealth of cutting-edge material that will benefit industry professionals, data enthusiasts, and anyone intrigued by gaming mathematics.
A Legacy of Expertise
Authors Andrew Cardno and Dr. Ralph Thomas bring together years of experience and groundbreaking research, offering readers unparalleled insight into the role of math in optimizing player experiences and casino operations.
“This book is a culmination of over 20 years of innovation in the gaming industry,” said Andrew Cardno. “In addition to highlighting how data and analytics have evolved, we’ve packed this edition with new articles, expanded content, and an extensive gaming glossary, providing readers with tools and knowledge for real-world gaming environments.”
A Must-Read for Industry Professionals
Industry expert Buddy Frank shared his praise for the new volume: “One of the things I love about software is when updates are released you gain new features and helpful add-ons. In publishing, once a book is released, that’s about it. Occasionally, there will be a second or maybe even a third edition. So, it is somewhat surprising, but very welcomed, that the authors of “The Math That Gaming Made” will debut Book 12 at the annual Indian Gaming Association’s Conference and Tradeshow held in San Diego. I loved the skinny little Book 1. This new volume seems to be more than an inch thick and has plenty of new content. If you work in Slots, Casino Marketing, Hosting, Operations, Leadership or Analytics, don’t miss this latest version.”
“The Math That Gaming Made, Compendium” is available now through Amazon.
Latest News
SOFTSWISS Brings Engineering for Success to SiGMA Americas

SOFTSWISS, an international technology company providing software solutions for iGaming, announces its participation in SiGMA Americas – one of the largest and most influential industry events in the Western Hemisphere. The event will be held in São Paulo, Brazil, from 7 to 10 April.
Participation in the expo highlights SOFTSWISS’ expansion in the Latin American iGaming market. The company recently secured certification in both Brazil and Peru for the SOFTSWISS Game Aggregator and obtained Brazilian certification for its Jackpot Aggregator. The company has also strengthened its ties in the region through a partnership with rising motorsport talent Eduardo Barrichello for the 2025 FIA World Endurance Championship (WEC).
Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS, will join the team working at the company’s Stand M85. He will also make a special appearance as a keynote speaker at the SiGMA Conference, sharing unique industry insights and perspectives from his legendary racing experience.
Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS, comments: “Latin America is a continent of unlimited energy, passion, and creativity. The rapid growth of the iGaming industry reflects this perfectly. I’m eager to share my perspective at SiGMA Americas and excited to talk about how SOFTSWISS’ drive for technology and excellence will contribute to shaping the future of this market.”
SOFTSWISS heads to SiGMA Americas with its new ‘Engineered for Success’ campaign, inspired by Formula 1. The creative concept reveals the company as a technology partner that creates high-performing software solutions, where every detail is as precisely engineered as in an F1 car.
Olga Resiga, Chief Business Development Officer at SOFTSWISS, shares: “We are excited to bring our ‘Engineered for Success’ campaign and our best software solutions to SiGMA Americas, a key gathering place for our industry leaders on this continent. Our team is looking forward to meeting partners and prospective clients and building a thriving business in Latin America together. We can’t wait to reveal more of our technologies and our vision for the future of this market.”
SOFTSWISS invites all attendees to book a meeting at Stand M85 to explore how its technology-driven solutions can help operators engineer successful iGaming projects.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
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