A Metaverse Fueled by Horsepower: NASCAR Signs Partnership with Virtually Human Studio (VHS)


Ladies and gentlemen, start your engines! The National Association for Stock Car Auto Racing (NASCAR)’s supercharged partnership with Australian entertainment startup Virtually Human Studio (VHS) will fuel a brand new, futuristic fandom experience for generations to come.

VHS, creators of ZED RUN, the first digital horse racing blockchain game taking the NFT industry by storm, continues its downforce on the speedway of emerging tech by enabling an ecosystem of 100,000+ hyper engaged users to participate in 24/7 non-stop racing action. Similar to traditional horse racing, NASCAR is taking bold steps towards breaking the mould of redefining how sports entertainment can be delivered through NFT ownership.

Surpassing expectations with a series of strategic partnerships with Atari and Stella Artois, VHS pushes forward with NASCAR whose focus on innovation and blockchain gaming will drive communities to enter the metaverse together.

“Recreating what fandom means through the concept of ownership, the NASCAR and VHS partnership will lay the foundation by exploring innovation around NFTs and what it means to have skin in the game” says Chris Laurent, CEO and Co-Founder of VHS.

The collaboration between VHS and NASCAR aims to showcase an additional layer of cutting edge entertainment, which will ultimately uncover an emerging demographic of super fans.

Tim Clark, Senior Vice President and Chief Digital Officer at NASCAR says, “Our teams are aligned in vision and share a passion for using technology as a launchpad to discover a new audience, one that is deeply engaged. Partnerships like the one with VHS, have the ability to revolutionize the NASCAR brand by bridging the gap between an age-old sport and innovative new technology.”

With a focus on games and the creator economy, Jonathan Lai, Partner at Andreessen Horowitz, says, “Through innovation in gameplay, streaming video, and blockchain-based virtual economy design, ZED RUN has attracted a new generation of fans to a classic sport. I’m excited to see them bring that innovation to new formats of entertainment.”

VHS is aggressively seeking and securing partnerships with those on the fringe of sports and entertainment. NASCAR propels VHS into pole position and solidifies its place in the blockchain gaming landscape, leading by example with ZED RUN. Having teamed up with globally recognized brands from Atari to Stella Artois and now NASCAR, VHS moves beyond the checkered flag as a force in the digitized world.

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George Miller has started working in the gaming industry as an Editor/Content Manager in 2016 and since then he has acquired many experiences when it comes to interviews and newsworthy subject covering. In 2017, he became Head of Content and he is responsible for the editorial team, press release and story covering on multiple websites that are part of Hipther Agency, including EuropeanGaming.eu.


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