Press Releases

MOLOCO Launches the MOLOCO Studio to Design Mobile Ad Creative Optimized for the Programmatic Ecosystem

Published

4 years ago

July 9, 2021

MOLOCO Launches the MOLOCO Studio to Design Mobile Ad Creative Optimized for the Programmatic Ecosystem

Team of data scientists, graphic designers and campaign strategists design creative based on data insights from MOLOCO’s machine learning algorithms

MOLOCO, a leader in machine learning and growth solutions for mobile marketers, announced today the launch of the MOLOCO Studio, an in-house design studio dedicated to helping advertisers and marketers deliver best-in-class ad creative across the programmatic ecosystem. Campaigns designed by the MOLOCO Studio have generated average impression-to-install conversion rates of 3.2 percent — a 20 percent lift over other ads on the MOLOCO platform.

The MOLOCO Studio leverages data-driven insights derived from the company’s proprietary machine learning algorithms to determine which creative assets and campaign strategies will appeal most to an advertiser’s targeted audiences. Composed of a multi-disciplinary team including data scientists, graphic designers, and campaign strategists, the MOLOCO Studio provides end-to-end campaign management — from analysis and concepting to design, measurement and optimization. The studio is headed by Anurag Agrawal, global vice president of product management.

“No company understands the programmatic ecosystem better than MOLOCO, and MOLOCO Studio enables us to apply our knowledge and expertise to create dynamic, engaging experiences that resonate with audiences and help drive our client’s marketing goals,” said Ikkjin Ahn, CEO of MOLOCO. “Our unique approach to optimizing mobile ads combines creativity, technology, and a surplus of data insights to scale campaigns with ease and ensure we outperform even the most demanding performance metrics.”

Serving the Americas, EMEA, and APAC regions, the MOLOCO Studio designs high quality creative for all of the most common mobile ad formats, including static banners, dynamic videos, native ads, interstitials, and playable ads. MOLOCO then delivers the best creative for every impression programmatically to nearly 10 billion global devices across the world’s leading in-app Real-Time Bidding (RTB) exchanges, including AdMob (a Google company), Ironsource, Unity, MoPub (a Twitter company), Fyber, Vungle, AdColony, Chartboost, Tapjoy, LINE and more.

Case study: MOLOCO Studio drives performance for Soomlab

Soomlab (www.soomlab-mask.com), the maker of hyper purifying breathing masks that use a high-tech and specialized nanomaterial called BYONDTEX, partnered with MOLOCO Studio to design ad creative promoting its “Breathable Super-Clean Mask.” MOLOCO Studio designed creative concepts for a variety of ad units and ran the ads across MOLOCO’s advertising partner’s inventory. The creative produced by MOLOCO Studio earned more than twice as much sales revenue as Soomlab’s previous creatives, including more than three times the sales from MOLOCO Studio’s video creatives as Soomlab’s previous video creative.

“The MOLOCO Studio team worked very closely with us to understand our goals and help us devise a data-driven creative strategy to resonate with audiences in ways that would drive campaign performance,” said Seungah Hyun, Executive Director, Soomlab. “We were extremely impressed with the campaign results and thankful to MOLOCO Studio for their partnership.”

Related Topics:MOLOCO MOLOCO Studio Soomlab

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Design Works Gaming and Bluberi Gaming Announce Monumental Partnership

Published

22 hours ago

May 8, 2025

Adrienn Sarkany

Two proven game technology companies are joining forces in what promises to be a devilish collaboration that disrupts the iGaming industry.

Design Works Gaming (DWG) and Bluberi Gaming announced an exciting partnership that will bring together DWG’s chart-topping LuckyTap™ mechanic and Bluberi’s top-performing titles.

Fueled by a unique mix of creativity, innovation and undeniable player appeal, Bluberi has made waves with their iconic games, including their breakout hit Devil’s Lock™.

Enter DWG — the team behind the proprietary LuckyTap™ mechanic. Known for blending simplicity with explosiveness, DWG’s games consistently top the charts and deliver next-level engagement.

“Devil’s Lock has always topped our favorites list when we hit the casino floor as a team. And just a few months ago, as we were trying our luck with the Devil, inspiration struck. We knew we could turn up the heat and reimagine this fan-favorite as a high-voltage LuckyTap™,” said founder and CEO of DWG Troy Zurawski. “Bluberi brings the legendary IP, and we bring the power of LuckyTap™.”

This partnership kicks off a new era for both companies—one where creative chaos reigns and boundaries are pushed. Together, DWG and Bluberi are cooking up gameplay that’s bold, mischievous and unruly.

“Partnering with Design Works Gaming marks a new milestone in iGaming for Bluberi’s iGaming strategy,” said Scott Richards, VP of Commercial Strategy at Bluberi. “DWG’s LuckyTap™ is a proven game-changing technology that pushes boundaries and resonates with Bluberi’s approach to developing unique gaming experiences. Our teams share a passion for pushing boundaries and delivering unforgettable player experiences. We can’t wait to unveil what we’re creating together.”

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Defy the Odds and EDGE Markets Announce Strategic Partnership to Drive Innovation in Betting and Gaming Payments

Published

1 day ago

May 8, 2025

George Miller

Defy the Odds and EDGE Markets Announce Strategic Partnership

The two companies will work together to continue to springboard newly funded EDGE Markets

Defy the Odds (DTO), a startup launchpad supporting entrepreneurs in the gaming and betting industry, announced a strategic partnership with EDGE Markets, the company behind EDGE Boost, one of the first debit card products designed specifically for responsible gaming. Together, the two companies aim to enhance financial accessibility and innovation within the gaming space while also promoting more responsible gaming. DTO will provide a host of advisory, consultative and partnership development services within the gaming sector to EDGE Markets.

“From our more than 80 collective years of experience in the betting industry, Sue Schneider, Kelly Kehn and I feel that EDGE Boost is exactly what the betting community needs right now,” said Paris Smith, Co-Founder of Defy the Odds. “Not only does it give players easy access to their own funds while promoting responsible gaming, but its built-in tools encourage smarter play. For operators, it identifies responsible players without adding extra costs or complexity. We’re excited to partner with Seni and the EDGE Markets team and help drive EDGE Boost to the next level.”

Defy the Odds will join EDGE Boost’s advisory network and also provide insights on how EDGE Boost can integrate itself further into the betting and gaming industry. Last month, EDGE Markets came out of stealth mode, announcing it had closed a $17.2 million funding round and that, since the start of 2024, the EDGE Boost debt card has already processed over $300 million in transactions.

“EDGE Boost is focused on providing bettors with financial tools that enhance their experience while keeping responsible gaming at the forefront,” said Seni Thomas, Founder and CEO of EDGE Markets. “Working with Defy the Odds will allow us to introduce our technology to many more eyes and innovators in the betting and iGaming space, giving them the financial flexibility they need to succeed while also promoting responsible gaming.”

The EDGE Boost bank account is FDIC-insured up to $250,000*, providing financial security, while all user data is safeguarded on a private, encrypted platform. EDGE Boost users are already using the card for transactions across all major digital gaming platforms, without any fees or integration required for operators.

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Casino Guru enriches its portfolio with a dedicated sweepstakes casino database and updated safety index

Published

2 days ago

May 7, 2025

George Miller

Casino Guru, the global authority on online casino transparency and player safety, is expanding its portfolio with the introduction of a dedicated sweepstakes casino overview tailored to the rapidly evolving U.S. market.

Following months of in-depth research and development, the company has unveiled a new initiative focused on social sweepstakes casinos — a unique and increasingly popular segment of the online gaming space. As part of this expansion, Casino Guru has adapted its trusted Safety Index to reflect the specific characteristics of sweepstakes casino models.

“We’ve been hearing about sweepstakes casinos for quite some time, from social media buzz to community discussions and expert panels,” said Jozef Krucay, Branch Operations Lead at Casino Guru. “It became clear this wasn’t just a passing trend, but a notable shift in how people engage with online entertainment.”

Unlike traditional online casinos, sweepstakes casinos use virtual currencies such as Gold Coins, Sweeps Cash, or Vegas Gems. Players can enjoy games for free or use purchasable coins to enhance their experience. With some luck, they may receive a special sweepstakes currency, which can be redeemed for real-world prizes — presenting both exciting opportunities and important considerations for player protection.

Casino Guru’s newly launched content includes:

Listings for 11 published sweepstakes casinos, with over 60 more identified and currently in development
An adapted Safety Index that reflects the distinct risks and rules of sweepstakes platforms
Educational materials and player resources, including complaint-handling tools
Planned detailed reviews to provide deeper insights into each platform

“Our goal is to help players navigate this growing space with the same clarity and confidence we’ve brought to traditional online casinos,” Jozef added. “As always, our focus remains on transparency, safety, and informed decision-making.”

This new direction positions Casino Guru at the forefront of player advocacy in emerging casino formats — with a clear path toward future expansion in the broader world of social and sweepstakes gaming.