Latin America
Genius Sports deepens international access to LATAM sports with exclusive official data and streaming betting partnership with DIMAYOR

Genius Sports Limited the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, has expanded upon its current relationship with DIMAYOR, the governing body of the premier competitions in Colombian soccer.
The new contract grants Genius Sports the exclusive rights to capture and distribute official DIMAYOR data and live video streams for regulated sports betting. This will include all Liga BetPlay, Torneo BetPlay, Copa BetPlay and Superliga BetPlay games.
Through the new agreement, Genius Sports’ network of over 150 regulated sportsbook partners will gain unprecedented access to more official premium data and streaming content from across Latin America. DIMAYOR joins other recent partnership wins for Genius, including the National Football League, Argentine Football Association and Liga MX.
To maintain the transparency and fairness of Colombian soccer, Genius Sports will continue to provide its premium Bet Monitoring System. By analysing global betting activity on DIMAYOR’s events, using predictive algorithms, Genius Sports’ technology helps to automatically flag any potentially suspicious betting activity.
Fernando Jaramillo, President of DIMAYOR, said: “The partnership between Genius and Colombian Professional Soccer is very important and a reflection of the growing global interest in our product. It is very rewarding that a multinational company with recognition in the fields of official data for betting and more is interested in our competitions and invites us to seek methods so that we continue to grow.
“The clubs and DIMAYOR hope to repay Genius’ trust and that this alliance will be renewed and expanded to the extent that we are all pleased with what we can obtain from each other.”
Mark Locke, CEO of Genius Sports, said: “Colombia has been pivotal to the global success of Genius Sports since we first opened our LATAM headquarters in Medellin in 2016. Expanding our partnership with DIMAYOR, one of Colombia’s premier sports organisations, is another major milestone that will help drive the league’s expansion and deliver even more premium content to our sportsbook partners around the world.”
Gambling in the USA
Abbiati Casino Equipment and Hawkins Holdings Form Strategic Alliance to Expand Presence Across the Americas

Abbiati Casino Equipment, a globally recognised leader in premium casino equipment and technologies, announced a strategic partnership with Hawkins Holdings to strengthen its presence across North and South America. As part of this initiative, seasoned gaming executive Roger Hawkins has been appointed Brand Ambassador and Strategic Consultant for the Americas.
With more than 20 years of executive leadership in the global casino and gaming industry, Hawkins will spearhead the company’s efforts to expand its footprint throughout the Western Hemisphere. His role will include market development, strategic partnerships, regulatory positioning, and the promotion of Abbiati’s legacy of Italian innovation, craftsmanship, and integrity.
“This partnership is about more than market entry – it’s about building deeper awareness, driving product adoption, and reinforcing Abbiati’s commitment to quality across every pit and poker room in the hemisphere,” said Hawkins.
Giorgio Abbiati, CEO of Abbiati Casino Equipment, said: “We have proudly served clients in the Americas for many years, but the time is right to deepen our focus. Roger’s knowledge of our products and his insight into the market make him the ideal partner to lead this next phase.”
Latest News
Evoplay enters Peru’s lottery vertical through a partnership with Loterías Torito

Evoplay, the award-winning game development studio, has partnered with Loterías Torito, one of the authorised operators of lottery games in Peru, to supply a tailored portfolio of instant win games.
The collaboration will see five of Evoplay’s most popular instant games, including Adrenaline Rush, Adrenaline Rush: Scratch, Penalty Shoot–out: Street, B–Ball Blitz, and Hockey Shootout, launch on Loterías Torito’s platform. Each title has been localised and tailored to meet the lottery’s regulatory standards and responsible gaming objectives.
Operating both online and across retail locations, Loterías Torito is a trusted name in the Peruvian lottery sector. Its blend of traditional lottery products and digital offerings makes it an ideal partner for Evoplay’s instant game portfolio, which is designed to attract a broader, mobile-first audience.
Breaking into the lottery space marks a significant achievement for Evoplay, following their strategy to expand its presence in regulated markets across Latin America, delivering localised content and tailored solutions to forward-thinking lottery operators.
Frank Cecchini, Head of Lottery at Evoplay, said: “We are immensely proud to be working with Loterías Torito. “I firmly believe our content can bridge the gap between lottery players and online gamers, helping drive revenue in a safe, responsible, and engaging way.”
José Ludeña Díaz, Director of Operations at Loterías Torito, added: “Evoplay’s games are one of a kind. They’re innovative, high-quality, and exactly what we need to appeal to new generations of players while staying true to our mission and values.”
Latest News
Zenith partners with Paraguay’s Jugamax to expand ONEAPI Game Aggregation across LatAm

New partnership to see Asia’s leading aggregator expand with operator across Paraguay, Chile and Mexico
Zenith, Asia’s premier iGaming platform provider, has today announced a new partnership with Jugamax, one of Paraguay’s leading operator brands.
Through this new partnership, Zenith will deliver an expanded gaming experience to Jugamax’s players across LatAm via ONEAPI, its award-winning game aggregation platform.
Zenith’s latest deal is expected to be the first of many in LatAm with 2025, with Asia’s leading aggregator already delivering its services to 500 global operators and over 50 million players.
This collaboration will provide Jugamax with seamless access to more than 10,000 top-quality game titles from 150 studios across the operator’s key markets including Chile, Mexico and Paraguay.
Through Zenith’s single, easy-to-integrate solution, Jugamax can now tap into a world-class library of slots, live casino and instant games, each designed to drive both engagement and retention – empowering Jugamax to scale rapidly as it continues its expansion across LatAm.
Jugamax’s integration with ONEAPI will also enable the operator to benefit from faster onboarding, dedicated technical support and access to exclusive rates for leading studios.
This partnership reflects Zenith’s ongoing commitment to providing operators with scalable, efficient and high-performing solutions tailored to the unique intricacies of markets across the LatAm region.
Commenting on the new partnership, Karina Moral, Senior Business Development Manager at Zenith, said: “Partnering with Jugamax marks an exciting step in Zenith’s expansion across LatAm. Their local expertise combined with our powerful aggregation platform will create new opportunities for growth, innovation, and player engagement in Paraguay, Chile and México.
“We already have a global reputation as an award-winning Asia aggregator and we have big plans to expand across LatAm in 2025 and beyond, with a tailored suite of product designed for the exact needs of local players.”b
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