Latin America
SIS seals exclusive Hipódromo de las Américas racing deal with Codere

Supplier to broadcast all fixtures from Mexican racetrack
SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has expanded its international racing rights portfolio after agreeing an exclusive deal with Codere for the broadcast of every horse racing fixture from the Hipódromo de las Américas racetrack in Mexico City.
All remaining 76 thoroughbred fixtures of the 2021 season from the Mexican horse racing track are being made available to SIS’s customers worldwide* via their retail and online services – alongside a full fixed-odds service including data, on-screen graphics with betting triggers, prices, and derivatives.
For European operators, meetings at Codere’s Hipódromo de las Américas take place on Friday and Saturday evenings and are comprised of 10 races, with the first starting at 7.30pm UK time (1.30pm local time) and a race occurring every 30 minutes thereafter. The 2021 season runs until December 12th with the Hipódromo de las Américas hosting 92 fixtures annually.
The announcement sees SIS enhance its market-leading portfolio of international horse racing, which includes racing from Czech Republic, Dubai, Germany, Hungary, Latin America, Saudi Arabia, Spain, and the US, as well as the UK and Ireland, further cementing SIS’s position as the market leader in 24/7 live betting services with profitable short-form content every three minutes throughout the day.
William Morris, Head of International Horse Racing at SIS, said: “We’re delighted to have struck this exclusive agreement with Codere, which significantly builds upon our Latin American racing offer.
“The Hipódromo de las Américas racetrack in Mexico City boasts some of Latin America’s most exciting racing and we look forward to delivering the top-class racing to our customers around the world.”
Ramon Rionda, Director of Operations at Codere, said: “We’re thrilled to have agreed this exclusive deal with SIS, who are the perfect partner to deliver the full Hipódromo de las Américas offering to bettors across the globe.
“Friday and Saturdays at the racetrack are a fantastic racing experience, and we’re excited that SIS will be delivering our premium racing to new customers as part of its first-class betting service.”
*territory restrictions may apply
Latest News
Andres Troelsen has been appointed EGT Digital’s Regional Sales Director iGaming for LATAM

EGT Digital is pleased to announce that Andres Troelsen has joined the company’s team. Effective from 01 August, he takes on the position of Regional Sales Director iGaming for the LATAM region.
Mr. Troelsen holds a degree in Business Administration and Management from the prestigious Universidad de Palermo in Buenos Aires. He brings business experience with a strong focus on the gaming sector, most recently serving as Commercial Director LATAM at Belatra. Earlier in his career, he held leadership roles across diverse sectors, including winemaking, shipbuilding, legal services, media, and entertainment. Throughout his career, he has consistently delivered strong results, significantly enhancing company performance and helping position those organizations among the leaders in their respective industries.
“I am happy that EGT Digital is giving me this opportunity,” said Mr. Troelsen. “It will be a challenge for me to further increase the brand’s presence in a highly competitive region such as Latin America. I believe that I will successfully cope with the task thanks to my extensive experience in the gaming industry and deep relationships with key operators throughout the local markets. Adding to this the fact that the company’s innovative developments already have an excellent reputation as high-quality solutions able to satisfy the tastes of every type of player, I am confident that we will very quickly position EGT Digital as a top-tier player in LATAM.”
Nadia Popova, Chief Revenue Officer and Vice President Sales & Marketing at EGT, also expressed her positive expectations regarding the appointment: “Latin America holds enormous potential for our products, which makes it a region of strategic importance for EGT Digital. Andres Troelsen is the ideal choice, with the skills and leadership needed to achieve our ambitious goals.”
Compliance Updates
SA Gaming Secures GLI Certification in Brazil

SA Gaming, a leading Live Game Solution provider offering premium online entertainment, has announced that its game portfolio and Remote Gaming Server (RGS) have officially obtained Gaming Laboratories International (GLI) certifications in Brazil.
This milestone underscores SA Gaming’s commitment to delivering premium gaming experiences, with a particular focus on the Brazilian market.
A company representative said: “We will continue to strive for excellence, and to show our commitment to compliance and delivering tailored Live Game solutions.”
The regulated Brazilian online gaming market, which launched on January 1, 2025, is projected to become the largest in Latin America. Under the new framework, only licensed operators are legally permitted to offer online gaming and betting services.
Latest News
Esportes da Sorte champions Responsible Gaming with strong internal culture and compliance focus

Internal training and strong compliance are the foundation for protecting bettors and meeting new requirements under Brazil’s gambling regulations
Grupo Esportes Gaming Brasil, the company behind the Esportes da Sorte and Onabet platforms, is taking a proactive approach to player protection by embedding responsible gaming into its organisational DNA.
A strong internal culture focused on physical, emotional, and financial wellbeing, open dialogue around diversity, and hiring practices rooted in collaboration, customer focus, and ethics all lay the groundwork for an environment where protecting players is second nature.
In June, 600 employees took part in the immersive program “Learn to Protect.” Over three days of workshops led by the Instituto de Apoio ao Apostador (IAA) and the Empresa Brasileira de Apoio ao Compulsivo (EBAC), the team simulated real cases, learned to recognise signs of risk, and adopted international support protocols. The content has since become mandatory e-learning, with refreshers every six months.
The Brazilian betting market, which already moves over R$12 billion a year according to estimates from the Ministry of Finance, is undergoing its first full regulatory cycle. The new law requires each licensed operator to demonstrate preventive actions against gambling addiction, support channels, and self-exclusion mechanisms.
Grupo Esportes Gaming Brasil has further strengthened its Responsible Gaming commitment with the appointment of new manager Ana Carolina Luna Maçães. In addition, the group launched a Code of Ethics and Conduct outlining five core principles — integrity, respect for people, privacy, responsible gaming, and compliance — which apply to employees, suppliers, and partners.
Technology is crucial in supporting this layer of protection by identifying issues before they occur. Machine learning models monitor dozens of behavioural variables (bet value, frequency and time, session duration), and when risk is detected, they trigger conscious gambling alerts, offering instant deposit limits or self-exclusion options. Monthly reports are sent to the Compliance team for ongoing audit and review. High-risk alerts are individually handled by a support team trained in active listening to better engage with users.
Over the past two months, the group hosted the Match-Fixing Prevention Forum for clubs including Náutico, Ceará, and Corinthians, equipping athletes and coaching staff with training in sports integrity.
Hugo Baungartner, Director of Institutional Relations and Partnerships at Esportes Gaming Brasil, said: “Promoting responsible gaming internally is the first step toward bringing education, protection, and transparency to the market. When our team is prepared, we can share that knowledge outward and protect those who bet. With a strong culture, rigorous compliance, and continuous education, we aim to give increasing visibility to a culture of Responsible Gaming.”
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