Press Releases
BettingUSA report: education key to unlocking US sports betting market
Operators, suppliers and regulators share their thoughts on where the industry is at three years after PASPA was repealed
BettingUSA.com has produced a special report looking at how the industry can maximise the full potential of legal sports betting in the USA.
The nline and mobile sports betting comparison site has spoken to operators, suppliers and regulators to determine the key challenges the industry has faced in the early days.
These industry leaders have also provided their thoughts on how they can be overcome and what lessons can be learned from the progress made in the three years since PASPA was repealed.
Ultimately, these experts and BettingUSA.com believe education, technology and responsible gambling will be the key to the USA becoming the largest legal sports betting market in the world.
Here are some key insights from the report:
“Education is a big obstacle in every state you launch. And it really plays itself out because sports betting is not a national opportunity; it’s very much state-by-state. It’s an entirely new process and each time you need to make tweaks to appeal to the consumer. It’s always going to rear its head, too.” – Patrick Eichner, PointsBet
“As the competition is moving at lightning pace, we are doubling down on product this year, with a significant investment into growing our UX, product and development teams as we grow from a single state operator to a national, multi-state one.” – Daniel Graetzer, Carousel Group
“American sports are perfect for in-play betting, and this combined with the reams of data that is available means that players will quickly come to expect these markets and odds, so long as the enabling legislation in each state allows for them to be offered remotely.” – Simon Nobel, Champion Sports
“The market for sports betting is significant and in high demand. It would be foolish to think that we shouldn’t be as serious about sports betting as we are with casino gaming. Just like casinos, sportsbooks must be tightly regulated to ensure that there is integrity in the system.” – Douglas Harbach, Pennsylvania Gaming Control Board
The report also provides insight into the role that media companies will play in the sports betting space and how affiliates are helping to educate players about legal online sports betting.
The full report can be found here.
Mike Murphy, Founder of BettingUSA.com, said: “We created this report to gauge where the legal sports betting industry is at three years after PASPA was first repealed.
“While tremendous progress has been made to date, it is clear the sector is not without its teething issues especially when it comes to technology, regulation, safe gaming and education.
“From the experts we have spoken to, it seems these challenges can be overcome and if we are able to do so, the US will undoubtedly become the largest legal betting market in the world.
“This report provides tremendous insight from those at the cutting edge of the industry and their thoughts will undoubtedly shape the direction we take over the next three years.”
Latest News
Aviatrix and Vibra Solutions Agree Partnership with Focus on Latin America
Aviatrix, the crash game that’s changing the way online casinos engage their players, has partnered with platform provider Vibra Solutions in yet another move that expands its reach in Latin America.
Aviatrix’s push into Latin America has really picked up pace over recent months and that continues with this deal.
Vibra Gaming has established itself as a major player in the region since it was founded in 2020 and later with the launch of Vibra Solutions in 2022, its platforms and content aggregation division. Now operators using its platform will be able to offer customers Aviatrix.
“We’ve long admired the fantastic work Vibra Solutions is doing in growing our industry across Latin America via innovative product development,” the Latin America Head of Business Development for Aviatrix, Gabriela Novello, said. “By working alongside it, we’re able to bring Aviatrix to more players in the region and together write a new chapter in this ongoing growth story.”
“Our commitment to our operator partners is to provide the very best portfolio of games available,” the Chief Commercial Officer for Vibra Solutions, Federico Saini, said. “Some of those we build ourselves but others we onboard via partnerships like this. Aviatrix is one of the most talked about games in the industry at the moment and we couldn’t be happier to be able to offer it to online brands via our platform.”
Aviatrix’s has enjoyed considerable success in Latin America since it was launched a little over a year ago including being named Rising Star in Casino at the SBC Awards LatinoAmerica.
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PG Soft Set to Sponsor Key SiGMA Americas Event
PG Soft, a world-class digital mobile games company, is proud to announce its sponsorship of SiGMA Americas set to take place in Sao Paulo, Brazil, from April 23 to 25. The important iGaming event is being hosted at the Transamerica Expo Center.
As a leading event sponsor, PG Soft will benefit from prominent branding opportunities including the PG Soft logo printed on staff shirts and an exclusive PG Soft logo and video content at the registration table.
This commitment highlights PG Soft’s ambition to amplify its presence in Latin America, particularly the Brazilian market. Before expanding into the jurisdiction, PG Soft completed an in-depth research and analysis project for a true understanding of the local players’ preferences, which included consumer behaviour, purchasing habits and regulatory requirements.
PG Soft has been working on developing bespoke and localised games tailored specifically for the Brazilian audience.
“Brazil represents a wonderful opportunity for PG Soft and we’re proud to partner with SiGMA Americas for this influential iGaming gathering,” a spokesperson for PG Soft said. “We place huge importance on producing localised content, features and promotions that not only align with Brazilian player preferences, but also meet the regulatory requirements.”
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Low6 partners with Choctaw Casinos & Resorts to deliver new interactive game
Low6, the leading gamification innovator, has announced its latest free-to-play partnership with Choctaw Casinos & Resorts by launching Choctaw T-Box, an interactive mobile game for the Invited Celebrity Classic held at Las Colinas Country Club in Irving, Texas, April 19 – 21.
Designed to engage with golf fans throughout the tournament, the unique second screen experience combines an innovative twist to a much-loved game with the thrill of prize draws.
“Choctaw Casinos & Resorts is committed to engaging and entertaining fans in innovative ways,” said Erica Kosemund, senior director of gaming brand and partnerships for Choctaw Casinos & Resorts. “The free-to-play Choctaw T-Box game will give fans an added level of interaction at the Invited Celebrity Classic. Low6 has a track record of delivering first-in-class engaging content and we found them to be a perfect fit for the environment we are looking to achieve.”
Players are issued a 25-squared T-Box card with each square randomised with a different event that may occur at the tournament e.g. “Mardy Fish scores 4 Birdies”. Should the event occur during play, the square is won and players can earn more entries into a Prize Draw with the more squares they win. A single line (5 squares in a row/column/diagonal) is worth 5 bonus entries, a T-shape (top row and centre column) is worth 25 bonus entries and a blackout (all 25 squares) is worth 50 bonus entries.
Fans playing Choctaw T-Box will have a chance to win prizes at the end of each day. Prizes include a package valued at $750 that includes a two-night stay at Choctaw Casino & Resort – Durant, as well as $250 in resort credit. Players can also win $250 in free play. Players must be members of the Choctaw Rewards Club to claim prizes.
Jamie Mitchell, CEO of Low6, said: “We are incredibly excited with the launch of Choctaw T-Box at the Invited Celebrity Classic. It’s a classic game with a unique digital sporting spin that will entertain fans even more throughout the tournament. Our innovative white label product allows brands to successfully activate their sponsorships at sporting events and can be fully customised across any sport.”
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