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Compliance Updates

Enteractive realizes US expansion with New Jersey licence granted

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Enteractive realizes US expansion with New Jersey licence granted

 

Garden State licence marks start of Enteractive’s US reactivation services

Enteractive, the global leader in player reactivation and retention, last week made its US market debut with the confirmation of a service licence from the New Jersey Division of Gaming Enforcement (NJDGE).  The player engagement expert, ranked globally in the top four revenue generators for the iGaming sector, will commence conversion campaigns for US RNDs and RNFs with both existing and new clients.

The licence allows Enteractive to offer its unique personalised CRM, with real two-way conversations with sports betting and casino players, from April 2021.  The company confirmed that they are already mobilising activity in the US for an existing client, with more eager operators soon to take up the US services also.

The new US licence gives Enteractive the chance to showcase it’s seamlessly scalable services, which are possible due to the company’s innovative (Re)Activation Cloud platform, launched in 2017 to integrate selected operator databases with the human element of calling the players directly.  The technology platform facilitates expandable call campaigns for any market around the world, using API software interface to deploy database segments to Enteractive’s teams at the click of a button.

Mikael Hansson, Enteractive CEO, commented, “This licence confirming our operations in New Jersey marks our landfall in the US, and we’re extremely excited and eager to progress our US activities for our operator partners.  As we grow and expand into new states and US markets, we look forward to finding a second home on US soil for our business.”

Beyond reactivation services, Enteractive’s one-to-one conversations with players also act as frontline protection against problem gambling, with RG being a core element of every call made to a player.

Hansson added, “Entering a new market such as the US demands 20:20 visibility on keeping players safe and enjoying iGaming entertainment responsibly.  Without the players, our industry is nothing, so we must ensure they remain the focus of our activities with a sustainable approach.”

Enteractive has more than twelve years experience in player reactivation, and is in the top four traffic generators globally for the iGaming sector.

Compliance Updates

Scientific Games iLottery Receives National Council on Problem Gambling’s iCAP Ready Accreditation

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Scientific Games iLottery Receives National Council on Problem Gambling’s iCAP Ready Accreditation

 

Scientific Games has achieved the distinguished iCAP Ready supplier accreditation from the National Council on Problem Gambling. The iCAP Ready accreditation, a version of NCPG’s Internet Compliance Assessment Program for suppliers, confirms that the global lottery company meets the gold standard for consumer protection with its iLottery platform and user experience requirements for consistently safe, enjoyable online lottery play.

iCAP is a U.S. accreditation for best practices in online gambling player protection held by only a few U.S. lotteries and suppliers. The assessment, conducted by independent responsible gaming experts, audited a framework of player protection processes, tools, responsible gambling policies and trainings completed by Scientific Games. This included demonstrating to employees that the company remains committed to safer lottery play. NCPG also evaluated Scientific Games’ overall compliance.

“Scientific Games continues to demonstrate leadership in responsible gambling by earning iCAP Ready accreditation,” said Jaime Costello, Director of Programs for the National Council on Problem Gambling. “This accomplishment reflects a thoughtful and proactive approach to player protection, and we commend their commitment to aligning with best practices that support player well-being.”

The company’s digital platform is part of a highly secure technology suite that delivers modern technology and advanced features to support a lottery’s online business. The program’s heart is SG PAM, a secure player account management system for all player account activity and wallet transactions across retail and digital. Other features of the iLottery program include an advanced responsible gaming toolset and Healthy Play program, as well as powerful customer relationship management components.

Andrew Jackson, VP, Corporate Responsibility for Scientific Games, said, “We are honored to achieve this important iCAP supplier accreditation from NCPG. Our government-regulated lottery customers can be assured that Scientific Games’ iLottery platform and solution meet the highest standards in the U.S. for responsible gaming and player protection.”

Scientific Games serves more than 30 lotteries globally with iLottery solutions, including in the U.S., Canada, UK, Denmark, Germany, France and Turkey. Lotteries worldwide use the company’s award-winning Healthy Play program’s tools and research to provide more insight into lottery players and promote ‘lottery literacy’—understanding how lottery games work, the odds of winning, and the minimum age to play.

Since 1972, NCPG has led state and national stakeholders in the development of comprehensive policies and programs for all those affected by problem gambling.

With operations on five continents, Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries worldwide.

Healthy Play™ and MOMENTUM® are trademarks of Scientific Games. ©2025 Scientific Games, LLC. All Rights Reserved.

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Compliance Updates

Minimum Deposit Casinos Warns of Sweeping Changes as States Crack Down on Online Sweepstakes Casinos

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Minimum Deposit Casinos (MDC), a leading global online casino review hub and division of the OneTwenty Group, has released new insights into the tightening regulatory landscape for sweepstakes-based gaming in the US. Recent moves by lawmakers in New York, Louisiana, and Montana suggest a coordinated push to eliminate or restrict these alternative online gambling models.

In New York, Senate Bill 5935, introduced by Sen. Joseph Addabbo, has advanced through the legislative process and targets the operation and supply of sweepstakes-style platforms. The bill specifically addresses platforms that use two forms of digital currency — one of which can be redeemed for real-world prizes — a setup now under scrutiny by state regulators.

Meanwhile, Louisiana has taken a similarly hard stance with Senate Bill 181, led by Sen. Adam Bass. The bill aims to ban all forms of sweepstakes games that mimic casino or sports betting experiences, including both the promotion and operation of such services. It passed the state Senate unanimously and is currently being reviewed by the House.

Montana could become the first U.S. state to enact a full prohibition if Senate Bill 555 is signed into law. The bill, which has passed both chambers, seeks to clearly define and outlaw the operation of unlicensed sweepstakes gambling websites.

“States are clearly starting to zero in on grey-area gambling models. These bills show how quickly the legal landscape can shift, and it’s crucial that players and operators stay ahead of the curve,” said a senior analyst at MDC.

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Compliance Updates

Greyhound Advocates Applaud Oregon Governor Tina Kotek for Signing Historic Internet Betting Ban on Greyhound Races

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The largest greyhound protection group in the world thanked Oregon Governor Tina Kotek for signing a bill to outlaw the processing of internet bets on dog races, calling the new law a landmark victory for greyhound advocates.

“This is the biggest victory for American greyhound advocates since Florida outlawed dog racing in 2018. The walls are closing in on the final remnants of this cruel industry,” said GREY2K USA Executive Director Carey Theil.

Internet wagers on dog races can only be legally processed in two states, Oregon and North Dakota. More than $155 million was gambled on dog racing in 2024 through these Advance Deposit Wagering platforms, with Oregon processing 57% of all internet greyhound bets nationwide. House Bill 3020 phases out the processing of greyhound bets by July 1, 2027. It also ends remote gambling on dog races in Oregon, known as simulcasting.

Greyhound racing is a dying industry, and only continues to exist at two tracks in West Virginia. Florida voters outlawed the activity in 2018 by a vote of 69% to 31%, closing twelve operational racetracks. A bill to prohibit gambling on dog racing nationwide was introduced in the 118th Congress. The bipartisan Greyhound Protection Act earned the support of 80 cosponsors and more than 250 humane groups, anti-gambling organizations, and local animal shelters.

Since 2022, greyhound simulcasting has been outlawed in the seven states of Arizona, Arkansas, Colorado, Kansas, Massachusetts, New Hampshire, and Oregon. When all of these laws take effect, gambling on greyhound racing will only be legal in fourteen states.

All mainstream animal protection groups oppose dog racing due to animal welfare concerns. At the final two tracks in West Virginia, state records indicate that 487 greyhounds were injured in 2024 including 162 dogs that suffered broken bones and thirteen greyhounds that died. Thousands of dogs also endure lives of confinement at West Virginia tracks, kept in cages barely large enough for them to stand up or turn around for long hours each day.

Formed in February of 2001, GREY2K USA is the largest greyhound protection organization in the US with more than 300,000 supporters. As a non-profit 501(c)4 organization, the group works to pass stronger greyhound protection laws and end the cruelty of dog racing on both national and international levels. GREY2K USA also promotes the rescue and adoption of greyhounds across the globe.

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