Compliance Updates
Enteractive realizes US expansion with New Jersey licence granted

Garden State licence marks start of Enteractive’s US reactivation services
Enteractive, the global leader in player reactivation and retention, last week made its US market debut with the confirmation of a service licence from the New Jersey Division of Gaming Enforcement (NJDGE). The player engagement expert, ranked globally in the top four revenue generators for the iGaming sector, will commence conversion campaigns for US RNDs and RNFs with both existing and new clients.
The licence allows Enteractive to offer its unique personalised CRM, with real two-way conversations with sports betting and casino players, from April 2021. The company confirmed that they are already mobilising activity in the US for an existing client, with more eager operators soon to take up the US services also.
The new US licence gives Enteractive the chance to showcase it’s seamlessly scalable services, which are possible due to the company’s innovative (Re)Activation Cloud platform, launched in 2017 to integrate selected operator databases with the human element of calling the players directly. The technology platform facilitates expandable call campaigns for any market around the world, using API software interface to deploy database segments to Enteractive’s teams at the click of a button.
Mikael Hansson, Enteractive CEO, commented, “This licence confirming our operations in New Jersey marks our landfall in the US, and we’re extremely excited and eager to progress our US activities for our operator partners. As we grow and expand into new states and US markets, we look forward to finding a second home on US soil for our business.”
Beyond reactivation services, Enteractive’s one-to-one conversations with players also act as frontline protection against problem gambling, with RG being a core element of every call made to a player.
Hansson added, “Entering a new market such as the US demands 20:20 visibility on keeping players safe and enjoying iGaming entertainment responsibly. Without the players, our industry is nothing, so we must ensure they remain the focus of our activities with a sustainable approach.”
Enteractive has more than twelve years experience in player reactivation, and is in the top four traffic generators globally for the iGaming sector.
Compliance Updates
MGCB Orders Four Offshore Online Casinos to Cease Operations in Michigan

The Michigan Gaming Control Board (MGCB) has issued cease-and-desist letters to four unlicensed online casinos—Betty Wins, Orbit Spins, Pacific Spins Casino, and Yabby Casino—all operated by Tech Zone Inc., a company registered offshore in the Union of Comoros.
The enforcement action is part of the MGCB’s ongoing commitment to protect Michigan residents from illegal gambling platforms that lack oversight, player safeguards, and responsible gaming protections.
“These offshore operators lure players with flashy ads and promises of big winnings, but in reality, they put consumers at serious financial and personal risk. We will continue to take strong action against unlicensed sites to ensure gambling in Michigan is legal, fair, and secure,” said Henry Williams, Executive Director of MGCB.
Under Michigan law, only MGCB-licensed operators are authorized to offer internet gaming and sports betting. Tech Zone’s four brands were found to be illegally targeting Michigan residents, violating the Lawful Internet Gaming Act, the Michigan Gaming Control and Revenue Act, and sections of the Michigan Penal Code.
“Illegal operators may use familiar branding or social media ads to appear trustworthy. But if the site isn’t licensed by the MGCB, it isn’t safe. We encourage all players to check before they bet,” Williams said.
Compliance Updates
MDC Issues Commentary as U.S. Gambling Enters “Regulatory Reset” Following $148 Billion Wagered

Minimum Deposit Casinos (MDC) has issued an expert commentary on what it calls a “regulatory reset” in the U.S. gambling sector, as lawmakers and regulators respond to explosive growth in consumer betting behavior. According to the American Gaming Association, Americans wagered a record $148 billion on sports in 2024. This surge has sparked new scrutiny from both federal and state-level authorities.
Recent legislative efforts in New York, Louisiana, and Montana have targeted sweepstakes-based casinos and skill-based betting formats. Proposed changes include tighter bet size limits, stricter advertising rules, and licensing reforms aimed at reducing player harm and increasing transparency.
“The regulatory environment is catching up with consumer behavior. There’s growing concern over how online gambling is marketed, accessed, and governed. Areas like responsible gaming, ad targeting, and instant deposits are now being looked at much more critically,” said a spokesperson at MDC.
According to the latest figures from the American Gaming Association, U.S. commercial gaming revenue reached $19.44 billion in Q2 2025, marking a 9.8% increase compared to the same period last year. Online casino gaming accounted for $2.6 billion of that total, reflecting a 32.3% year-over-year jump. The numbers underscore continued momentum for digital platforms even as regulations tighten.
MDC’s commentary urges both players and operators to stay ahead of the curve. As laws evolve, demand is rising for licensed platforms that offer low-deposit access, better responsible gambling tools, and full regulatory compliance.
Compliance Updates
Nevada Rep. Dina Titus to Add FAIR BET Act to 2026 Defense Budget

Nevada Rep. Dina Titus is strategically pushing forward her Fair Accounting for Income Realized from Betting Earnings Taxation Act, commonly known as the FAIR BET Act. She intends to attach it to the 2026 National Defense Authorization Act (NDAA), a key piece of legislation that must pass annually. This maneuver, revealed on August 27, is designed to increase the chances that her proposal will be enacted into law.
The FAIR BET Act seeks to reverse a disputed provision introduced under former President Donald Trump’s One Big Beautiful Bill Act. The provision lowered the gambling loss deduction from 100% to 90%, which is set to take effect in January 2026. This change has met significant resistance from both the gaming industry and individual gamblers, who argue that it unfairly taxes money that they never actually won.
Representative Titus, who co-leads the Congressional Gaming Caucus, initially introduced this succinct bill in July. However, it stalled in the House Ways and Means Committee. To overcome this hurdle, she is leveraging a common legislative tactic by attaching the amendment to the NDAA. Around two decades ago, a similar strategy helped pass the Unlawful Internet Gambling Enforcement Act amid a port security bill.
The initiative enjoys strong support from major gaming industry leaders and state officials. Prominent executives from companies such as MGM Resorts, Caesars, and Wynn Resorts have expressed concern to lawmakers about the financial impact this deduction limit could have on both players and casinos. The American Gaming Association has also condemned the recent tax rule, stressing that it unfairly penalizes a legal and regulated industry.
The FAIR BET Act is gaining momentum across party lines. So far, ten members in the House have endorsed it as co-sponsors. In addition, a Republican counterpart titled the WAGER Act was introduced in July by Representative Andy Barr of Kentucky. In the Senate, Nevada Senator Catherine Cortez Masto has proposed a similar measure known as the FULL HOUSE Act.
Supporters emphasize the importance of this amendment for states like Nevada, where gambling significantly contributes to the economy. However, some critics argue that inserting tax policy changes into a defense authorization bill represents an overreach by lawmakers.
The amendment is currently under review by the House Rules Committee, with a vote expected within the next several weeks.
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