Press Releases
PlayMaryland.com: State’s sports betting market could generate more than $3 billion in bets annually
Maryland’s sports betting market will be capable of attracting more than $200 million in gaming revenue on more than $3 billion in bets annually, which could then generate as much as $35 million in tax revenue for the state once the market matures, according to estimates of PlayMaryland, which tracks the state’s regulated online gaming and sports betting market.
“Maryland will be an attractive market for operators in large part because regulators have embraced an open market,” said Eric Ramsey, analyst for the PlayUSA.com network, which includes PlayMaryland.com. “The best predictor of a successful market has been whether it is designed to foster competition among numerous operators, which Maryland has done. A competitive market is more appealing to bettors, which in turn makes the industry a reliable revenue producer for the state.”
When Gov. Larry Hogan signs the bill to officially legalize sports betting in Maryland, which is expected, the state will join 26 other U.S. states and Washington D.C., that have regulated sports betting in some form. Twenty-two of those jurisdictions have launched.
At maturity, which could come as soon as the market’s third year, Maryland operators could take in as much $3.1 billion in bets annually, which would then produce between $125 million and $225 million in taxable revenue each year, according to PlayMaryland projections. With Maryland’s tax structure, which is 15% of an operator’s taxable revenue, that could mean as much as $35 million in taxes for the state.
“We have seen just how attractive sports betting has been in Virginia, which has a similar tax rate as Maryland, so we know this structure won’t scare away any potential operators,” said Jessica Welman, lead analyst at PlayMaryland.com. “There are questions unique to Maryland about whether local operators will be able to compete with the DraftKings and FanDuels of the world, which will surely be coming. Or if the state’s inclusion efforts will affect the early growth of the state’s industry. But the bottom line is that sports betting should be a reliable revenue generator for the state.”
As a market, Maryland does have some advantages. The most notable is that only Washington D.C. has a higher median income among legal sports betting jurisdictions. And the fan bases of the Baltimore Ravens and Baltimore Orioles, plus nine Division I athletic programs, including Maryland and Navy, will all help drive interest.
But it also has some disadvantages relative to other markets its size. By population, Maryland (6 million) most closely compares among established sports betting markets with Colorado (5.8 million), currently the eighth largest sports betting market in the U.S. Since launching in May, Colorado has taken in $1.8 billion in bets — including $611.5 million through the first two months of 2021 — which has produced $109.4 million in gross gaming revenue.
Maryland is unique in several ways though. For one, it will be the first market to launch while being completely surrounded by jurisdictions that have already legalized sports betting in some form. And Maryland is without a significant sports tourism industry. Those two factors will make the market almost entirely locally dependent.
“Maryland won’t have much opportunity to draw bets from neighboring states, which makes it a test case for the future of sports betting as more and more states legalize sports betting and make each state locally dependent,” Ramsey said. “But Maryland has enough local advantages to make it a strong bet to be a successful market.”
For more information and analysis on regulated sports betting in Maryland, visit PlayMaryland.com/news.
Internet Vikings, a licensed in-state hosting provider for iGaming and online sports betting, announces the extension of its relationship with GAN Sports®, a supplier of industry-leading casino content, into Arkansas.
Following a successful multi-state collaboration initiated in 2022, Internet Vikings continues to support GAN by delivering hosting services tailored to their operational needs. Internet Vikings is continuing to grow across the United States, as Arkansas becomes the latest state to benefit from their hosting services.
GAN, a B2B supplier of internet gambling software-as-a-service solutions, initially entered into an agreement with Internet Vikings in a landmark deal covering 15 states. Since then, the relationship has grown stronger, with GAN relying on Internet Vikings’ bare metal server solutions to support their large-scale U.S. operations.
This expansion into Arkansas follows a recent deployment in Nevada, where Internet Vikings also provides hosting solutions to GAN. As GAN continues to operate across regulated U.S. markets, Internet Vikings remains a dependable resource, and has demonstrated its reliability to support long-term growth.
Rickard Vikström, CEO and Founder of Internet Vikings, shared his thoughts, “Our relationship with GAN reflects the trust we’ve built over the years. It’s not just about providing hosting solutions; it’s about understanding their vision and exceeding their expectations.”
The Sends team attended the biggest and most famous gaming conference, ICE, now held in Barcelona, Spain. From the 20th to the 23rd of January, the leading gaming companies and solution providers gather for business meetings, experience sharing and networking. More than 170 countries visited, achieving the number of 55,000 visitors.
“Our team attends the ICE conference annually. Previously held in London, the financial capital and home to our head office, 2025 is the first time it’s hosted in Barcelona—and it remains as expansive and resourceful as ever. We’re thrilled to participate, connect with our partners, explore innovative solutions, and engage with market leaders. At Sends, we are committed to staying ahead in this dynamic industry, never missing an opportunity to gain fresh insights and experiences,” commented Alona Shevtsova, Director at Sends.
As the organisers of ICE 2025 said, after a rigorous, independent selection process, ICE and iGB Affiliate moved to Fira Barcelona Gran Via because Barcelona presents a compelling list of benefits, including improved logistics and operational efficiency. The location is close to Barcelona airport and is well connected to the public transport network, offering a world-class in-show and around-show experience.
It is worth mentioning that this February, Send will co-host its event in London for fintech companies. This is the third gathering in London to network and connect industry professionals. To get more information about the London Fintech Meetup, follow the link.
To get more details, keep in touch with Sends on social media: LinkedIn and Instagram.
Latest News
SCCG Partners with Osage Nation Gaming Enterprise to Enhance Interactive Gaming Operations with Managed Services
SCCG Management, a leading global advisory firm in the gaming and sports betting industry, is proud to announce its engagement by the Osage Nation Gaming Enterprise (ONGE) to assist in developing innovative, robust, player-centric solutions for sportsbook operations, on-line/mobile social casino, and Class II mobile on-premise gaming, designed to enhance the patron experience with diverse content, and drive operational efficiency.
The ONGE, operators of seven gaming and hospitality facilities in Oklahoma, is known for providing an intimate, guest-focused gaming, service, and entertainment experience. This collaboration marks a significant step in integrating advanced technology and operational expertise to deliver innovative solutions for the evolving interactive gaming landscape.
SCCG Managed Services (SCCGMS) specializes in turnkey solutions for tribal operators to develop, optimize, and manage sports betting and interactive gaming offerings. For the ONGE, , SCCGMS will assist in sourcing and implementing customized products and services tailored to their operations, enabling patrons to enjoy casino-style games on their mobile devices while within designated areas of the casino properties. This service ensures compliance with regulatory standards while delivering a seamless and convenient gaming experience.
“Our mission is to ensure operators like the Osage Nation Gaming Enterprise can fully harness the potential of their gaming operations,” said Stephen Crystal, Founder and CEO of SCCG Management. “This partnership is about bringing cutting-edge technology and operational expertise to elevate interactive gaming experiences. We are honored to collaborate with the ONGE, a leader in tribal gaming, to pave the way for enhanced content, responsible gaming, and innovation.”
“On behalf of Osage Casinos, we are very pleased to announce our engagement of SCCG to assist us with developing these new products and services for our guests,” offered Kimberly Pearson, CEO of Osage Gaming.
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