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PlayTenn.com: Sportsbooks cross $200 million in monthly wagers once again

March Madness helped propel Tennessee to more than $200 million in bets, almost entirely reversing the state’s first month-over-month decline in February. And with two new operators launching in the state, Tennessee’s market took a significant step in its maturation process, according to analysts from PlayTenn, which offers news and analysis of the Tennessee gaming market.
“Tennessee is beginning to normalize after that initial burst, but March is proof that the state is still very much in a period of significant growth,” said Jessica Welman, lead analyst for PlayTenn.com. “Locals have been quick to embrace sports betting, and operators have invested heavily in the market. That has made up for what has been a somewhat rocky road in the state.”
Bettors placed $205.9 million in wagers in March, The Tennessee Education Lottery announced over the weekend. That is up 16.8% from $176.3 million in February, even if it fell short of the record of $211.3 million set during the NFL playoffs-boosted January. March’s wagers produced $16.1 million in adjusted gross income, up 23.8% from $13 million in February and only topped by January’s $21.8 million.
The brisk action in March yielded $3.2 million in state taxes.
With March’s bets, Tennessee sportsbooks have now generated $905.8 million in wagers since November’s launch, falling just shy of becoming the quickest U.S. state to reach $1 billion in lifetime handle.
“Even with the early knockout of Tennessee, the state’s lone representative in this year’s NCAA Tournament, March Madness was still a huge draw,” said Nicole Russo, analyst for PlayTenn.com. “It has been an interesting ride so far in Tennessee, but the foundation of the market remains strong.”
But the success hasn’t come without issues, including the TEL’s decision in March to suspend Action 24/7, which was then reinstated a week later with a court-ordered injunction. Coincidentally, while Action 24/7 was momentarily suspended in March, two new operators launched. William Hill and TwinSpires joined DraftKings, FanDuel, BetMGM, and Action 24/7 in Tennessee, adding two recognizable brands.
Tennessee does not release data on individual operators, but analysts at PlayTenn.com believe that the three leaders, DraftKings, FanDuel, and BetMGM, are in a neck-and-neck race for the market lead. And it’s too early to tell whether either of the two upstarts in the state can gain significant market share.
“William Hill and TwinSpires have the potential to shake up the market a bit, but it will be difficult for either of them to displace any of the top three operators in the market,” Russo said. “Still, it is a sign of an increasingly robust market that new operators are launching, and we expect more to come before the kickoff of the 2021 NFL and college football seasons.”
For more information and analysis on regulated sports betting in Tennessee, visit PlayTenn.com/news.
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Maryland Lottery and Gaming Comission Selects Intralot for Lottery System Contract

Intralot S.A. informs the investor community and its stakeholders that on July 15, 2025 the Maryland Lottery and Gaming Control Commission approved the recommendation to award a new Lottery Central Monitoring and Control System (LCMCS) contract to its US subsidiary, Intralot, Inc. following a competitive bidding process.
The vendor awarded the contract will manufacture the counter terminals and self-service vending machines that sell tickets at 4,300 Maryland Lottery retailer points of sale; develops the software that runs the system’s sales and accounting functions; and provide numerous related services that are necessary to operate the Maryland Lottery. The term of the contract is 10 years with a possible 5+1 year extension.
As part its proposal to the State, Intralot has engaged nine local business enterprises (MBE) to service the Maryland Lottery contract. Historically, vendors have used fewer MBE partners, but Intralot believes its new approach will create far greater opportunities for local communities.
Intralot’s financial proposal corresponds to a total estimated contract term price of $260,393,946.
The Gaming Control Commission’s approval is an intermediary step in the award process for
approving any future contract.
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ISI Sports Partners with Canton Gaming to Launch Retail Sportsbook at The Greene Turtle

Global race and sportsbook technology provider Internet Sports International (ISI) has entered into a partnership with Canton Gaming LLC, a retail sports wagering facility located at The Greene Turtle in Baltimore, Maryland. ISI is powering the retail sports wagering operation using its award-winning sportsbook system.
The Greene Turtle Sportsbook is now live, offering patrons a thrilling experience to wager on their favorite sporting events with real-time odds and live-action updates. The automated sportsbook kiosks feature a broad range of betting propositions suitable for both novice and veteran bettors alike.
“ISI Sports is the perfect partner to elevate our sportsbook offerings. In a competitive industry, ISI’s state-of-the-art kiosks enable us to set new service standards and continuously innovate for our guests’ entertainment. The seamless process from negotiations to opening was remarkable, thanks to ISI’s outstanding service,” said Jay Sapperstein, owner of Canton Gaming.
The Greene Turtle has been accepting sports wagers for two seasons and has now upgraded all 10 of its sports betting kiosks with ISI’s proven software. In the near future, the sportsbook plans to offer an increasing array of tailored betting options to meet the evolving preferences of Maryland customers.
“ISI’s advanced technology, combined with 25 years of industry experience, allows us to quickly support both start-up operations and providers transitioning from exiting platforms,” said Ernest Matthews, Vice President and General Counsel.
“With multiple sportsbook providers leaving markets across the US, more retail casino clients are seeking innovative, cost-effective ways to establish or replace their sports betting operations. Their existing hardware can often be reused, significantly reducing initial investment. The recent rollout went flawlessly, thanks to the top-tier facility and staff. We look forward to a long-term partnership, as we are confident that ISI is here for the long haul in retail sports betting,” Matthews added.
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NYC Council Rejects Bally’s $4B Bronx Casino Bid

The New York City Council has rejected Bally’s land-use rezoning proposal for its planned $4 billion Bronx casino.
The City Council voted 29-9, with four abstentions, against gaming giant Bally’s request to rezone parkland for commercial use at the Bally’s Golf Links at Ferry Point property it operates in the Bronx. The move effectively ended Bally’s shot to secure the required land use and other zoning approvals needed for winning a casino license. The motion to disapprove of Bally’s request was put forward by Bronx Councilwoman Kristy Marmorato.
The proposed $4 billion Bally’s Bronx hotel and casino resort, totaling more than 3 million square feet, was planned for roughly 16 acres of parking lots and the practice green area at Bally’s Golf Links at Ferry Point. The complex’s design includes a 500,000-square-foot casino with 3500 gaming machines and 250 table games, a 500-room upscale hotel and a 2000-person event center.
Bally’s, in its official application filed in late June with the New York State Gaming Commission, called Bally’s Bronx a “once-in-a-generation” investment. “This development represents an audacious vision to develop a former landfill and transform it into an economic engine for the Bronx — the borough’s single largest private development.”
Without Bally’s in the running, the field of New York casino contenders narrows to seven. Three developers previously ended their plans, including the $12 billion Hudson Yards West casino proposal from Related Cos., Oxford Properties and Wynn Resorts. The group dropped its bid following strong community opposition.
Three casino licenses are available for the downstate region that includes New York City. A viable bidder would have to secure a two-thirds majority vote from a community advisory committee before a proposal could advance to the next round and be considered by the state’s Gaming Facility Location Board, which will make its final decision by Dec. 1. In addition to a $1 million filing fee, the teams selected would each have to pay a $500 million license fee while also meeting the requirement of a $500 million minimum capital investment.
If none of the bids secures enough committee votes, the state will not issue any licenses.
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