eSports
NBA 2K LEAGUE ANNOUNCES RECIPIENTS OF TEAM BUSINESS AWARDS FOR 2020 SEASON

The NBA 2K League recognized outstanding achievement in team marketing and business operations for the 2020 season when the league presented its NBA 2K League Team Business Awards.
Raptors Uprising GC won three awards – the Partnership of the Year Award, Digital Campaign of the Year Award and Business Influencer Award – while Wizards District Gaming was honored with the Pitch of the Year Award and Hawks Talon GC was presented with the Best Livestream Award.
All 23 teams that competed during the 2020 season were invited to submit entries for each category, with the winners chosen by NBA 2K League representatives.
“The NBA 2K League Team Business Award recipients embody the fortitude and innovative thinking that was necessary for our league and its teams to turn the challenging year of 2020 into a transformative season of growth,” said NBA 2K League President Brendan Donohue. “By setting high standards of excellence and a commitment to reach fans around the world, these teams and individuals further established the league’s global presence.”
Partnership of the Year
Raptors Uprising GC received the Partnership of the Year Award for its one-of-a-kind partnership with Bell, the Canadian telecommunications leader. A finalist for Partnership of the Year in 2019, Raptors Uprising GC and Bell created the iconic #BellFibeHouse, a state-of-the-art home which was converted into a gaming facility where the team played during the 2020 season and went on to produce a regular season 16-0 record, win two in-season tournaments (THE TIPOFF and THE TURN Powered by AT&T), and advance to the semifinals of the 2020 NBA 2K League Playoffs Delivered by DoorDash.
As the home and gaming facility for the team, the #BellFibeHouse served as a unique platform to produce captivating content showcasing the lifestyles of the Raptors Uprising GC’s players throughout the season. At the forefront was Fibe House, a content series in which the team satirized classic sitcoms and commercials from the 1990s, which were showcased on the Bell Fibe social and digital platforms.
Additional finalists for the Partnership of the Year Award included Raptors Uprising GC for their partnership with Ontario-based lottery company OLG, and Nets GC for their partnership with Zenni Optical.
Pitch of the Year
Wizards District Gaming received the Pitch of the Year Award for its renewed partnership with home automation and monitoring services company, Alarm.com. The award recognizes best incremental or new business execution during the 2020 season.
In its pitch, Wizards District Gaming positioned the NBA 2K League as an opportunity for Alarm.com to enter into the esports space and shared the long-term business advantages of connecting with the NBA 2K League’s attractive audience. Wizards District Gaming engaged in a multi-step process to educate Alarm.com, working closely with the company to develop a marquee platform and align with the brand’s objectives.
The partnership included an Alarm.com jersey patch worn by Wizards District Gaming players during their 2020 championship season. Additionally, Wizards District Gaming hosted its Draft Night War Room at the Alarm.com Demo House during the 2021 NBA 2K League Draft on Saturday, March 13.
Cavs Legion GC was a finalist for the award for its TCP partnership pitch, which featured naming rights of the team’s training facility, Legion Lair Lit by TCP.
Best Livestream
Hawks Talon GC was presented with the Best Livestream Award, which recognized the best livestreamed program, Talon Takeover. The first-of-its-kind series achieved higher-than-average measured viewership last season and blurred the line between music and esports by featuring celebrities, entertainers and influencers playing NBA 2K on the team’s Twitch channel.
Raptors Uprising GC was a finalist for the Best Livestream Program Award.
Digital Campaign of the Year
After being a finalist for the award in 2019, Raptors Uprising GC won the Digital Campaign of the Year Award, which honored the best season-long marketing campaign. The team’s digital campaign focused on engaging both their core audience and new fans by incorporating players, content creators and partners.
In its Fibe House content series, the team replicated the episode structure of popular commercials. The content exemplified creativity and went outside the scope of gaming while providing fans with easily digestible and highly sharable content and created a behind-the-scenes dialogue with fans of the team.
Pacers Gaming was a finalist for the award for its work developing the team’s YouTube channel.
Business Influencer Award
Recognizing team personnel for leadership, support and outstanding business results for NBA 2K League team endeavors, the first-ever Business Influencer Award was given to Sumit Arora, a Senior Director of Strategy at Raptors Uprising GC and Maple Leaf Sports and Entertainment. Arora’s efforts resulted in success across the team’s business and gaming operations. His authentic drive to further implement innovation established his place as contributor to the team’s success.
NBA 2K League teams nominated six additional personnel for the award, including Adam Ward, Digital Content Specialist (Blazer5 Gaming); Mark Mazzagatti, Manager of Franchise Partnerships (Cavs Legion GC); Jerry Ferrara, Head Scout (Knicks Gaming); Greg Nared, Senior Vice President of Esports, Youth Basketball & Player Relations, Dallas Mavericks (Mavs Gaming); Rachael Lewis, Director of Communications, BSE Global (Nets GC); and Jim Van Stone, President of Business Operations, Monumental Sports & Entertainment (Wizards District Gaming).
Compliance Updates
Oddin.gg Officially Registered with LOTBA as a Supplier in the City of Buenos Aires

Oddin.gg has been officially registered as a supplier by the Lottery of the City of Buenos Aires (LOTBA). This authorization clears the way for Oddin.gg to provide its end-to-end esports betting ecosystem—including its Odds Feed, Risk Management, BetBuilder, Widgets, and more—to licensed operators in the City of Buenos Aires. The milestone reinforces Oddin.gg’s strategic focus on supporting partners across Latin America.
LOTBA, the regulatory authority for online gaming within the Autonomous City of Buenos Aires, is well known for its rigorous compliance and technical standards. While the body manages licensing and enforcement, suppliers must undergo a formal registration process before providing services to local operators. Oddin.gg’s successful registration confirms that it has met all relevant technical, financial, and compliance requirements.
Juana Bischoff, Senior Business Development Manager LATAM at Oddin.gg, said: “Being officially registered with LOTBA marks an important step in Oddin.gg’s long-term commitment to the Latin American market. Esports is gaining real traction across the region, and we want operators in Buenos Aires—and beyond—to have the tools and insight to deliver a top-tier esports betting experience. We’re not just bringing leading technology—we’re bringing the local expertise and regulatory awareness needed to help our partners like Betsson and Jugadon grow.”
eSports
Mirage Digital Announces Partnership with Team Liquid

Mirage Digital, the next-generation content studio shaping the future of digital entertainment, announced a groundbreaking partnership with global eSports organization Team Liquid. With over 35 million social media followers across platforms, 100+ championship titles with its over 120+ players and content creators worldwide, Team Liquid is the highest earning eSports team in the world to launch a 24/7 live-streaming programming experience surrounding the fan-favorite World of Warcraft: Race to World First event.
Mirage has created a new content monetization model for creators and enterprising entities, unlocking previously untapped non-traditional revenue streams. The company helps its clients with repurposing, redistributing, licensing, and selling content across numerous platforms and territories. Resulting in over a million dollars for its eclectic roster of over 300 creators, the company leverages its extensive creator network and expertise in original content development, to redefine digital content syndication. Mirage Digital is bridging the gap between creators and enterprise opportunities by sourcing high-quality content from creators and repurposing it for expanded deal flow and pipeline of distribution across OTT and FAST platforms.
Team Liquid, coming off a championship win in March, is set to make history with its most ambitious Race to World First campaign yet, with live coverage kicking off in July. For the first time, the tournament and its surrounding content will be broadcast beyond Twitch to OTT and FAST audiences, expanding access for new and longtime fans alike.
“This launch marks a huge moment not just for Team Liquid, but for the future of all eSports and creator content. We’re unlocking a format that merges always-on content with world-class competitive play, giving fans a reason to tune in every hour of every day. This is a monumental moment for both television networks and eSports to recognize the boundaries they are breaking in both parallels,” said Griffin Haddrill, Founder of Mirage Digital.
The multi-day broadcast includes full tournament coverage alongside exclusive behind-the-scenes content, player profiles, real-time strategy breakdowns, and each day’s highlights – providing an unprecedented level of access to Team Liquid’s journey and personalities within the event.
Team Liquid will bring its world-renowned Race to World First event to new audiences with a livestream on The Roku Channel in late August. Widely regarded as one of the most thrilling competitions in MMORPG gaming, Race to World First draws millions of global viewers eager to watch elite teams battle for supremacy in World of Warcraft. Known for pushing the boundaries of eSports entertainment, Team Liquid is once again innovating – this marks the first time the iconic event will be available via a dedicated OTT streaming platform, giving fans an even more immersive viewing experience.
“This collaboration is the result of our mission to re-imagine where and how gaming and creator content lives. All parties saw an opportunity to take one of the most anticipated eSports events of the year and expand its reach to new audiences through OTT and FAST distribution. This is about creating long-term value for teams, fans, and platforms alike—and Race to World First is just the beginning,” said Robin Bigge, Co-CEO of Mirage Digital.
“This is a historic evolution in how we bring eSports to the world. We’ve built a legacy on competitive excellence, and this partnership lets us showcase the heart, hustle, and humanity of our players in a way we’ve never done before—24/7, across every screen,” said Claire Hungate, President & COO of Team Liquid.
This moment also marks the first time Team Liquid has programmed content specifically for a FAST Channel, a move that speaks to the maturation and crossover appeal of eSports for general audiences.
eSports
Esportes da Sorte celebrates Brazilian culture with Parintins and São João Sponsorships

Esportes Gaming Brasil, the owner of Onabet and Esportes da Sorte, is making its debut at the 58th Parintins Folklore Festival with an interactive project that blends cultural promotion, economic development, and social responsibility.
The brand becomes the first regulated betting operator to offer institutional support to the event, which welcomes around 120,000 visitors and generates BRL 184 million in local economic activity, according to the Amazonas State Government.
This cultural commitment comes on the back of Esportes Gaming Brasil sponsoring 31 São João festivals during June in 27 cities across the Northeast and Southeast regions. This initiative strengthens the brand’s strategy of connecting with the public through the appreciation of Brazilian cultural expressions.
Esportes da Sorte’s focus was creating memorable experiences as each event featured scenography by Pernambucan artist Perron Ramos. Another notable element was the Vila Junina (June Village), a themed area blending traditional elements with interactive experiences. Classic games such as Pescaria da Sorte (Fishing of Fortune), Barraca do Beijo (Kissing Booth), and Argola da Sorte (Ring Toss) bring nostalgia to the festivities.
For the three-day Parintins Folklore Festival starting today, the brand will be energising Parintins with a series of experiences celebrating local culture. These include a panoramic lounge with a special view of the Bumbódromo, the Truck da Sorte — a space combining karaoke and free hydration — as well as a Social Arena installed in the Garantido and Caprichoso neighborhoods, featuring artistic performances, rest areas, free water distribution, and Instagram-worthy spots. Festivalgoers will also be able to get their hands on custom giveaways throughout the festival. All elements of the visual project are inspired by Amazonian art. The graphics feature illustrations by Curumiz, a Parintins-based duo formed by Alziney Pereira and Kemerson Freitas.
Sofia Aldin, CMO of Esportes Gaming Brasil, the group behind the brand commented: “Esportes Gaming Brasil cares passionately about regional values and strengthening Brazilian popular culture. It’s more than simply showcasing our brand, we want to create value for the people who live for events like the Parintins Folklore Festival and the São João festivals. Being part of these events backs our strategy of supporting traditions that drive local economies and celebrate regional identities.”
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