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FanDuel Becomes First Mobile Sportsbook Operator to Partner with American Gaming Association’s Responsible Sports Betting Initiative

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FanDuel Becomes First Mobile Sportsbook Operator to Partner with American Gaming Association’s Responsible Sports Betting Initiative

 

Have a Game Plan.® Bet Responsibly. campaign commitment includes pledge to grow public service initiative through sustained media commitment

Initiative to include collaboration with FanDuel’s league, team and media partners

FanDuel Group and the American Gaming Association (AGA) announced today an initiative to broadly promote responsible sports wagering through the AGA’s Have A Game Plan.® Bet Responsibly.™ public service campaign. FanDuel is the first mobile sportsbook operator to sign on to the AGA’s national campaign to promote the fundamentals of responsible sports betting.

As part of this engagement, FanDuel is making a multi-million-dollar commitment of its media inventory, as well as league and team assets and directing them towards responsible gaming messaging. The company will also work with its league, team and media partners to grow the campaign across television, radio, digital and in-venue media. The company and the AGA are aiming to have responsible gaming content live in May 2021.

Through Have a Game Plan, the AGA and its partners provide consumers a state-by-state guide on where to find legal operators, spotlight the basics of responsible sports betting and raise awareness on signs of problem gambling.

“As the mobile gaming industry leader in the U.S., we believe promoting responsible gaming behaviors is a core tenet of growing our business and the industry as a whole,” said Matt King, CEO of FanDuel Group. “We are not only going to commit substantial FanDuel resources to promote Have a Game Plan but we intend to build a consortium of partners throughout the sports and gaming business to scale this initiative and we encourage other operators to join us.”

“FanDuel’s commitment to support and grow Have a Game Plan couldn’t come at a better time,” said AGA President and CEO Bill Miller. “Responsibility to our customers has always been a pillar of AGA member operations. Extending this to meet the new realities of an expanded sports betting ecosystem is going to require full collaboration with everyone involved in it – gaming operators, media companies and leagues and teams. We’re excited to have a partner like FanDuel to help extend this important initiative.”

Fan and consumer education are critical as the legal sports betting market continues to expand throughout the United States. Today, sports betting is legal in 25 states and the District of Columbia. There are 17 active bills in state legislatures aiming to legalize sports betting in their jurisdiction.

 

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The AGA launched Have a Game Plan in late 2019 to educate sports fans on the importance of responsible sports betting. As the first sportsbook partner involved in the campaign, FanDuel joins NASCAR, the NHL, the PGA TOUR, Monumental Sports and Entertainment and the Vegas Golden Knights as official campaign partners.

March is Problem Gambling Awareness Month. If you or anyone you know needs help, resources are available through the National Center on Problem Gambling. Anyone seeking assistance is encouraged to call or text 1-800-522-4700.

Latest News

RG24seven collaborates with industry experts to expand landmark Sports Betting training for gaming employees

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RG24seven Virtual Training, the industry-leading, free video-based virtual training system for casino and gaming employees and a BMM Innovation Group (BIG) company, is pleased to expand training offerings to include new sports betting courses. The new courses highlight the fundamentals of sports betting, the legal landscape, ethics and marketing, and responsible gaming practices.

Wendy Anderson, CEO of RG24seven Virtual Training, said, “We all play a part in upholding the reputation and credibility of our industry. We brought together top experts in the industry to create these courses and ensure that gaming employees are fully informed about all aspects of working in and around sports betting.”

Victoria Reed, CEO of Better Change and Strategic Advisor for RG24seven, added, “We also want to provide gaming employees with as much information as possible about the variables that influence the sports betting industry, such as the laws, its reputation, and why it’s important that we remain as ethical as possible. We hope learners will gain a strong working knowledge of sports betting, as well as understand the significance of the regulations, integrity in sports, and responsible gaming.”

Anderson concluded, “Sports betting is meant to be fun, and it’s even more so when you fully understand not only the terminology but also how you can protect both yourself and your customers from gambling harm. We welcome gaming company executives, managers, and other representatives to request organization-wide access to our new training.”

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Latest News

Wildly popular ‘Fortune Tiger’ game among PG Soft Brazil rollout

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Global iGaming powerhouse SkillOnNet has announced the expansion of its strategic partnership with award-winning game developer PG Soft bringing the studio’s acclaimed content to the regulated Brazilian market.

The move comes just months after SkillOnNet went live in Brazil with its licensed brands PlayUZU.br and BacanaPlay.br, as one of the first operators to gain approval from the brand-new licensing regime.

The integration of PG Soft’s engaging portfolio, including the wildly popular Fortune Tiger, will bolster SkillOnNet’s offering in one of the most exciting emerging markets in the world.

Fortune Tiger, known locally as Jogo do Tigrinho, has become a cultural phenomenon in Brazil. Its rapid rise has been fueled by viral marketing on platforms like TikTok and YouTube, where influencers showcase big wins and gameplay tips.

PG Soft’s content is already live in over 100 countries and supports 23 languages and 100 currencies. Known for rich visuals and innovative mechanics, the studio has earned global recognition for its ability to connect with players across diverse markets.

SkillOnNet operates more than 40 brands in regulated markets globally and boasts a platform of over 7,000 titles from the industry’s top providers. PG Soft’s integration further diversifies SkillOnNet’s content portfolio, solidifying its position as a key player in Brazil’s rapidly growing iGaming landscape.

Jani Kontturi, Head of Games at SkillOnNet said: “Brazil is a market full of potential, and we’re investing heavily to ensure we become a top-tier operator here. PG Soft’s content, especially Fortune Tiger, has already made a big impact in the region. This collaboration strengthens our commitment to localising our offering and bringing world-class entertainment to the market.”

PG Soft commented: “We’re delighted to extend our partnership with SkillOnNet into Brazil, a market where our games – especially Fortune Tiger – have really resonated with players. SkillOnNet is a leading name in regulated markets, and their ambitious plans for Brazil match our own. We’re confident that this collaboration will set a new benchmark for quality and engagement in the region.”

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Conferences

EGT Digital at SBC Summit Americas 2025: High-tech gaming solutions for brilliant performance

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EGT Digital at SBC Summit Americas 2025: High-tech gaming solutions for brilliant performance

 

EGT Digital is ready for its first memorable participation in SBC Summit Americas. The company has prepared a fascinating range of innovative online gaming products, which will be available at booth C290.

EGT Digital will demonstrate its impressive portfolio of in-house developed slot games, including over 140 popular titles, as well as the jackpot bestsellers Bell Link, High Cash, Clover Chance, and Single Progressive Jackpot.

Visitors will also be able to learn more about the 4-level multi-denomination Gods & Kings Link, the latest member of the company’s jackpot family. Its first 2 games – Glorious Alexander and Ape of Luck, will provide players with numerous opportunities for winning and entertainment.

The newest addition to Clover Chance – the 5×6 Fruity Shots game, will also attract players’ attention. With a vibrant cocktail theme, it will offer functionalities such as the Toppling Reels feature, adding extra excitement by filling empty positions with new symbols, thus creating even more chances to win.

The company’s iGaming platform X-Nave will also be on display to provide operators with everything they need to build and grow their online business. It will demonstrate its 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Standing out with great versatility, each of them is able to function as part of the turnkey solution or independently, as they allow seamless integration with third-party developments.

The Sport Product will introduce its rich sports and esports content across a number of markets around the world. EGT Digital’s Gaming Aggregator will reveal a vast range of over 13,000 titles from more than 130 popular providers, as well as a lot of functionalities for content personalization. X-Nave’s CRM Engine with its ever-evolving player management tools and bonus features, as well as the Payment Gateway, covering a wide variety of payment methods, will further expand operators’ capabilities to create customized and more engaging offerings for their customers.

“SBC Summit Americas is a well-established event, bringing together key players from across the LATAM region,” said Tsvetomira Drumeva, Head of Sales at EGT Digital. “I am confident that our participation will provide us with numerous options to start new high-potential collaborations and strengthen our existing partnerships. We are also happy to be among the finalists in the SBC Awards Americas 2025 this year.”

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