Bally’s Becomes Authorized Sports Betting Operator of NBA

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Bally’s Corporation has become an Authorized Sports Betting Operator of the National Basketball Association (NBA).

The deal represents Bally’s second sports betting partnership with a professional sports league, following its previously announced official sports betting partnership with the National Hockey League.

This partnership will provide Bally’s with access to official league data, as well as rights to use official NBA marks and logos across the Company’s expanding portfolio of online sports betting products.

“Partnering with the NBA is an exceptional opportunity for Bally’s, adding to our ongoing momentum with professional sports leagues. Together with the NBA, we will unlock significant opportunities to provide a greater population of NBA fans with new, creative and engaging sports betting products and services,” George Papanier, President and CEO of Bally’s Corporation, said.

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Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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