Press Releases
PlayTenn.com: Sportsbooks continue roll with $180 million in December
Tennessee’s online sportsbooks continued to gain momentum, reaching $180 million in wagers in December to close 2020 with the best two-month debut in U.S. sports betting history. An untested market before launching in November, Tennessee is off to the kind of start that almost no one could have predicted, according to analysts from PlayTenn, which offers news and analysis of the fledgling Tennessee gaming market.
“Tennessee launched with what many thought were a lot of question marks, but it is proving to be The Little Engine that Could,” said Jessica Welman, analyst for PlayTenn.com. “It seemed operators were slow to get to the state, many were concerned the 10% hold mandate would tamp down demand, and there were questions on whether or not the Tennessee Education Lottery was up to the task of regulating the industry. Those concerns seem like a distant memory now as Tennessee has catapulted itself into becoming a major player in the U.S. industry in just two months.”
In a December that featured four NFL Sundays, down from five in November, bettors placed $180.9 million in wagers, according to official data released Tuesday evening by The Tennessee Education Lottery. That topped November’s $131.4 million handle by 37.6%. December’s wagers produced a “win” of $13.9 million for the operators, up from $13.2 million in November. And the month’s win injected $3.1 million into state coffers.
Through the market’s first two months, Tennessee has:
- Generated $312.3 million in bets, by far the most of any legal sports betting jurisdiction in U.S. history. The next closest was Indiana, which produced $126.9 million in its first two months in 2019.
- Shattered the records for the best first month and the best second month. Indiana held both records, hitting $35.2 million in September 2019 before reaching $91.7 million in October 2019.
- Set a new standard for operator revenue with $27.1 million. Indiana generated $20.1 million in its first two months, including $11.5 million in its second month.
Tennessee’s hot start can be attributed to several major factors. First, the state launched its sports betting industry with online sports betting, which attracts vastly more in bets than retail sports betting in every state that has both. Secondly, with no retail component in the state, there was no in-person registration requirement for online sports betting, which can artificially depress a market. None of Tennessee’s seven neighboring states offered online sports betting during the Volunteer State’s first two months, and only two, Arkansas and Mississippi, are home to any retail betting. And the Tennessee Titans’ playoff run undeniably spurred local interest.
“Tennessee launched under near-perfect conditions and that can be seen in the early results,” said Dustin Gouker, analyst for PlayTenn.com. “Even with added competition from Virginia now going live, Tennessee’s start has established the state as a significant player in the U.S. And I don’t see anything that will stop the market’s momentum in the short-term.”
As it stands, Tennessee is now the nation’s seventh-largest sports betting market with plenty of growth still to come.
Only four sportsbooks are in operation so far. But more are expected to come in the coming months. That includes the imminent launch of TwinSpires as well as WynnBET and William Hill.
“Having FanDuel and DraftKings, the nation’s two largest operators, in place at launch has helped fuel Tennessee’s surge,” Welman said. “But more high-quality operators will help mature the market. As good as Tennessee’s start has been, the best days are still to come.”
For more information and analysis on regulated sports betting in Tennessee, visit PlayTenn.com/news.
partnerships
Sportradar Elevates NBA League Pass Experience with emBET Integration
Exclusive partnership between Sportradar and the NBA introduces cutting-edge betting features directly into NBA League Pass streaming service, enhancing fan experience
Sportradar (NASDAQ:SRAD) and the National Basketball Association (NBA) today announces the launch of enhanced betting-related functionality within NBA League Pass, powered by emBET, Sportradar’s over-the-top (OTT) solution. Sports betting content such as point spreads, over-unders and money lines will be seamlessly integrated into the NBA’s live streaming platform, elevating the in-play betting experience.
Where sports betting is legal, users can opt-in to have the convenience of viewing and selecting bets directly on NBA League Pass. When ready to place a bet, they are directed to FanDuel or DraftKings, the NBA’s official betting partners, through a seamlessly embedded link.
“emBET is an exciting innovation for NBA fans, making in-play betting more engaging and immersive,” the Audiovisual Senior Vice-President for Sportradar, Patrick Mostboeck, said. “Through our exclusive partnership with the NBA, we’re committed to develop next-generation, value-added products and services, like emBET, to drive fan and bettor engagement.”
“Integrating emBET is consistent with the NBA’s vision to create hyper-personalized and customized viewing experiences within NBA games,” the Executive Vice-President of Media and Gaming for the NBA, Scott Kaufman-Ross, said. “For NBA fans who want to wager on our games during live action, they can now elect to receive contextualized betting information directly on NBA League Pass.”
emBET will continue to enhance user engagement and retention by delivering more innovative and interactive content such as advanced team and player insights, polls, voting and trivia widgets. Sportradar’s exclusive access to NBA optical-tracking data is integral to the development of these dynamic new features to be integrated in the future.
Sportradar has been an official partner of the NBA since 2016 and is the exclusive worldwide distributor of NBA data.
Latest News
The most comprehensive racing app announces US Racing coverage roll-out
Continuing its promise to offer racing fans the most extensive, user-friendly and unrestricted racing coverage unlike anything else on the market, The Racing App – created by Quantum Leap Solutions in partnership with premium UK bookmaker Fitzdares – has bolstered its product offering with a best-in-class roll-out of US racing coverage.
US racing fans can now enjoy a premium level of content and insights to provide them with a large suite of information including full form details with past performance ratings, in-house horse-by-horse comments, market charts, value prices, form visualisers and tips. Another exciting feature is Compute, a simple-to-use unique tool offering punters a meaningful way of solving the puzzle of horse racing by quantifying at-a-glance the key factors likely to determine the outcome of a race to generate a set of “true” prices based on the data.
All this alongside some of the finest expert insight in the US racing sphere including access to The Nick Luck Daily Podcast, to which The Racing App is a proud sponsor of its US Racing segment in its quest to help UK punters make more informed decisions ahead of key US meetings. Regular analysis from respected broadcaster Cornelius Lysaght is also included.
Unlike any other known content provider in the UK and in the US, The Racing App also offers a video form guide for each upcoming US race, as well as access to live US race streams and replays.
Users can also take advantage of the app’s innovative interactive analysis tools including Speedform and unique visual Draw Charts. Through cutting-edge race simulation graphics, Speedform allows users to gain a greater understanding of how horses are expected to run not just in general but at specific sections of each race, based on speed ratings adapted from par times and conditions allowances.
In development for release later this year, users will also soon be able to select specific previous runs to feature in Speedform visuals and delve deeper into Draw Charts to see how different riding tactics affect the impact of the draw – with The Racing App showing no signs of pulling up.
Ian Heaney, CEO of Quantum Leap Solutions, said: “We’ve crammed top quality content and unique insight into one best-in-class app, something that shows how The Racing App really is the pinnacle of products for racing fans. There’s more to come too, including some even better upgrades to Speedform we’re excited to launch later this year.”
“Our benchmark for making a race interesting is the level of content and insight we offer for
British and Irish racing and we have now delivered that and more for US racing fans.”
Will Woodhams, Fitzdares CEO, said: “The concept that US racing is complicated to follow is now a myth with what The Racing App is capable of providing. Many racing fans feel they’ve never had enough data – now they have a full suite of it. In fact, with the insight and new interactive elements combined with the conformity of US racing, it’s actually a simpler puzzle to solve than UK racing and you could not ask for a more complete tool to aid your racing experience.
“To racing fans I say enjoy – and take advantage of the best racing service at your fingertips to back US winner after US winner.”
Relaunched in November 2023, The Racing App already gives racing fans a free, unrivalled one-stop-shop for their racing needs including live race streaming and all UK and Irish replays, cutting-edge data analytics, unique predictor algorithms, and world-class integrated race cards to provide racing fans with the latest and greatest data in seconds. The app also provides access to an integrated betting platform through Fitzdares.
The Racing App is available to download for free in the iOS and Android App Store. Search ‘The Racing App’ to download now.
US Racing content is available to all users with the exception of those based in the US due to local data rights.
Gambling in the USA
White Hat Studios Launches in Connecticut and Pennsylvania Markets on FanDuel Casino Platform
White Hat Studios, the ‘house of brands’ provider to the United States iGaming market, announced that it is now live and available in the Connecticut and Pennsylvania markets via the FanDuel Casino app. The integration of White Hat Studios’ signature branded titles in two additional states allows FanDuel Casino’s customers the opportunity to play favorites such as Peaky Blinders™ and The Goonies™.
White Hat Studios is continuing to broaden its presence in the U.S. market with the industry’s biggest operator brands. The company’s titles were previously available on FanDuel Casino in Michigan.
Daniel Lechner, SVP Sales & Marketing at White Hat Studios said: “We are excited to expand our partnership with FanDuel by offering the best titles customers want in Connecticut and Pennsylvania.
“The launch of White Hat Studio into new markets highlights our determination to deliver top-tier content within every regulated iGaming market on behalf of operator partners.”
James Davison, Vice President at FanDuel Casino, added: “White Hat Studios’ is an important component of our strategy to provide FanDuel Casino customers with a differentiated experience.
“By leveraging their broad array of branded titles across regulated markets — we are creating a more meaningful entertainment experience that drives brand loyalty.”
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