Press Releases
PlayTenn.com: Sportsbooks continue roll with $180 million in December
Tennessee’s online sportsbooks continued to gain momentum, reaching $180 million in wagers in December to close 2020 with the best two-month debut in U.S. sports betting history. An untested market before launching in November, Tennessee is off to the kind of start that almost no one could have predicted, according to analysts from PlayTenn, which offers news and analysis of the fledgling Tennessee gaming market.
“Tennessee launched with what many thought were a lot of question marks, but it is proving to be The Little Engine that Could,” said Jessica Welman, analyst for PlayTenn.com. “It seemed operators were slow to get to the state, many were concerned the 10% hold mandate would tamp down demand, and there were questions on whether or not the Tennessee Education Lottery was up to the task of regulating the industry. Those concerns seem like a distant memory now as Tennessee has catapulted itself into becoming a major player in the U.S. industry in just two months.”
In a December that featured four NFL Sundays, down from five in November, bettors placed $180.9 million in wagers, according to official data released Tuesday evening by The Tennessee Education Lottery. That topped November’s $131.4 million handle by 37.6%. December’s wagers produced a “win” of $13.9 million for the operators, up from $13.2 million in November. And the month’s win injected $3.1 million into state coffers.
Through the market’s first two months, Tennessee has:
- Generated $312.3 million in bets, by far the most of any legal sports betting jurisdiction in U.S. history. The next closest was Indiana, which produced $126.9 million in its first two months in 2019.
- Shattered the records for the best first month and the best second month. Indiana held both records, hitting $35.2 million in September 2019 before reaching $91.7 million in October 2019.
- Set a new standard for operator revenue with $27.1 million. Indiana generated $20.1 million in its first two months, including $11.5 million in its second month.
Tennessee’s hot start can be attributed to several major factors. First, the state launched its sports betting industry with online sports betting, which attracts vastly more in bets than retail sports betting in every state that has both. Secondly, with no retail component in the state, there was no in-person registration requirement for online sports betting, which can artificially depress a market. None of Tennessee’s seven neighboring states offered online sports betting during the Volunteer State’s first two months, and only two, Arkansas and Mississippi, are home to any retail betting. And the Tennessee Titans’ playoff run undeniably spurred local interest.
“Tennessee launched under near-perfect conditions and that can be seen in the early results,” said Dustin Gouker, analyst for PlayTenn.com. “Even with added competition from Virginia now going live, Tennessee’s start has established the state as a significant player in the U.S. And I don’t see anything that will stop the market’s momentum in the short-term.”
As it stands, Tennessee is now the nation’s seventh-largest sports betting market with plenty of growth still to come.
Only four sportsbooks are in operation so far. But more are expected to come in the coming months. That includes the imminent launch of TwinSpires as well as WynnBET and William Hill.
“Having FanDuel and DraftKings, the nation’s two largest operators, in place at launch has helped fuel Tennessee’s surge,” Welman said. “But more high-quality operators will help mature the market. As good as Tennessee’s start has been, the best days are still to come.”
For more information and analysis on regulated sports betting in Tennessee, visit PlayTenn.com/news.
Evolution announced a new partnership agreement with Bally’s Corporation. The agreement strengthens Bally Casino’s offering in Rhode Island, with a wide-ranging portfolio of Evolution’s slot titles, and establishes Evolution’s footprint in Rhode Island, a key milestone in its US growth strategy.
In a historic first, Evolution is now live in Rhode Island with its online slot games from its renowned slot brands NetEnt, Red Tiger and Big Time Gaming. This milestone marks Evolution’s entry into the state and establishes a presence in all seven US states which currently offer online casino gaming.
Also, under the terms of the agreement, Evolution has also introduced exclusive Bally’s branded live dealer Blackjack tables in New Jersey and Pennsylvania. These dedicated tables offer a seamless user interface integration with the Bally Bet Casino app, and will provide a premium, personalised player experience which showcases the distinctive Bally brand. In addition to these live dealer games, Bally players in New Jersey and Pennsylvania will enjoy an expanded collection of the newest and most exciting cutting-edge slot titles.
Jacob Claesson, Chief Executive Officer Evolution North America, commented: “This agreement represents a significant step forward for both Evolution and Bally’s Corporation. We’re thrilled to deepen our collaboration with Bally’s by delivering world-class gaming experiences and extend our reach into Rhode Island, a first for Evolution. This partnership showcases our shared commitment to driving innovation and providing exceptional entertainment for players.”
Compliance Updates
HIPTHER Launches Responsible Gambling Assessment Tool Across Its Global Gaming Media Network
HIPTHER, a leading media and events brand in the Gaming and Tech industries, has launched a new Responsible Gambling Assessment Tool, now live across all of its gaming media platforms. This quick, anonymous self-test is designed to help players better understand their relationship with gambling, encouraging safer play through awareness and early self-checks.
The “Play Responsibly” tool is backed by clinical research and built with user privacy at its core, based on the globally recognized Problem Gambling Severity Index (PGSI) – a 9-question framework used to assess gambling risk levels, from low to moderate or high.
No sign-up needed. No Cost. No data collected. No Judgement. Just honest insight.
Whether you’re simply curious or looking to take a proactive step toward support, this free tool delivers instant results and practical next steps – all in under two minutes.
Key Features:
- Completely anonymous – no registration or personal data required
- Instant results with tailored guidance
- Available in 5 languages
- Mobile-first and accessible across all devices
- Fully GDPR compliant
Designed to meet WCAG 2.1 AA accessibility standards, the tool ensures a smooth and inclusive user experience for everyone. With multilingual support and local resource integration, it helps diverse populations connect with trusted support networks in their region.
“While our media platforms primarily serve the B2B side of the industry, we know they’re also visited by players looking for insights and updates. That’s why it’s important for us to go beyond headlines and contribute real tools that support safer play. This assessment is one small, meaningful step toward that.” – Zoltán Tűndik, Co-Founder and Head of Business at HIPTHER.
Take the assessment today and share it with your community.
Because gambling should always be safe, informed, and fun.
Try it now on any of HIPTHER’s gaming media platforms:
By launching this tool, HIPTHER reaffirms its ongoing commitment to promoting transparency, responsibility, and player well-being in the global gaming industry. Together with our partners and audiences, we continue working toward a safer, more informed future for players everywhere.
Evoplay, the award-winning game development studio, has partnered with Loterías Torito, one of the authorised operators of lottery games in Peru, to supply a tailored portfolio of instant win games.
The collaboration will see five of Evoplay’s most popular instant games, including Adrenaline Rush, Adrenaline Rush: Scratch, Penalty Shoot–out: Street, B–Ball Blitz, and Hockey Shootout, launch on Loterías Torito’s platform. Each title has been localised and tailored to meet the lottery’s regulatory standards and responsible gaming objectives.
Operating both online and across retail locations, Loterías Torito is a trusted name in the Peruvian lottery sector. Its blend of traditional lottery products and digital offerings makes it an ideal partner for Evoplay’s instant game portfolio, which is designed to attract a broader, mobile-first audience.
Breaking into the lottery space marks a significant achievement for Evoplay, following their strategy to expand its presence in regulated markets across Latin America, delivering localised content and tailored solutions to forward-thinking lottery operators.
Frank Cecchini, Head of Lottery at Evoplay, said: “We are immensely proud to be working with Loterías Torito. “I firmly believe our content can bridge the gap between lottery players and online gamers, helping drive revenue in a safe, responsible, and engaging way.”
José Ludeña Díaz, Director of Operations at Loterías Torito, added: “Evoplay’s games are one of a kind. They’re innovative, high-quality, and exactly what we need to appeal to new generations of players while staying true to our mission and values.”
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