Press Releases
Bad Weekend for Illegal Bookies as Legal Online Betting Reaches All-Time Highs in U.S.

Record volumes were recorded this past weekend for legal U.S. online gaming and sports betting. This signals U.S. consumers favor the regulated U.S. industry and are turning away from the illegal, unprotected, offshore bookie businesses of the past. It also means revenues that were once channelled to the illegal market, are now staying in the communities where these bettors live.
According to data from GeoComply, this year’s NFL Conference Championship weekend saw more than 30 million geolocation transactions* recorded in 17 U.S. online betting states (including the District of Columbia), an increase of 260% over the same weekend in 2020. GeoComply is the leading provider of geolocation compliance technology used by the online gaming industry to verify the location of bettors.
Two new states, Michigan and Virginia, launched legal operations just in time for the weekend’s games and from those markets alone 7.5 million transactions came from over 400,000 accounts, making up 25% of overall volumes across the U.S. market. The addition of Michigan and Virginia helped drive all-time high transactions* in a weekend that featured a heavy sporting event schedule.
“Hundreds of thousands of people in Michigan and Virginia placed legal online bets for the first time this past weekend,” said Seth Palansky, Conscious Gaming’s vice president of corporate social responsibility. “This demonstrates that Americans will abandon illegal websites and the street corner bookie to place their trust in companies that are accountable, provide robust consumer protections and responsible gaming measures.”
Moreover, the tax dollars that were previously siphoned off by illegal gambling operators, are now staying in the United States; benefiting state governments and taxpayers and creating economic growth. In 2020, legal online gaming in the U.S. generated hundreds of millions in tax dollars for cash strapped states.
As more and more states seek to legalize and regulate various forms of internet gambling and sports wagering, Conscious Gaming, an independent non-profit created by GeoComply, is committed to technological innovations that protect consumers, strengthen responsible gaming programs and make self exclusion programs effective and universal.
“As the industry grows, it is important for it to remain firmly committed to protecting problem bettors and putting additional processes in place to ensure the growth can be managed effectively and responsibly,” added Palansky.
Conscious Gaming has created PlayPause, an innovative multi-state repository enabling consumers to self-exclude from online betting. It also allows other prohibited individuals (athletes, coaches, employees, etc.) to be easily added to the database and excluded from betting. PlayPause works to better protect consumers, break down silos and encourage information-sharing among state regulators, operators and sports leagues. PlayPause prevents vulnerable players or prohibited individuals from betting, regardless of where they are, instead of just inside their current state borders, as it is now.
*data includes GeoComply geolocation transactions from regulated U.S. online gaming and online sports wagering in CO, D.C., DE, IA, IL, IN, MI, MT, NV, NH, NJ, OR, PA, RI, TN, VA and WV.
Latest News
Industry-first: Dynamic, ‘Live Data’ feature in ads drives up to 20% growth in first-time depositors for iGaming customers

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Creatopy’s new Live Data feature connects creative assets to real-time data streams, enabling brands to deliver ads that update automatically based on live variables such as odds, pricing, availability or performance metrics
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iGaming customers experience up to a 20% uplift in first-time depositors in the first 3 months of their campaign
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Superbet is the latest company to adopt this new feature
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Initial Live Data release also popular among travel, finance, retail and entertainment sectors
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This news also follows a series of senior leadership appointments, including: Maikao Grare (CFO), Thibault Imbert (Chief Product & Growth Officer) and Ovidiu Gavril (CTO)
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Personalisation: allowing for ad delivery that precisely aligns with real-time audience interests, shifting market conditions or changes in available inventory.
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Real-time performance: displaying up-to-the-minute prices, availability or exclusive offers, which in turn create a sense of urgency and significantly boost conversion rates.
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Transparent metrics: showcasing verifiable, live information directly within the ad creative – this fosters greater trust and authenticity with consumers.
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TG Lab unveils new Brazil office to further cement position as market’s most localised platform

Strategic hub supports continued LatAm expansion and deepens TG Lab’s regional expertise for global clients and local operators
Global omni-channel platform provider TG Lab has announced the opening of a brand-new office in Brazil, further cementing its commitment to delivering industry-leading solutions and localised expertise across Latin America’s dynamic iGaming landscape.
Located in Foz do Iguaçu, Paraná, this strategic move reaffirms TG Lab’s position as a leader in the region and underlines its ambition to provide clients with unparalleled local knowledge and real-time responsiveness in both Portuguese and Spanish
Designed with comfort and functionality in mind, the new office spans an impressive 400m² and has been purpose-built to provide a modern, collaborative and inspiring work environment.
The new office will house a growing number of critical functions at TG Lab, including teams spanning casino games, gamification, platform development, DevOps, quality assurance and data analysis – supporting major clients such as Aposta.la, Stake and Playcet.
With Brazil’s iGaming market rapidly evolving and regulatory clarity improving, the timing for expansion was pivotal. TG Lab has continued to go from strength to strength across Latin America and the new office enables the company to scale operations and onboard new talent with ease.
Recruitment is already underway for a range of roles including Project Managers, .NET Developers, React Developers, Data Analysts and QA Analysts.
Commenting on the new office, Dainius Narmontas, Chief Operations Officer at TG Lab, said: “As we continue to expand our position across Latin America, this new Brazil office provides a solid foundation that will enable us to grow sustainably and with local insight that no other B2B provider can match. We’ve built a talented, multidisciplinary team here and created a space that nurtures innovation and collaboration. This is more than just an office – it’s a statement of intent.
“With our increased footprint and deepening roots in Brazil, we’re delivering the most localised service in the market. This is a pivotal moment for TG Lab in LatAm – and it’s only just the beginning.”
Latest News
Octoplay Makes United States Market Debut Through Strategic Partnership with BetMGM in New Jersey

Octoplay continues its series of successful partnerships by joining forces with BetMGM, a leading iGaming and sports betting operator, for its highly anticipated United States market debut in New Jersey. This landmark entry into the United States marks a pivotal moment in Octoplay’s North American expansion strategy, bringing its premium product portfolio to American players. The strategic partnership with BetMGM establishes Octoplay’s first active U.S. collaboration and follows the company’s recently obtained Michigan provisional license, setting the stage for an accelerated North American rollout in 2025.
This partnership builds on Octoplay’s successful collaboration with BetMGM in Ontario, where the company first debuted Jackpot Blitz – a bespoke version of its popular jackpot system built in close collaboration with BetMGM. With active licenses in the UK, Sweden, Malta, Ontario, Greece, Romania, Slovakia, Denmark, Italy, Belgium, and the Netherlands, and a provisional license in Michigan, Octoplay advances its strategic market roadmap in key jurisdictions worldwide.
“Our New Jersey launch with BetMGM represents a key milestone in our North American strategy” says Ralitsa Georgieva, Director of Business Development at Octoplay. “This partnership connects our content with players in the largest U.S. iGaming market, providing a foundation for our continued expansion across North America in 2025.”
Oliver Bartlett, VP of Gaming, BetMGM, said, “We are pleased to partner with Octoplay for their U.S. debut. Based on the strong performance in other markets and Octoplay’s premium game portfolio, we are confident the content will be a success in New Jersey.”
The integration with BetMGM marks a significant step in Octoplay’s North American strategy. With New Jersey serving as Octoplay’s gateway to the biggest iGaming market, the company stands ready to bring its proven European success to American players throughout 2025 and beyond.
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