Press Releases
NJ Devils Announce Major Partnership with PlayUp
The Devils become the premium Australian-owned online betting entertainment and technology group’s first US professional sports team partner
The New Jersey Devils and Prudential Center have announced a multi-year agreement, with PlayUp, a premium Australian-owned online betting entertainment and technology group. PlayUp will become the presenting partner of the Devils newly redesigned PlayUp Studio, the team’s Season Preview Show, as well as the Pre-Game Live Show prior to all Devils home games. PlayUp will also hold a permanent in-arena activation location called the “PlayUp Sports Lounge,” as well as a TV-visible dasherboard, corner in-ice logo, and virtual signage within Prudential Center.
Via this partnership, the Devils become PlayUp’s first US professional sports team partner. On Jan. 12, 2021, PlayUp secured its New Jersey Betting license. This is the second market access agreement that PlayUp has announced after the recent acquisition of their Colorado license. PlayUp will be launching its new app and website in the next few weeks, in the meantime there is a nationwide free to play option available on FreePlay.PlayUpUSA.com.
“We are thrilled to partner with the New Jersey Devils and Prudential Center for our first-ever US sports team partnership,” said Dr. Laila Mintas, Chief Executive Officer – USA, PlayUp. “Our Mobile Sports Betting app will be live in the Garden State soon, so engaging New Jersey sports fans is extremely important for us. This unique, digital-focused partnership provides PlayUp with several opportunities to connect with New Jersey Devils fans. We have been impressed with the off-season success of the team’s innovative content and we could not be happier to join them as we enter this historic season.”
“PlayUp is a partner that shares our commitment to providing top-notch and progressive digital experiences for each and every fan,” said Adam Cross, Senior Vice President, Corporate Partnerships Sales, Harris Blitzer Sports & Entertainment. “Following an off-season that saw record digital and social engagement by Devils fans, we were thrilled to find a partner who’s marketing efforts were driven by engagement that amplified the fan experience. We look forward to continuing our league-leading digital consumption by bringing innovative and high-quality hockey-centric sports betting content to fans this season.”
In addition to becoming the presenting partner of the PlayUp Studio and the “PlayUp Sports Lounge”, the partnership will feature multiple innovative digital pieces bringing Devils fans the hockey content they covet most. These include the Devils Season Preview Show, PlayUp Pre-Game Live Show running prior to reach regular season Devils Home Game and a weekly three-on-three panel hosted by Devils on-air talent. In addition to PlayUp’s digital content, they will receive a TV-visible dasherboard, corner in-ice logo, virtual signage on the TV Broadcast and Social Media content and contesting.
eSports
HAWKS TALON GC SET FOR THE STEAL ON APRIL 19TH FOR CHANCE TO ENTER NBA 2K LEAGUE 3V3 PLAYOFF
Hawks Talon GC, the official NBA 2K League affiliate of the Atlanta Hawks, will begin play in the STEAL on Friday night against No. 14 Blazer5 Gaming at 7:30 p.m.
Talon collected 90 points over the SLAM and SWITCH, earning 60 points in the SLAM and 30 points in the SWITCH to earn the No. 3 seed heading into the STEAL.
Should Talon advance, they would play the winner of No. 6 Cavs Legion GC and No. 11 Hornets Venom GT on Saturday at 3:45 p.m., followed by the semifinals at 5:15 p.m., and the finals at 5:45 p.m. All games can be followed on the NBA 2K Leagueâs Twitch and YouTube channels.
âThe STEAL is probably the toughest tournament in the 2K League, but the guys are locked in and ready to fight for their season,â said Hawks Talon head coach Ismael âMAELOâ Diaz Tolentino. âWe are looking forward to going out there and proving that we belong amongst the best teams in the league. We were only a game away from clinching a playoff berth and we honestly think we are one of the teams to beat in this tournament.â
Talon owns a 4-4 record in bracket play thus far during the 2024 season over the SLAM and SWITCH opens, going 3-2 over the SLAM and 1-2 over the SWITCH.
The single elimination 3v3 tournament includes all 15 NBA 2K League teams that have not clinched a spot in the 3v3 playoffs, plus one community team from an open qualifier. The final two teams in the STEAL will earn a spot in the 3v3 playoffs beginning next week, with the winner receiving a winner-take-all cash prize.
Latest News
Plaza Hotel & Casino to celebrate summer with Friday night fireworks
The Plaza Hotel & Casino will celebrate the start of every weekend this summer with a live fireworks show Friday nights at 9:15 p.m., beginning May 24 for Memorial Day weekend through Aug. 30 for Labor Day weekend.
Inspired by the fireworks shows at Disneyland, the Plazaâs Welcome to the Weekend Summer Friday Fireworks will light up the sky above downtown Las Vegas and be part of a festive summer block party atmosphere at the propertyâs Carousel Bar and rooftop pool deck.
âThe Plaza is known for its great fireworks on New Yearâs Eve and July 4th, but who says fireworks are only for those holidays?â said Jonathan Jossel, CEO of the Plaza Hotel & Casino. âThis summer, we wanted to celebrate and give a gift to everyone downtown by sharing the excitement and fun of our fireworks shows with them every Friday night.â
âLas Vegas is the worldâs destination because of all the spectacular attractions that are available here,â City of Las Vegas Mayor Carolyn Goodman said. âThe Plaza is adding a new weekly fireworks extravaganza this summer, and everyone is invited to visit downtown Las Vegas and enjoy the show!â
Derek Stevens, CEO and Owner of Circa Resort & Casino said âThe weekly fireworks show will amp up Fremont Streetâs high-energy atmosphere to a new level. Itâs a terrific addition for the entire neighborhood, providing another exciting reason for visitors to come downtown. Huge thanks to Jonathan and the Plaza team for bringing this idea to life. Weâll definitely be enjoying the show every week from Circaâs rooftop lounge, Legacy Club.â
The fireworks shot from the Plazaâs towers will be visible to the thousands of tourists and locals in downtown Las Vegas as well as for miles beyond. Plaza hotel guests will be able to enjoy the fireworks from an exclusive viewing party on its rooftop pool deck where the fireworks will be âignitedâ by a special guest pushing a detonator button on an oversized TNT box.
To attract even more people to stay downtown, the Plaza introduced the only all-inclusive hotel room package starting at $125 per person per night. The package includes bottomless drinks, breakfast and dinner, a free bingo session, waived resort fees, and more. Rooms must be booked online by June 30 for a stay June 1 through July 1.
The Friday night rooftop pool party for hotel guests will feature the Frozen Firecracker, a special red, white, and blue cocktail made with strawberry daiquiri, pina colada, and blue lemonade spiked with Don Q Rum. At Carousel Bar the summer party vibe continues every Friday night with a DJ and the specialty cocktail Watermelon Agua Fresca made with Mi Campo tequila, JĂ€germeister, rose aperitivo, watermelon juice, chamoy, and aloe leaves as a garnish.
âDowntown Las Vegas is already a vibrant, unique, and exciting destination. Our Summer Friday Fireworks paired with our all-inclusive room package and great summertime block party atmosphere at Carousel Bar and the rooftop pool deck will be even more reasons to come downtown this summer,â added Jossel.
The Plazaâs fireworks will be dependent on weather conditions and are subject to change or cancellation.
Latest News
Aviatrix and Vibra Solutions Agree Partnership with Focus on Latin America
Aviatrix, the crash game thatâs changing the way online casinos engage their players, has partnered with platform provider Vibra Solutions in yet another move that expands its reach in Latin America.
Aviatrixâs push into Latin America has really picked up pace over recent months and that continues with this deal.
Vibra Gaming has established itself as a major player in the region since it was founded in 2020 and later with the launch of Vibra Solutions in 2022, its platforms and content aggregation division. Now operators using its platform will be able to offer customers Aviatrix.
âWeâve long admired the fantastic work Vibra Solutions is doing in growing our industry across Latin America via innovative product development,â the Latin America Head of Business Development for Aviatrix, Gabriela Novello, said. âBy working alongside it, weâre able to bring Aviatrix to more players in the region and together write a new chapter in this ongoing growth story.â
âOur commitment to our operator partners is to provide the very best portfolio of games available,â the Chief Commercial Officer for Vibra Solutions, Federico Saini, said. âSome of those we build ourselves but others we onboard via partnerships like this. Aviatrix is one of the most talked about games in the industry at the moment and we couldnât be happier to be able to offer it to online brands via our platform.â
Aviatrixâs has enjoyed considerable success in Latin America since it was launched a little over a year ago including being named Rising Star in Casino at the SBC Awards LatinoAmerica.
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