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NJ Devils Announce Major Partnership with PlayUp

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NJ Devils Announce Major Partnership with PlayUp

 

The Devils become the premium Australian-owned online betting entertainment and technology group’s first US professional sports team partner

The New Jersey Devils and Prudential Center have announced a multi-year agreement, with PlayUp, a premium Australian-owned online betting entertainment and technology group. PlayUp will become the presenting partner of the Devils newly redesigned PlayUp Studio, the team’s Season Preview Show, as well as the Pre-Game Live Show prior to all Devils home games. PlayUp will also hold a permanent in-arena activation location called the “PlayUp Sports Lounge,” as well as a TV-visible dasherboard, corner in-ice logo, and virtual signage within Prudential Center.

Via this partnership, the Devils become PlayUp’s first US professional sports team partner. On Jan. 12, 2021, PlayUp secured its New Jersey Betting license. This is the second market access agreement that PlayUp has announced after the recent acquisition of their Colorado license. PlayUp will be launching its new app and website in the next few weeks, in the meantime there is a nationwide free to play option available on FreePlay.PlayUpUSA.com.

“We are thrilled to partner with the New Jersey Devils and Prudential Center for our first-ever US sports team partnership,” said Dr. Laila Mintas, Chief Executive Officer – USA, PlayUp. “Our Mobile Sports Betting app will be live in the Garden State soon, so engaging New Jersey sports fans is extremely important for us. This unique, digital-focused partnership provides PlayUp with several opportunities to connect with New Jersey Devils fans. We have been impressed with the off-season success of the team’s innovative content and we could not be happier to join them as we enter this historic season.”

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“PlayUp is a partner that shares our commitment to providing top-notch and progressive digital experiences for each and every fan,” said Adam Cross, Senior Vice President, Corporate Partnerships Sales, Harris Blitzer Sports & Entertainment. “Following an off-season that saw record digital and social engagement by Devils fans, we were thrilled to find a partner who’s marketing efforts were driven by engagement that amplified the fan experience. We look forward to continuing our league-leading digital consumption by bringing innovative and high-quality hockey-centric sports betting content to fans this season.”

In addition to becoming the presenting partner of the PlayUp Studio and the “PlayUp Sports Lounge”, the partnership will feature multiple innovative digital pieces bringing Devils fans the hockey content they covet most. These include the Devils Season Preview Show, PlayUp Pre-Game Live Show running prior to reach regular season Devils Home Game and a weekly three-on-three panel hosted by Devils on-air talent. In addition to PlayUp’s digital content, they will receive a TV-visible dasherboard, corner in-ice logo, virtual signage on the TV Broadcast and Social Media content and contesting.

Cryptocurrency

Vibra Gaming partners with CryptoZpin to offer content to global crypto brands

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Vibra Gaming will distribute its content portfolio through white label. cryptocurrency provider GamSnap, who will supply several of its global operator partners with an initial launch on the CryptoZpin brand: www.cryptozpin.com

Vibra’s proven gaming content will be extended by GamSnap to Cryptožpin, as well as future cryptocurrency brands in multiple global markets, including Latin America, Europe and Asia

Vibra Gaming, a fast-growing Latin American company, is recognized for its creative and innovative content with a wide range of highly engaging slots such as Carnaval Alegría and branded slots such as Popeye; Quick Games including Crash, Double and Dice; a series of successful table games including roulette and blackjack, and unique bingo content including classic old-school bingos as well as new original titles including Egyptian Riches Gold and Underwater

Henrik Granlund, Product Owner, GamSnap, said: “GamSnap, the new Crypto Casino white label provider, is pleased to partner with Vibra and offer their exciting games not only to the Latin American market but also to the European and Asian markets. We are excited to see how the games perform with our clients, CryptoZpin.com, and our future brands. We look forward to working side- by-side with the Vibra team and watching our partnership grow.”

Ramiro Atucha, CEO, Vibra Gaming, said: “Our gomes have enormous reach with local and international operators both across the LatAm region and globally. Our new portnership with GamSnap will give us even an even broader horizon, working with a new range of up and coming crypto brands that we’re all very excited to be part of.”

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eSports

SIS and bet365 expand H2H Global Gaming League™ presence in US with esports products now live in Ohio and Arizona

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SIS Content Services, part of the SIS Group (Sports Information Services), has further expanded its United States footprint with bet365 offering its H2H Global Gaming League™ (H2HGGGL) eBasketball and eSoccer games in Ohio and Arizona.

After bet365 successfully launched H2HGGL eBasketball in New Jersey in late 2022, the product has since gone live in Colorado, Kentucky and, most recently, Ohio and Arizona. The product set has further expanded through the launch of eSoccer games, with bettors now enjoying the full range of industry-leading H2HGGL esports content.

Developed specifically for betting, SIS produces over 150,000 H2HGGL events annually, providing a full end-to-end solution with integrity at its core.

The short-form, events-based esports product, which sees professional gamers compete in eBasketball and eSoccer games from SIS’ self-contained UK studios, is proven to deliver superior margins around the clock, adding as much as 10% in value in the basketball and soccer verticals on sportsbook platforms.

The products feature ultra-low (sub-second) latency live streaming, visible ESIC-trained integrity referees for every game, live caster commentary, and on-screen graphics.

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Richard Ames, Chief Executive, SIS, and President, SIS Content Services, said: “We are rapidly expanding the presence of our H2H Global Gaming League™ across the US, which is significantly boosting engagement and margin for our partners. With content live in five states, our relationship with long-term partner bet365 has been further strengthened as we continue to assist them with growth in the region.”

Michele Fischer, Vice President, SIS Content Services, said: “We are thrilled that our esports products are now live in Ohio and Arizona. Both states have significant fan engagement in professional and college sports, and the H2H Global Gaming League™ has already shown to have positive appeal to the bet365 customer base.”

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eSports

HAWKS TALON GC ELIMINATED FROM THE TICKET, ENDS 2024 SEASON

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Hawks Talon GC, the official NBA 2K League affiliate of the Atlanta Hawks, were eliminated from the TICKET on Tuesday night after falling to the No. 5 Nets GC 88-79, ending their 2024 season.

Talon entered the last chance tournament as the No. 4 seed, amassing 60 points over the TIPOFF and TURN 5v5 tournaments.

“Ending the season in the TICKET is always a tough way to go out, but there are a ton of things we can take away,” said Hawks Talon Head Coach Ismael ‘MAELO’ Diaz Tolentino. “The way Bait, Duck, Low, and E all meshed with MDS in their first year with us is something to be proud of. Our guys fought throughout both threes and fives all season, and all of them should keep their heads up going into next year.”

Talon finished 3v3 gameplay with a 7-9 record over group and bracket play, including a 4-4 record in bracket play, and finished the 5v5 season with a 6-6 record over the TIPOFF and TURN.

During the 3v3 SLAM tournament, Talon finished as one of the top six teams, starting out 3-0 in bracket play and earning $8,000 from the prize pool.

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Mark David “MDS” Smith led the Talon in scoring throughout the 5v5 season, averaging 28.0 points and 7.1 assists in 12 games. During the week of May 27-June 2, MDS earned Player of the Week honors behind a 60-point performance against Celtics Crossover Gaming, breaking the franchise record for most points in a game and the fifth most in NBA 2K League history. He also became only the second player in franchise history to win Player of the Week.

Ludlow “LOW” Samuels averaged a double-double, collecting a team-high 10.4 rebounds to go along with 13.5 points throughout the 5v5 season while Christopher “Duck” Charles dished out a team-high 9.5 assists.

Talon newcomer Elijah “Underratedgoat” Spears netted 12.3 points, while rookie Tyler “Baitpickk” Montague collected 6.9 points and 3.7 rebounds per game.

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