Press Releases
NJ Devils Announce Major Partnership with PlayUp
The Devils become the premium Australian-owned online betting entertainment and technology group’s first US professional sports team partner
The New Jersey Devils and Prudential Center have announced a multi-year agreement, with PlayUp, a premium Australian-owned online betting entertainment and technology group. PlayUp will become the presenting partner of the Devils newly redesigned PlayUp Studio, the team’s Season Preview Show, as well as the Pre-Game Live Show prior to all Devils home games. PlayUp will also hold a permanent in-arena activation location called the “PlayUp Sports Lounge,” as well as a TV-visible dasherboard, corner in-ice logo, and virtual signage within Prudential Center.
Via this partnership, the Devils become PlayUp’s first US professional sports team partner. On Jan. 12, 2021, PlayUp secured its New Jersey Betting license. This is the second market access agreement that PlayUp has announced after the recent acquisition of their Colorado license. PlayUp will be launching its new app and website in the next few weeks, in the meantime there is a nationwide free to play option available on FreePlay.PlayUpUSA.com.
“We are thrilled to partner with the New Jersey Devils and Prudential Center for our first-ever US sports team partnership,” said Dr. Laila Mintas, Chief Executive Officer – USA, PlayUp. “Our Mobile Sports Betting app will be live in the Garden State soon, so engaging New Jersey sports fans is extremely important for us. This unique, digital-focused partnership provides PlayUp with several opportunities to connect with New Jersey Devils fans. We have been impressed with the off-season success of the team’s innovative content and we could not be happier to join them as we enter this historic season.”
“PlayUp is a partner that shares our commitment to providing top-notch and progressive digital experiences for each and every fan,” said Adam Cross, Senior Vice President, Corporate Partnerships Sales, Harris Blitzer Sports & Entertainment. “Following an off-season that saw record digital and social engagement by Devils fans, we were thrilled to find a partner who’s marketing efforts were driven by engagement that amplified the fan experience. We look forward to continuing our league-leading digital consumption by bringing innovative and high-quality hockey-centric sports betting content to fans this season.”
In addition to becoming the presenting partner of the PlayUp Studio and the “PlayUp Sports Lounge”, the partnership will feature multiple innovative digital pieces bringing Devils fans the hockey content they covet most. These include the Devils Season Preview Show, PlayUp Pre-Game Live Show running prior to reach regular season Devils Home Game and a weekly three-on-three panel hosted by Devils on-air talent. In addition to PlayUp’s digital content, they will receive a TV-visible dasherboard, corner in-ice logo, virtual signage on the TV Broadcast and Social Media content and contesting.
Latest News
QTech Games recruits David Camacho to take the lead for LatAm markets
QTech Games, the leading games distributor for all emerging markets, has appointed David Camacho to the new role of Account Manager for LatAm Markets.
Camacho arrives at QTech Games after a successful and long-serving spell at Tabella, a global powerhouse across varied igaming verticals, where he proved himself across a range of senior roles focusing on the LatAm markets. At QTech Games, David will drive sales and its existing presence across Central and South America, growing its global footprint in more Spanish and Portuguese-speaking territories.
QTech Games commented: âWeâre delighted that David is now part of the QTech team. His extensive experience and network in the industry are second to none, after over two decades in the sector. So, he will prove a true asset to both QTech Games and all our clients, as we will deepen our existing influence across Hispanic markets in Central and South America.
âRecruiting the best localised talent and expertise has always been a central pillar of our strategy. Therefore, weâre naturally thrilled to have David on board.
David Camacho added: âIâm excited to be joining QTech Games, a company with the most remarkable content suite across varied igaming verticals, all delivered via a stellar platform built on bleeding-edge technology. I canât wait to get started by deploying my business connections and contacts across a region I know so well at such a crucial point in its maturation.
âOf course, when it comes to LatAm, everyoneâs talking about the unfolding scene in Brazil, but Iâll also be concentrating our efforts in more mature countries such as Colombia and Mexico, alongside some other opportunities in Peru, another promising territory with one of the most operator-friendly regulations in recent times. Argentina and Chile will also be interesting in due course. Apart from the strong growth in this region, I believe we will be able to fuel it further with our new QTech Hybrid product that fits perfectly in all these markets!â
QTech Hybrid â get in touch to find out more!
QTech Hybrid will next be showcased at the upcoming SBWA+ show in Ghana in August, where QTech Games delegates will be on site to unpack its breakout technology and salient applications for joining up the retail and digital-mobile experience. QTech Hybrid offers a retail solution that can be transferred seamlessly to mobile in any emerging market, enabling the customer to continue playing after leaving the retail environment. QTech Hybrid allows players to access the full game library of QTech Games, while the retail solution also contains a state-of-the-art Agent Management System. Itâs also an instant win for efficient payments.Â
Latest News
BETBY AND PIXBET ENTER LONG-TERM BRAZILIAN SPORTS BETTING PARTNERSHIP
BETBY strengthens its Latin American position with agreement to power leading Brazilian brand Pixbet
BETBY, the premium sports betting supplier, has signed a long-term sports betting agreement with Pixbet. The partnership will see Pixbet leverage Betbyâs award-winning sports betting solution and services to upgrade its current sportsbook, offering Brazilians a best-in-class online betting experience.
Pixbet a leading Brazilian bookmaker present throughout the national territory, is well known for its bold marketing strategy, having earlier this year been announced as the new shirt sponsor for Brazilian soccer club Flamengo under a lucrative two-year deal.
Chris Nikolopoulos, Chief Commercial Officer at Betby, said: âIt is a pleasure to have put pen to paper on this agreement with Pixbet, an operator whose management team boasts clear expertise and a passion for sports betting that mirrors our own.
âThis agreement further bolsters Betbyâs impressive range of partners throughout Brazil and Latin America, and we are excited to capitalise on the rich promise this partnership holds.â
Ernildo Junior, owner of Pixbet, said: âWe are very pleased to have signed with Betby as we look to further deliver on our sports betting ambitions to become the leading betting brand in Brazil.
âBetby has a proven track record in Latin America and its suite of high-performance sportsbook technology will provide our players with a superior sports betting experience whilst providing us with cutting-edge risk management tools.â
Press Releases
Arizona Department of Gaming Releases May Sports Betting Figures
Bettors in Arizona wagered approximately $568.5 million on sports in May of 2024, according to a new report by the Arizona Department of Gaming. This represents an approximate 25.9% increase when compared to May of 2023.
The state collected approximately $4.3 million in privilege fees in the month.
-
Latest News3 days ago
Fast Track Secures Landmark Deal with Suprema Group – Setting a New Standard in the Brazilian iGaming Market
-
Gambling in the USA5 days ago
BetBlocker Recognised for Outstanding Contribution to the Prevention of Gambling Harm at NCPG Awards 2024
-
Latest News3 days ago
Light & Wonder Expands Presence in Oregon with Additional Placements of KASCADA Dual Screen Multi-Games
-
Industry News4 days ago
Penn Entertainment to Lay Off About 100 Employees
-
Latest News3 days ago
Rakinâ Bacon SaharaÂź Launches Exclusively in New Jersey at Hard Rock Hotel & Casino Atlantic City and online at Hard Rock Bet
-
partnerships3 days ago
GGPoker & Triton Poker Offer High-Roller And Super-High-Roller Events At 2024 WSOP Paradise
-
Latest News3 days ago
bet365 Announces Official Launch in Pennsylvania
-
Daily Fantasy Sports5 days ago
DraftKings Becomes Official Partner of the WNBA