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Virtual Live Racing: Massive growth in virtual racing boosts revenue for tracks and racinos

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Virtual Live Racing: Massive growth in virtual racing boosts revenue for tracks and racinos

 

The market for the latest virtual racing products is booming as horse and greyhound racetracks – and racinos – look to extend their digital brand to reach new audiences and develop new revenue streams.

That’s the view of Virtual Software which, under its Virtual Live Racing (VLR) brand, has pioneered unique tote-betting enabled, ultra-realistic products based on real life race data and is now a major player driving this trend. Until VLR’s products were launched in 2020 no tote platform had a virtual live racing product on which to accept wagers in a market worth a $100billion per year. That’s why VLR is a real game-changer in the industry.

They already have five major US tracks using their products – the latest being Parx (based just 20 minutes north of Philadelphia) which is Pennsylvania’s number 1 casino and racetrack and the biggest so far to go live with VLR. Parx Casino offers state of the art gaming, thoroughbred racing, and exciting entertainment events. The 260,000 square foot Parx Casino and the 280,000 square foot Parx East (home to Parx Racing). Since Pennsylvania launched sports betting in November 2018, Parx has grown rapidly and now handles around $30million per month with around 67% of that total being online (for example, the November 2020 total handle was $28.59million, with $19.3million online).

Joe Wilson, COO, Parx Racing, commented: “Parx Racing is happy to be participating with Virtual Software Limited [the business behind the Virtual Live Racing brand] in this new and groundbreaking wagering product. VSL’s impeccable attention to detail in creating Parx Virtual, coupled with our race data, guarantee the customer a truly unique and exciting entertainment experience.”

VLR Chairman Vincent Caldwell commented: “Partnering with Parx is a major milestone for us, and the iGaming and racing industries. We’re offering tracks all over the world a no cost, risk free, revenue stream which would be a fantastic opportunity at any time, but especially right now when there is so much disruption to real racing.”

VLR has grown fast since it was launched in May 2020 but, adds Caldwell, they have even bigger ambitions for 2021: “Our next goal is to put 12 products up which would enable us to run 87,600 races a year. The goal after that is to get the wagering on each race to $3,500 per race. If we succeed in that, over $306million will be handled in wagers on our products in a full year.”

In addition to Parx, VLR products are also live at Hawthorne in Chicago, plus Florida tracks Derby Lane, Tampa Bay Downs and Palm Beach Kennel Club. VLR has also partnered with the world famous Ascot Racecourse in England – when that product is launched it will signal the company’s entry into the UK market.

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BMM INNOVATION GROUP TO SHOWCASE ITS WORLD-LEADING TESTING SERVICES FOR BRAZIL’S FAST-GROWING GAMING MARKET AT BIS SIGMA AMERICAS SUMMIT APRIL 7–10

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Company to share expert insights and highlight its fast-track product certification and lottery support at São Paulo, Brazil show

BMM Innovation Group (“BMM,” “BIG Group,” or “BIG”), a technology conglomerate focused on product compliance testing, cybersecurity solutions, and virtual training for the global gaming industry, will exhibit at BiS SiGMA Americas April 7-10 at the Transamerica Expo Center in São Paulo, Brazil in Stand No. F133.

As Brazil’s gaming landscape undergoes a significant transformation under new federal regulations, BMM is heavily partnered with operators, suppliers, and regulators through this transition. With its three expert divisions – BMM Testlabs, BIG Cyber, and RG24seven Virtual Training – the BIG Group brings unmatched expertise in product testing, cybersecurity, and responsible gaming education, all vital for success in the dynamic Brazilian market.

At the show, BMM will highlight its fast-track product testing and certification process, developed specifically to address Brazil’s recertification requirements for B2B and B2C operators. This streamlined service ensures that gaming companies meet all regulatory standards while maintaining their operating licenses with minimal disruption.

BMM Testlabs’ Marzia Turrini, President of iGaming & Cybersecurity, said, “BMM is committed to guiding customers through the certification process with speed, precision, and expert support. Our goal is to reduce regulatory risks and accelerate time to market in Brazil’s evolving regulatory environment.”

At BiS SiGMA, BMM will highlight its support for Brazil’s expanding state lottery market, working closely with operators to support multi-jurisdictional entry and growth. BMM’s lottery and iLottery testing services help ensure full compliance while enabling faster, broader market access.

Visitors to BMM Innovation Group’s stand at BiS SiGMA Americas will gain insights into the Company’s full suite of services for cybersecurity and defense, as well as responsible gaming, including:

  • Vulnerability assessments, penetration tests, PCI:DSS evaluations, and a suite of managed security services featuring CYREBRO’s Security Operations Center, KnowBe4’s security awareness training, and Maxxsure’s risk management platform.
  • RG24seven Virtual Training, offering expert-led education on responsible gaming, anti-money laundering, and many other important topics, available in Portuguese, Spanish, and English for gaming professionals worldwide.

Turrini added, “BMM is more than just a test lab. We are a long-term strategic partner, helping shape a secure, responsible, and compliant gaming industry in Brazil and globally.”

BMM invites all BiS SiGMA attendees to stop by Stand No. F133 and discover how the Company drives innovation, reliability, and trust across Brazil’s regulated gaming industry. For more information on BMM’s Brazil support, visit the BMM Brazil Hub at brazil.bmm.com/.

 

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No fooling! The All-Inclusive Hotel Room Package is back for summer stays at the Plaza Hotel & Casino

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Tomorrow might be April Fool’s Day but this is no joke, the Plaza Hotel & Casino is bringing back Las Vegas’ only all-inclusive hotel room package starting at $125 per person per night.

The Plaza introduced its all-inclusive hotel room package last summer. It was so well received by guests that the iconic downtown Las Vegas property is bringing it back and extending it for all of June, July and August.

“At a time when tourists are concerned about increasing costs in Las Vegas, including resort fees and paying to park, we wanted to give our guests a more affordable summer vacation option by again offering our all-inclusive hotel room package,” said Jonathan Jossel, CEO of the Plaza Hotel & Casino.

The Plaza’ all-inclusive hotel room package waives all resort fees, but guests will still have free access to the fitness center, self-parking, and rooftop pool. It also includes bottomless drinks from the Omaha Bar and Sports Book Bar on the casino floor as well as breakfast and dinner from various dining outlets, and more.

The Plaza’s all-inclusive hotel room package is available for booking beginning today. Rooms must be booked online by Aug. 29 for a stay June 1 through Aug. 30.

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Jogo da Zebra: The Most Thrilling Version of the Classic Minesweeper Arrives from Vibra Gaming

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Jogo da Zebra: The Most Thrilling Version of the Classic Minesweeper Arrives from Vibra Gaming

 

Vibra Gaming, the leading game and platform developer in the LatAm market, unveils its latest and most exciting release: Jogo da Zebra, a high-adrenaline experience where every click can multiply your winnings. Designed especially for the Brazilian audience, this game reimagines the classic Minesweeper with visuals and gameplay that resonate with local culture.

The game unfolds on a 5×5 grid with 25 hidden tiles. Players can choose how much to bet and how many zebras will appear on the board, directly influencing the level of risk and potential rewards.

To win, players click on the tiles to reveal golden squares, increasing their bet multiplier. At any moment, they can cash out and secure their winnings before encountering a zebra.

The game also incorporates innovative mechanics to enhance the excitement. By selecting the number of hidden zebras on the board (from 1 to 20), players can adjust the difficulty and raise the prize multiplier as they progress. Additionally, if a zebra is revealed followed by a heart, the game grants an extra life, allowing the player to continue without ending the round. This unique feature adds a new layer of thrill and strategy, as only one extra life can be earned per game.

Jogo da Zebra also includes a Turbo Button, which speeds up tile reveals for a more dynamic gaming experience. A Cash Out button allows players to stop and collect their winnings before risking another click.

Ramiro Atucha, CEO of Vibra Gaming, commented: Jogo da Zebra combines the nostalgia of a classic with captivating gameplay and big rewards. It’s the perfect game for thrill-seekers who enjoy risk, where every click can make a difference in winning big. We developed it with the Brazilian audience in mind, incorporating a local theme that connects with their culture and gaming preferences.”

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