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Virtual Live Racing: Massive growth in virtual racing boosts revenue for tracks and racinos

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Virtual Live Racing: Massive growth in virtual racing boosts revenue for tracks and racinos

 

The market for the latest virtual racing products is booming as horse and greyhound racetracks – and racinos – look to extend their digital brand to reach new audiences and develop new revenue streams.

That’s the view of Virtual Software which, under its Virtual Live Racing (VLR) brand, has pioneered unique tote-betting enabled, ultra-realistic products based on real life race data and is now a major player driving this trend. Until VLR’s products were launched in 2020 no tote platform had a virtual live racing product on which to accept wagers in a market worth a $100billion per year. That’s why VLR is a real game-changer in the industry.

They already have five major US tracks using their products – the latest being Parx (based just 20 minutes north of Philadelphia) which is Pennsylvania’s number 1 casino and racetrack and the biggest so far to go live with VLR. Parx Casino offers state of the art gaming, thoroughbred racing, and exciting entertainment events. The 260,000 square foot Parx Casino and the 280,000 square foot Parx East (home to Parx Racing). Since Pennsylvania launched sports betting in November 2018, Parx has grown rapidly and now handles around $30million per month with around 67% of that total being online (for example, the November 2020 total handle was $28.59million, with $19.3million online).

Joe Wilson, COO, Parx Racing, commented: “Parx Racing is happy to be participating with Virtual Software Limited [the business behind the Virtual Live Racing brand] in this new and groundbreaking wagering product. VSL’s impeccable attention to detail in creating Parx Virtual, coupled with our race data, guarantee the customer a truly unique and exciting entertainment experience.”

VLR Chairman Vincent Caldwell commented: “Partnering with Parx is a major milestone for us, and the iGaming and racing industries. We’re offering tracks all over the world a no cost, risk free, revenue stream which would be a fantastic opportunity at any time, but especially right now when there is so much disruption to real racing.”

VLR has grown fast since it was launched in May 2020 but, adds Caldwell, they have even bigger ambitions for 2021: “Our next goal is to put 12 products up which would enable us to run 87,600 races a year. The goal after that is to get the wagering on each race to $3,500 per race. If we succeed in that, over $306million will be handled in wagers on our products in a full year.”

In addition to Parx, VLR products are also live at Hawthorne in Chicago, plus Florida tracks Derby Lane, Tampa Bay Downs and Palm Beach Kennel Club. VLR has also partnered with the world famous Ascot Racecourse in England – when that product is launched it will signal the company’s entry into the UK market.

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North Carolina Education Lottery Partners with Cineplex Digital Media

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North Carolina Education Lottery Partners with Cineplex Digital Media

 

Cineplex Digital Media (CDM), a division of Cineplex, announced it has signed a ten-year agreement with the North Carolina Education Lottery to provide a digital signage network solution at retailers across North Carolina.

Following a comprehensive process, CDM was chosen given its unique strategic and ecosystem-based approach to digital signage solutions, extensive retail experience and ability to provide industry leading design, content strategy, and data expertise. CDM’s solution includes digital menu boards inside more than 1500 select lottery retail partner locations and claim centers across North Carolina, with an opportunity to expand locations throughout its long-term partnership.

With flexible marketing and messaging options, this new program will enhance the player experience and the North Carolina Education Lottery’s commitment to supporting retail partner success. CDM’s unique approach and end-to-end solution will ensure the lottery can tailor messages to playing audiences while measuring and optimizing its impact and return for education in North Carolina.

“We constantly look for innovative ways to connect with our players. The agreement with Cineplex Digital Media provides us with a digital platform to reach that audience with messaging tailored specifically to them. That is a major investment in our retail partners that should help us raise more money for the good cause we serve,” said Terri Rose, Chief Brand Officer, North Carolina Education Lottery.

“We are honoured to be chosen as the North Carolina Education Lottery’s exclusive digital signage partner and look forward to working with them to provide solutions to support its education fundraising and elevate player experience. With our experience in the lottery market and our strategic partnership network, we are excited to work together to deploy a specialized and data optimized retail digital solution to keep retailer and player experience top-of-mind,” said Fab Stanghieri, Executive Vice President and Managing Director, CDM.

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Compliance Updates

MGCB Issues Cease-and-Desist Orders to Six Illegal Online Gambling Operators

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In a continued effort to safeguard Michigan residents and uphold the integrity of its regulated gaming environment, the Michigan Gaming Control Board (MGCB) has issued cease-and-desist orders to six online gambling operators unlawfully offering services in the state.

The named entities—Bonus Blitz Casino, DomGame, Royal Ace Casino, Slots Capital, Supernova Casino, and Wins Mania—have been found providing internet-based gambling without obtaining the necessary state authorization, violating Michigan’s Lawful Internet Gaming Act, the Michigan Gaming Control and Revenue Act, and sections of the Michigan Penal Code.

“These illegal operators often masquerade as legitimate gaming platforms, but they exist entirely outside the legal safeguards that protect consumers. When Michiganders play on unlicensed sites, they’re placing their personal and financial security at risk—with little to no recourse if things go wrong,” said Henry Williams, Executive Director of the MGCB.

Unlike Michigan-licensed gaming platforms—which undergo rigorous vetting, continuous monitoring, and must comply with strict state regulations—these unlicensed operators are not authorized to offer gaming services in the state. Some are based outside the US, operating beyond the reach of U.S. regulatory oversight, while others may claim domestic ties but still fail to meet Michigan’s legal and licensing requirements.

Because they operate without state approval, these entities do not follow Michigan’s consumer protection standards, responsible gaming mandates, or transparent dispute resolution procedures designed to ensure fair play and data security.

“This action sends a clear message to illegal operators: Michigan is not a place for rogue gambling. We are committed to preserving a safe, legal, and accountable gaming landscape—and that includes rooting out bad actors who threaten the trust we’ve built with consumers,” Williams said.

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Win Systems successfully held Its exclusive Showroom in Peru

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Win Systems successfully held Its exclusive Showroom in Peru

 

Win Systems, a leading provider of technology for the gaming and entertainment industry, successfully concluded its exclusive showroom event on May 28 and 29 at its offices in Lima, Peru. Over two engaging days, local operators and strategic partners had the opportunity to experience the company’s latest innovations first-hand, with special attention given to the new Gold Club Colors, an innovative evolution of its renowned electronic roulette.

The experience was highly praised by attendees, who interacted directly with the Gold Club Colors and witnessed its advanced aesthetic and functional customization features. This version allows key components such as LED lighting, armrests, cilinder, and game layout to be tailored to the visual identity of each casino, enhancing both the venue’s atmosphere and the overall player experience. Also drawing strong interest was the dynamic paytable, which adjusts rewards based on the flow of each game session.

“This event was truly special for us. Beyond showcasing our products, we wanted to create a space to connect, share ideas, and listen to the local market’s needs firsthand. The response was fantastic and encourages us to continue strengthening our presence in Peru,” said Galy Olazo, Country Manager for Win Systems in Peru.

The showroom not only demonstrated one of the most advanced electronic roulettes on the market in action but also reaffirmed Win Systems’ commitment to ongoing innovation and close collaboration with its clients and strategic partners.

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