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Virtual Live Racing: Massive growth in virtual racing boosts revenue for tracks and racinos

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Virtual Live Racing: Massive growth in virtual racing boosts revenue for tracks and racinos

 

The market for the latest virtual racing products is booming as horse and greyhound racetracks – and racinos – look to extend their digital brand to reach new audiences and develop new revenue streams.

That’s the view of Virtual Software which, under its Virtual Live Racing (VLR) brand, has pioneered unique tote-betting enabled, ultra-realistic products based on real life race data and is now a major player driving this trend. Until VLR’s products were launched in 2020 no tote platform had a virtual live racing product on which to accept wagers in a market worth a $100billion per year. That’s why VLR is a real game-changer in the industry.

They already have five major US tracks using their products – the latest being Parx (based just 20 minutes north of Philadelphia) which is Pennsylvania’s number 1 casino and racetrack and the biggest so far to go live with VLR. Parx Casino offers state of the art gaming, thoroughbred racing, and exciting entertainment events. The 260,000 square foot Parx Casino and the 280,000 square foot Parx East (home to Parx Racing). Since Pennsylvania launched sports betting in November 2018, Parx has grown rapidly and now handles around $30million per month with around 67% of that total being online (for example, the November 2020 total handle was $28.59million, with $19.3million online).

Joe Wilson, COO, Parx Racing, commented: “Parx Racing is happy to be participating with Virtual Software Limited [the business behind the Virtual Live Racing brand] in this new and groundbreaking wagering product. VSL’s impeccable attention to detail in creating Parx Virtual, coupled with our race data, guarantee the customer a truly unique and exciting entertainment experience.”

VLR Chairman Vincent Caldwell commented: “Partnering with Parx is a major milestone for us, and the iGaming and racing industries. We’re offering tracks all over the world a no cost, risk free, revenue stream which would be a fantastic opportunity at any time, but especially right now when there is so much disruption to real racing.”

VLR has grown fast since it was launched in May 2020 but, adds Caldwell, they have even bigger ambitions for 2021: “Our next goal is to put 12 products up which would enable us to run 87,600 races a year. The goal after that is to get the wagering on each race to $3,500 per race. If we succeed in that, over $306million will be handled in wagers on our products in a full year.”

In addition to Parx, VLR products are also live at Hawthorne in Chicago, plus Florida tracks Derby Lane, Tampa Bay Downs and Palm Beach Kennel Club. VLR has also partnered with the world famous Ascot Racecourse in England – when that product is launched it will signal the company’s entry into the UK market.

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Bragg Gaming Expands U.S. Content Footprint with Fanatics Casino Tri-State Launch

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Bragg Gaming Group has announced the launch of its newest games and Remote Gaming Server (RGS) technology with Fanatics Casino across New Jersey, Michigan and Pennsylvania.

Fanatics Casino is America’s fastest growing online casino and is available in Michigan, New Jersey, Pennsylvania, and West Virginia on iOS, Android, and desktop. Players are invited to dive into a world of thrills as Fanatics Casino brings the casino floor directly to a customer’s fingertips, whether on-the-go or in front of a computer. Players can explore a wide array of classic and modern casino games, including slots, blackjack, roulette, progressive jackpots and video poker. Each game is crafted to deliver authentic casino action, ensuring endless entertainment.

Players in these states will benefit from access to Bragg’s full catalog, including titles from Bragg’s in-house proprietary content development studios, a roster which includes Atomic Slot Lab and Indigo Magic and Wild Streak Gaming, all through Bragg Gaming’s Remote Games Server (RGS) technology, delivered via the Bragg HUB platform.

In addition, titles from Bragg’s multiple studio partners, including Incredible Technologies, Bluberi, King Show Games, and Sega Sammy Creation will also be available to players in all three regulated markets along with top-performing titles like “Cai Fu Emperor Ways” and “Queenie” and a host of other elevated content from Bragg’s Atomic Slot Lab studio.

This roster of studio partners, which is constantly being updated, now also includes Boomerang Studios, Four Leaf Gaming and Reflex Gaming, who will all launch titles on the Bragg RGS later this year.

This expansion is the latest step in Bragg’s drive to deliver engaging and game-changing content to players across the North American market.

The launch supports Bragg Gaming’s strategic goals by accelerating the growth of utilization of Bragg’s exclusive and proprietary content, and the diversification of revenue through expansion into North American markets.

Matevz Mazij, CEO Bragg Gaming Group commented: “With its history of connecting sports fans with merchandise they love and with sports betting and the strong cross sell between sports betting and iGaming, this launch represents a great opportunity to showcase Bragg’s amazing titles across the three biggest iGaming markets in the US.”

“We look forward to developing our relationship as a key partner of Fanatics Betting and Gaming in the North American market as we continue the roll-out with regular new game releases planned.”

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Kieron Shaw, Manager of Fanatics Casino Games Content, said: “We’re thrilled to partner with Bragg Gaming Group to bring their diverse and engaging iGaming content to our players in New Jersey, Michigan, and Pennsylvania.”

“This collaboration is a significant step in our strategy to expand our iGaming offerings and capitalize on the substantial growth projected for these key markets. Bragg’s impressive catalogue, including titles from Wild Streak Gaming and their third-party studio partners, along with their innovative promotional tools, will undoubtedly enhance the gaming experience for our users and help us springboard our presence across these important states.”

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Abbiati Casino Equipment and Hawkins Holdings Form Strategic Alliance to Expand Presence Across the Americas

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Abbiati Casino Equipment, a globally recognised leader in premium casino equipment and technologies, announced a strategic partnership with Hawkins Holdings to strengthen its presence across North and South America. As part of this initiative, seasoned gaming executive Roger Hawkins has been appointed Brand Ambassador and Strategic Consultant for the Americas.

With more than 20 years of executive leadership in the global casino and gaming industry, Hawkins will spearhead the company’s efforts to expand its footprint throughout the Western Hemisphere. His role will include market development, strategic partnerships, regulatory positioning, and the promotion of Abbiati’s legacy of Italian innovation, craftsmanship, and integrity.

“This partnership is about more than market entry – it’s about building deeper awareness, driving product adoption, and reinforcing Abbiati’s commitment to quality across every pit and poker room in the hemisphere,” said Hawkins.

Giorgio Abbiati, CEO of Abbiati Casino Equipment, said: “We have proudly served clients in the Americas for many years, but the time is right to deepen our focus. Roger’s knowledge of our products and his insight into the market make him the ideal partner to lead this next phase.”

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Evolution Enters Rhode Island Through Extended Partnership with Bally’s Corporation

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Evolution Enters Rhode Island Through Extended Partnership with Bally’s Corporation

 

Evolution announced a new partnership agreement with Bally’s Corporation. The agreement strengthens Bally Casino’s offering in Rhode Island, with a wide-ranging portfolio of Evolution’s slot titles, and establishes Evolution’s footprint in Rhode Island, a key milestone in its US growth strategy.

In a historic first, Evolution is now live in Rhode Island with its online slot games from its renowned slot brands NetEnt, Red Tiger and Big Time Gaming. This milestone marks Evolution’s entry into the state and establishes a presence in all seven US states which currently offer online casino gaming.

Also, under the terms of the agreement, Evolution has also introduced exclusive Bally’s branded live dealer Blackjack tables in New Jersey and Pennsylvania. These dedicated tables offer a seamless user interface integration with the Bally Bet Casino app, and will provide a premium, personalised player experience which showcases the distinctive Bally brand. In addition to these live dealer games, Bally players in New Jersey and Pennsylvania will enjoy an expanded collection of the newest and most exciting cutting-edge slot titles.

Jacob Claesson, Chief Executive Officer Evolution North America, commented: “This agreement represents a significant step forward for both Evolution and Bally’s Corporation. We’re thrilled to deepen our collaboration with Bally’s by delivering world-class gaming experiences and extend our reach into Rhode Island, a first for Evolution. This partnership showcases our shared commitment to driving innovation and providing exceptional entertainment for players.”

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