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Conscious Gaming Hires Former Caesars and NFL Executive to Senior Post

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Conscious Gaming Hires Former Caesars and NFL Executive to Senior Post

 

Conscious Gaming announced the hiring of sports and gaming industry stalwart Seth Palansky as its new Vice President of Corporate Social Responsibility & Communications.

Palansky comes aboard after more than 17 years with Caesars Entertainment and the National Football League (NFL), to spearhead Corporate Social Responsibility and Communications efforts for the recently established Conscious Gaming, a philanthropic organization committed to utilizing advanced technology to propel social responsibility initiatives.

Conscious Gaming works with gaming operators, regulators, suppliers, responsible gaming advocacy groups, sports leagues, academics and treatment professionals to better protect consumers and enhance responsible gaming.

Just last week Conscious Gaming announced a partnership with GVC Holdings and BetMGM, who have agreed to deploy PlayPause, a multi-state digital self-exclusion tool for the gaming industry to support responsible gaming.

PlayPause is an innovative universal cross-state, cross-operator solution for user identification  created to modernize and strengthen the effectiveness of the U.S. gaming industry’s responsible gaming programs. The solution is made available via Conscious Gaming, a non-profit organization established by GeoComply.

“We believe the benefits of offering a technology-driven self exclusion tool are critical for our industry to ensure we protect all stakeholders,” said Anna Sainsbury, Conscious Gaming Trustee and GeoComply Chairman and Co-Founder. “We are excited to have Seth join us to front our adoption efforts and work with the industry to deliver Conscious Gaming’s state of the art solution to help simplify, streamline and stay ahead of a complex issue.”

Palansky comes to Conscious Gaming from Caesars Entertainment, where he spent the past dozen years inside Caesars’ interactive division, Caesars Interactive (CIE), helping successfully launch iGaming in Nevada and New Jersey as its VP of Corporate Communications.

“This is an incredible opportunity to help rally the gaming and sports industries behind this very important initiative,” said Seth Palansky. “Sports betting and iGaming businesses are spreading rapidly throughout the U.S., and in order to ensure their longevity, it is imperative that all stakeholders have their responsible gaming initiatives accommodate the modern habits of those users they aim to protect. It’s clear Anna and the team are once again prescient in developing this core technology solution to streamline the administrative burden and eliminate the silos associated with maintaining numerous separate state-operated self-exclusion databases. I’m honored to be chosen to help lead this philanthropic cause to benefit the industries I care so deeply about.”

Conscious Gaming is offering its PlayPause technology tool to anyone in the industry interested in enhancing their responsible gaming program.  Those interested should reach out to Seth directly at [email protected].

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No stranger to start-up roles, Palansky joined the National Football League (NFL) in 2003 as the first employee of NFL Network, the league’s foray into the cable television industry, overseeing the network’s communications department while managing business communications for the league pertaining to television and other media matters.  After successfully contributing to NFL Network’s launch and growth to more than 55 millions subscribers, Palansky left in 2008 to join Caesars’ sports and entertainment division in Las Vegas.

Prior to the NFL, Palansky worked in corporate communications for Fox Sports, managing the company’s 21 owned and operated regional sports networks, Fox Sports Net.

The role at Conscious Gaming perfectly marries Palansky’s previous experience within the sports and gaming industries. Utilizing his familiarity across the sports, gaming and media worlds, Palansky is charged with coordinating the industry’s adoption of Conscious Gaming’s PlayPause offering, promoting the company and strategizing its corporate social responsibility initiatives as it moves forward.

For more information on Conscious Gaming, please visit: www.consciousgaming.com

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Industry-first: Dynamic, ‘Live Data’ feature in ads drives up to 20% growth in first-time depositors for iGaming customers

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Industry-first: Dynamic, ‘Live Data’ feature in ads drives up to 20% growth in first-time depositors for iGaming customers

 

  • Creatopy’s new Live Data feature connects creative assets to real-time data streams, enabling brands to deliver ads that update automatically based on live variables such as odds, pricing, availability or performance metrics
  • iGaming customers experience up to a 20% uplift in first-time depositors in the first 3 months of their campaign
  • Superbet is the latest company to adopt this new feature
  • Initial Live Data release also popular among travel, finance, retail and entertainment sectors
  • This news also follows a series of senior leadership appointments, including: Maikao Grare (CFO), Thibault Imbert (Chief Product & Growth Officer) and Ovidiu Gavril (CTO)
AI-powered ad campaign platform Creatopy has launched Live Data, a new feature that connects creative assets to real-time data streams.
An industry-first solution, it has already demonstrated significant results for the iGaming industry with an increase of up to 20% in first-time depositors observed over a 3-month period.
Live Data enables brands to deliver dynamic online ads that automatically update based on live variables such as odds, pricing, availability or performance metrics. There is no need for manual intervention. Once a design template has been created, the published ad can be updated automatically based on the parameters set. For iGaming companies, this can be a specific game or an entire competition; the tool can also dynamically display stocks and casino games based on current trends and performance.
The new solution offers several key advantages for advertisers, including:
  • Personalisation: allowing for ad delivery that precisely aligns with real-time audience interests, shifting market conditions or changes in available inventory.
  • Real-time performance: displaying up-to-the-minute prices, availability or exclusive offers, which in turn create a sense of urgency and significantly boost conversion rates.
  • Transparent metrics: showcasing verifiable, live information directly within the ad creative – this fosters greater trust and authenticity with consumers.
Superbet, an international gambling company, has become the latest to adopt Creatopy’s tech.
While the initial release focuses on the iGaming and gambling industry, Live Data offers a wide range of applications across various sectors, including Travel with live pricing for flights and hotels; finance with real-time stock movements or FX rates; and entertainment with live streaming stats and event availability.
Tammy Nam, CEO at Creatopy, said: “With Live Data, we’re making ads truly real-time. While static ads have their benefits, they can’t capture live market changes. Live Data changes that. By displaying real-time updates, marketers can expand the lifespan of their campaigns, ensuring that as circumstances change, the ads reflect the most current data and messaging. This isn’t about personalization someday but about delivering the right message, informed by the latest data, at the exact moment that matters most. This continued relevance is a key driver behind the 20% increase in first-time deposits that we’re witnessing with our iGaming customers.”
The launch follows a series of appointments to the company’s senior executive team, including Maikao Grare as the new Chief Financial Officer, Thibault Imbert as Chief Product and Growth Officer, and Ovidiu Gavril as Chief Technology Officer.
With over 15 years of experience in product management and growth at leading technology companies including Picsart, Adobe and GitHub, Imbert is responsible for overseeing product strategy, development and execution, as well as leading the company’s growth initiatives to expand its market reach and impact.
Grare brings over 20 years of experience scaling high-growth startups and is helping to accelerate the company’s momentum, shape long-term strategy, and support international expansion. Most recently, Grare served as Vice President of FP&A and Strategic Finance at MasterClass, and SVP of Finance at Picsart before that. Grare has also held top finance roles at Bolt Threads, Rdio and Skype.
Gavril brings a wealth of tech leadership experience from prominent tech companies, including Raft, Picsart, Trilogy, Jive Software, Crossover for Work, Optivia and Wave Motion Labs. Gavril’s appointment signals Creatopy’s strong commitment to accelerating its technological advancements with AI at its center. As CTO, Gavril will lead the company’s engineering and technology strategy, drive innovation, and expand the platform’s capabilities to further empower marketers with sophisticated AI-driven tools.
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Compliance Updates

PHAI Files Lawsuit in Pennsylvania Over Caesars’ Dangerous Online Casino Promotion and “Pay Through Bonuses”

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The Public Health Advocacy Institute (PHAI), a nonprofit advocacy organization that continues to lead the movement to develop a comprehensive public health response to the threat posed by the gambling industry, announced a new lawsuit filed in Philadelphia, Pennsylvania, seeking to expose and stop an alleged dangerous, misleading, and illegal “deposit match” promotion by Caesars Online Casino and its brick-and-mortar partner Harrah’s Philadelphia Casino.

In this promotion, Caesars and its partners are luring new customers with a false and misleading promise of a “$2500 deposit match,” according to the lawsuit. Only in the small-print terms and conditions is it disclosed that a new customer playing Blackjack is required to gamble and risk $375,000 in just the first seven days after opening an account. In other words, no money or winnings can be withdrawn unless a total of $375,000 is gambled and risked. All money lost during the first 7-day period is kept by Caesars and Harrah’s Casino.

The lawsuit alleged that Caesars and its partners have effectively rewritten the laws of the Commonwealth of Pennsylvania by mandating that new customers gamble up to $375,000 before being paid any of their winnings. The public is not told that the promotion is designed to snare new customers in a “wild chase of action,” where the bonus is unattainable and therefore impossible to win.

Under the leadership of Executive Director Mark Gottlieb, PHAI continues to spearhead the burgeoning movement to bring comprehensive public health change to the threat posed by the gambling industry and its partners across the US.

Gottlieb said: “We know the gambling industry, with the assistance of the American Gaming Association (AGA) and the National Council of Legislators from Gaming States (NCLGS), is aggressively attempting to push the legalization of online casino gambling across the United States. Thus far, the seven states with online casino gambling seem ill-prepared or unwilling to regulate the wild tactics of the industry. This promotion, engineered by Caesars, is among the most egregious we have seen to date.”

Dr. Harry Levant, Director of Gambling Policy at PHAI, warned that Caesars and others in the gambling industry are acting with impunity, disregarding existing laws, and placing the public directly at risk.

According to Dr. Levant: “It is unconscionable for a gambling company to knowingly require people to gamble excessively and put their mental health at risk as a condition to cash out their winnings. More importantly, nothing in Pennsylvania’s gambling rules or laws permits a casino to refuse payment unless and until customers begin gambling to excess. This is dangerous to Caesar’s customers, immoral, and just plain wrong.”

PHAI Director of Litigation Andrew Rainer, Esq., said: “PHAI continues to utilize the courts to protect clients and the public from unreasonable risks of harm caused by the negligent, careless, and reckless conduct of the gambling industry.”

PHAI Founder and President. Dr. Richard Daynard said: “The mission of the Public Health Advocacy Institute is to protect public health and advance social justice. The days of the gambling industry disregarding public health and safety are coming to an end. When Caesars doesn’t play fair, it puts players’ health at risk.”

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The case is Brubaker vs Chester Downs and Marina LLC et al. (Ct of Common Pleas, Philadelphia County, First Judicial District, Case ID 250602325).

In December 2023, PHAI and its Center for Public Health Litigation filed a class action suit against DraftKings in Massachusetts that garnered nationwide headlines. In August 2024, a judge in Massachusetts denied DraftKings’ motion to dismiss, allowing the litigation to move forward.

In October 2024, PHAI filed a lawsuit against the Massachusetts Gaming Commission, asking the court to compel the MGC to adhere to state law and turn over data that casinos compile to track player behavior. Under Section 97 of the Expanded Gaming Act, the Massachusetts Gaming Commission is required to collect behavioral data from casino operators and share anonymized customer data with researchers. This data is essential for analyzing what casino practices are causing harm and who is being harmed. The Gaming Commission has been subject to the legal requirement to collect this data since its formation in 2011. Now, more than a decade later, the Commission has yet to collect a single piece of data from any licensee or make any data available to researchers.

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Latest News

High Roller Technologies to Present at the Small Cap Growth Virtual Investor Conference on June 26

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High Roller Technologies Inc., operator of award-winning premium online casino brands High Roller and Fruta, announced that Seth Young, SVP Corporate Strategy & Investor Relations, will present live at the Small Cap Growth Virtual Investor Conference hosted by VirtualInvestorConferences.com, on June 26, 2025

DATE: June 26

TIME: 12:00 PM ET

Available for 1×1 meetings: July 1, 2025

This will be a live, interactive online event where investors are invited to ask the company questions in real-time. If attendees are not able to join the event live on the day of the conference, an archived webcast will also be made available after the event.

It is recommended that online investors pre-register and run the online system check to expedite participation and receive event updates.

Learn more about the event at virtualinvestorconferences.com.

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