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C360 Technologies Announces Howard Wright as new CEO

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C360 Technologies Announces Howard Wright as new CEO

 

Company successfully completes financing and expands industry leading board with addition of Wayne Kimmel from SeventySix Capital

C360 Technologies, a Pittsburgh-based company providing sports fans a personalized viewing experience and rights holders new streaming revenue opportunities, today announced the appointment of Howard Wright as CEO and member of the company’s board of directors. Wright most recently was Vice President of Global Business Development for the Intel Sports Group at Intel Capital. Wright will leverage this experience to guide C360 through its next phase of growth. The national CEO search, conducted by SeventySix Capital Sports Advisory and Turnkey Search, was led by Rick Alessandri, Turnkey Search’s Managing Director, Media & Technology.

“We are thrilled to have Howard join the C360 team,” said Saied Seghatoleslami, Chairman of the Board. “Howard’s background and robust experience in sports and technology coupled with his business building and leadership experience are exactly what our company needs and is a tremendous strength. We look forward to watching Howard lead C360 into its next phase and continue to change the way that sports fans experience their favorite athletes and teams.”

Prior to joining C360, Wright was responsible for strengthening Intel’s presence as a sports technology company, and for developing new business opportunities related to the immersive experiences enabled by the Intel Sports Group. Wright also led the digitizing and personalizing of sports and entertainment in inventive ways to stimulate growth while collaborating with major sports leagues and organizations, broadcasters, telecom companies and other digital media business partners. Wright spent 14 years at Qualcomm Inc., culminating in his role as Senior Vice President of global business development. Wright holds a bachelor’s degree in Qualitative Economics from Stanford University, where he also played collegiate basketball. After earning his degree, Wright continued his athletic career by becoming a professional basketball player in the NBA, playing with the Dallas Mavericks, Orlando Magic and Atlanta Hawks. Wright was inducted into the Stanford Athletic Hall of Fame in 2001. Wright is active on several national charitable boards, including serving as chairman of the Pro Kids Golf Academy and Learning Center.

“The immersive media ecosystem is being fueled by some of the most innovative companies in the world,” said Wright. “I am honored to be able to lead this extraordinary company to our next level so that we may be counted among them. I look forward to working closely with our exceptional senior leadership team, our amazing customer base, and our world class board of directors. C360 has some of the most talented people and group of leaders in our industry. Together, we will capture our share of the immersive media economy by remaining laser-focused on delighting our clients, creating significant value for our shareholders and providing the best career experiences for our people.”

Wright’s appointment accompanies C360’s addition of Wayne Kimmel to the company’s board of directors that now consists of several key industry leaders:

  • Saied Seghatoleslami

Seghatoleslami has 45 years of experience as an engineer, manager, and executive with engineering, product management, and general management responsibilities. Seghatoleslami’s experience includes leadership roles with Bell Laboratories, Lucent, Avaya, AGT and Pypestream where he was President and COO. His experience includes due diligence, acquisition, and integration of companies in the US, Canada, and Europe. Currently, Seghatoleslami is engaged as an operations and technology consultant with a number of mid-market private equity firms.

  • Catherine Mott

Mott is the founder of BlueTree Capital Group, BlueTree Allied Angels, and the BlueTree Venture Fund located in Pittsburgh, PA. The BlueTree entities have invested over $60+ million in multiple startup companies throughout the country. Mott is the past Chairman of the Angel Capital Association (ACA) and the Angel Resource Institute. Mott is serving a 4th term as one of 21 individuals selected for the SEC Advisory Committee on Small and Emerging Companies focused on capital formation in the United States.

  • Jed Drake

Drake consults with emerging technology companies and content creators after a 35-year career at ESPN where he served as SVP and Executive Producer of Remote Production. At ESPN, Drake had oversight of every major property, including Monday Night Football, MLB, NBA, College Football/ Basketball, NASCAR, Wimbledon and the World Cup. Drake has 16 Emmy awards, including one for the creation of the yellow “First and Ten” line in football.

  • Evan Wimer

Wimer has nearly 30 years of management experience and was an award-winning Designer and Art Director during his years in the communication industry. He has managed national accounts such as CBS Broadcasting, Heinz USA and the U.S. Department of Energy. A few of his awards include: the esteemed American Institute of Graphic Artists (AIGA) award, American Advertising Federation ADDY® award, and International Mercury award. Mr. Wimer holds a Degree in Design and Communications from the Art Institute where he graduated in 1988 with honors and also received a certificate in Technology Commercialization from Carnegie Mellon in 2000.

  • Wayne Kimmel

Kimmel is a sports tech venture capitalist, entrepreneur and author of Six Degrees of Wayne Kimmel. Kimmel is the Managing Partner of SeventySix Capital, the venture capital company he founded in 1999, and invests in startup sports tech, esports, and sports betting companies. Among the Fortune 500 companies that have acquired his portfolio companies are Aramark, Intel, IBM, Walgreens and Yahoo! Wayne is also the Chairman of the SeventySix Capital Sports Advisory, which is a sports consulting group comprised of an expert team focused on bringing the emerging innovations and technology to sports executives, teams, leagues, brands and athletes.
With the appointment of Wright and the addition of Kimmel to the board, C360 also completed the second of two convertible note financing rounds, raising $1.8 million with new investor SeventySix Capital joining existing investors. C360 previously completed a $3.7 million Series A funding round that included investments from Boeing’s HorizonX Ventures, BlueTree Capital Group, MI-12 Ventures and Pasadena Angels. Buchanan Ingersoll & Rooney served as counsel to C360 on the financing rounds and provides corporate counsel to the company.

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DATA.BET Makes Successful Stand Debut at BiS SiGMA Americas 2025

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DATA.BET Makes Successful Stand Debut at BiS SiGMA Americas 2025

 

Premium esports betting solution supplier expands presence in the growing Brazilian market

DATA.BET has successfully concluded its first-ever stand appearance at BiS SiGMA Americas 2025, one of the largest iGaming events in the region, held on April 8-10 in São Paulo, Brazil. The event took place in Transamerica Expo and brought together over 17,500 participants.

The company made a strong impression with its dedicated expo booth, where representatives engaged with local operators and business partners to discuss development opportunities in the growing LatAm market. DATA.BET showcased its comprehensive suite of solutions, including an updated Single Page Application (SPA), along with tools that are also adapted for local betting projects, including Scoreboards, Pitch Tracker, and Streaming – all designed to enhance user engagement with the platform and optimize their betting experience, particularly for mobile devices.

Alongside a bar serving exclusive cocktails that capture the spirit and vibe of Brazil, DATA.BET fleshed out its interactive stand with cosplayers dressed as Jinx and Ahri – popular characters from League of Legends, one of the top games among LatAm fans. This creative approach helped visitors immerse themselves in the iGaming atmosphere while exploring the company’s extensive portfolio of esports disciplines, events, and betting markets.

Natalie Loshatynska, Head of PR & Marketing at DATA.BET, commented: “Our stand debut at BiS SiGMA Americas allowed us to connect with Brazilian operators at this major event, learn about their specific needs, and introduce our iGaming solution. We saw great interest in esports from visitors. Latin America is a key market with huge growth potential for our niche. We’re excited to bring our products to this dynamic region, and the positive reaction confirms our decision to take part in BiS SiGMA Americas was right.”

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Movers and Shakers: How Micro-Influencers Are the Key to Capturing the Magic of Live Events

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Movers and Shakers: How Micro-Influencers Are the Key to Capturing the Magic of Live Events

 

“Movers and Shakers” is a dynamic monthly column dedicated to exploring the latest trends, developments, and influential voices in the iGaming industry. Powered by GameOn and supported by HIPTHER, this op-ed series delves into the key players, emerging technologies, and regulatory changes shaping the future of online gaming. Each month, industry experts offer their insights and perspectives, providing readers with in-depth analysis and thought-provoking commentary on what’s driving the iGaming world forward. Whether you’re a seasoned professional or new to the scene, “Movers and Shakers” is your go-to source for staying ahead in the rapidly evolving iGaming landscape. 

 

The world of sports is littered with cliches, some true, some not so much. One enduring truth, however, is that few experiences can match the electrifying thrill of a live event.  Live sporting events bring a unique atmosphere and energy almost impossible to replicate. Being able to capture this has been something promoters and marketers have struggled with for decades, however, the rise of micro-influencers and content creators has changed this.

Micro-influencers and content creators, through the use of video content, can provide audiences with a direct connection to a live event, placing them right in the heart of the action with real-time reactions and experiences. These are particularly useful for sports betting events like horse racing, where the tension is high and the outcomes are unpredictable.

By having content creators attend live events, audiences can gain insight they might not otherwise be able to access. At the same time, brands can generate authentic exposure that can not be replicated through more traditional marketing techniques.

Unmatched Authenticity

With AI and curated content everywhere we look, sports fans and bettors are constantly searching for more authentic experiences. Influencers live-streaming at events provide the perfect solution to this issue.

Their followers are given the chance to experience an event in its most authentic way, with influencers able to share their reactions to events in real-time.

This technique has become increasingly popular in horse racing. I was following this year’s Cheltenham Festival in the UK, and my newsfeed was full of live-streamers and micro-influencers sharing their reactions to the events.

So, how do events and companies benefit from this? Well, in the same way, companies have always benefited from freebies—exposure. However, the exposure they gain from these deals is much more impactful than just someone showcasing something or name-dropping them.

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By allowing influencers to attend their events, companies can show what they can really offer. This is a warts-and-all experience that typical marketing strategies are incapable of highlighting.

Last year, one of our micro-influencers, Brettski, was given free hospitality and tickets to the Breeders’ Cup. The company simply provided him free entry and let him work his magic. In the video, he ends up leaving the races up, but whether he wins or loses is not the point. The video does an excellent job of showing people the company’s quality of service.

This type of content will be much more effective for the company than hiring a celebrity to shoot a promo video in a box. Micro-influencers and content creators can bring a raw honesty to the experience that resonates with audiences. Not only that, micro-influencers have a reliability and trust with their audience, which is extremely difficult to create and invaluable to companies trying to sell a product or experience.

Increased Promotional Lifespan

Another massive benefit to having content creators attend live events is that it significantly enhances the promotional lifespan of the event. If you are a company or a team hosting an event and using traditional promotional tactics, you will get some pre-event hype and, if you are lucky, some in-event content, but it typically ends there.

When using a content creator, you will get pre-match excitement and coverage, in-play action, and some post-event content. There is also always the possibility of creating an authentic viral moment, such as capturing the reaction to a horse race, giving your event’s coverage even longer life.

This coverage goes far beyond what you would get from a traditional advertising campaign or a high-end endorsement. When it comes to ROI, having a micro-influencer attend your event is one of the smartest moves you can make.

A Human Approach to Modern Marketing

As scepticism over the authenticity of online content continues to grow, allowing micro-influencers and content creators to attend events in person can be a game-changer for businesses.

It provides a human side to marketing and invites customers to experience something alongside people whose opinion they trust. Providing companies put their trust in the content creators and allow them to show their products and events off in their own unique way

Welcoming influencers to live events is a strategy that can change the marketing landscape for the right brands. It humanises marketing, allowing a brand to create a deeper, more honest connection with its audience that will prove hugely beneficial in the long term.

 

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Author: Troy Paul CEO and Founder of SGG Media.

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Compliance Updates

Altenar gains ground in Brazil with virtual sports certification

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Altenar gains ground in Brazil with virtual sports certification

 

Leading sportsbook technology provider ready to deliver premium virtual sports offering to local operators

Altenar has achieved a significant milestone in its LatAm expansion by securing a new certification to offer sportsbook and RGS, including virtual sports in Brazil.

This development underscores Altenar’s commitment to providing cutting-edge and engaging sportsbook solutions in regulated markets, and follows a string of landmark deals with industry leaders, such as Inspired, Kiron, Leap and Sportradar.

To achieve the certification, Altenar underwent a thorough evaluation process, demonstrating the provider’s dedication to compliance and its ability to meet the stringent requirements of the Brazilian market.

The integration of virtual sports from renowned providers will further enhance Altenar’s comprehensive platform, offering a dynamic and exciting vertical for Brazilian players that can be enjoyed 24/7.

Dinos Doxiadis, Director of Product – Sportsbook and Data at Altenar, said: “We are thrilled to achieve certification for virtual sports in Brazil. This marks another significant step in our growth across Latin America and reinforces our commitment to the burgeoning region.

“By joining forces with some of the industry’s most renowned providers, we are confident in our ability to deliver an unparalleled virtual sports experience to operators and players in Brazil. This offering will complement our existing sportsbook solutions and provide further opportunities for engagement and growth in this key market.”

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