Press Releases
PlayIllinois.com: Illinois sport-betting makes history by reaching $300 million in single month
Illinois is off to the fastest start in the history of U.S. legal sports betting, according to analysts for PlayIllinois. Illinois released official data on Friday, showing that sportsbooks generated $305.2 million in bets in September, making the Prairie State the fourth state to surpass $300 million in sports bets in a single month and the first to reach the milestone so quickly after launching.
“Illinois’ launch in July came just as U.S. major sports returned to action, and that may have helped hypercharge the market,” said Dustin Gouker, lead analyst at PlayIllinois.com. “Pent-up demand is expected to fuel a new market, but Illinois has been able to capitalize on the additional demand that has been unleashed after sports were shut down this spring. It’s been a perfect storm for sportsbook operators.”
Buoyed by an unprecedented schedule of U.S. major sports in September, a bevy of operator launches, and a continuation of remote registration, Illinois established its place as the fourth-largest sports betting market in the United States by more than doubling its monthly handle from $140.1 million in August.
Joining Nevada, New Jersey, and Pennsylvania as the only states with a handle of more than $300 million in any one month, Illinois reached the mark in just its third month after launch. By comparison:
- New Jersey surpassed $300 million for the first time in its sixth month after launch, and fourth month after launching online betting, when it tallied $330.7 million in November 2018.
- Pennsylvania hit $300 million in its 13th month after launch, and sixth month after launching online betting, when it tallied $316.5 million in November 2019.
Illinois’ September handle easily topped neighbor Indiana for the first time in September, which itself set a state record with $207.5 million in bets for the month, and Colorado, which generated $207.7 million.
Pennsylvania, the nation’s third-largest market and the most populous state with full-scale online sports betting, collected $462.8 million in September. The Keystone State, home to 12.8 million people, offers a strong comparison with Illinois, with its population of about 12.7 million.
“Pennsylvania gives Illinois a nice barometer for how the market is doing, and so far, Illinois is off to a much faster start,” said Jessica Welman, analyst for PlayIllinois.com. “The ingredients for Illinois’ rapid expansion have been pretty simple so far: It is a huge market launching under unique circumstances. As long as remote registration continues there will be no single legal market more attractive for operators.”
September’s bets yielded $6.8 million in adjusted gross revenue statewide, down from $7.2 million in August, resulting in a $1.1 million into state coffers. Boosted by the continuation of remote registration — which has been extended through Dec. 12 — online bets at the state’s five online sportsbooks accounted for 97%, or $283.1 million, of September’s handle.
BetRivers/Rivers Casino, which has dominated the market so far, led the market again with $112.7 million in overall handle, including $98.6 million online. But FanDuel and DraftKings, the two largest sportsbook operators in the country, both gained ground in their first full month of operation in Illinois. DraftKings/Casino Queen rose to $98.3 million in bets, including $95.9 million online. FanDuel/Par-A-Dice Casino collected $78.6 million in bets, including $78.4 million online.
“DraftKings and FanDuel will continue to put pressure on BetRivers, which has really taken advantage of its early start in the market,” Welman said. “That should be an interesting race to watch over the next few months. The bottom line, though, is that the more top-flight operators that launch, the healthier and more mature the market will become.”
Latest News
SCCG Partners with Osage Nation Gaming Enterprise to Enhance Interactive Gaming Operations with Managed Services
SCCG Management, a leading global advisory firm in the gaming and sports betting industry, is proud to announce its engagement by the Osage Nation Gaming Enterprise (ONGE) to assist in developing innovative, robust, player-centric solutions for sportsbook operations, on-line/mobile social casino, and Class II mobile on-premise gaming, designed to enhance the patron experience with diverse content, and drive operational efficiency.
The ONGE, operators of seven gaming and hospitality facilities in Oklahoma, is known for providing an intimate, guest-focused gaming, service, and entertainment experience. This collaboration marks a significant step in integrating advanced technology and operational expertise to deliver innovative solutions for the evolving interactive gaming landscape.
SCCG Managed Services (SCCGMS) specializes in turnkey solutions for tribal operators to develop, optimize, and manage sports betting and interactive gaming offerings. For the ONGE, , SCCGMS will assist in sourcing and implementing customized products and services tailored to their operations, enabling patrons to enjoy casino-style games on their mobile devices while within designated areas of the casino properties. This service ensures compliance with regulatory standards while delivering a seamless and convenient gaming experience.
“Our mission is to ensure operators like the Osage Nation Gaming Enterprise can fully harness the potential of their gaming operations,” said Stephen Crystal, Founder and CEO of SCCG Management. “This partnership is about bringing cutting-edge technology and operational expertise to elevate interactive gaming experiences. We are honored to collaborate with the ONGE, a leader in tribal gaming, to pave the way for enhanced content, responsible gaming, and innovation.”
“On behalf of Osage Casinos, we are very pleased to announce our engagement of SCCG to assist us with developing these new products and services for our guests,” offered Kimberly Pearson, CEO of Osage Gaming.
Compliance Updates
Licenses received: RockApp strengthens its position in the US iGaming market
RockApp, a leading global media buying agency, proudly announces that it has obtained official licenses in all regulated US states, allowing it to promote iGaming services nationwide, including Colorado, Indiana, Massachusetts, Michigan, New Jersey, Pennsylvania, and West Virginia. With these licenses, RockApp is now authorized to operate in all regulated US states, except for New York. This achievement comes amidst tightening regulatory standards, underscoring the agency’s commitment to compliance and excellence in performance marketing. The move positions RockApp as a trusted partner for iGaming companies looking to expand their reach in one of the world’s largest and fastest-growing markets.
These developments enable the agency to work with prominent industry players, including established American brands, and deliver targeted advertising campaigns with measurable results. By securing a legal presence in all regulated states, RockApp reinforces its reputation as a reliable and professional partner, capable of navigating complex regulatory landscapes.
This milestone is part of RockApp’s broader strategy to strengthen its position as a global leader in the media buying industry. Over the past year, the company has demonstrated impressive growth, achieving a 440% increase in customer acquisition, a 300% boost in turnover, and a record-breaking 4,000 first-time deposits achieved in a single day. These achievements reflect RockApp’s dedication to innovation, strategic planning, and delivering exceptional value to its clients.
“This is a pivotal moment for RockApp,” said Niko Belikov, Founder at RockApp. “Securing licenses in the US not only opens new doors for us but also allows us to bring our expertise in iGaming promotion to a market that values professionalism and results. We’re excited to support our clients as they navigate this dynamic landscape and achieve unparalleled success.”
Compliance Updates
Media Troopers Receives Two-Year Renewal of Colorado Sports Betting License
Media Troopers, a leading digital marketing agency specializing in sports betting and iGaming, has marked its two-year anniversary in promoting sports betting in Colorado as a vendor licensed by the state.
Shmulik Segal, CEO of Media Troopers said: “We are very proud of this renewal, as it marks a milestone of two successful years of growth and commitment to the State of Colorado.”
Colorado’s Division of Gaming has renewed Media Troopers’ vendor license, allowing the company to promote sports betting offers for its customers until January 2027.
“Receiving a new license and debuting in a state is always exciting, but it is where the hard work begins,” Segal added. “So I am proud to celebrate two successful years of hard work and dedication in promoting safe and reponsible gaming for our Colorado partners such as BetMGM, bet365, and BetFanatics.”
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