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888 Deploys Diffusion for Real-Time Bingo App

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888 Deploys888 powers new free-to-play games with Delta Bingo in Canada Diffusion for Real-Time Bingo App

 

Push Technology, the pioneer and leader in real-time intelligent data streaming and messaging solutions, today announced that 888 Holdings, one of the world’s leading online gaming entertainment and solutions providers, has chosen Push Technology’s Diffusion Intelligent Data Mesh to address their event-driven, real-time application requirements on its Dragonfish bingo platform. The deployment aims to provide network efficiencies and reduced infrastructure costs, as well as simplified application.

Ronen Tidhar, Bingo R&D Director at 888.com, said: “Diffusion’s data efficiency and delta streaming technology provide a big advantage over polling for live play. Diffusion has helped us in delivering an immersive, real-time player experience.”

You can read the complete 888 Holdings Case Study here.

Sean Bowen, CEO of Push Technology, said: “We are seeing constant demand for scalable, future-proof, real-time data delivery solutions. A key objective for application development teams is to establish, monitor, and manage data pipelines that extend Enterprise back-end systems through to the constantly proliferating array of end-user devices. To achieve this there is an increasing requirement for platform intelligence, which is what we provide.”

 

About Push Technology

Push Technology pioneered and leads the market in real-time data streaming and messaging solutions that power mission-critical business applications worldwide. The Diffusion Intelligent Data Mesh provides data aggregation, transformation and integration, and optimizes distribution of data to simplify application development, reduce infrastructure requirements, and speed time-to-market.  Leading brands, across industries including: financial services, transportation, energy, retail, healthcare, eGaming, Internet of Things companies and more, use Diffusion to fuel revenue growth, customer engagement, and business operations. Diffusion® is available on-premise, in-the-cloud, or in hybrid configurations, to fit the specific business and infrastructure requirements of the applications operating in today’s everything connected world.

Learn how Push Technology can reduce infrastructure costs, and increase speed, efficiency, and reliability of web, mobile, and IoT applications at www.pushtechnology.com.

 

About 888 Holdings

888 Holdings Public Limited Company (888) is one of the world’s most popular online gaming entertainment and solutions providers. 888’s mission is to supply its customers with innovative and market-leading online gaming products, above all in a safe and secure environment. 888 has been at the forefront of the online gaming industry since foundation in 1997, providing to players and B2B partners an always innovative  and world-class online gaming experience. At the heart of 888’s business is its proprietary gaming technology and associated platforms.

888 operates in three US states: Nevada, Delaware and New Jersey. The Group is structured into two lines of business: B2C, under the 888 brands, and B2B, conducted through Dragonfish, which provides partners a leading  platform through which to establish  an online gaming presence and monetize their own brands. 888’s consumer facing websites offer more than just online gaming. They  are  entertainment destinations: places where people can enjoy a truly interactive experience and be part of an online community that shares common interests. 888’s strong and trusted brands are all  accessible through www.888.com.

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UNLV International Gaming Institute Announces Inaugural ESPN Research Fellows

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The resulting research will provide insights into the impact of responsible gambling messages used by media in covering the global sports wagering and gaming industry

The University of Nevada, Las Vegas (UNLV) International Gaming Institute (IGI) is excited to announce the recipients of the 2024 ESPN Research Fellowships. This year’s selection showcases a diverse group of scholars whose innovative project proposals will be pivotal in advancing knowledge on responsible gambling messaging in sports media.

Fellowships have been awarded to:

  • Dr Hannah Borenstein, Harper-Schmidt Postdoctoral Fellow and Collegiate Assistant Teaching Professor at The University of Chicago
  • Chance Dow, a Master’s student at the University of Memphis’ Tennessee Institute of Gambling Education and Research
  • Dr Eric R Louderback, Research and Evaluation Scientist in the Division on Addiction at Harvard Medical School
  • Dr Brian Petrotta, Assistant Professor of Sport Media and Communication at the University of Nebraska-Lincoln, and Dr Travis Bell, Associate Professor of Digital and Sports Media at the University of South Florida

Each of the Fellowship proposals address unique facets of responsible gambling messaging in sports media. As the intersection between sports and gambling continues to evolve, the work of these scholars is essential in promoting healthy gambling practices and awareness.

These projects will provide insights into practical strategies that policy-makers and the industry can adopt to help safeguard the wellbeing of sports enthusiasts and the public at large.

Dr Borenstein will explore the relatively untapped domain of track and field and marathon running. Dr Borenstein’s investigation focuses on the implications of integrating gambling into mainstream broadcasting and spectating of these sports.

Dow will investigate the nuances of gendered gambling and responsible gambling. Dow’s study examines how to enhance the effectiveness of responsible gambling messages, particularly among college student populations.

Dr Louderback will analyze video-based sports gambling advertisements on social media. Dr Louderback’s research looks at how responsible gambling messages influence advertisement effectiveness and demonstrates the use of publicly available social media data in advancing knowledge in responsible gambling.

Dr Petrotta and Dr Bell will analyze actual gambling broadcasts during ‘March Madness’ competitions. The study explores how responsible gambling messages are conveyed and will provide crucial insights into real-world practices during live sports broadcasts.

“The IGI is tremendously excited about these projects,” the Executive Director for the IGI, Dr Brett Abarbanel, said. “A key goal of this initiative is to support innovative and impactful research to better understand the rapidly changing global sports and betting environment. This research represents a broad range of perspectives on how gambling is represented in sports media and holds important implications for all gambling stakeholders.”

“ESPN is proud to work with IGI to advance responsible gaming standards through this comprehensive research,” ESPN Corporate Citizenship Vice-President Kevin Martinez said. “These diverse research projects will help to inform how the industry can continue to respond to and improve upon responsible gaming practices in the sports entertainment ecosystem.”

Each research fellowship lasts for a duration of six (6) months. The results of the research will be featured in an IGI webinar in early 2025.

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Aposta Ganha Partners with Fast Track to Enhance Player Engagement in the Brazilian Market

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Aposta Ganha Partners with Fast Track to Enhance Player Engagement in the Brazilian Market

 

Aposta Ganha, a prominent iGaming operator catering to the LATAM market with a focus on Brazil, announces a strategic partnership with Fast Track, a leading CRM technology company, to elevate player engagement and loyalty in their markets.

Aposta Ganha, recognised for its comprehensive igaming offerings and commitment to delivering exceptional player experiences, collaborates with Fast Track to integrate innovative CRM solutions. This partnership marks a significant milestone in enhancing player engagement strategies across the iGaming landscape, leveraging Aposta Ganha’s market expertise with Fast Track’s advanced CRM technology.

By seamlessly integrating Fast Track’s AI-powered CRM platform, Aposta Ganha can now deliver personalised gaming experiences at scale, driving deeper player engagement and retention. Fast Track’s real-time data capabilities and automation empower operators to execute hyper-targeted campaigns and dynamic player journeys, tailored specifically for their audience.

“We are excited to partner with Fast Track to enhance player engagement and loyalty in the Brazilian market,” said Halison Rodrigues, Commercial Director of Aposta Ganha. “This collaboration represents a strategic move to further strengthen our position as a leading iGaming operator in the region, leveraging Fast Track’s expertise to deliver personalised gaming experiences that resonate with our players.”

Simon Lidzén, CEO and Co-Founder of Fast Track, shared his enthusiasm for the partnership, stating, “Partnering with Aposta Ganha presents a unique opportunity to elevate player engagement in the Brazilian market. Together, we are committed to delivering personalised gaming experiences that drive long-term player loyalty and satisfaction.”

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Compliance Updates

eCOGRA Authorized to Offer Certification Services in Brazil

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eCOGRA, the Internationally renowned Independent Testing Laboratory, has been officially authorized by the Secretaria De Prêmios e Apostas (SPA) to operate as a certifying entity for betting systems, live gaming studios, and online games in Brazil. This announcement marks a significant milestone as eCOGRA continues to extend its international offering of iGaming testing, inspection, and certification (TIC) services in regulated markets across the globe.

The announcement comes two months to the day after eCOGRA received approval to operate as a Certification Laboratory in Peru. The organization now operates in 39 online gambling jurisdictions, including Buenos Aires City and Province, Peru, Mendoza, Colombia, and Brazil in South America.

Since its establishment in 2003, eCOGRA has been at the forefront of online gambling certification, providing assurance on fairness and safety to players while offering the highest standards in TIC services to industry operators and software providers seeking to comply with regulatory requirements. The approval to operate in Brazil reflects both the trust eCOGRA has built in the international iGaming community and the quality of its certification services.

Bradley Khoury, Chief Technical Officer of eCOGRA, said: “We are thrilled to bring over two decades of expertise in online gambling certification to the vibrant market of Brazil. This approval from the Secretaria De Prêmios e Apostas (SPA) of the Brazilian Ministry of Finance is not only a testament to our unwavering commitment to the highest standards of competence and quality but also marks an exciting new chapter for eCOGRA. We look forward to working closely with Brazilian operators and interested parties to ensure a safe and fair gaming environment for all players.”

The new Brazilian regulatory framework aims to effectively safeguard player interests and enhance the integrity of online gambling operations within the country.

“Brazil offers a dynamic and rapidly growing market, and we are excited to contribute to its development. Our goal is to ensure that Brazilian players have access to certified iGaming experiences, akin to what has successfully been implemented in other highly regulated jurisdictions,” Khoury added.

Operators and software developers offering in the federal Brazilian jurisdiction seeking to comply with the laws and regulations by undergoing testing, inspection, and certification can now turn to eCOGRA for their renowned services, assured of their commitment to quality, impartiality, and fairness.

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