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SportCaller teams up with Dimers to drive acquisition and retention stateside

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SportCaller teams up with Dimers to drive acquisition and retention stateside

 

Free-to-play specialist enters into JV with Australian outfit targeting the U.S.

SportCaller, the leading free-to-play (F2P) sports-game provider, has entered into a joint-venture agreement with breakout sports-betting affiliate brand Dimers.com, as the pair bid to drive user engagement and customer acquisition for sportsbooks across the rapidly unfolding North American landscape.

Dimers.com is the flagship offering from digital dynamo, iRival Media, whose content-driven mission is to equip US sports fans with the latest news, tools, analysis and live odds with which to comprehensively understand and enjoy sports betting. After all, in this greenfield U.S. environment, educating players as to the various intricacies of gambling terminology is of paramount importance.

Accordingly, this new venture aims to deliver informative content and innovative free-to-play games whose gameplay, and clearly-articulated language, cut through the jargon and remove any barriers to engagement. As an award-winning specialist in the key domains of acquisition and retention, SportCaller’s F2P expertise and flexible proprietary platform provide a proven path for operators to acquire and retain loyal players at low cost while also staying fully compliant in both regulated and non-regulated states.

The pioneering PointsBet sportsbook has been confirmed as the first operator partner for this progressive affiliate which will draw on SportCaller’s unique channeling capabilities to ensure players are served with intuitive, contextual bet-prompts which deliver reliable convert-to-bet rates, premised on each customer’s unique game selections with PointsBet, or any other platform partner.

This partnership’s initial launch will focus around the NBA Finals, with the rollout of two new games, The Dimers Dozen (12 simple prediction questions for a jackpot of $12k across the NBA Finals) and Sweet Six (six questions for $1k on each game of the concluding championship series. In turn, these games will naturally evolve into monthly and weekly editions across other mainstream U.S. sports, where they will be joined by Lock N Roll – an easy-trigger, streak-style game featuring highly-winnable daily prizes.

The past year has seen SportCaller bolster its presence and influence in the US, launching double-digit games for new clients including CBS, BetMGM and leading sportsbook-DFS operator FanDuel. As a result, the F2P specialist is bridging the gap between operators, affiliates, media companies and sports franchises, establishing F2P as a standalone vertical in its own right.

Cillian Barry, MD at SportCaller, said: “It’s great to see U.S. sports back in full swing, even behind closed doors, from the NBA Finals to the renewed NFL season and the recent US Opens in both tennis and golf. However, with this COVID-19-induced daylight between fans and the sports they love, creative content has never been more vital, reconnecting fans with the action they crave.

“Consequently, this partnership with Dimers was a no-brainer – allying our own F2P smarts with a very successful affiliate site boasting a proven pedigree in leveraging the betting revolution in the States. Our compelling and diverse game formats are primed to deliver unrivalled conversion levels, from recreational visitors to registration, and on to fully-completed entries. It’s an exciting time.”

Adam Fiske, Co-Founder at iRival Media / Dimers.com, added: “We’re naturally delighted to team up with SportCaller as Dimers goes through the gears stateside. As the definitive F2P platform, they offer elastic formats for affiliates and operators to acquire and engage repeat players whose long-term value is far greater than those customers who might typically populate a standard CPA scheme.

“SportCaller’s versatile range of F2Ps is now ramping up engagement through a series of games, targeting sportsbook and DFS-reared audiences with player-education and augmented activity at their heart. This matches up perfectly with Dimers’ mission statement: free, fun and accessible for all – regardless of whether you bet on sports or not. That sense of responsible community informs everything we do.”

Latest News

Hacksaw Gaming Scores Again in New Market – Another Exciting Launch with Betsson Group to Fire Up Buenos Aires!

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Hacksaw Gaming Scores Again in New Market - Another Exciting Launch with Betsson Group to Fire Up Buenos Aires!

 

Following a long standing partnership formed in 2021, Hacksaw Gaming and Betsson Group have surpassed some major milestones together. Showcasing our vibrant portfolio of games in markets such as the UK, Croatia, Greece, Italy, Denmark, Estonia and Mexico, our relationship with Betsson is an ever developing one.

Buenos Aires is a vibrant regulated market with significant potential for growth within the digital online gaming community. Players can now enjoy unique and innovative games such as Wanted Dead or a Wild, Le Bandit and R.I.P City for the first time ever, and we can’t wait for them to immerse themselves in the Hacksaw experience.

Impressively, this is our third expansion with Betsson in the last 4 months, having gone live with many fan favourites in both Croatia, Spain and now Buenos Aires. Equally noteworthy, looking at Betsson’s multiple brands Nordicbet, Betsafe, Europebet, Starcasino.IT and Casinoeuro to name a few, it’s not difficult to see why they’re one of the biggest fish in the vast online gaming ocean.

Founded in 1963 and starting off their industry leading operations with just a humble slot machine, Betsson Group is now an industry pioneer with licences in 23 jurisdictions. “We couldn’t be more thrilled to mark another pivotal moment in our partnership with Hacksaw Gaming.” Kevin Saliba – Commercial Director, Business Development went on to say, “This latest launch not only strengthens our bond but also promises to elevate the gaming experience for our players in Buenos Aires, who are in for a treat with Hacksaw’s exceptional portfolio of games.”

Marcus Cordes, Hacksaw Gaming CEO is just as delighted with the growth – “Expanding on what Betsson has stated, we’re elated to extend our game offerings to yet another jurisdiction of their esteemed players. Looking toward the journey ahead, we’re eager to further enrich their gaming experience in the days to come.”

Looking forward we can only imagine the possibilities ahead with Betsson.

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Latin America

Elevating Colombia’s iGaming: Amusnet Partnership with WPlay

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Amusnet Partnership with WPlay

 

Amusnet, is enhancing its presence in Colombia through a strategic partnership with WPlay – the country’s highly recognized online casino and sports betting website. The collaboration represents a synergy of expertise and resources, combining innovative gaming solutions with established presence and market knowledge.

“We are thrilled to collaborate with one of the leading operators in Colombia. Together, we aim to deliver unparalleled gaming experiences to players in Colombia and beyond, setting new standards of excellence in the industry. This new partnership signifies a mutually beneficial agreement to all stakeholders, particularly our valued players,” Daniel de los Ríos, Commercial Manager Latam of Amusnet.”

The CEO of WPlay, Julio Cesar Tamayo, comments: “We are pleased to have Amusnet’s games on WPlay. We understand the importance of this provider on an international level and the interest it generates among Colombian players. Looking forward to achieving great results together!”

Currently, Amusnet has over 40 live games available at wplay.co. The company anticipates expanding this number to 70 by next month to reach 100 live games by the end of the year. Players can enjoy some of our most popular and well-performing online casino slots. 40 Super Hot, Burning Hot and Shining Crown are only a few examples of the continuously growing portfolio of Amusnet games offered on the WPlay website.

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Compliance Updates

GLI® First Lab to Achieve Accreditation by the Secretaria De Prêmios e Apostas to Certify Betting Systems, Live Game Studios, and Online Games to be used by Fixed-odds Lottery Operators for Brazil

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GLI® First Lab to Achieve Accreditation by the Secretaria De Prêmios e Apostas to Certify Betting Systems, Live Game Studios, and Online Games to be used by Fixed-odds Lottery Operators for Brazil

 

Gaming Laboratories International (GLI®) has become the first laboratory to achieve accreditation to certify for betting systems, live game studios, and online games to be used by fixed-odds lottery operators by the Secretaria De Prêmios e Apostas (SPA) in Brazil.

The accreditation means GLI is authorized to test and certify equipment, programs, instruments, and devices that comprise betting systems, live game studios, and online games to be used by fixed-odds lottery operators for the recently enacted national regulatory regime of Brazil.

“We commend the outstanding work that SPA has done in creating a regulatory framework by adapting global best practices to their jurisdiction need and thank them for the transparency and professionalism of this laboratory accreditation process,” said Karen Sierra-Hughes, GLI Vice President for Latin America, Caribbean, and Spain. “We are grateful for the trust put in our work by Brazilian operators and suppliers in the past years in their self-regulatory efforts to voluntarily adhere to compliance processes, which puts them in the position to transition effortlessly to the rise of regulations that are in development today. We have witnessed the efforts that the government and the industry had made throughout all these years to regulate different forms of gaming and lottery, and we feel fortunate to have been part of it while sharing our global expertise and putting the local focus needed in providing support customized to the Brazil culture and particularities of this unique market. We are looking forward to being part of this very exciting time in Brazil and now finally also as an official accredited laboratory for this great country.”

GLI has been working with regulators, lotteries, and industry stakeholders across the Latin American and Caribbean region for more than 26 years in their efforts towards regulation, sustainable growth, and eradicating illegal gaming. In Brazil, GLI has been side by side with government entities and all industry stakeholders for nearly 20 years, participating in public hearings in the Senate, Chamber of Deputies, and State government level, and in recent years, adding strategic local representation to strengthen their local support.

This milestone is the latest for GLI in Latin America. Last month, GLI became the first lab to achieve accreditation to test online gaming, wagering, and retail sports betting in Peru. Last year in Brazil, GLI was the first lab authorized to test and certify for the Lottery of Parana LOTTOPAR, and GLI will become accredited in all states where laboratory accreditation will be required in Brazil.

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