Press Releases
SportCaller teams up with Dimers to drive acquisition and retention stateside
Free-to-play specialist enters into JV with Australian outfit targeting the U.S.
SportCaller, the leading free-to-play (F2P) sports-game provider, has entered into a joint-venture agreement with breakout sports-betting affiliate brand Dimers.com, as the pair bid to drive user engagement and customer acquisition for sportsbooks across the rapidly unfolding North American landscape.
Dimers.com is the flagship offering from digital dynamo, iRival Media, whose content-driven mission is to equip US sports fans with the latest news, tools, analysis and live odds with which to comprehensively understand and enjoy sports betting. After all, in this greenfield U.S. environment, educating players as to the various intricacies of gambling terminology is of paramount importance.
Accordingly, this new venture aims to deliver informative content and innovative free-to-play games whose gameplay, and clearly-articulated language, cut through the jargon and remove any barriers to engagement. As an award-winning specialist in the key domains of acquisition and retention, SportCallerâs F2P expertise and flexible proprietary platform provide a proven path for operators to acquire and retain loyal players at low cost while also staying fully compliant in both regulated and non-regulated states.
The pioneering PointsBet sportsbook has been confirmed as the first operator partner for this progressive affiliate which will draw on SportCallerâs unique channeling capabilities to ensure players are served with intuitive, contextual bet-prompts which deliver reliable convert-to-bet rates, premised on each customerâs unique game selections with PointsBet, or any other platform partner.
This partnershipâs initial launch will focus around the NBA Finals, with the rollout of two new games, The Dimers Dozen (12 simple prediction questions for a jackpot of $12k across the NBA Finals) and Sweet Six (six questions for $1k on each game of the concluding championship series. In turn, these games will naturally evolve into monthly and weekly editions across other mainstream U.S. sports, where they will be joined by Lock N Roll – an easy-trigger, streak-style game featuring highly-winnable daily prizes.
The past year has seen SportCaller bolster its presence and influence in the US, launching double-digit games for new clients including CBS, BetMGM and leading sportsbook-DFS operator FanDuel. As a result, the F2P specialist is bridging the gap between operators, affiliates, media companies and sports franchises, establishing F2P as a standalone vertical in its own right.
Cillian Barry, MD at SportCaller, said: âItâs great to see U.S. sports back in full swing, even behind closed doors, from the NBA Finals to the renewed NFL season and the recent US Opens in both tennis and golf. However, with this COVID-19-induced daylight between fans and the sports they love, creative content has never been more vital, reconnecting fans with the action they crave.
âConsequently, this partnership with Dimers was a no-brainer â allying our own F2P smarts with a very successful affiliate site boasting a proven pedigree in leveraging the betting revolution in the States. Our compelling and diverse game formats are primed to deliver unrivalled conversion levels, from recreational visitors to registration, and on to fully-completed entries. Itâs an exciting time.â
Adam Fiske, Co-Founder at iRival Media / Dimers.com, added: âWeâre naturally delighted to team up with SportCaller as Dimers goes through the gears stateside. As the definitive F2P platform, they offer elastic formats for affiliates and operators to acquire and engage repeat players whose long-term value is far greater than those customers who might typically populate a standard CPA scheme.
âSportCallerâs versatile range of F2Ps is now ramping up engagement through a series of games, targeting sportsbook and DFS-reared audiences with player-education and augmented activity at their heart. This matches up perfectly with Dimersâ mission statement: free, fun and accessible for all – regardless of whether you bet on sports or not. That sense of responsible community informs everything we do.â
Rivalry Corp. (the âCompanyâ or âRivalryâ) (TSXV: RVLY) (OTCQX: RVLCF) (FSE: 9VK), is providing this bi-weekly update on the status of a management cease trade order granted on May 1, 2025 (the “MCTO”) by its principal regulator, the Ontario Securities Commission (the “OSC”), under National Policy 12-203 â Management Cease Trade Orders (“NP 12-203”). On May 2, 2025, the Company announced that there would be a delay in the filing of its annual financial statements, managementâs discussion and analysis and related CEO and CFO certificates for the fiscal year ended December 31, 2024 (collectively, the âAnnual Filingsâ), as required under applicable Canadian securities laws (the “Default Announcement”). As stated in the Default Announcement, the Company expects to complete the Annual Filings by June 30, 2025.
The Company advises that: (i) there have been no material changes to the information contained in the Default Announcement; (ii) it intends to continue to comply with the alternative information guidelines of NP 12-203; and (iii) except as previously disclosed, there are no subsequent specified defaults (actual or anticipated) within the meaning of NP 12-203.
The MCTO will remain in effect until the Company is no longer in default with respect to its filing requirements and the OSC lifts the cease trade order.
Random State (“RS”), the Swedish studio behind nextâgeneration iLottery and multiplayer bingo content, has been granted a GamingâRelated Supplier â Manufacturer licence by the Alcohol and Gaming Commission of Ontario (AGCO). The approval, effective 14 May 2025, authorises RS to offer its games and platform services to licensed operators across Ontario.
âSecuring the Ontario licence is a milestone our entire team has worked tirelessly toward,” said Adam Fonsica, CoâFounder & COO at Random State. “Ontario not only validates the quality and integrity of our technology; it provides a launchpad for our broader NorthâAmerican expansion. We canât wait to introduce our eInstant titles and multiplayer bingo hub to Ontario players later this year, together with a soonâtoâbeâannounced operator.â
The licence clears the way for RS to roll out its full product portfolio in Ontario:
Interactive eInstants â instantâwin games that reâimagine traditional lottery mechanics with modern gameplay and rich visuals.
Multiplayer bingo â a complete suite of 90-, 75-, 80/60/40â and 30âball variants, featuring progressive jackpots, Pot Booster and realâtime chat hosting.
Turnâkey iGaming platform â advanced Player Account Management (PAM), certified RNG, gamification engine and a WYSIWYG gameâconfiguration tool that lets operators launch new games in minutes.
Random State expects its first Ontario goâlive in Q3Â 2025, delivering both eInstants and multiplayer bingo on day one.
The SBC Summit Americas 2025 proved to be a landmark event for the gaming industry, bringing together professionals, stakeholders, and innovators from across the region. Below are the key highlights from Atlaslive’s participation at the summit:
- Innovative Product Launches. Atlaslive unveiled several groundbreaking products designed to enhance user engagement and streamline gaming operations. These innovations sparked significant interest, showcasing the company’s commitment to leading the charge in gaming technology.
- Industry-Focused Discussions. Leading figures from the gaming industry participated in panel discussions and workshops, addressing topics ranging from regulatory changes to emerging technologies. Atlaslive was proud to contribute to these conversations, emphasizing the importance of collaboration and adaptation in a rapidly evolving landscape.
- Networking Opportunities. The event facilitated meaningful connections among industry professionals. Atlasliveâs team engaged with potential partners, influencers, and clients, fostering relationships that will drive future collaborations and initiatives within the gaming sector.
- Engaging Demos. Attendees had the opportunity to experience live demonstrations of Atlasliveâs latest technologies at their stand. Feedback from visitors highlighted the intuitive design and potential impact of these solutions on the gaming experience.
Overall, the sentiment at SBC Summit Americas was one of optimism and growth. Many participants expressed excitement about upcoming trends and the potential for innovative collaboration to elevate the gaming landscape.
In conclusion, SBC Summit Americas 2025 was a resounding success for Atlaslive, reaffirming its position as a leader in gaming innovation. The company looks forward to building upon the relationships established during the summit and continuing to play a pivotal role in the industryâs ongoing evolution.
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