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New Jersey Sportsbooks Make History With $668 Million August, According to PlayNJ

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Raymond Lesniak: New Jersey paved the way for sports betting success in New York

 

New Jersey’s sportsbooks used the return of major sports to catapult to the best month in the history of any legal jurisdiction. And in generating nearly $670 million in August wagers, New Jersey surpassed $8 billion in sports bets since launching in June 2018 and again staked its position as the largest and most dependable U.S. market, according to PlayNJ.

“A full schedule of baseball, basketball, and hockey was enough to unleash an avalanche of pent-up demand,” said Dustin Gouker, lead analyst for PlayNJ.com. “New Jersey’s sports betting market has proven resilient since the pandemic began, drawing more bettor interest since March than any other U.S. jurisdiction. With major sports back on the board, though, the state’s sportsbooks are showing shocking strength.”

New Jersey’s online and retail sportsbooks collected a record $667.98 million in wagers in August, up 112% from $315.1 million in July, according to official reporting released Monday. That bettered Nevada’s all-jurisdiction record of $614.1 million set in November 2019.

August’s handle was up 127.5% from $293.6 million in August 2019 and blew past the state record $562.7 million handle set in November. With August’s bets, New Jersey sportsbooks have collected $8.4 billion in wagers since the industry launched.

Gross revenue in August grew 56.7% to $39.5 million from August 2019. The “win” yielded $4.9 million in state taxes.

New Jersey’s robust and mature online market is a clear advantage over every other jurisdiction, including Nevada, which relies more on in-person betting,” said Eric Ramsey, analyst for PlayNJ. “A full schedule of major sports in August, generating huge interest, has only highlighted the fact that New Jersey is better positioned to withstand the challenges of the pandemic.”

Online sportsbooks produced 90.1% of August’s handle. FanDuel Sportsbook/PointsBet led the market with $17.6 million in gross revenue, up from $12.2 million in July. FanDuel Sportsbook at The Meadowlands again capitalized on the New York market, topping retail books with $3.6 million in revenue.

“The top online brands in the state, including FanDuel and DraftKings, are pouring money into advertising, which is a theme that can be seen across most legal jurisdictions,” Gouker said. “The brands are jockeying for market share now that sports have returned. The end result of that fierce competition will benefit bettors as products and promotions improve.”

Online Casinos And Poker

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New Jersey’s online casinos and poker rooms continued to impress in August with a record $87.8 million in revenue, up 113.6% from $41.1 million in August 2019. With Atlantic City casinos open for the entire month, generating $199.1 million in revenue, online casinos still edged the record $87.5 million generated in July.

August marked the fifth consecutive month that online casinos and poker have topped at least $80 million. Year-to-date, online gambling has generated $597.98 million and is on pace to more than double the $482.7 million in revenue produced in all of 2019.

New Jersey’s online casino market appears to have set a new floor as it continues to fare well even as casinos reopen in Atlantic City,” Ramsey said. “As people were forced to stay home, they were introduced to these online gambling products. And many of those gamblers apparently liked what they found. I am not sure the online market will ever return to pre-pandemic levels.”

For more, visit PlayNJ.com/news.

About the PlayUSA.com Network:

The PlayUSA.com Network and its state-focused branches is a leading source for news, analysis, and research related to the market for regulated online gaming in the U.S.

SOURCE PlayNJ.com

Compliance Updates

Licenses received: RockApp strengthens its position in the US iGaming market

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Licenses received: RockApp strengthens its position in the US iGaming market

 

RockApp, a leading global media buying agency, proudly announces that it has obtained official licenses in all regulated US states, allowing it to promote iGaming services nationwide, including Colorado, Indiana, Massachusetts, Michigan, New Jersey, Pennsylvania, and West Virginia. With these licenses, RockApp is now authorized to operate in all regulated US states, except for New York. This achievement comes amidst tightening regulatory standards, underscoring the agency’s commitment to compliance and excellence in performance marketing. The move positions RockApp as a trusted partner for iGaming companies looking to expand their reach in one of the world’s largest and fastest-growing markets.

These developments enable the agency to work with prominent industry players, including established American brands, and deliver targeted advertising campaigns with measurable results. By securing a legal presence in all regulated states, RockApp reinforces its reputation as a reliable and professional partner, capable of navigating complex regulatory landscapes.

This milestone is part of RockApp’s broader strategy to strengthen its position as a global leader in the media buying industry. Over the past year, the company has demonstrated impressive growth, achieving a 440% increase in customer acquisition, a 300% boost in turnover, and a record-breaking 4,000 first-time deposits achieved in a single day. These achievements reflect RockApp’s dedication to innovation, strategic planning, and delivering exceptional value to its clients.

“This is a pivotal moment for RockApp,” said Niko Belikov, Founder at RockApp. “Securing licenses in the US not only opens new doors for us but also allows us to bring our expertise in iGaming promotion to a market that values professionalism and results. We’re excited to support our clients as they navigate this dynamic landscape and achieve unparalleled success.”

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Compliance Updates

Media Troopers Receives Two-Year Renewal of Colorado Sports Betting License

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Media Troopers Receives Two-Year Renewal of Colorado Sports Betting License

 

Media Troopers, a leading digital marketing agency specializing in sports betting and iGaming, has marked its two-year anniversary in promoting sports betting in Colorado as a vendor licensed by the state.

Shmulik Segal, CEO of Media Troopers said: “We are very proud of this renewal, as it marks a milestone of two successful years of growth and commitment to the State of Colorado.”

Colorado’s Division of Gaming has renewed Media Troopers’ vendor license, allowing the company to promote sports betting offers for its customers until January 2027.

“Receiving a new license and debuting in a state is always exciting, but it is where the hard work begins,” Segal added. “So I am proud to celebrate two successful years of hard work and dedication in promoting safe and reponsible gaming for our Colorado partners such as BetMGM, bet365, and BetFanatics.”

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Latest News

1/ST and Goodwood Racecourse announce Group 1 pathways between the United Kingdom and North America

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1/ST, North America’s preeminent Thoroughbred racing and pari-mutuel wagering company, and Goodwood Racecourse, one of the United Kingdom’s leading racecourses, today announce a new initiative that will see a reciprocal partnership between 1/ST-owned racecourses in North America and Goodwood Racecourse in the United Kingdom.

This exciting new partnership will see horses gain automatic entry following success at the Pegasus World Cup meeting at Gulfstream Park on January 25, and at Goodwood Racecourse’s world-famous five-day festival, the Qatar Goodwood Festival presented by Visit Qatar.

The Pegasus World Cup Turf winner in 2025 will be granted automatic entry to the 2025 running of the Qatar Sussex Stakes. Likewise, the victor of the 2025 Pegasus World Cup Filly and Mare Turf will gain automatic entry to the Qatar Nassau Stakes in 2025.

Additionally, the winner of this year’s £1m, Group 1 Qatar Sussex Stakes will gain automatic entry to the Pegasus World Cup Turf in 2026 and the winner of the Group 1 Qatar Nassau Stakes will gain automatic entry to the Pegasus World Cup Filly and Mare Turf in 2026.

This new partnership will create an easily accessible pathway for horses to compete both in North America and the United Kingdom and help to encourage top-tier racehorses to travel and increase international participation at both fixtures – while also bolstering elite fields for global audiences and deeper fan engagement.

Aidan Butler, President of 1/ST, 
said: “Thanks again to our friends at Goodwood Racecourse as our partnership enters its second year. We can’t wait to see how our Pegasus World Cup Turf winners fare on the other side of the pond and look forward to welcoming the victors of the Qatar Sussex Stakes and Qatar Nassau Stakes back to Gulfstream Park in late January 2026 for one of the most lucrative racedays on the East Coast.

“These reciprocal pathways mark the latest strides in 1/ST’s bid to broaden the appeal and international participation in the world’s major races. We’ve already seen such incentives reap immediate rewards when Crimson Advocate won at Royal Ascot in 2023, having punched her automatic spot via our Royal Palm juvenile series at Gulfstream Park. Now, Miami can hopefully work its magic again with the Qatar Goodwood Festival!”

Edward Arkell, Director of Racing at Goodwood Racecourse, added: “We are thrilled to announce this fantastic new initiative, and I would like to thank 1/ST for their enthusiasm and support. By pairing two of our most prestigious races with a pair of turf races at the Pegasus World Cup meeting, we are confident that we have unlocked a well-scheduled gateway.

“This partnership also highlights the importance of collaborating with the best horseracing in the World and allows us the opportunity to showcase the obvious benefits of working alongside the North American horseracing circuit.”

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