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CBS Sports and William Hill Launch First-of-its-Kind Partnership with Wide-Ranging Digital Content & Tools Ahead of Fantasy Football Season

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CBS Sports and William Hill Launch First-of-its-Kind Partnership with Wide-Ranging Digital Content & Tools Ahead of Fantasy Football Season

 

CBS Sports and William Hill US, the official sports betting partner for all CBS Sports platforms, announced the rollout of wide-ranging digital content and product integrations to kick off their innovative partnership ahead of the fantasy football season.

Sports bettors and fans will have access to newly created content and offerings, including a new parlay free-to-play game, and extensive odds and data across CBS Sports Digital platforms and within editorial content and video programming. The partnership also delivers relevant educational tools such as prop and bet calculators. Many of the experiences are geared toward enabling sports fans to learn how to make picks for fun, understand sports betting markets, and then go directly to William Hill’s products to complete a betting transaction seamlessly in states where William Hill is available and sports betting has been legally regulated.

“These enhanced sports betting experiences are the result of a true partnership between CBS Sports Digital and William Hill as we write a new playbook for our companies as well as the broader sports media and sports book industries,” said Jeffrey Gerttula, EVP & General Manager, CBS Sports Digital. “Together, we will continue to create maximum value for sports bettors and fans by offering completely new and exciting ways to engage with upcoming sports events.”

The groundbreaking betting product experiences are now rolling out across CBS Sports Digital platforms, spanning CBSSports.com, CBS Sports Fantasy, SportsLine, CBS Sports HQ, and the CBS Sports and CBS Sports Fantasy mobile apps. The William Hill mobile offerings are available in Colorado, Iowa, Nevada, New Jersey and West Virginia.

“Our partnership is a first-of-its-kind, creating an experience geared to the sports fan and fantasy player that showcases William Hill content and products across the CBS Sports Digital landscape,” said Ken Fuchs, President of Digital, William Hill US. “We’re ready for fantasy football season to begin and can’t wait to introduce fans to the future of sports betting while taking their game to the next level.”

As previously announced, the partnership extends CBS Sports’ digital leadership in the sports betting space and allows for the creation of even more relevant content across its wide array of platforms. William Hill has exclusive rights to promote its brand across CBS Sports’ broad range of digital platforms, including through CBS Sports Fantasy, one of the largest fantasy platforms in the world, resulting in highly efficient customer acquisition for the sports betting company.

 

About CBS Sports Digital
CBS Sports Digital, a division of ViacomCBS Digital and the third largest digital sports property in the U.S., covers the full spectrum of sports, from preps to pros, and provides premium content across all digital screens. With a focus on serving fans live coverage every day, CBS Sports Digital offers exclusive access to the biggest sports events, live and on-demand video, in-depth analysis, breaking news, scores and statistics, and a wide range of fantasy games and advice. CBS Sports Digital’s multi-platform offerings include CBSSports.com and the CBS Sports apps for mobile and connected TV devices, CBS Sports HQ, 247Sports, MaxPreps, CBS Sports fantasy games, SportsLine, and SportsLive. ViacomCBS Digital, a division of ViacomCBS, is the world’s largest publisher of premium digital content and a perennial top 10 internet company.

About William Hill PLC
William Hill PLC was founded in the UK in 1934, and is now one of the world’s leading sports betting and gaming companies. Headquartered in London, the company is listed on the London Stock Exchange (WHM). For more information, visit William Hill PLC.

About William Hill US
William Hill US, part of FTSE-listed William Hill PLC, is America’s #1 Sports Book operator. Established in 2012, the company has expanded from its birthplace of Nevada to operate in more than 150 locations across 12 states, and now takes one in every four sports bets placed in the country. William Hill US currently has operations in The Bahamas, Colorado, Florida, Illinois, Indiana, Iowa, Mississippi, New Jersey, Rhode Island, Washington, DC, and West Virginia. The company is also the licensed sports betting provider for numerous casinos in Mississippi and New Mexico and is the exclusive risk manager for the Delaware and Rhode Island sports lotteries. Product and technology are core to William Hill’s growth strategy in the US, and it now offers industry-leading betting apps in Iowa, Nevada, New Jersey and West Virginia. Continuing the innovative spirit of its founder William Hill, the company opened a sports book in the world-famous Capital One arena in 2020, becoming the first operator to offer sports wagering inside a US professional sports complex. For more information, visit William Hill US.

SOURCE William Hill; CBS Sports

Fantasy Sports

Canton Welcomes the Return of the Country’s Largest Fantasy Football Expo to Hall of Fame Village in August

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Hall of Fame Village announced that the largest Fantasy Football Expo in the country will be making a comeback, and looks to bring thousands to Canton. Fantasy Football Expo 2024 will be hosted on the Hall of Fame Village campus at the Center for Performance from August 9 to 11, 2024. This event, in its 5th year, takes place for a second time at the Village and brings together passionate fantasy football fans and top experts from around the country for 3 days of ultimate fantasy football fun.

Fantasy Football Expo 2024 has 3 days of experiences planned, uniting enthusiastic fans and leading experts nationwide. The weekend includes a blend of fantasy drafts, networking opportunities, and expert insights, bringing together seasoned veterans and newcomers to experience all things “fantasy football” under one roof.

“Hosting the Fantasy Football Expo 2024 fits perfectly within our Company’s model of bringing sports and entertainment together, especially with fantasy and the virtual experience being such integral parts of how fans engage with sports. We are thrilled to leverage our world-class venue to enhance and elevate this extraordinary event, considering the popularity of fantasy football and our mission to inspire and entertain guests,” Michael Crawford, President & CEO at Hall of Fame Village, said.

Bob Lung, Director of the Expo, said: “I’m incredibly thankful to work with Hall of Fame Village to bring the Expo back for another fantastic year. Hall of Fame Village offers an unparalleled backdrop for the event, providing the perfect setting for fantasy football enthusiasts to come together and celebrate their passion.”

Key highlights of the event include the introduction of Sports Betting Saturday, Presented by Underdog Fantasy, offering a unique opportunity to learn strategies and techniques to help enhance your experience in the sports betting world. Expert panels and workshops will be a focal point, delivering valuable insights and strategies from esteemed names in the sports betting and fantasy football industry. Sports Betting Saturday is committed to promoting responsible gaming practices and recognizing the importance of maintaining a safe and enjoyable environment for all participants. With dedicated sessions led by experts and sports gaming representatives, attendees will gain comprehensive insights into responsible gaming measures, including strategies for setting limits, recognizing problem gambling behaviors, and accessing support resources.

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Fantasy Sports

Underdog Invests in Critical Responsible Gaming Cross-Platform Technology

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Underdog, the fastest-growing fantasy sports company ever, announced an investment in idPair by GuardDog, Underdog’s responsible gaming innovation fund. idPair’s proprietary technology creates a centralized view of an individual’s play and gambling activity across all applications and operators in a jurisdiction for regulators, providing for universal responsible gaming limits. In addition to an investment from the fund, idPair will have access to top advisors, mentors, and investors and will be prioritized for integration into Underdog’s product offerings.

“Most users play with more than one operator for their gaming activity. The opportunity we see with idPair is the ability to connect people and their play, and use those insights to inform enhanced responsible gaming initiatives. Operators can only focus on their individual platforms. We believe that the ability to partner with regulators using idPair’s technology will create opportunities for partnerships that advance safer play,” Adam Warrington, VP of responsible gaming at Underdog, said.

idPair is active in multiple jurisdictions, bridging information gaps by collaborating with legislators, regulators, and operators to detect and mitigate harm from high-risk gambling across platforms. Recognizing the crucial role of research to move the industry toward sustainability, idPair has also partnered with several major universities to facilitate the study of anonymized transactional data by experts in the field.

“We are thrilled about GuardDog’s investment and partnership with us. By leveraging their vast network and data, we can accelerate our mission to drive collaborative information sharing among operators and regulators, ultimately fostering a safer and more sustainable environment for all. Together, we look forward to making significant leaps in consumer protection and industry innovation,” Jonathan Aiwazian, CEO of idPair, said.

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Fantasy Sports

Underdog Fantasy Partners with Sift to Prevent Fraud, Protect Users

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Underdog Fantasy, the fast-growing sports gaming platform, announced a new partnership with Sift, the leader in Digital Trust & Safety, to protect users against fraud and streamline transactions.

Sift’s platform uses machine learning and a global data network of 1 trillion annual events to identify high-risk transactions in real time. Sift’s technology enables Underdog to prevent the use of stolen payment methods on its platform, reducing fraudulent chargebacks and false positives that create friction for legitimate players. With adoption from Underdog, Sift has cemented itself as the preferred fraud protection solution for daily fantasy and online gaming.

“Protecting our players through innovation is part of our DNA, and we’re thrilled to partner with Sift in this important mission. Sift’s industry expertise and innovative use of machine learning allow us to instantly identify and block emerging fraud threats without creating hurdles for our players. This partnership will help us further ensure our players can trust that Underdog will give them a fun, fair, and secure environment to increase their enjoyment of sports,” said Dustin Cooper, Chief Financial Officer and Chief Operating Officer at Underdog Fantasy.

“With Sift’s deep and broad coverage in the online gaming industry, we have a unique level of visibility into different fraud patterns affecting the sector. Underdog Fantasy abides by a player-first mentality, and we’re confident our solution will help them do even more to protect their community without compromising a great user experience,” said Armen Najarian, Sift’s Chief Marketing Officer.

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