Fantasy Sports
CBS Sports and William Hill Launch First-of-its-Kind Partnership with Wide-Ranging Digital Content & Tools Ahead of Fantasy Football Season
CBS Sports and William Hill US, the official sports betting partner for all CBS Sports platforms, announced the rollout of wide-ranging digital content and product integrations to kick off their innovative partnership ahead of the fantasy football season.
Sports bettors and fans will have access to newly created content and offerings, including a new parlay free-to-play game, and extensive odds and data across CBS Sports Digital platforms and within editorial content and video programming. The partnership also delivers relevant educational tools such as prop and bet calculators. Many of the experiences are geared toward enabling sports fans to learn how to make picks for fun, understand sports betting markets, and then go directly to William Hill’s products to complete a betting transaction seamlessly in states where William Hill is available and sports betting has been legally regulated.
“These enhanced sports betting experiences are the result of a true partnership between CBS Sports Digital and William Hill as we write a new playbook for our companies as well as the broader sports media and sports book industries,” saidĀ Jeffrey Gerttula, EVP & General Manager, CBS Sports Digital. “Together, we will continue to create maximum value for sports bettors and fans by offering completely new and exciting ways to engage with upcoming sports events.”
The groundbreaking betting product experiences are now rolling out across CBS Sports Digital platforms, spanning CBSSports.com, CBS Sports Fantasy, SportsLine, CBS Sports HQ, and the CBS Sports and CBS Sports Fantasy mobile apps. The William Hill mobile offerings are available inĀ Colorado,Ā Iowa,Ā Nevada, New Jersey andĀ West Virginia.
“Our partnership is a first-of-its-kind, creating an experience geared to the sports fan and fantasy player that showcases William Hill content and products across the CBS Sports Digital landscape,” saidĀ Ken Fuchs, President of Digital, William Hill US. “We’re ready for fantasy football season to begin and can’t wait to introduce fans to the future of sports betting while taking their game to the next level.”
As previously announced, the partnership extends CBS Sports’ digital leadership in the sports betting space and allows for the creation of even more relevant content across its wide array of platforms. William Hill has exclusive rights to promote its brand across CBS Sports’ broad range of digital platforms, including through CBS Sports Fantasy, one of the largest fantasy platforms in the world, resulting in highly efficient customer acquisition for the sports betting company.
About CBS Sports Digital
CBS Sports Digital, a division of ViacomCBS Digital and the third largest digital sports property in the U.S., covers the full spectrum of sports, from preps to pros, and provides premium content across all digital screens. With a focus on serving fans live coverage every day, CBS Sports Digital offers exclusive access to the biggest sports events, live and on-demand video, in-depth analysis, breaking news, scores and statistics, and a wide range of fantasy games and advice. CBS Sports Digital’s multi-platform offerings include CBSSports.com and the CBS Sports apps for mobile and connected TV devices, CBS Sports HQ, 247Sports, MaxPreps, CBS Sports fantasy games, SportsLine, and SportsLive. ViacomCBS Digital, a division of ViacomCBS, is the world’s largest publisher of premium digital content and a perennial top 10 internet company.
About William Hill PLC
William Hill PLC was founded in the UK in 1934, and is now one of the world’s leading sports betting and gaming companies. Headquartered inĀ London, the company is listed on the London Stock Exchange (WHM). For more information, visitĀ William Hill PLC.
About William Hill US
William Hill US, part of FTSE-listed William Hill PLC, is America’s #1 Sports Book operator. Established in 2012, the company has expanded from its birthplace ofĀ NevadaĀ to operate in more than 150 locations across 12 states, and now takes one in every four sports bets placed in the country. William Hill US currently has operations in TheĀ Bahamas,Ā Colorado,Ā Florida,Ā Illinois,Ā Indiana,Ā Iowa,Ā Mississippi, New Jersey,Ā Rhode Island,Ā Washington, DC, andĀ West Virginia. The company is also the licensed sports betting provider for numerous casinos inĀ MississippiĀ andĀ New MexicoĀ and is the exclusive risk manager for theĀ DelawareĀ andĀ Rhode IslandĀ sports lotteries. Product and technology are core to William Hill’s growth strategy in the US, and it now offers industry-leading betting apps inĀ Iowa,Ā Nevada, New Jersey andĀ West Virginia. Continuing the innovative spirit of its founder William Hill, the company opened a sports book in the world-famous Capital One arena in 2020, becoming the first operator to offer sports wagering inside a US professional sports complex.Ā For more information, visitĀ William Hill US.
SOURCE William Hill; CBS Sports
Fantasy Sports
RotoUnderworld Closes $1.5 Million in Pre-Seed Round to Transform Fantasy Sports & iGaming with FastDraft Mobile Platform
RotoUnderworld, a technology company that analyzes statistical data for fantasy sports, announced that it has raised $1.5 million in a pre-seed funding round to build the next-generation fantasy gaming platform. The round was led by iGaming mavens and technology investors recognizing the companyās hyperactive user base and mobile development capabilities.
RotoUnderworldās new FastDraft app is revolutionizing the iGaming sector with high-engagement fantasy contests that appeal to both low and high-volume customers. By reducing draft times, simplifying the user experience, and providing more actionable in-game data, FastDraft is accessible to a wider audience of sports fans and fantasy enthusiasts.
āRotoUnderworld is on a mission to bring knowledge and joy to sports. Soon after our sports data business ramped up, we were inundated by fantasy sports consumers eager for more mobile fantasy gaming options, especially in the rapidly growing best ball vertical. We listened and delivered,ā said Matthew Kelley, founder of RotoUnderworld and gameplay architect of FastDraft.
āOur drafts finish in under 5 minutes, which is 10 times faster than traditional best ball formats. By simplifying the scoring and reducing the time to draft, FastDraft appeals to over 50 million fantasy gamers worldwide who love drafting but often feel overwhelmed by the complexity, competition and time commitment. FastDraftās streamlined format makes it easy to engage with the app and significantly increases user spend per session,ā said Kelley.
After acquiring more than 1000 new FastDraft users in the first month, the company is preparing a seed funding round to scale the platform, introduce new contest formats and promote the brand to the millions of fantasy gamers worldwide eager to start drafting faster.
Fantasy Sports
WagerWire Launches Buying and Selling of Fantasy Entries in App
WagerWire, a sports gaming marketplace technology company serving sportsbooks and fantasy operators, announced that buying and selling is now live in their app, available in the iOS and Google Play stores. This marks the first time that fantasy players can legally buy and sell daily fantasy Pickāem entries with the tap of a button.
WagerWire users are now able to buy and sell RealTime Fantasy Sports entries on the app, with more fantasy operators to be added for trading soon. WagerWire announced their integration with RealTime Fantasy in January 2024, allowing users to sell their Pickāem lineups while in progress, including during the actual game, directly on the RTFS platform. During the NFL playoffs, the marketplace saw 12% of all DFS Pickāem lineups sell on the secondary market.
āThis is a paradigm shifting moment for fantasy. This launch represents a way to bring more ownership and control over their entries. For the first time, there is a way to cash in on your lineups even if they go on to lose – by selling it to a friend or on the open market. The excitement is palpable,ā said WagerWire Co-Founder and CEO Zach Doctor.
The newly launched fantasy marketplace is the latest addition to the growing technology portfolio of WagerWireās parent company Wire Industries Inc. Their app already hosts an array of marketplace tools for both sports betting and fantasy including stat tracking, account syncing, bet value graph builders and calculator, and social features that allow users to follow how their friends, influencers, or sharps are playing.
āIāve been playing fantasy for years, but being able to sell my DFS lineups is game-changing. Iām also loving being able to buy and sell in-game and see the progress of my picks with live price suggestions. The RT marketplace in the WagerWire app takes an already great and easy-to-use experience to the next level,ā said Braiden Payne, RealTime Fantasy Sports veteran user.
WagerWire was recently shortlisted for two awards at SBC North America ā Rising Star of the Year and Affiliate of the Year, in addition to EGRās Rising Star of the Year and Hashtag Sportās Best X Presence award.
Fantasy Sports
Canton Welcomes the Return of the Country’s Largest Fantasy Football Expo to Hall of Fame Village in August
Hall of Fame Village announced that the largest Fantasy Football Expo in the country will be making a comeback, and looks to bring thousands to Canton. Fantasy Football Expo 2024 will be hosted on the Hall of Fame Village campus at the Center for Performance from August 9 to 11, 2024. This event, in its 5th year, takes place for a second time at the Village and brings together passionate fantasy football fans and top experts from around the country for 3 days of ultimate fantasy football fun.
Fantasy Football Expo 2024 has 3 days of experiences planned, uniting enthusiastic fans and leading experts nationwide. The weekend includes a blend of fantasy drafts, networking opportunities, and expert insights, bringing together seasoned veterans and newcomers to experience all things “fantasy football” under one roof.
“Hosting the Fantasy Football Expo 2024 fits perfectly within our Company’s model of bringing sports and entertainment together, especially with fantasy and the virtual experience being such integral parts of how fans engage with sports. We are thrilled to leverage our world-class venue to enhance and elevate this extraordinary event, considering the popularity of fantasy football and our mission to inspire and entertain guests,” Michael Crawford, President & CEO at Hall of Fame Village, said.
Bob Lung, Director of the Expo, said: “I’m incredibly thankful to work with Hall of Fame Village to bring the Expo back for another fantastic year. Hall of Fame Village offers an unparalleled backdrop for the event, providing the perfect setting for fantasy football enthusiasts to come together and celebrate their passion.”
Key highlights of the event include the introduction of Sports Betting Saturday, Presented by Underdog Fantasy, offering a unique opportunity to learn strategies and techniques to help enhance your experience in the sports betting world. Expert panels and workshops will be a focal point, delivering valuable insights and strategies from esteemed names in the sports betting and fantasy football industry. Sports Betting Saturday is committed to promoting responsible gaming practices and recognizing the importance of maintaining a safe and enjoyable environment for all participants. With dedicated sessions led by experts and sports gaming representatives, attendees will gain comprehensive insights into responsible gaming measures, including strategies for setting limits, recognizing problem gambling behaviors, and accessing support resources.
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