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Esports Powerhouse ReKTGlobal Acquires Digital Media Agency Fearless Media

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ReKTGlobal

 

ReKTGlobal, the global esports business authority and parent company of professional esports organizations Rogue and the London Royal Ravens, announces its acquisition of New York-based Fearless Media, a full service data driven media agency specializing in entertainment, gaming, consumer electronics and technology verticals with a dynamic approach to modern marketing. Fearless Media is known for creating integrated global advertising campaigns in collaboration with some of the world’s biggest consumer companies such as PSYONIX, Valve, Turtle Beach, Bethesda, Epic Games, THQ Nordic, Redbox, GuitarWorld and LessonFace.

Founded in 2009 by Cara Scharf, Fearless Media is focused on elevating brands through its unique approach to marketing analytics and insights to develop marketing strategies and execute campaigns that drive revenue and help clients understand holistically how their media dollars are performing. In recent years, Scharf was awarded Acquisitions International’s Most Innovative Marketing Business Leader in 2019, Creative Women in Marketing by Aspioneer in 2019 and Top NY Women in Business by Oprah Magazine & Entrepreneur in 2018. Fearless Media was also named as one of Clutch’s Top New York Marketing & Advertising Agencies in the U.S. in 2018.

To further solidify relationships across all verticals, the deal will bring together Fearless Media’s extensive media network, brand partners and marketing experts, to add another layer to ReKTGlobal’s growing marketing division, making it a complete solution for brands.

“ReKTGlobal’s acquisition of Fearless Media is unlike any other in the esports industry,” said Dave Bialek, CEO of ReKTGlobal. “It allows us to fully support the growing demand for advertising and marketing solutions to the gaming and esports community, as we continue to build our industry leading esports marketing portfolio.”

Cara Scharf, Founder of Fearless Media added, “We pride ourselves on bringing next level digital marketing solutions to our clients across a multitude of industries,” said Cara Scharf, Founder of Fearless Media. “Now through ReKTGlobal, we have the opportunity for cross-pollination across all of our amazing brand partners.”

“We’re excited to welcome Fearless Media to the ReKTGlobal network,” commented John Benyamine, CEO and Co-Founder of Greenlit Content. “With the backing of ReKTGlobal, we have continued to grow our esports audience, and with Fearless Media coming aboard, we’ll have the ability to connect with an even wider audience to drive integrated marketing solutions across social and traditional media on a global level.”

The acquisition of Fearless Media comes on the heels of ReKTGlobal’s partnership with creator management phenom, TalentX Entertainment, to launch a new joint venture TalentX Gaming (TXG) this past May. Coupled with ReKTGlobal’s position as a global esports leader that bridges the gap between the multi-billion-dollar esports industry and the worlds of music, entertainment and traditional sports, TXG leverages the “creator first” talent development and social media monetization prowess of TalentX. TalentX took the influencer management industry by storm by growing a roster of the top one percent of TikTokkers in just six months, including members of the company’s recently created Sway House — Josh Richards, Griffin Johnson, Anthony Reeves, Bryce Hall, Kio Cyr and Jaden Hossler — which racked up one million followers on their group TikTok account in the first month.

Last year, ReKTGlobal acquired New Jersey-based Greenlit Content, a hybrid company that is behind some of gaming’s most popular sites including TwinGalaxies.com, Shacknews.com, GameDaily.Biz and PrimaGames.com. Greenlit creates viral branded gaming content, events and activations in collaboration with some of the world’s most popular consumer companies such as Xbox, HyperX, Chips Ahoy!, Warner Bros., NBC Sports, State Farm, Turtle Beach and Redbox. The company reaches up to 100 million gamers monthly through specially curated video, social and editorial content. Combined, the monumental merger’s assets include 8 esports teams, 36 influencers, celebrity talent including music legends Tainy, Steve Aoki and Imagine Dragons, and 30+ client brand partners.

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Esportes da Sorte celebrates Brazilian culture with Parintins and SĂŁo JoĂŁo Sponsorships

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Esportes da Sorte celebrates Brazilian culture with Parintins and SĂŁo JoĂŁo Sponsorships

 

Esportes Gaming Brasil, the owner of Onabet and Esportes da Sorte, is making its debut at the 58th Parintins Folklore Festival with an interactive project that blends cultural promotion, economic development, and social responsibility.

The brand becomes the first regulated betting operator to offer institutional support to the event, which welcomes around 120,000 visitors and generates BRL 184 million in local economic activity, according to the Amazonas State Government.

This cultural commitment comes on the back of Esportes Gaming Brasil sponsoring 31 SĂŁo JoĂŁo festivals during June in 27 cities across the Northeast and Southeast regions. This initiative strengthens the brand’s strategy of connecting with the public through the appreciation of Brazilian cultural expressions.

Esportes da Sorte’s focus was creating memorable experiences as each event featured scenography by Pernambucan artist Perron Ramos. Another notable element was the Vila Junina (June Village), a themed area blending traditional elements with interactive experiences. Classic games such as Pescaria da Sorte (Fishing of Fortune), Barraca do Beijo (Kissing Booth), and Argola da Sorte (Ring Toss) bring nostalgia to the festivities.

For the three-day Parintins Folklore Festival starting today, the brand will be energising Parintins with a series of experiences celebrating local culture. These include a panoramic lounge with a special view of the Bumbódromo, the Truck da Sorte — a space combining karaoke and free hydration — as well as a Social Arena installed in the Garantido and Caprichoso neighborhoods, featuring artistic performances, rest areas, free water distribution, and Instagram-worthy spots. Festivalgoers will also be able to get their hands on custom giveaways throughout the festival. All elements of the visual project are inspired by Amazonian art. The graphics feature illustrations by Curumiz, a Parintins-based duo formed by Alziney Pereira and Kemerson Freitas.

Sofia Aldin, CMO of Esportes Gaming Brasil, the group behind the brand commented: “Esportes Gaming Brasil cares passionately about regional values and strengthening Brazilian popular culture. It’s more than simply showcasing our brand, we want to create value for the people who live for events like the Parintins Folklore Festival and the São João festivals. Being part of these events backs our strategy of supporting traditions that drive local economies and celebrate regional identities.”

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BETBY EXPANDS LATAM FOOTPRINT WITH MOBADOO ESPORTS PARTNERSHIP

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BETBY EXPANDS LATAM FOOTPRINT WITH MOBADOO ESPORTS PARTNERSHIP

 

BETBY, a leading sportsbook supplier, has announced a new partnership with prominent LATAM-focused esports provider Mobadoo, in a move that will see its Betby.Games portfolio fully integrated into Mobadoo’s product lineup.

This collaboration enables Mobadoo — which has an established presence and deep market understanding across Latin America — to incorporate BETBY’s proprietary and award-winning esports offering, delivering dynamic and fast-paced betting content to its growing user base. Among Betby.Games’ titles are eSoccer, eBasketball, eFighting, eCricket, eShooter, eHorse Racing, eTennis, and the Brazil-relevant eVaquejada.

As one of the most comprehensive and high-frequency esports betting solutions in the industry, Betby.Games offers access to more than 70 tournaments, over 350 betting markets, and more than 300,000 live matches each month. This collaboration will not only enhance Mobadoo’s offering but also reinforce BETBY’s position as a leading esports supplier in the LATAM region, a key pillar in the supplier’s global expansion strategy.

“Mobadoo has an excellent reputation and strong regional expertise, making them an ideal partner for us. Their commitment to innovation in esports and the rapid growth of this vertical in the region made our partnership only a matter of time,” commented Kirill Nekrasov, BETBY’s Head of Sportsbook Product. “This agreement not only expands the reach of our unique Betby.Games content, but also aligns perfectly with our global strategy of delivering flexible, high-performance esports solutions to next-generation operators. Together, we’re set to further strengthen our leading position in the LATAM region.”

JosĂ© AnĂ­bal Aguirre, Chief Marketing Officer at Mobadoo, added: “We’re thrilled to integrate Betby.Games into our offering. The depth and quality of their esports content is unmatched, and this partnership gives us a powerful new edge in catering to LATAM’s passionate esports fanbase. With BETBY’s support, we’re confident we can elevate the player experience and unlock new growth opportunities across the region.”

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Red Bull Home Ground Heads to New York this November

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Red Bull Home Ground, the pro VALORANT invitational, is set to make its return with a blockbuster fifth edition, bringing together the world’s top teams to New York City, for one of the most exciting showcases in the esports calendar. From November 13–16, the iconic Hammerstein Ballroom at the Manhattan Center will host four electrifying days of competition, as global giants and rising stars fight to claim the title of 2025 off-season champions.

This year, Red Bull Home Ground will feature a stacked lineup of elite contenders. Returning champions T1 are ready to defend their crown, joined by two-time VCT Global Event winners Fnatic and fan-favourites G2 Esports, Sentinels, and ZETA DIVISION. Joining these giants will be the two top teams who earn their place through the Play-In Stage and an additional team to be revealed – a gauntlet of global qualifiers open to all in India, USA, Spain, Turkey, Chile, Egypt, Belgium, Germany, South Africa, Netherlands, Japan, and EMEA qualifiers, giving players around the world the chance to earn a spot to go against the best-of-the-best on the main stage. The final main stage slot will be revealed at a later date.

For the first time, the Red Bull Home Ground World Final will be hosted in the United States, taking place at the legendary Hammerstein Ballroom in Manhattan. Known for its grand Beaux-Arts architecture and storied history hosting icons like The Grateful Dead and Guns N’ Roses, the venue offers a perfect blend of classic New York legacy and modern spectacle for this high-stakes tournament. The action kicks off on November 13-14, with both days dedicated exclusively to the Play-in stage and the opening stages of the competition. For fans eager to experience the action live, tickets for the public main stage event on November 15-16 are available for purchase via Ticketmaster.

At last year’s Red Bull Home Ground in Berlin, fans were treated to an unforgettable grand final as T1 stormed to victory over Cloud9, clinching the championship title with a dominant 3-1 series. With every edition, Red Bull Home Ground has elevated the VALORANT off-season calendar, known for its fast-paced format, jaw-dropping plays, and international flair. Red Bull Home Ground continues to be a staple tournament for pro teams looking to compete against the best competition and for fans ready to witness thrilling match-ups.

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