Press Releases
July Surge Sends Indiana Sportsbooks Past $1 Billion in Lifetime Bets, According to PlayIndiana
Indiana’s retail and online sportsbooks posted their best month since March, as the opening of baseball and the reopening of the NBA season sent betting activity soaring, according to PlayIndiana. Even with just eight days of major sports, sports bettors wagered $70.9 million in July, up 137.9% from the $29.8 million sportsbooks accepted in June and sending the state’s lifetime handle past $1 billion.
“Indiana’s sportsbook operators have proven resilient in the face of a pandemic that completely upended the sports betting model, along with so much else,” said Dustin Gouker, lead analyst at PlayIndiana.com. “The industry is closing on a return to a more normal market that has the potential of a huge surge with a full month of baseball, basketball, and hockey and the potential return of football nearing.”
July’s handle, reported Monday, was Indiana’s best since it posted $74.8 million in March. July’s bets produced $6.7 million in adjusted gross revenue, up 127.9% from $2.9 million in May, and yielded $632,554 in tax revenue for the state.
Despite the jump, bets were still off by $90 million from the expectations of an ordinary July, according to PlayIndiana estimates. Since March, Indiana’s sportsbooks have lost out on nearly $700 million in wagers.
The days of subpar months should end in August, though. Assuming a full schedule of baseball, the NBA, and NHL â baseball hit $14.5 million in July bets and basketball another $5.8 million â bettors will have more to draw their interest than in a typical August.
“If the leagues remain healthy, August could help sportsbooks make up some lost ground,” said Jessica Welman, analyst for PlayIndiana.com. “But the industry is not out of the woods yet. College football and the NFL still have challenges to overcome, and a significant loss of the football calendar would be a huge hit to sportsbooks.”
The July rebound pushed lifetime wagers to $1.03 billion since Indiana launched sports betting in October 2019, a milestone that should have been surpassed in spring.
Indiana’s sportsbooks have also tallied $84.9 million in revenue and $8.1 million in tax revenue since launch, putting more milestones in reach by the industry’s first birthday.
“Considering the obstacles Indiana’s sportsbooks have had to navigate, hitting the $1 billion milestone in 10 months is impressive,” Welman said. “If major sports can continue, and football returns, it won’t be long before the state surpasses $2 billion.”
After generating 98% of June’s bets, the online market accounted for 91.1%, or $64.5 million, of July’s handle. DraftKings/Ameristar Casino topped the online market again with $32.9 million in bets, up from $18.2 million in June. That produced $2.2 million in gross receipts, up from $1.6 million. FanDuel/Blue Chip Casino followed with $24.2 million in bets.
Retail sportsbooks are off to an expectedly slow start after reopening in June, producing a $6.3 million handle in July. Hollywood Lawrenceburg’s $2.7 million handle, up from $323,968 in July, easily led the retail market.
“DraftKings and FanDuel have very noticeably ramped up their battle for online dominance with each pouring millions into advertising campaigns, as sports betting continues to move more online,” Gouker said. “Hollywood Lawrenceburg’s handle is impressive, but as long as the pandemic rages on, in-person betting will be diminished. But operators with robust online products should continue to thrive.”
About the PlayUSA.com Network:
The PlayUSA.com Network and its state-focused branches is a leading source for news, analysis, and research related to the market for regulated online gaming in the U.S.
SOURCE PlayIndiana.com
Internet Vikings, a licensed in-state hosting provider for iGaming and online sports betting, announces the extension of its relationship with GAN SportsŸ, a supplier of industry-leading casino content, into Arkansas.
Following a successful multi-state collaboration initiated in 2022, Internet Vikings continues to support GAN by delivering hosting services tailored to their operational needs. Internet Vikings is continuing to grow across the United States, as Arkansas becomes the latest state to benefit from their hosting services.
GAN, a B2B supplier of internet gambling software-as-a-service solutions, initially entered into an agreement with Internet Vikings in a landmark deal covering 15 states. Since then, the relationship has grown stronger, with GAN relying on Internet Vikingsâ Â bare metal server solutions to support their large-scale U.S. operations.
This expansion into Arkansas follows a recent deployment in Nevada, where Internet Vikings also provides hosting solutions to GAN. As GAN continues to operate across regulated U.S. markets, Internet Vikings remains a dependable resource, and has demonstrated its reliability to support long-term growth.
Rickard Vikström, CEO and Founder of Internet Vikings, shared his thoughts, âOur relationship with GAN reflects the trust weâve built over the years. Itâs not just about providing hosting solutions; itâs about understanding their vision and exceeding their expectations.â
The Sends team attended the biggest and most famous gaming conference, ICE, now held in Barcelona, Spain. From the 20th to the 23rd of January, the leading gaming companies and solution providers gather for business meetings, experience sharing and networking. More than 170 countries visited, achieving the number of 55,000 visitors.
âOur team attends the ICE conference annually. Previously held in London, the financial capital and home to our head office, 2025 is the first time it’s hosted in Barcelonaâand it remains as expansive and resourceful as ever. Weâre thrilled to participate, connect with our partners, explore innovative solutions, and engage with market leaders. At Sends, we are committed to staying ahead in this dynamic industry, never missing an opportunity to gain fresh insights and experiences,â commented Alona Shevtsova, Director at Sends.
As the organisers of ICE 2025 said, after a rigorous, independent selection process, ICE and iGB Affiliate moved to Fira Barcelona Gran Via because Barcelona presents a compelling list of benefits, including improved logistics and operational efficiency. The location is close to Barcelona airport and is well connected to the public transport network, offering a world-class in-show and around-show experience.
It is worth mentioning that this February, Send will co-host its event in London for fintech companies. This is the third gathering in London to network and connect industry professionals. To get more information about the London Fintech Meetup, follow the link.
To get more details, keep in touch with Sends on social media: LinkedIn and Instagram.
Latest News
SCCG Partners with Osage Nation Gaming Enterprise to Enhance Interactive Gaming Operations with Managed Services
SCCG Management, a leading global advisory firm in the gaming and sports betting industry, is proud to announce its engagement by the Osage Nation Gaming Enterprise (ONGE) to assist in developing innovative, robust, player-centric solutions for sportsbook operations, on-line/mobile social casino, and Class II mobile on-premise gaming, designed to enhance the patron experience with diverse content, and drive operational efficiency.
The ONGE, operators of seven gaming and hospitality facilities in Oklahoma, is known for providing an intimate, guest-focused gaming, service, and entertainment experience. This collaboration marks a significant step in integrating advanced technology and operational expertise to deliver innovative solutions for the evolving interactive gaming landscape.
SCCG Managed Services (SCCGMS) specializes in turnkey solutions for tribal operators to develop, optimize, and manage sports betting and interactive gaming offerings. For the ONGE, , SCCGMS will assist in sourcing and implementing customized products and services tailored to their operations, enabling patrons to enjoy casino-style games on their mobile devices while within designated areas of the casino properties. This service ensures compliance with regulatory standards while delivering a seamless and convenient gaming experience.
âOur mission is to ensure operators like the Osage Nation Gaming Enterprise can fully harness the potential of their gaming operations,â said Stephen Crystal, Founder and CEO of SCCG Management. âThis partnership is about bringing cutting-edge technology and operational expertise to elevate interactive gaming experiences. We are honored to collaborate with the ONGE, a leader in tribal gaming, to pave the way for enhanced content, responsible gaming, and innovation.â
âOn behalf of Osage Casinos, we are very pleased to announce our engagement of SCCG to assist us with developing these new products and services for our guests,â offered Kimberly Pearson, CEO of Osage Gaming.
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