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July Surge Sends Indiana Sportsbooks Past $1 Billion in Lifetime Bets, According to PlayIndiana
Indiana’s retail and online sportsbooks posted their best month since March, as the opening of baseball and the reopening of the NBA season sent betting activity soaring, according to PlayIndiana. Even with just eight days of major sports, sports bettors wagered $70.9 million in July, up 137.9% from the $29.8 million sportsbooks accepted in June and sending the state’s lifetime handle past $1 billion.
“Indiana’s sportsbook operators have proven resilient in the face of a pandemic that completely upended the sports betting model, along with so much else,” said Dustin Gouker, lead analyst at PlayIndiana.com. “The industry is closing on a return to a more normal market that has the potential of a huge surge with a full month of baseball, basketball, and hockey and the potential return of football nearing.”
July’s handle, reported Monday, was Indiana’s best since it posted $74.8 million in March. July’s bets produced $6.7 million in adjusted gross revenue, up 127.9% from $2.9 million in May, and yielded $632,554 in tax revenue for the state.
Despite the jump, bets were still off by $90 million from the expectations of an ordinary July, according to PlayIndiana estimates. Since March, Indiana’s sportsbooks have lost out on nearly $700 million in wagers.
The days of subpar months should end in August, though. Assuming a full schedule of baseball, the NBA, and NHL — baseball hit $14.5 million in July bets and basketball another $5.8 million — bettors will have more to draw their interest than in a typical August.
“If the leagues remain healthy, August could help sportsbooks make up some lost ground,” said Jessica Welman, analyst for PlayIndiana.com. “But the industry is not out of the woods yet. College football and the NFL still have challenges to overcome, and a significant loss of the football calendar would be a huge hit to sportsbooks.”
The July rebound pushed lifetime wagers to $1.03 billion since Indiana launched sports betting in October 2019, a milestone that should have been surpassed in spring.
Indiana’s sportsbooks have also tallied $84.9 million in revenue and $8.1 million in tax revenue since launch, putting more milestones in reach by the industry’s first birthday.
“Considering the obstacles Indiana’s sportsbooks have had to navigate, hitting the $1 billion milestone in 10 months is impressive,” Welman said. “If major sports can continue, and football returns, it won’t be long before the state surpasses $2 billion.”
After generating 98% of June’s bets, the online market accounted for 91.1%, or $64.5 million, of July’s handle. DraftKings/Ameristar Casino topped the online market again with $32.9 million in bets, up from $18.2 million in June. That produced $2.2 million in gross receipts, up from $1.6 million. FanDuel/Blue Chip Casino followed with $24.2 million in bets.
Retail sportsbooks are off to an expectedly slow start after reopening in June, producing a $6.3 million handle in July. Hollywood Lawrenceburg’s $2.7 million handle, up from $323,968 in July, easily led the retail market.
“DraftKings and FanDuel have very noticeably ramped up their battle for online dominance with each pouring millions into advertising campaigns, as sports betting continues to move more online,” Gouker said. “Hollywood Lawrenceburg’s handle is impressive, but as long as the pandemic rages on, in-person betting will be diminished. But operators with robust online products should continue to thrive.”
About the PlayUSA.com Network:
The PlayUSA.com Network and its state-focused branches is a leading source for news, analysis, and research related to the market for regulated online gaming in the U.S.
SOURCE PlayIndiana.com
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Proper Loud and Galactic Announce Groundbreaking Global Partnership to Launch the World’s First Socially-Driven Prediction Market Platform
Zitro is gearing up for a milestone appearance at this year’s Global Gaming Expo (G2E) in Las Vegas, promising an experience filled with new content, innovation, and a highly anticipated product debut. Located in a premium new space on Fremont Street, Zitro’s booth will be 120% larger than last year, marking the company’s most significant investment at G2E to date. Zitro’s expanded presence underscores its unstoppable growth and commitment to the U.S. market.
Building on this momentum, a “new unveiling” will take place exclusively at the show—an experience crafted to awaken the senses. While details remain under wraps, this launch marks a significant step forward in the company’s product roadmap, and interest in this addition is already growing, making Zitro’s presence a must-see at G2E 2025.
In addition to this exciting reveal, attendees will experience an impressive showcase of new game titles for Zitro’s proven performer cabinet, CONCEPT. Featured games include fan favorites like Legendary Sword and King Fu Frog, and exciting additions such as River Gold, Tied Up! Coins, Goddess Saga, and Ancient Link. Also debuting are thrilling new adventures with Haunted Fortune, Octo Gold, Rainbow Birds, and Spin Fu, among others—all part of a new wave of content designed to deliver diverse gameplay experiences and drive performance on casino floors.
“We’re excited to return to G2E with a dramatically expanded presence, an unmatched lineup of new titles, and a groundbreaking product that we can’t wait to unveil,” said Derik Mooberry, CEO of Zitro USA. “Our growth in the U.S. is accelerating, and this year’s G2E is the perfect stage to show just how far we’ve come. Our expanded footprint reflects the strength of our portfolio and the trust our partners place in us. We look forward to welcoming visitors to see beyond the fantasy at our new booth and sharing the next chapter of Zitro’s story.”
Quick Custom Intelligence (QCI) and Wyoming Horse Racing are thrilled to announce their strategic partnership that is set to transform the gaming and hospitality landscape in the Wyoming market. This dynamic collaboration represents an exciting fusion of advanced technology and exceptional guest experiences. By leveraging QCI’s cutting-edge data analytics platform, the partnership aims to redefine how casinos operate, providing unparalleled insights into player behavior, enhancing operational efficiency, and delivering personalized guest experiences like never before. This bold move positions Wyoming Horse Racing at the forefront of innovation, setting a new standard in how technology can drive the future of gaming and hospitality.
This partnership marks the beginning of a new era, where the seamless integration of artificial intelligence, data-driven decision-making, and world-class service will create an unmatched environment for entertainment and hospitality in the region.
Steven Jimenez, Executive General Manager of Wyoming Horse Racing, shared his excitement about this partnership, stating, “We are excited to embark on this transformative journey with QCI. The QCI platform is truly a game-changer for our host and marketing departments, and we’re confident it will not only optimize our operations but also enhance the quality of service and entertainment we provide to our valued guests. With QCI’s innovative solutions, we’re poised to deliver an unparalleled gaming experience in the Wyoming market. This partnership perfectly aligns with our commitment to excellence and innovation.”
Dr. Ralph Thomas, CEO of QCI, expressed his satisfaction with this newly established partnership, stating, “we place immense value on partnerships that are built on mutual respect, a shared vision, and a strong commitment to innovation. Our collaboration with Wyoming Horse Racing exemplifies this kind of relationship. From the very beginning, we have been deeply impressed by the Wyoming Horse Racing team’s dedication, their passion for excellence, and their relentless focus on delivering extraordinary guest experiences. I am incredibly proud of what we have already achieved together and even more excited for the future. This partnership represents a unique opportunity to set new benchmarks in the Wyoming market, and I am confident that together, we will redefine what’s possible in the gaming and hospitality industry.”
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