Latest News
Push Technology Launches Diffusion Kafka Adapter
Turbocharge Your Kafka Solution
Push Technology, the pioneer and leader in real-time data streaming and messaging solutions, today announced the launch of a new Kafka Adapter for their Diffusion Intelligent Data Mesh. With the Diffusion Kafka Adapter, organizations can now efficiently and securely extend Kafka solutions over the Internet, streaming real-time data to millions of end-user applications. In addition, customers can easily manage the high-volume of data across geographically dispersed regions.
Organizations Can Now Turbocharge Kafka
Kafka has proven capability for high-throughput data handling within the data center. When dealing with potentially hundreds of thousands of topics and concurrent connections in real-time mode, the qualities that make Kafka extremely powerful in the backend, fail to meet the unique requirements and challenges of edge networks. For example, Kafka performance suffers as the number of consumers increases. In addition, lack of topic granularity causes consumers to receive substantial amounts of excess data dramatically increasing cost. Diffusion with the Kafka Adapter handles these challenges.
Diffusion Kafka Adapter
The Diffusion Intelligent Data Mesh provides pub/sub functionality over last-mile network connections – web, mobile or satellite – reducing application code complexity and speeding time-to-market. The new Diffusion Kafka Adapter is fully hosted within the Diffusion Cloud infrastructure with an easy-to-configure user interface, for seamless integration with Kafka brokers. The Adapter automatically maps Kafka message types to JSON, allowing web, mobile, and IoT clients to securely consume data that is stored as rich data structures within Kafka.
The valuable customer benefits of the Diffusion Kafka Adapter are:
Scalable Topic Models
Diffusion is purpose built to handle millions of unique topics, allowing data to be scaled independently from consumers. In-flight transformation rules allow event data to be disaggregated or remapped, enabling intelligent and efficient distribution of data, based upon specific consumer requirements, while throttling or delay controls are available as needed to facilitate the exposure of real-time data at different tiers of availability. Diffusion removes the overhead of scaling the consumer-side of real-time data, allowing organizations to pursue new business opportunities without worrying about operational complexities. The Diffusion Kafka Adapter exponentially scales Kafka performance by providing the ability to handle millions of topics and millions of concurrent connections.
Security
Security can be a challenge on edge networks. With Diffusion, dynamic multi-tiered security access control is available out-of-the-box. A robust, pluggable authentication system makes it easy to combine standard security adapters (e.g. JWT, OAuth) with bespoke authentication strategies. Diffusion’s scalable Role-based Access Control system allows unique security policies to be assigned across hundreds of thousands of consumers and changes can be applied dynamically across all active connections and subscriptions.
Efficient Data Movement
Diffusion is an intelligent solution for the challenge of optimizing real-time data distribution across unreliable networks, with adaptive flow-control, optional conflation of messages, and automatic delta streaming which can reduce bandwidth usage by up to 90%.
Sean Bowen, CEO of Push Technology, said: “Many organizations struggle to securely and cost-efficiently integrate Kafka into their operations as they build out highly-scalable, real-time web and mobile applications. Our Diffusion Intelligent Data Mesh and Kafka Adapter handle the complexities and address the challenges of Kafka data management and control over the network edge.”
About Push Technology:
Push Technology pioneered and leads the market in real-time data streaming and messaging solutions that power mission-critical business applications worldwide. The Diffusion Intelligent Data Mesh delivers centralized data management, optimization, and integration to simplify application development, reduce infrastructure requirements, and speed time-to-market. Leading brands, across industries including: financial services, transportation, energy, retail, healthcare, eGaming, and Internet-of-Things companies, use Diffusion to fuel revenue growth, customer engagement, and business operations. Diffusion is available on-premise, in-the-cloud, or in hybrid configurations, to fit the specific business, regulatory, and infrastructure requirements of the applications operating in today’s everything connected world.
Learn how Diffusion can reduce infrastructure costs, and increase speed, efficiency, and reliability, of your web, mobile, and IoT applications at www.pushtechnology.com.
Award-winning fast-betting content provider strengthens its position in the region with the latest hire
BETER, the in-demand provider of fast-betting content, data, and live streaming for esports and sports, has strengthened its team with the appointment of Juliana Querino as LatAm Business Development Manager.
Juliana, a seasoned business development specialist based in Brazil, has extensive experience in the Latin American iGaming industry. She has previously held various business development positions at Better Collective, Endorphina, Salsa Technology, and other companies. Her expertise was recognized by the G&M News platform, which included her in its Top 5 Women in the Industry 2024 list—highlighting women making significant contributions to the growth of iGaming in the region.
In her new role at BETER, she will drive the company’s expansion across Latin America, forging new partnerships with regional operators and aggregators, particularly in Brazil, where demand for BETER’s content continues to grow.
She will also drive BETER into new LatAm markets where the provider does not currently have a presence while managing relationships with existing partners to ensure they get the most out of the provider’s next-gen content offering.
Chuck Robinson, Chief Revenue Officer at BETER, said: “Latin America is a fast-moving market with opportunities opening up all the time. To capitalize on these, we need an exceptional specialist, and in Juliana, we have found exactly that. Her expertise and deep market knowledge make her a valuable addition to our team.
“We are already experiencing strong demand for our fast-betting products and solutions across the region. With Juliana on board, we can further identify key operators that would benefit from partnering with us, driving even greater growth.
“I’m delighted to welcome Juliana to the BETER team.”
Juliana Querino commented: “Fast-betting content has become essential for operators in Latin America and beyond, and I’m thrilled to join BETER in expanding awareness of its award-winning portfolio.
“BETER is renowned for its ESportsBattle and Setka Cup tournaments, which are already popular among bettors in LatAm. But our offering goes far beyond that, and I’m eager to showcase the full suite of products and solutions to operators from Brazil to Peru.”
“I look forward to helping BETER maximize the full potential of the LatAm market.”
BetBreak.org has published “When and How to Take a Time-Out from Sportsbetting,” a brand-new workbook designed to help readers understand how taking a break – of any duration – from sports betting can be transformational for their mental health, financial health, and relationships with friends and family.
“This workbook and self-study guide is for anyone who wants to explore their relationship with gambling and it’s especially for those who are wondering whether it might be time for a break from sports betting,” said addiction expert Dr. Jeffrey Reynolds.
The workbook includes information about how to know if you are ready to change, tips for curbing your sports betting if you aren’t ready to quit, setting SMART goals, and limiting access to the three things necessary to gamble. The guide also contains proven tools for managing cravings and urges, resources to regain control over your finances, strategies for dealing with guilt and shame as well as stress management tips.
“The BetBreak workbook is based on the science of behavior change and helps readers make the sustainable shifts in habits necessary to live life with more presence, focus, well-being and happiness,” Dr. Reynolds said.
SCCG Management, a global leader in gaming advisory, business development, and investment strategies, has secured membership to the Fantasy Sports & Gaming Association (FSGA). As the premier organization dedicated to advancing fantasy sports and sports betting, FSGA provides a collaborative environment where industry leaders, innovators, and pioneers shape the future of these rapidly growing sectors.
By joining FSGA, SCCG Management reinforces its commitment to staying at the forefront of industry trends, market developments, and emerging opportunities within fantasy sports and sports gaming. The partnership will allow SCCG to engage with key stakeholders, participate in thought leadership discussions, and contribute strategic insights to the evolving landscape of fantasy sports, sports wagering, and interactive gaming experiences.
With the fantasy sports and sports betting industries experiencing unprecedented growth and innovation, SCCG’s expertise in business development, technology integration, and investment strategy will bring valuable insights to the FSGA community. As a member, SCCG will actively participate in industry conferences, working groups, and networking events, including the upcoming 2025 FSGA Winter Conference, which serves as a hub for leaders, visionaries, and top executives shaping the future of fantasy sports and sports betting.
“FSGA is at the center of innovation in fantasy sports and gaming, and we are excited to join this influential community. At SCCG, we are always looking to align with industry leaders who are shaping the future of interactive sports entertainment. Through this partnership, we look forward to collaborating with fellow members, exchanging insights, and driving innovation across fantasy sports and sports betting,” Stephen Crystal, Founder & CEO of SCCG Management, said.
As SCCG continues to expand its global impact in fantasy sports, sports betting, and gaming technology, its membership in FSGA further solidifies its position as a trusted advisor and partner to the industry’s most innovative companies.
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