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Yahoo Sports and NBA Bring Future of Sports Entertainment to Life through Virtual Reality, Fantasy and Betting Relationship

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Yahoo Sports Debuts Season 2 of “Ekeler’s Edge” Featuring Los Angeles Chargers Star Running Back Austin Ekeler for 2022-23 Football Season

 

Yahoo Sports and the National Basketball Association (NBA) are joining forces to enhance the at-home fan experience with a multiyear relationship that will make Yahoo Sports an Official Marketing Partner of the league and RYOT a live virtual reality (VR) production partner during the NBA Restart in Orlando. The relationship will also allow Yahoo Sports to engage fans through fantasy and sports betting in unprecedented ways, including the right to create sports betting content and expanding Yahoo Sports’ existing distribution of NBA League Pass, the league’s premium live game subscription product, to include gaming integrations.

To bring an immersive, arena-like experience to fans, RYOT, an innovation studio, will produce live NBA games in VR and transport the physical games taking place at ESPN’s Wide World of Sports Complex to fans at home via their Oculus devices.  This next-gen content is the latest example of how VR can transform sports and entertainment by blurring the lines between virtual and physical.

More than a dozen live NBA League Pass games will be distributed in VR via Oculus Venues on Oculus Quest and Oculus Go headsets beginning Friday, July 31 through Friday, Aug. 14.  For a full schedule of games available in VR, visit nba.com/vr.

“RYOT’s powerful VR capabilities will deliver a truly immersive live experience at home, creating a seamless experience between the physical and digital world,” said Guru Gowrappan, CEO of Verizon Media.  “NBA League Pass in VR is exactly the kind of innovative solution we love to create with our partners.  Working with the NBA to redefine the fan’s experience of the game has amazing implications for the future of sports and entertainment.”

“As the NBA Restart tips off this week, our expanded relationship with Yahoo Sports will offer a variety of unique ways for fans to engage with the NBA,” said Bill Koenig, NBA President, Global Content & Media Distribution. “With everything from fantasy games, sports betting integrations, gaming-focused content and NBA games in VR, there will be no shortage of opportunities to get closer to the game.”

Yahoo Sports will continue to operate the exclusive season long fantasy game of the NBA, create NBA-branded daily fantasy and sports betting integrations and will collaborate at marquee events including the NBA Draft presented by State Farm and NBA All-Star weekend.  Yahoo Sports will also be the presenting partner of NBA Pick’Em: Playoffs Bracket Challenge which will be integrated into NBA TV, NBA.com, the NBA App and other NBA Digital assets, which are jointly managed by the NBA and Turner Sports.

Yahoo Sports, Yahoo Fantasy and Yahoo Sportsbook will deliver expanded NBA content throughout its platforms.  This will include distribution of live, out-of-market games in NBA League Pass and opportunities to engage fans in fantasy and betting through digital overlays. The relationship will also include two shows focused on fantasy and betting to coincide with the NBA Conference Finals and NBA Finals.  Game footage from the NBA, WNBA and NBA G League will also be used to create content, such as game previews and recaps, to help inform fans participating in season long fantasy, daily fantasy and sports betting.

About the NBA
The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League.  The NBA has established a major international presence with games and programming in 215 countries and territories in 47 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents.  NBA rosters at the start of the 2019-20 season featured 108 international players from 38 countries and territories.  NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with 1.8 billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

About Verizon Media
Verizon Media, a division of Verizon Communications, Inc., houses a trusted media ecosystem of premium brands like Yahoo, TechCrunch and HuffPost to help people stay informed and entertained, communicate and transact, while creating new ways for advertisers and media partners to connect. From XR experiences to advertising and content technology, Verizon Media is an incubator of innovation and is revolutionizing the next generation of content creation in a 5G world.

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About Yahoo Sports
Yahoo Sports is the mobile home for sports fans, offering the most robust access to live, local and primetime NFL games, an award-winning fantasy platform, comprehensive news, original series, scores, standings and more. With real-time, personalized content and immersive mobile experiences, Yahoo Sports is innovating for the next generation of sports fans. Download the Yahoo Sports app on iOS and Google Play and download the Yahoo Fantasy app on iOS and Google Play to sign-up and play with Yahoo Fantasy Sports. Yahoo Sports is part of Verizon Media.

Compliance Updates

Licenses received: RockApp strengthens its position in the US iGaming market

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Licenses received: RockApp strengthens its position in the US iGaming market

 

RockApp, a leading global media buying agency, proudly announces that it has obtained official licenses in all regulated US states, allowing it to promote iGaming services nationwide, including Colorado, Indiana, Massachusetts, Michigan, New Jersey, Pennsylvania, and West Virginia. With these licenses, RockApp is now authorized to operate in all regulated US states, except for New York. This achievement comes amidst tightening regulatory standards, underscoring the agency’s commitment to compliance and excellence in performance marketing. The move positions RockApp as a trusted partner for iGaming companies looking to expand their reach in one of the world’s largest and fastest-growing markets.

These developments enable the agency to work with prominent industry players, including established American brands, and deliver targeted advertising campaigns with measurable results. By securing a legal presence in all regulated states, RockApp reinforces its reputation as a reliable and professional partner, capable of navigating complex regulatory landscapes.

This milestone is part of RockApp’s broader strategy to strengthen its position as a global leader in the media buying industry. Over the past year, the company has demonstrated impressive growth, achieving a 440% increase in customer acquisition, a 300% boost in turnover, and a record-breaking 4,000 first-time deposits achieved in a single day. These achievements reflect RockApp’s dedication to innovation, strategic planning, and delivering exceptional value to its clients.

“This is a pivotal moment for RockApp,” said Niko Belikov, Founder at RockApp. “Securing licenses in the US not only opens new doors for us but also allows us to bring our expertise in iGaming promotion to a market that values professionalism and results. We’re excited to support our clients as they navigate this dynamic landscape and achieve unparalleled success.”

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Compliance Updates

Media Troopers Receives Two-Year Renewal of Colorado Sports Betting License

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Media Troopers Receives Two-Year Renewal of Colorado Sports Betting License

 

Media Troopers, a leading digital marketing agency specializing in sports betting and iGaming, has marked its two-year anniversary in promoting sports betting in Colorado as a vendor licensed by the state.

Shmulik Segal, CEO of Media Troopers said: “We are very proud of this renewal, as it marks a milestone of two successful years of growth and commitment to the State of Colorado.”

Colorado’s Division of Gaming has renewed Media Troopers’ vendor license, allowing the company to promote sports betting offers for its customers until January 2027.

“Receiving a new license and debuting in a state is always exciting, but it is where the hard work begins,” Segal added. “So I am proud to celebrate two successful years of hard work and dedication in promoting safe and reponsible gaming for our Colorado partners such as BetMGM, bet365, and BetFanatics.”

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1/ST and Goodwood Racecourse announce Group 1 pathways between the United Kingdom and North America

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1/ST, North America’s preeminent Thoroughbred racing and pari-mutuel wagering company, and Goodwood Racecourse, one of the United Kingdom’s leading racecourses, today announce a new initiative that will see a reciprocal partnership between 1/ST-owned racecourses in North America and Goodwood Racecourse in the United Kingdom.

This exciting new partnership will see horses gain automatic entry following success at the Pegasus World Cup meeting at Gulfstream Park on January 25, and at Goodwood Racecourse’s world-famous five-day festival, the Qatar Goodwood Festival presented by Visit Qatar.

The Pegasus World Cup Turf winner in 2025 will be granted automatic entry to the 2025 running of the Qatar Sussex Stakes. Likewise, the victor of the 2025 Pegasus World Cup Filly and Mare Turf will gain automatic entry to the Qatar Nassau Stakes in 2025.

Additionally, the winner of this year’s £1m, Group 1 Qatar Sussex Stakes will gain automatic entry to the Pegasus World Cup Turf in 2026 and the winner of the Group 1 Qatar Nassau Stakes will gain automatic entry to the Pegasus World Cup Filly and Mare Turf in 2026.

This new partnership will create an easily accessible pathway for horses to compete both in North America and the United Kingdom and help to encourage top-tier racehorses to travel and increase international participation at both fixtures – while also bolstering elite fields for global audiences and deeper fan engagement.

Aidan Butler, President of 1/ST, 
said: “Thanks again to our friends at Goodwood Racecourse as our partnership enters its second year. We can’t wait to see how our Pegasus World Cup Turf winners fare on the other side of the pond and look forward to welcoming the victors of the Qatar Sussex Stakes and Qatar Nassau Stakes back to Gulfstream Park in late January 2026 for one of the most lucrative racedays on the East Coast.

“These reciprocal pathways mark the latest strides in 1/ST’s bid to broaden the appeal and international participation in the world’s major races. We’ve already seen such incentives reap immediate rewards when Crimson Advocate won at Royal Ascot in 2023, having punched her automatic spot via our Royal Palm juvenile series at Gulfstream Park. Now, Miami can hopefully work its magic again with the Qatar Goodwood Festival!”

Edward Arkell, Director of Racing at Goodwood Racecourse, added: “We are thrilled to announce this fantastic new initiative, and I would like to thank 1/ST for their enthusiasm and support. By pairing two of our most prestigious races with a pair of turf races at the Pegasus World Cup meeting, we are confident that we have unlocked a well-scheduled gateway.

“This partnership also highlights the importance of collaborating with the best horseracing in the World and allows us the opportunity to showcase the obvious benefits of working alongside the North American horseracing circuit.”

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