Press Releases
Yahoo Sports and NBA Bring Future of Sports Entertainment to Life through Virtual Reality, Fantasy and Betting Relationship
Yahoo Sports and the National Basketball Association (NBA) are joining forces to enhance the at-home fan experience with a multiyear relationship that will make Yahoo Sports an Official Marketing Partner of the league and RYOT a live virtual reality (VR) production partner during the NBA Restart in Orlando. The relationship will also allow Yahoo Sports to engage fans through fantasy and sports betting in unprecedented ways, including the right to create sports betting content and expanding Yahoo Sports’ existing distribution of NBA League Pass, the league’s premium live game subscription product, to include gaming integrations.
To bring an immersive, arena-like experience to fans, RYOT, an innovation studio, will produce live NBA games in VR and transport the physical games taking place at ESPN’s Wide World of Sports Complex to fans at home via their Oculus devices. This next-gen content is the latest example of how VR can transform sports and entertainment by blurring the lines between virtual and physical.
More than a dozen live NBA League Pass games will be distributed in VR via Oculus Venues on Oculus Quest and Oculus Go headsets beginning Friday, July 31 through Friday, Aug. 14. For a full schedule of games available in VR, visit nba.com/vr.
“RYOT’s powerful VR capabilities will deliver a truly immersive live experience at home, creating a seamless experience between the physical and digital world,” said Guru Gowrappan, CEO of Verizon Media. “NBA League Pass in VR is exactly the kind of innovative solution we love to create with our partners. Working with the NBA to redefine the fan’s experience of the game has amazing implications for the future of sports and entertainment.”
“As the NBA Restart tips off this week, our expanded relationship with Yahoo Sports will offer a variety of unique ways for fans to engage with the NBA,” said Bill Koenig, NBA President, Global Content & Media Distribution. “With everything from fantasy games, sports betting integrations, gaming-focused content and NBA games in VR, there will be no shortage of opportunities to get closer to the game.”
Yahoo Sports will continue to operate the exclusive season long fantasy game of the NBA, create NBA-branded daily fantasy and sports betting integrations and will collaborate at marquee events including the NBA Draft presented by State Farm and NBA All-Star weekend. Yahoo Sports will also be the presenting partner of NBA Pick’Em: Playoffs Bracket Challenge which will be integrated into NBA TV, NBA.com, the NBA App and other NBA Digital assets, which are jointly managed by the NBA and Turner Sports.
Yahoo Sports, Yahoo Fantasy and Yahoo Sportsbook will deliver expanded NBA content throughout its platforms. This will include distribution of live, out-of-market games in NBA League Pass and opportunities to engage fans in fantasy and betting through digital overlays. The relationship will also include two shows focused on fantasy and betting to coincide with the NBA Conference Finals and NBA Finals. Game footage from the NBA, WNBA and NBA G League will also be used to create content, such as game previews and recaps, to help inform fans participating in season long fantasy, daily fantasy and sports betting.
About the NBA
The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League. The NBA has established a major international presence with games and programming in 215 countries and territories in 47 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents. NBA rosters at the start of the 2019-20 season featured 108 international players from 38 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 1.8 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.
About Verizon Media
Verizon Media, a division of Verizon Communications, Inc., houses a trusted media ecosystem of premium brands like Yahoo, TechCrunch and HuffPost to help people stay informed and entertained, communicate and transact, while creating new ways for advertisers and media partners to connect. From XR experiences to advertising and content technology, Verizon Media is an incubator of innovation and is revolutionizing the next generation of content creation in a 5G world.
About Yahoo Sports
Yahoo Sports is the mobile home for sports fans, offering the most robust access to live, local and primetime NFL games, an award-winning fantasy platform, comprehensive news, original series, scores, standings and more. With real-time, personalized content and immersive mobile experiences, Yahoo Sports is innovating for the next generation of sports fans. Download the Yahoo Sports app on iOS and Google Play and download the Yahoo Fantasy app on iOS and Google Play to sign-up and play with Yahoo Fantasy Sports. Yahoo Sports is part of Verizon Media.
AGS, a global gaming supplier known for its high-performing slot, table, and interactive products, has been named one of U.S. News & World Report’s 2025–2026 Best Companies to Work For.
AGS was selected as one of U.S. News & World Report’s Best Companies to Work For, placing in the top 30 percent of 2,119 publicly traded companies evaluated. To be eligible, companies were required to have more than 75 employee reviews on Glassdoor submitted between 2021 and early 2025, alongside strong workplace data across key metrics.
The U.S. News evaluation assessed companies based on employee sentiment and six key workplace factors: quality of pay and benefits, work-life balance and flexibility, job and company stability, physical and psychological comfort, belonging and esteem, and career opportunities and professional development.
AGS was honored in the following categories:
- Best Companies to Work For – Overall
- Best Companies to Work For in the West
- Best Companies to Work For in the Media and Communications Industry
- Best Companies to Work For – Top Workplace Environment
- Best Companies to Work For – Top Engineering Jobs
In Nevada, AGS was one of only two companies featured on the 2025–2026 list.
“Our recognition by U.S. News & World Report is especially meaningful because it reflects what our employees have shared about their experience working at AGS,” said Kim Nasuta, Senior Vice President of Human Resources. “The hundreds of Glassdoor reviews submitted over the past several years tell a powerful story about a culture rooted in trust, transparency, and opportunity. We are proud to foster an environment where people feel supported, empowered, and excited to come to work every day.”
AGS was also recently named a 2025 Best and Brightest Companies to Work For in the Nation and in Atlanta, and recognized by USA TODAY as a 2025 Top Workplace in the U.S.
partnerships
International Gaming Standards Association Welcomes New Payments Committee Member: Sightline Payments
The International Gaming Standards Association (IGSA) is pleased to welcome a new committee member, Sightline Payments.
IGSA President Mark Pace said, “IGSA would like to welcome Sightline, who has joined as a Payments committee member. Sightline is one of the most innovative payments companies and a leader in payments within the gaming industry. Their input into the work that the Payments committee is undertaking, especially in the Know Your Customer 2.0 field, will have significant impact. Sightline is the latest company to join the IGSA Payments committee, which is dedicated to setting Payments Standards and Best Practices for the industry. We look forward to welcoming more companies from the Payments, Identify Verification, and Operations sectors in the future.”
Senior Vice President, Business Development Rose Zwirn said, “We are pleased to join IGSA’s Payments committee and add our voice to this important work. Sightline has been leading the industry forward in the payments space for years, and we are very pleased to bring our knowledge and insights to IGSA and this significant committee.”
Latest News
Industry-first: Dynamic, ‘Live Data’ feature in ads drives up to 20% growth in first-time depositors for iGaming customers
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Creatopy’s new Live Data feature connects creative assets to real-time data streams, enabling brands to deliver ads that update automatically based on live variables such as odds, pricing, availability or performance metrics
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iGaming customers experience up to a 20% uplift in first-time depositors in the first 3 months of their campaign
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Superbet is the latest company to adopt this new feature
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Initial Live Data release also popular among travel, finance, retail and entertainment sectors
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This news also follows a series of senior leadership appointments, including: Maikao Grare (CFO), Thibault Imbert (Chief Product & Growth Officer) and Ovidiu Gavril (CTO)
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Personalisation: allowing for ad delivery that precisely aligns with real-time audience interests, shifting market conditions or changes in available inventory.
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Real-time performance: displaying up-to-the-minute prices, availability or exclusive offers, which in turn create a sense of urgency and significantly boost conversion rates.
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Transparent metrics: showcasing verifiable, live information directly within the ad creative – this fosters greater trust and authenticity with consumers.
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