Aussie Betting Company Plans To Enter US Market And Hires Dr Laila Mintas As CEO



The PlayUp Group aims to bring their success in Australia, New Zealand and India over to the US market

PlayUp, the successful betting app from Australia has big plans to enter the US market, aiming to start its offering this fall. The Company acquired already market access in multiple US states and plans on offering its online across America in the legalized territories.

The Company is also pleased to announce that Dr Laila Mintas joins PlayUp as CEO for the US. She is a well-recognized global thought leader in the sports, sports betting and gaming industry with a proven track record of success and will also help steering the company on a global level. Dr Mintas received various awards and recognitions for her person achievements.

“I couldn’t think of a better fit as Laila to help the company growing globally but also to build our US business” said Daniel Simic, Founder and Group CEO of PlayUp.” She stands for integrity, innovation and global expertise. We are extremely happy for her to join us as we continue to grow our business”.

“It was an easy decision for me to join the PlayUp Group. I am very impressed with what the company has achieved up to today and I am very excited to be part of the journey ahead of us. PlayUp has all the ingredients it takes to continue to be very successful. PlayUp owns its proprietary technology and has its our own in-house risk and trading team. That makes us very agile in innovating new products. PlayUp has various differentiating products that don’t exist in the US of today.”

Who are PlayUp

Launched in 2019 and already trusted by over 300,000 sports fans, PlayUp is an online-only betting app that has seen great success in Australia, New Zealand and India.

PlayUp believes betting should be two things: exciting and easy. That’s why their app is stripped of confusing lingo and complex betting options. And to ensure everything runs smoothly for their customers, PlayUp keeps their risk and trading team, plus all proprietary tech in-house. This establishes fast responses to all levels of customer assistance, from custom bets to app or account requests.

And because PlayUp cares about their customers, it makes sure they get the best odds in the market, can follow sports around the world with 24/7 betting, and can bet live, with custom bets mid-match. PlayUp customers even earn epic rewards for every dollar they bet.


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