Latest News
Paysafe appoints Afshin Yazdian as CEO of its U.S. Acquiring division
Yazdian’s appointment completes a new executive leadership team in Paysafe’s global payment processing business
Paysafe, a leading specialized payments platform, today announced the appointment of Afshin Yazdian as CEO of its newly formed U.S. Acquiring division. Joining on July 1st, Yazdian will be charged with bringing to life Paysafe’s vision of being the U.S.’s leading payments solutions provider.
Mr. Yazdian has over two decades of leadership experience in payments. Most recently, he was President of Priority Payment Systems (PPS), a Georgia-based payments technology company serving over 174,000 merchants throughout America. Before that, he served as President & CEO of New York-based Cynergy Data before its merger with PPS. Earlier in his career, he worked for iPayment for over a decade as Executive Vice President and General Counsel and was instrumental in the formation of the company – itself acquired by Paysafe in 2018.¹
The appointment of Yazdian completes the executive leadership team for Paysafe’s recently restructured Payment Processing business unit, which now operates as two, distinct customer-focused divisions. Yazdian takes charge of the U.S. Acquiring division, leading Paysafe’s third party and direct channels; meanwhile, Paulette Rowe² serves as CEO of its global Integrated and Ecommerce Solutions division. Both divisions report directly into Paysafe Group CEO Philip McHugh.
Rowe, who was recently named as one of PaymentsSource’s “most influential women in payments”, joined Paysafe earlier this year and previously worked for Facebook as its Head of Payments and Financial Services Partnerships, and before that Barclaycard. Her appointment to Paysafe’s executive leadership team is designed to accelerate the company’s global integrated payment offerings and cement Paysafe as a leading provider of ecommerce solutions.
Before the appointments of Rowe and Yazdian, Paysafe’s global Payment Processing division was headed-up by industry veteran, O.B. Rawls³, who moves into retirement at the end of June after a career in payments spanning almost four decades.
Philip McHugh, CEO of Paysafe Group, commented: “We’re delighted to complete our executive leadership team in payment processing with the appointment of Afshin. The current COVID-19 outbreak poses significant challenges for our direct merchant customers as well as our ISO and Agent partners, and we’re confident that Afshin, with his track record of building and managing high growth organizations, and his laser focus on customer service, will ensure that we all emerge stronger as the market stabilizes.
Paulette is also an incredible operator and inspirational leader and possesses vast and highly relevant payments experience. She has already had a major impact since joining the team earlier this year.
I would also like to express my heartfelt thanks to O.B. – he is a true payments’ legend and has made an irrefutable mark on both Paysafe and the industry in general. We wish him good health and much happiness in his retirement, and he will be missed by all of us.”
Commenting on his appointment, Afshin Yazdian said: “I am incredibly excited to join the Paysafe family, a company I have long admired and an organization I believe is well-positioned for incredible growth and expansion. We will strive to rapidly change the payments industry and become the leading provider of payment solutions in the U.S. by both utilizing technology and focusing on an exceptional customer experience.
NetGaming, a fast-growing online casino content supplier, is proud to announce its launch in Ontario with Rush Street Interactive, Inc., a leading online casino and sports betting company in the United States, Canada and Latin America. This strategic collaboration marks a significant milestone for NetGaming as it continues to expand its footprint across regulated North American markets.
As part of the launch, Ontario players on BetRivers can now enjoy a diverse portfolio of NetGaming titles, known for their high-quality graphics, immersive gameplay, and unique themes. Standout games such as Zeus’s Thunderbolt, Bison Gold, and Fireball Inferno are among the first to go live, with additional titles set to follow soon.
This partnership is just the beginning. NetGaming plans to extend its collaboration with Rush Street Interactive into Michigan, New Jersey, Pennsylvania, Delaware, and Mexico over the coming months.
Pallavi Deshmukh, CEO of NetGaming, commented: “We are thrilled to go live with Rush Street Interactive, a powerhouse operator with a strong presence and loyal player base. This launch marks a significant milestone in our
North American expansion strategy and underscores our commitment to delivering exceptional gaming experiences tailored to local player preferences across the region.”
Richard Schwartz, CEO of Rush Street Interactive, commented: “We are pleased to partner with NetGaming to bring innovative, premium games to our players in Ontario. This collaboration aligns with our strategy to offer world-class
entertainment through engaging, action-packed online casino games. We look forward to expanding this partnership into additional regulated markets in the months ahead.”
This strategic partnership highlights both companies’ dedication to providing high- quality, innovative, and responsible entertainment to players in regulated markets.
The Saskatchewan Indian Gaming Authority (SIGA) has announced Chief Tammy Cook-Searson, of the Lac La Ronge Indian Band, as its new Board Chair for SIGA’s Board of Directors.
SIGA is a non-profit First Nation gaming operator for seven land-based casinos and the online gaming platform PlayNow.com in Saskatchewan.
Chief Cook-Searson first joined SIGA’s Board of Directors in 2018 and has been a regular SIGA Board member as well as a member of SIGA’s Audit & Finance Committee.
She is serving in her 20th year as Chief of Lac La Ronge Indian Band and has a Master of Business Administration (MBA) degree and a graduate diploma in management from Athabasca University. She also holds honorary degrees from the University of Regina, the Saskatchewan Indian Institute of Technologies (SIIT) and Saskatchewan Polytechnic.
Chief Cook-Searson replaces outgoing Board Chair former Chief of Muskowekwan First Nation Reginald Bellerose, who has held the Board Chair position since February 4, 2015.
SCCG Management has announced a strategic partnership with Applift, the world’s top performance App Store Optimization (ASO) agency. This partnership will introduce Applift’s proprietary ASO technology and advanced growth strategies to gaming companies worldwide, leveraging SCCG’s unmatched distribution capabilities and expansive gaming ecosystem of 120+ client partners.
Applift has earned a reputation as the gold standard in app growth by delivering data-driven ASO strategies powered by proprietary AI tools and the most comprehensive keyword intelligence system in the industry. Their work drives top keyword rankings, scalable user acquisition, and real business impact – increasing FTDs, improving retention, and maximizing LTV for some of the world’s most successful gaming, finance, utility, and AI apps.
Through this partnership, SCCG will activate its global network — with offices in every major gaming market across North America, LATAM, Europe, Africa, and Asia — to bring Applift’s breakthrough ASO technology to gambling companies seeking to scale user acquisition, boost visibility, and outperform the competition in app stores.
“At SCCG, we identify and scale the technologies that shape the future of gambling,” said Stephen Crystal, Founder and CEO of SCCG Management.
“Applift’s ASO platform is a game-changer. Our partnership gives gaming companies a proven solution to turn mobile visibility into performance at scale — and our global presence ensures the right operators and platforms benefit from this innovation.”
“At Applift, we’ve helped top gaming apps dominate the app stores, turning visibility into performance and installs into high-value users — all through our unmatched ASO technology and data-driven approach. Partnering with SCCG is a natural step forward. Their strategic footprint in the gaming world perfectly complements our ability to scale app growth at the highest level. Together, we’re not just optimizing – we’re redefining how gaming brands win in the app stores. I couldn’t be more confident in what we’ll achieve,” said Bar Nakash, CEO of Applift.
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