Latin America
Betcris Executives To Feature At Upcoming SBC Digital Summit LatinoAmérica Gaming Conference

The SBC Digital Summit Latinoamérica conference is scheduled to be held next week, bringing together gaming and industry leaders to discuss how the growing Latin American (LatAm) gambling industry is poised to explode. It is the largest virtual event in Latin America, and will provide fully digital and interactive conferences, along with exhibits and networking experiences for delegates interested in the gaming and betting industry. In order to analyze the current state of the industry and emerging opportunities in the LatAm market, SBC has convened the most distinguished experts in the industry and recognized leaders to share their visions. Among these will be several executives of LatAm’s leading gaming company, Betcris.
The online summit will be held across two days next week, June 16 and 17. As with previous virtual events organized by SBC, this one promises to be a major networking and data-channeling event that everyone in the LatAm gaming industry must attend. Getting things going will be Sports Betting In Focus, a look at how sports gambling is helping catapult all other types of gaming activity across the region. It will explore how regulations are currently being implemented, as well as what the future holds for the entire Latin American gaming market.
Following a keynote speech on sports integrity from the ethics and compliance officer of the South American Football Confederation, Graciela Garay, the conference’s first panel will be held. Grey to White is designed to explore the different ways in which sportsbooks can alter their marketing messages in order to be in compliance with regulatory frameworks that are being implemented across the region, and Betcris CEO JD Duarte will be taking the stage with a couple of other gaming industry leaders to explain how things are evolving. Specific topics included in the panel discussion will be how operators can effectively promote their brands while remaining compliant, what opportunities are surfacing through sponsorship and broadcasting deals and what impact regulations will have on affiliate entities.
Joining a panel on eSports in LatAm will be Oscar Miranda Palma, Lines Manager-Esports Supervisor for Betcris. As eSports continues to become more popular and is now a key vertical for gaming operators during the COVID-19 pandemic, new challenges have been brought to the forefront of the vertical. Companies are seeking out new ways to engage fans, and Palma will be discussing how operators can learn from what has already been established in regions such as the US and Asia.
There are ample opportunities for LatAm operators to build upon the success of other areas, and LatAm eSports activity has the potential to be a huge revenue stream for companies that implement the proper structures.
Also speaking at the summit will be Fernando Garita, the head of business development at Betcris. He will focus on lottery operations in LatAm, joining delegates to discuss how lotteries are currently being run in different LatAm countries and what is in store for the future. Lotteries have always been a significant part of gaming operations throughout the region, and are gaining more importance in light of the global pandemic as a means of keeping revenue-generating channels open.
SBC Digital Summit Latinoamérica is going to set the stage for how operators introduce new solutions going forward, which will enable better, more solid growth for the region’s gaming initiatives. According to SBC founder and CEO Rasmus Sojmark, speaking about the event at the end of May, “This is a fantastic way to kick-off our first-ever dedicated Latin American event, as some of the most influential executives in the industry join us to outline how the sports betting sector can achieve its potential in the region.”
Latest News
Winpot names Miroslava Montemayor as brand ambassador

Leading Mexican online casino and sportsbook, and glamorous sports broadcaster, join forces to promote the brand to more players than ever before
Winpot, Mexico’s player-favourite online casino and sports betting brand, has signed popular sports broadcaster Miroslava Montemayor to its growing team of brand ambassadors.
Miroslava is a former beauty pageant winner who has become one of the leading sports broadcasters and TV personalities in Mexico.
Her TV career began back in 2014, appearing on TV Azteca Noreste’s sports show where she covered the 2015 Pro Bowl and the Super Bowl XLIX from Glendale, Arizona.
She then left Azteca to join ESPN, where she presented the Spanish-language version of NFL Live, as well as ESPN Mexico’s afternoon sports talk show, Los Capitanes.
In 2017, she became anchor for the Spanish version of SportsCenter and hosted a show called Otra Ronda, which aired on ESPN2 in Mexico.
Today, she hosts the Champions League and Premier League coverage for TNT Sports Mexico.
As a Winpot brand ambassador, she will promote the hugely popular online casino and sportsbook to her fans through a range of campaigns and media activations.
This includes the brand’s latest TV campaign, set to air in August, which is focused on Winpot offering the best odds, guaranteed.
Winpot, which is powered by the cutting-edge Wiztech platform, has become the go-to destination for online casino players and sports bettors in Mexico.
It offers generous bonuses, localised payment options and a vast game lobby covering slots, table games, instant wins, live dealer and more, as well as the best odds across a huge range of sports.
Yoni Sidi, CEO at Winpot, said: “Miroslava is one of the most loved sports broadcasters in Mexico, combining her deep knowledge of the game with her captivating presenting style.
“This has seen her build a large and loyal fanbase across Mexico, and through this partnership, we can introduce these people to Winpot for the first time.
“We are really excited about our upcoming TV ad campaign, with Miroslava taking centre stage.”
Miroslava Montemayor, sports broadcaster and Winpot brand ambassador, added: “Winpot is one of the most trusted betting brands in Mexico, and I’m delighted to have been announced as a brand ambassador.
“I’ve had great fun filming the TV ad campaign and look forward to seeing it hit TV screens in August.
“This partnership is the perfect fit – I have a large and loyal fanbase of sports enthusiasts, and Winpot provides the superior sports betting experience they deserve.”
Compliance Updates
SOFTSWISS Strengthens Regulated Market Presence in LatAm with Full Product Certification in Brazil

The leading tech provider shares key results of H1
SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, delivered robust product growth across its ecosystem and secured official certifications in Brazil and Peru during the first half of 2025. These achievements reinforce the company’s leadership as a provider of reliable, scalable iGaming solutions, with a strategic focus on expansion in LatAm.
The first half of 2025 brought a new wave of significant growth for SOFTSWISS in LatAm with fully localised, compliant solutions tailored to the needs of regional operators. Now, its Game Aggregator, Casino Platform, Sportsbook, and Jackpot Aggregator are officially certified in Brazil, making it a full product lineup ready for operation in one of the region’s most dynamic markets. Additional Gaming Laboratories International (GLI) certifications in Peru represent the next step in SOFTSWISS’ long-term expansion strategy.
By H1 2025, SOFTSWISS sustained its dominant position across flagship products, with several iGaming solutions demonstrating particularly notable growth:
- The Game Aggregator expanded its portfolio by 26% across 1,350 brands, giving operators more flexibility.
- The Jackpot Aggregator reached 100 integrated brands, up 25% since the start of the year – a clear sign that demand for engagement-driven mechanics continues to grow. Jackpot Aggregator campaigns help partners boost player turnover by 50%, driving growth and retention.
- The Casino Platform continues to power 250 casinos with 99.999% uptime – ensuring uninterrupted gameplay. No bets are lost, no sessions are dropped – a critical factor for operators running 24/7.
- Affilka by SOFTSWISS reached 109 million registered users, up 28% since the beginning of the year. The number of active brands surpassed 480, while affiliate account volume rose by 22%, reflecting strong demand for efficient, performance-driven marketing tools.
- The Sportsbook offers access to 2,000 markets and 200 sports, and supports 100,000 live events, delivering a fast, responsive, and scalable betting experience.
“We are not just expanding, we are earning trust in new markets. The first half of 2025 showed strong growth across products and markets. Getting certified in Brazil and Peru isn’t just a checkbox – it’s a strong validation for operators that they can count on us to deliver reliable, localised, and fully compliant solutions,” added Max Trafimovich, International Non-Executive Director at SOFTSWISS.
SOFTSWISS is taking bold steps toward long-term growth in Latin America, with a clear ambition to become a leading technology partner for local iGaming operators. By combining global experience with a deep understanding of regional market needs, SOFTSWISS is delivering tailored solutions that help operators launch faster, operate more efficiently, and scale with confidence.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
Latest News
Andres Troelsen has been appointed EGT Digital’s Regional Sales Director iGaming for LATAM

EGT Digital is pleased to announce that Andres Troelsen has joined the company’s team. Effective from 01 August, he takes on the position of Regional Sales Director iGaming for the LATAM region.
Mr. Troelsen holds a degree in Business Administration and Management from the prestigious Universidad de Palermo in Buenos Aires. He brings business experience with a strong focus on the gaming sector, most recently serving as Commercial Director LATAM at Belatra. Earlier in his career, he held leadership roles across diverse sectors, including winemaking, shipbuilding, legal services, media, and entertainment. Throughout his career, he has consistently delivered strong results, significantly enhancing company performance and helping position those organizations among the leaders in their respective industries.
“I am happy that EGT Digital is giving me this opportunity,” said Mr. Troelsen. “It will be a challenge for me to further increase the brand’s presence in a highly competitive region such as Latin America. I believe that I will successfully cope with the task thanks to my extensive experience in the gaming industry and deep relationships with key operators throughout the local markets. Adding to this the fact that the company’s innovative developments already have an excellent reputation as high-quality solutions able to satisfy the tastes of every type of player, I am confident that we will very quickly position EGT Digital as a top-tier player in LATAM.”
Nadia Popova, Chief Revenue Officer and Vice President Sales & Marketing at EGT, also expressed her positive expectations regarding the appointment: “Latin America holds enormous potential for our products, which makes it a region of strategic importance for EGT Digital. Andres Troelsen is the ideal choice, with the skills and leadership needed to achieve our ambitious goals.”
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