Latin America
Betcris Executives To Feature At Upcoming SBC Digital Summit LatinoAmérica Gaming Conference
The SBC Digital Summit Latinoamérica conference is scheduled to be held next week, bringing together gaming and industry leaders to discuss how the growing Latin American (LatAm) gambling industry is poised to explode. It is the largest virtual event in Latin America, and will provide fully digital and interactive conferences, along with exhibits and networking experiences for delegates interested in the gaming and betting industry. In order to analyze the current state of the industry and emerging opportunities in the LatAm market, SBC has convened the most distinguished experts in the industry and recognized leaders to share their visions. Among these will be several executives of LatAm’s leading gaming company, Betcris.
The online summit will be held across two days next week, June 16 and 17. As with previous virtual events organized by SBC, this one promises to be a major networking and data-channeling event that everyone in the LatAm gaming industry must attend. Getting things going will be Sports Betting In Focus, a look at how sports gambling is helping catapult all other types of gaming activity across the region. It will explore how regulations are currently being implemented, as well as what the future holds for the entire Latin American gaming market.
Following a keynote speech on sports integrity from the ethics and compliance officer of the South American Football Confederation, Graciela Garay, the conference’s first panel will be held. Grey to White is designed to explore the different ways in which sportsbooks can alter their marketing messages in order to be in compliance with regulatory frameworks that are being implemented across the region, and Betcris CEO JD Duarte will be taking the stage with a couple of other gaming industry leaders to explain how things are evolving. Specific topics included in the panel discussion will be how operators can effectively promote their brands while remaining compliant, what opportunities are surfacing through sponsorship and broadcasting deals and what impact regulations will have on affiliate entities.
Joining a panel on eSports in LatAm will be Oscar Miranda Palma, Lines Manager-Esports Supervisor for Betcris. As eSports continues to become more popular and is now a key vertical for gaming operators during the COVID-19 pandemic, new challenges have been brought to the forefront of the vertical. Companies are seeking out new ways to engage fans, and Palma will be discussing how operators can learn from what has already been established in regions such as the US and Asia.
There are ample opportunities for LatAm operators to build upon the success of other areas, and LatAm eSports activity has the potential to be a huge revenue stream for companies that implement the proper structures.
Also speaking at the summit will be Fernando Garita, the head of business development at Betcris. He will focus on lottery operations in LatAm, joining delegates to discuss how lotteries are currently being run in different LatAm countries and what is in store for the future. Lotteries have always been a significant part of gaming operations throughout the region, and are gaining more importance in light of the global pandemic as a means of keeping revenue-generating channels open.
SBC Digital Summit Latinoamérica is going to set the stage for how operators introduce new solutions going forward, which will enable better, more solid growth for the region’s gaming initiatives. According to SBC founder and CEO Rasmus Sojmark, speaking about the event at the end of May, “This is a fantastic way to kick-off our first-ever dedicated Latin American event, as some of the most influential executives in the industry join us to outline how the sports betting sector can achieve its potential in the region.”
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Endorphina Enters into Partnership with Luckia
Endorphina has entered into a partnership with Luckia, a leading company in the gaming sector. Combining Endorphina’s passion for slots with Luckia’s innovative spirit, this partnership is set to provide incredible gaming experiences to all iGaming enthusiasts.
Endorphina’s Senior Partnership Manager, Zdenek Llosa, shared his excitement about the partnership: “We are thrilled to join forces with Luckia, a respected and influential operator in Colombia, Spain, Mexico, and Portugal. This partnership is a significant step forward in our global expansion strategy, allowing us to reach new players and markets. We are confident that Luckia’s players will appreciate the quality and diversity of our games, and we look forward to a fruitful and enduring collaboration.”
Luckia is a commercial brand of Luckia Gaming Group that combines offline and online gaming, including traditional businesses such as gaming machines in bars and restaurants and gaming arcades, new online gaming activities, and land-based sports betting. By advancing the current concept surrounding gaming, Luckia aims to provide an extensive entertainment experience, democratizing gaming and making it a social, accessible, and trust-inspiring activity.
Eloy Fernandez, Head of Product at Luckia, said: “We’re thrilled to announce our new partnership with Endorphina, with Mexico being the first market to go live with their creative slot content on Luckia’s platform! Endorphina’s distinctive games will not only enhance our offering but also provide a fresh and engaging experience for our Mexican players. Their unique approach aligns with our mission to elevate entertainment and optimize our services in key markets.”
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Aposta Ganha launches Black Friday promotion with new ambassador Luva de Pedreiro
Aposta Ganha, the fastest growing Brazilian sports betting and casino site in Brazil, has launched its Black Friday promotion with its newest ambassador Luva de Pedreiro, AKA Bricklayer’s Glove.
With over 21 million followers on Instagram, the digital influencer and social media phenomenon will strengthen the brand’s presence in the market and shake up Black Friday with a campaign full of special offers for bettors.
Known for his catchphrase “Receeeeba!” and his irreverent personality, Luva de Pedreiro will be the main face of the campaign, creating a direct connection with the public, football fans and social media enthusiasts. The partnership aims to increase Aposta Ganha’s visibility in the market, attract new bettors and offer an even more dynamic experience.
Aposta Ganha is taking advantage of Black Friday to reinforce its commitment to ethical and transparent operations in the market. The platform complies with the new regulations of the Federal Government and invests in education and awareness initiatives, ensuring a safe experience for its users. Vitor Paulin, Chief Marketing and Growth Officer at Aposta Ganha, said: “Signing an ambassador like Luva de Pedreiro is a huge milestone for Aposta Ganha. His authenticity and connection with the public make him the ideal partner to boost our brand and make the betting experience even more exciting.”
Aposta Ganha’s Black Friday brings unmissable offers for all types of bettors. One highlight is that bettors will receive 10% cashback on the amount lost in the Aviatrix game and daily offers for sports betting. The promotions will be valid from November 21 to 30, with exclusive advantages in selected games each day.
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BGaming pens Brazilian multi-brand agreement with Cometa Gaming
Popular iGaming content provider BGaming has solidified its market position in Brazil by securing an aggregation deal with Cometa Gaming.
Cometa Gaming is an online casino and sportsbook aggregator with several brands in Brazilian market, all in the regulatory process. The group handpicks the best slot studios in the industry to meet the high standards of its passionate players.
BGaming has initially launched its entire portfolio with Cometa Gaming’s iGaming and sports betting brand Br4bet, including popular titles such as Fruit Million, Burning Chilli X and Space XY. The provider will continue to roll out its games across several of the platform’s other brands over the coming months.
This latest partnership demonstrates BGaming’s growing demand in LatAm ahead of the Brazil’s regulated market launching in January, where it remains committed to delivering a safe, fair and entertaining experience for players.
Gian Carlo Ferrini, Sales Manager at BGaming, said: “Partnering with Cometa Gaming is a major move for BGaming, enabling us to broaden the reach of our award-winning content to LatAm players across its multiple brands. So far, we have enjoyed early success with Br4bet and look forward to launching with Cometa Gaming’s other casino sites in the future.”
Thomaz Campos, COO at Cometa Gaming, said: “BGaming continues to break new ground in Brazil and we are delighted to have them live on Br4bet. Their games will help us achieve our goal of delivering the most appealing and forward-thinking content to players, as we both work towards a shared commitment to excellence.”
BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,600+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 150+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.
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