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Latin America

Salsa Technology accelerates LatAm growth with Mustang Money partnership

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Salsa Technology has accelerated its Latin American expansion strategy by signing a major content deal with one of Mexico’s leading operators, Mustang Money.

Salsa Technology’s portfolio of world-class games will be made available to Mustang Money customers via BTOBet’s platform. The extensive library of Salsa Technology games will be accessible through one simple integration where classics such as Candy Bingo, Super Zodiac Bingo and Farm Bingo can be found.

Mustang Money operates with a Mexican iGaming license and offers a wide selection of iGaming verticals, including slots, virtual sports, bingo and sports betting.

Salsa Technology’s Global Business Development Manager Victor Arias said: “Mustang Money is a major Mexican player and we’re thrilled to add our games via the BTOBet platform. Mexico is a vital market and forms a significant element of our growth strategy through 2020.”

“We are very excited to be partnering with Salsa Technology who will be providing best in-class Bingo game content to Mustang Money’s online and mobile casino players,” said Mustang Money and Ainsworth Interactive General Manager Jason Lim.

About Salsa Technology:
Salsa Technology is an omni-channel iGaming platform servicing both new and established online and land-based operators. Its leading game aggregating platform (GAP) is available in Latam and increasingly around the globe. The company began life in Video Bingo game development and is still renowned for creating the most innovative titles on the market. Video Bingo is a hybrid between Bingo and Slot games. The company is one of the most popular technology developers in the Latin American market and is rapidly growing into other markets. The platform, technology and entire games portfolio is lab certified for Colombia, Mexico, Asia and Europe will be coming soon. More information about Salsa Technology can be found at www.salsatechnology.com.

Latest News

FIRST and Genius Sports Extend Landmark Data Partnership, Powering Continued Growth

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Industry leaders agree new extension to data and streaming partnership that will see FIRST – Best in Sports turbo-charge global growth and boost annual revenues for Genius Sports

 FIRST Best in Sports, the Tier 1 provider of sports betting solutions, and Genius Sports, the leading sports data and technology company, today announce that they have extended their landmark partnership that will see Genius Sports continue to deliver its industry-leading betting data and streaming technology to FIRST Best in Sports.

As part of the new agreement, FIRST – Best in Sports will distribute Genius Sports data and streaming content to its expanded B2B network and grow the data company’s volume, reach and annual revenues in a major way as it brings partners onstream in Latin America, with Brazil as a major focus.

  • FIRST’s growth in Brazil and leading position as a LATAM-focused sportsbook solution will be further enhanced by Genius’s focus in South America.
  • This includes coverage of Brazil’s Serie A, Serie B, Campeonato Paulista, Mexico’s Liga MX and the Primera Ligas in Uruguay, Ecuador, Bolivia, Argentina, Chile, Colombia and Paraguay.

The deal extension is part of a comprehensive agreement between two companies that are setting industry standards for the speed, accuracy and depth of their online sports betting offerings. The new partnership also sees FIRST become the official betting partner of Genius Sports, with the group set to recommend FIRST – Best in Sports to operators seeking fully-managed sports betting solutions.

Tom Light, CEO of FIRST Best in Sports, commented: “We have been working with Genius Sports for many years, and I am delighted to be extending and deepening our relationship with such an industry leader. FIRST – Best in Sports and Genius Sports represent the gold standard in their respective fields and the new agreement will enable us to continue growing revenues for Genius Sports as we launch new partners and expand our network. We look forward to providing the most complete and data-rich solution to sports betting operators in the world’s fastest-growing markets.”

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Compliance Updates

Esportes da Sorte holds forum on “Integrity in Sports” with Ceará and Náutico

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Esportes da Sorte holds forum on “Integrity in Sports” with Ceará and Náutico

 

Esportes da Sorte hosted its Match-Fixing Prevention Forum last week at Ceará and Náutico as main sponsor of both clubs. Held in partnership with Sportradar, the initiative is part of a series of in-person workshops, with upcoming sessions planned for Corinthians and Ferroviária.

The project aims to combat illegal practices and reinforce a strong commitment to integrity in sport. Activities were tailored for athletes and members of the technical staff from the men’s and women’s professional teams, as well as the under-20 squads. During the sessions, topics such as the definition of match-fixing, types of fraud, fraudsters’ modus operandi, legal risks, and reputational impacts were covered. Participants were offered practical guidance on how to respond to suspicious approaches.

“This training programme reinforces our commitment to sports integrity and responsible gaming, pillars that guide our actions. We believe education is the best form of prevention, and we want to stand alongside clubs in this joint effort for transparency and the protection of sport,” said Ana Carolina Luna Maçães, Compliance Manager at Esportes Gaming Brasil, the group behind the Esportes da Sorte brand.

“Ceará takes this topic very seriously. The club is an important player in the fight against match-fixing. We act preventively with regular meetings and have a handbook that addresses the topic with our squad. It is our duty to provide these moments of learning for athletes and technical staff. We live in a time when the integrity of sport is being questioned. In this scenario, actions like this are extremely important,” commented Lucas Drubscky, Football Executive at Ceará.

The sessions were led by Felippe Marchetti, Integrity Partnerships Manager at Sportradar, a global sports technology company and recognized authority in sports integrity. In Brazil, Sportradar partners with the Brazilian Football Confederation (CBF) and 17 state federations, monitoring more than 10,000 matches per season. The company recently signed a Technical Cooperation Agreement (TCA) with the Ministry of Finance and the Ministry of Sports.

“Raising awareness among athletes and teams is one of the most effective ways to protect competitions from manipulation. These workshops are designed to equip participants with the knowledge and tools to recognize threats and act responsibly. We are proud to support initiatives like this that strengthen the integrity of Brazilian sports,” said Felippe Marchetti.

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Latest News

Blokotech unveils Cristian Tonanti as new Casino Partnership Manager

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Blokotech unveils Cristian Tonanti as new Casino Partnership Manager

 

Blokotech, a leading innovator in iGaming software solutions, has appointed Cristian Tonanti as its Casino Partnership Manager. The move strengthens the company’s mission to build technically robust, growth-focused partnerships across Latin America.

Based in Argentina, Tonanti brings an impressive mix of business development knowledge and technical expertise to the company. He has held multiple positions, including Business Development Manager, Broadcast Engineer, and Software Developer – giving him a 360° perspective on both the commercial and technical elements of casino content delivery.

Blokotech Casino Partnership Manager Cristian Tonanti said: “I’m joining Blokotech at an exciting juncture as the company accelerates its next growth stage. I look forward to enhancing our existing casino partnerships, streamlining integrations, and adding new partners that will play a key role in the company’s mission to deliver advanced, localised gaming solutions across Latin America.”

Tonanti will focus on signing and nurturing casino content partnerships, driving new integrations and onboarding game suppliers, and ensuring efficient delivery and performance.

Blokotech Co-Founder and CEO Salvatore Messina commented: “Cristian’s combination of commercial insight and technical fluency makes him the perfect fit. His experience complements our growth plans in the LatAm region, and we’re confident he’ll bring immediate value to our operations.”

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