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Greentube extends Latin American reach with BetPlay

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Greentube, the NOVOMATIC Interactive division, has launched with Colombian operator BetPlay, making for another significant partnership as the company expands its footprint in the emerging region.

Following a seamless integration, a selection of popular titles from the supplier’s diverse portfolio are now live with BetPlay and available through the operator’s digital platforms. Since BetPlay went live with Greentube content on July 19th, titles such as Aztec PowerTM, Apollo God of the Sun, Amazing Stars and Book of RaTM Bingo have quickly established themselves as player favourites. Also, Sizzling HotTM deluxe and Lucky Lady’s CharmTM – international land-based classics which have been successfully adapted for online and mobile channels – are gaining a foothold and quickly building a fan base among Colombian players.

BetPlay is one of the largest operators in Colombia, which in 2016 became the first South American country to establish a licensing framework for online gaming. The industry has since developed at an astonishing rate, and Greentube’s content has proven successful in delivering interactive, cross-selling opportunities to local operators looking to strike gold in the promising market.

Michael Bauer, Greentube CFO/CGO said: “BetPlay has a great reputation in Colombia with a strong market presence. Adding their name to our operator network puts us in an excellent position to become the go-to B2B supplier in the region. Our Colombian client base continues to grow from strength to strength, and with our large portfolio of games already delivering results for our partners, we expect our market position to expand rapidly.”

Carlos Mora, Director of Product and Operation at BetPlay, said: “Providing top quality entertainment to our customers is the center of our operational strategy, and with Greentube’s high quality titles we have been able to boost our interactive offer. The company’s player-focused approach together with its deep knowledge of international markets make Greentube a great match for BetPlay. I am certain that this partnership will deliver fantastic results for both parties.”

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Hacksaw Gaming Scores Again in New Market – Another Exciting Launch with Betsson Group to Fire Up Buenos Aires!

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Hacksaw Gaming Scores Again in New Market - Another Exciting Launch with Betsson Group to Fire Up Buenos Aires!

 

Following a long standing partnership formed in 2021, Hacksaw Gaming and Betsson Group have surpassed some major milestones together. Showcasing our vibrant portfolio of games in markets such as the UK, Croatia, Greece, Italy, Denmark, Estonia and Mexico, our relationship with Betsson is an ever developing one.

Buenos Aires is a vibrant regulated market with significant potential for growth within the digital online gaming community. Players can now enjoy unique and innovative games such as Wanted Dead or a Wild, Le Bandit and R.I.P City for the first time ever, and we can’t wait for them to immerse themselves in the Hacksaw experience.

Impressively, this is our third expansion with Betsson in the last 4 months, having gone live with many fan favourites in both Croatia, Spain and now Buenos Aires. Equally noteworthy, looking at Betsson’s multiple brands Nordicbet, Betsafe, Europebet, Starcasino.IT and Casinoeuro to name a few, it’s not difficult to see why they’re one of the biggest fish in the vast online gaming ocean.

Founded in 1963 and starting off their industry leading operations with just a humble slot machine, Betsson Group is now an industry pioneer with licences in 23 jurisdictions. “We couldn’t be more thrilled to mark another pivotal moment in our partnership with Hacksaw Gaming.” Kevin Saliba – Commercial Director, Business Development went on to say, “This latest launch not only strengthens our bond but also promises to elevate the gaming experience for our players in Buenos Aires, who are in for a treat with Hacksaw’s exceptional portfolio of games.”

Marcus Cordes, Hacksaw Gaming CEO is just as delighted with the growth – “Expanding on what Betsson has stated, we’re elated to extend our game offerings to yet another jurisdiction of their esteemed players. Looking toward the journey ahead, we’re eager to further enrich their gaming experience in the days to come.”

Looking forward we can only imagine the possibilities ahead with Betsson.

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Pragmatic Play Prepares for GAT Cartagena Gaming Week 2024

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Pragmatic Play Prepares for GAT Cartagena Gaming Week 2024

 

Pragmatic Play is set to make another appearance at a Latin American exhibition, at GAT Expo in Cartagena de Indias, Colombia.

Taking place across three days from April 9 to 11, the event sees iGaming professionals gather at the Las Americas Convention Center for the 25th anniversary of the trade show.

GAT Expo Cartagena marks the third summit attended by the provider in Latin America this year, with “Pragmatic Play Experience”, as it keeps making headway and impressing industry delegates from across the region.

The gaming provider will be on stand A31 and A32 to showcase its diverse portfolio, including Slots, Live Casino, Virtual Sports and Bingo content, alongside its new Sportsbook offering.

Pragmatic Play will also be a premium sponsor of the event, emphasising the significance of such industry events and the important role the leading provider plays in them.

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is thrilled to once again be part of the vibrant Latin American gaming community at GAT Expo Cartegena and is proud to be a premium sponsor of the event.

“With the diverse multi-product portfolio and rapid growth in LatAm, it is set to be an exciting week of iGaming showcases and opportunities.”

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Great Success for Novomatic at SAGSE Latam 2024

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Stand #158 at SAGSE was once again the center of attention, as NOVOMATIC showcased its full range of products and gaming solutions, including land-based casino products, casino and arcade management systems including biometric access and player tracking technologies, as well as sports betting products. Visitors not only took the chance to experience well-established NOVOMATIC classics, but also the newest additions to the gaming portfolio.

Hardware-Highlights Met All Operator’s Demands

The NOVOMATIC stand at SAGSE was the center of attention with its fantastic range of presented cabinets. Already well established on gaming floors worldwide, the BLACK EDITION II was showcased at the Hilton Buenos Aires Hotel in Argentina in the version BLACK EDITION II 3.27. This cutting-edge cabinet has a modern design, perfectly angled monitors, and a razor-sharp game display against the backdrop of the Black Metro finish and a contrasting LED lighting concept. This multiscreen version is equipped with two 27″ Full HD LCD screens and a topper of the same dimensions.

Another cabinet highlight for the LATAM region was the FUNMASTER 2.27 – a product with outstanding performance, excellent cost-effectiveness and a real player preference. With the DIAMOND X series, NOVOMATIC showcased x-quisite cabinets, featuring state-of-the-art Progressive content like the new GLOBE LINK. The brand-new Multi-Game Mix Impera Line HD Edition 9 comes with a selection of 72 games and was exhibited at SAGSE in the multi-screen cabinet DIAMOND X 2.32.

Sensational Software Inspired Visitors

The PANTHERA series was one more cabinet highlight at the trade show, that has attracted numerous visitors. Introduced in the versions PANTHERA Curve 1.43 and PANTHERA 2.27, these cabinets are distinguished by sleek design and powerful performance. Visitors took the chance to experience these cabinets with the brand-new Progressive Jackpots CASH CONNECTION Edition 3 and MONEY PARTY Edition 1. Beyond these impressive products, the Group’s local subsidiaries, NOVOMATIC Argentina and Octavian de Argentina, showcased the innovative ULTRA BOOST Link, which is also integrated live with the region’s leading myACP casino management system.

Fabián Luis Grous, Managing Director of NOVOMATIC Argentina, said: “We want to thank our customers and partners for the excellent cooperation in Latin America. The success of this year’s SAGSE once again emphasizes the top performance of our products and the high quality of our gaming solutions.”

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