Latin America
Latin America: everything to play for
Although much of the industry’s focus is on North America at the moment, recent developments in South America mean the southern continent of the Americas is turning just as many heads.
With an enormous population of more than 600 million and a strong sporting culture, Latin America is an enticing prospect for sports betting operators looking to enter new markets.
Interest in the region has increased significantly since Brazil’s government began the process of developing regulations for sports betting last year. The recent introduction of online gambling legislation in the province of Buenos Aires in Argentina is also being viewed as encouraging by many.
“Latin America is a huge market with great potential,” says .
But this part of the world is not without its challenges. While countries such as Brazil and Argentina are well known for their love of football and there’s a strong tradition of gambling among their populations, the lack of regulation has held back many online operators.
Difficulty accessing financial services and appropriate payment methods has proven another challenge, particularly as many countries in the region have low levels of financial inclusion.
The Colombian blueprint
However, the development of the online market in Colombia is proving the region has real potential. Since regulating the market in 2016, the country has attracted 17 licensees and its regulatory system is being viewed by many as a blueprint for other Latin American countries.
Altenar has been active in the Colombian market since day one, having launched a fully managed sports betting solution for the country’s first licensed sportsbook, Wplay. The operator remains the market leader in Colombia, with about 50% of the market.
Stranomitis says Wplay’s success is largely due to the focus on localisation. “While other providers tried to introduce European methods into Colombia, Altenar listened to local voices and designed a sportsbook for Wplay.”
He says operators must not only differentiate their offerings in Latin America from the products they provide in other regions, but they must also pay attention to differences within the region itself.
While Altenar is also active in Mexico via its partnership with Playdoit, Stranomitis says developing products suitable for the two markets wasn’t simply a matter of looking at what worked in one and transferring it to the other.
“Despite some people’s belief, Colombia is a completely different market from Mexico and this is the big lesson Altenar has learned when it comes to Latin America.
“This is something successful operators in any Latin American country must bear in mind as they try to enter others.”
But while the differences between countries pose challenges, they are certainly not insurmountable, says Stranomitis. Indeed, Altenar is already preparing to expand its footprint further across the region.
“At the moment we are evaluating Peru and Argentina, as possibly those are the countries where operators may soon be able to secure an appropriate licence. Then obviously there is the ‘big bet’ of Brazil, which is a hugely promising country although we are still waiting for the government to deliver the new law.
“Last but not least, we are keeping an eye on the Caribbean islands, as we think there could be value there that not many can see at the moment.”
Latin America
3 Oaks Gaming makes Brazilian debut with strategic EstrelaBet partnership
iGaming supplier expands global presence in key LatAm market
3 Oaks Gaming, an established distributor of iGaming content, has unveiled its partnership with online gambling operator, EstrelaBet.
In a strategic move, 3 Oaks Gaming will seamlessly integrate its extensive portfolio of content into EstrelaBet’s platform, granting players access to a diverse array of high-quality titles.
The supplier’s portfolio boasts a selection of high-performing games such as 3 Egypt Chests: Hold and Win, Coin UP: Hot Fire 3×3, and Sun of Egypt 4, renowned for their immersive gameplay, balanced mechanics, and cutting-edge graphics.
This collaboration marks 3 Oaks Gaming’s entry into Brazil, a market poised for exponential growth with its vast population exceeding 215 million, thereby significantly expanding the global footprint of the distributor’s content.
Sebastian Damian, Managing Director of 3 Oaks Gaming, said: “Our partnership with EstrelaBet signifies an important milestone in our international expansion efforts, perfectly aligning with our strategic objectives.
“We eagerly anticipate bringing our esteemed collection of titles to one of the major brands in such a promising market.”
Latest News
BetConstruct to Showcase Premier Product at SAGSE LatAm 2024
BetConstruct, a prime company in the iGaming solutions industry worldwide, joins SAGSE LatAm, from March 20-21 to present its vast portfolio of top-grade products and solutions.
SAGSE LatAm is the most important gaming industry expo in Latin America, drawing together the most prominent exhibitors and top executives in the iGaming realm. With more than 60% of international attendees and a significant presence of entrepreneurs from Latin American countries, SAGSE LatAm reaffirmed its regional character. The event will cover a wide range of sectors, including sports betting, eSports, payment and regulation media, player protection, affiliates, retention, etc. Furthermore, it will delve into emerging payment methods like cryptocurrency, cashless transactions, and contactless payments.
BetConstruct will showcase a diverse array of game-changing offerings, including Sportsbook with Data Feed Solutions and multiple Land Based Solutions, which are designed to give partners maximum autonomy and various tools to choose markets, set margins, fix limits, and construct the business of their dreams. Furthermore, the company will display Crypto Solutions such as Multi-Wallet, Custom Token, BetChain, and more, allowing participants to discover the world of cryptocurrency and enhance their effectiveness through the incorporation of innovative solutions.
Latin America
Salsa unveils Gina Macheri as Strategic Alliance Manager to spearhead Latam expansion
Salsa Technology has unveiled Gina Macheri as Strategic Alliance Manager to spearhead the company’s expansion across Latam markets. Arriving with a wealth of iGaming experience, Macheri will focus on amplifying Salsa’s presence in key LatAm jurisdictions.
Salsa Technology’s Strategic Alliance Manager, Gina Macheri commented: “I’m joining Salsa Technology at the perfect time given the business’ prolific growth and as Latam continues to expand thanks to regulation. I cannot wait to play a core role in increasing Salsa’s presence in our main target markets.”
Leveraging her impressive background in strategic business development and integral growth, she’ll play an influential role in striking strategic partnerships. This week Macheri will be attending SAGSE Latam in Buenos Aires where the company will exhibit its cutting-edge technology and flexible solutions designed specifically to meet the demands of local markets. Besides being personally in charge of increasing Salsa’s footprint in Latam, Gina will also lead the setting up of a team of trade representatives to pave the company’s way to new markets such as Africa and Asia, among others.
Macheri steps into Salsa from Betconstruct, where she held the position of Regional Director, overseeing the comprehensive growth of the business. A proven track record and a deep understanding of the nuances of the iGaming space make Macheri a valuable addition. Prior to her time with Betconstruct, Gina excelled at esteemed gaming entities such as Ainsworth Game Technology, JVL Gaming Labs, and IGT.
“Gina’s talent and experience in strategic business development make her the ideal person to drive our progressive expansion efforts,” said the company Founder, Peter Nolte.
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