Latin America
Toro Bet selects Hard Metrics for Mexico launch
Operator to be powered by innovative platform from Metric Gaming and Bethard Group joint venture
Hard Metrics, the online sportsbook and casino platform and services joint venture between Metric Gaming and the Bethard Group, has signed its first operator partner, Toro Bet.
The deal allows Toro Bet to enter the Mexican sports betting market powered by the state-of-the art Hard Metrics platform.
The technology includes Metric Gaming’s trading, operations, risk management and suite of innovative and proprietary betting products, as well as Bethard’s business intelligence, player account management system and casino platform.
Toro Bet is the first operator within America to take advantage of the Hard Metrics turnkey solution, which provides an enviable level of product autonomy from a B2B supplier.
Uniquely, the Hard Metrics platform allows operators to configure distinct offerings to meet the competitive and regulatory needs of divergent markets. In the case of Toro Bet, it will allow them to establish their brand in Mexico and then move into other Latin American territories with offerings unique to that particular market.
Martin de Knijff, Metric Gaming CEO and Founder said: “We are thrilled to have signed our first operator partner through Hard Metrics and look forward to helping Toro Bet establish itself as a major player in the Mexican online sports betting market.
“Toro Bet have ambitious and exciting plans, which include expansion into other territories within America and Hard Metrics will be supporting them in those plansâ€
“Hard Metrics has been formed to provide operators with a powerful platform and service solution specifically for the American market and we believe this will help Toro Bet achieve great success now and into the future.â€
Erik Skarp, CEO of Bethard added: “This is an important step on our journey to sign our first operator in Latin America and we see this as a clear sign that there is demand for our services in these regions.â€
Kyle Carlston of Alternative Ventures, financiers of Toro Bet commented: “We are confident that we have assembled the best technology for our venture in Mexico.
Our partnership with Hard Metrics allows Toro Bet to offer Latin America a highly curated technology solution featuring best-in-class mobile, live betting.â€
The joint venture is a one stop shop suitable for both established sports betting operators and those looking to launch for the first time, providing them with the technology and expertise they need to succeed in the US market and beyond.
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CONCEPT AND NEW GAMES REVOLUTIONIZE PALACE BINGO & SPORTS BETS IN CANCÚN

Palace Bingo & Sports Bets Casino in Cancún has taken a major step forward by introducing Zitro’s revolutionary CONCEPT cabinet line and new games that promise to elevate the gaming experience in this iconic Mexican tourist destination.
The newly installed titles—Legendary Sword, Triple Charm Journey, Fairyland Quest, and Merging Fu Pots —are designed to appeal to all types of players. They feature stunning graphics, innovative mechanics, and rewarding prizes that enhance the excitement of play.
Representatives from El Palacio de los Números commented: “The addition of Zitro’s games and CONCEPT cabinets at our Cancún casino has been an overwhelming success. Player feedback has been exceptional, with many praising the visual quality, engaging gameplay, and the wide range of prizes. This new offering is undoubtedly transforming the gaming experience on our floor.â€
Johnny Ortiz Viveiros, founder of Zitro, added: “We’re very pleased that Palace Bingo & Sports Bets Casino in Cancún has again chosen Zitro to innovate its entertainment lineup. The combination of our CONCEPT cabinets and new games provides a unique player experience and drives profitability for the operator.â€
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Kiron Returns to GAT Colombia with Updated Virtual Sports Favourites

Conferences
R. Franco Digital is getting ready to shine at GAT Expo Cartagena 2025 with its most comprehensive offering of land-based and digital gaming

Franco Digital has confirmed its participation in GAT Expo Cartagena 2025, one of the most iconic gaming industry events in Latin America, which will take place from April 28 to 30 in the walled city.
The Spanish company will bring to the trade show its latest lineup of products for the retail, platform, and online gaming segments, reinforcing its commitment to innovation, technology, and the development of the industry in the region.
The event, renowned for bringing together the industry’s key players, will feature an outstanding agenda including international-level conferences, product exhibitions, and much more. Attendees will take part in panels and roundtable discussions focused on regulations, market trends, and innovation.
In this context, R. Franco will showcase its solid portfolio of land-based products, highlighting successful titles such as Rocket Link, Ice & Fire, and Boom Balink, along with its On Mix solution designed for route operations. Additionally, the digital division will present its advanced online gaming platform, and a portfolio of titles created to maximize both player experience and operator profitability.
Javier Sacristán, director of R. Franco International, said: “GAT Expo is a must-attend event for us. Colombia is a key and constantly evolving market. That’s why we are fully committed to delivering solutions that meet the needs of both operators and their customers, combining innovation, design, and profitability.
“Our presence at this trade show reflects the Group’s commitment to Latin America. We are presenting a comprehensive offering that meets the new demands of the market—from next-generation land-based games to a powerful digital proposition that reinforces our position as a global provider.â€
GAT Expo Cartagena represents a valuable opportunity to continue building alliances with new strategic partners in the region and to strengthen existing business relationships, all within a setting that blends a high level of professionalism with the cultural, culinary, and natural charm of Cartagena de Indias.
With this comprehensive presence, R. Franco and R. Franco Digital reaffirm their commitment to the Latin American market and to a gaming industry that is safe, sustainable, and innovative.
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