Latin America
Toro Bet selects Hard Metrics for Mexico launch
Operator to be powered by innovative platform from Metric Gaming and Bethard Group joint venture
Hard Metrics, the online sportsbook and casino platform and services joint venture between Metric Gaming and the Bethard Group, has signed its first operator partner, Toro Bet.
The deal allows Toro Bet to enter the Mexican sports betting market powered by the state-of-the art Hard Metrics platform.
The technology includes Metric Gamingâs trading, operations, risk management and suite of innovative and proprietary betting products, as well as Bethardâs business intelligence, player account management system and casino platform.
Toro Bet is the first operator within America to take advantage of the Hard Metrics turnkey solution, which provides an enviable level of product autonomy from a B2B supplier.
Uniquely, the Hard Metrics platform allows operators to configure distinct offerings to meet the competitive and regulatory needs of divergent markets. In the case of Toro Bet, it will allow them to establish their brand in Mexico and then move into other Latin American territories with offerings unique to that particular market.
Martin de Knijff, Metric Gaming CEO and Founder said: âWe are thrilled to have signed our first operator partner through Hard Metrics and look forward to helping Toro Bet establish itself as a major player in the Mexican online sports betting market.
âToro Bet have ambitious and exciting plans, which include expansion into other territories within America and Hard Metrics will be supporting them in those plansâ
âHard Metrics has been formed to provide operators with a powerful platform and service solution specifically for the American market and we believe this will help Toro Bet achieve great success now and into the future.â
Erik Skarp, CEO of Bethard added: âThis is an important step on our journey to sign our first operator in Latin America and we see this as a clear sign that there is demand for our services in these regions.â
Kyle Carlston of Alternative Ventures, financiers of Toro Bet commented: âWe are confident that we have assembled the best technology for our venture in Mexico.
Our partnership with Hard Metrics allows Toro Bet to offer Latin America a highly curated technology solution featuring best-in-class mobile, live betting.â
The joint venture is a one stop shop suitable for both established sports betting operators and those looking to launch for the first time, providing them with the technology and expertise they need to succeed in the US market and beyond.
Latest News
21VIRAL Integrates Air Dice Group Games
21VIRAL, the Latin American-focused games aggregator and solution provider, has onboarded Air Dice Group’s games portfolio.
21VIRAL, which is creating a streamlined integration, onboarding and transparent pricing in the iGaming casino and game aggregation supply vertical, announced the onboarding of Air Dice Group today.
The distribution deal allows 21VIRAL access to Air Dice’s complete portfolio of content. Air Dice specialises in strategy-influenced money games, which are in high demand across Latin America.
Christoph HĂ€rtel, CEO of 21VIRAL, said: “Our business is customer-first, and building out a great CRX experience is our goal. Having looked at the market incumbents, we decided to specialise in the Latin American market, given its current growth, which is double-digit, and is expected to maintain high levels of growth over the next 5 to 10 years.”
“We have already onboarded several industry-established operators and game providers in record time using AI to facilitate faster and more streamlined workflows. We are, therefore, delighted to work with Air Dice Group to ensure their massively popular games, such as Wild Cash, Coco Craze, and Book of Goddess, are available to our operator’s portfolio of games content.
However, one of the limiting factors, especially if you are an operator or game provider, is the technical integration expertise and market access within the supply chain. If a game provider wishes to have their games deployed on Operator A’s website, but they are yet to be available to that operator, 21VIRAL’s GameConnector will be the provider’s enabler with all the technical integration, heavy lifting, and onboarding. We will also offer reverse integration, which means that we integrate our GameConnector Platform into their systems – therefore, the operators have less effort.
Simply, it’s a win-win, as many game providers in other territories, such as continental Europe, lack the commercial and technical distribution to enter LatAmâwe do all that from themâand the operator gets access to the unique game content in the supply chain that can enhance their players’ engagement and revenue opportunities.â
Rocio Moitino, Director for LatAm, Air Dice Group added: “Latin America has proven to be an expanding and high-growth market for our games content over the last few years, and it continues to increase. We are delighted to increase our market accessibility with 21VIRAL’s team, as they provide faster speed to market to enable operators to access and publish our unique games to their casino lobby in quicker timeframes.”
Latest News
Amusnet Expands Latin American Presence Through Strategic Partnership with bet365 in Peru
Amusnet proudly announces its partnership with bet365 in Peru. This collaboration supports the providerâs broader expansion strategy, reinforcing its commitment to growth within key emerging markets. Both companies are set to capitalize on the increasing demand for high-quality, engaging gaming content across Latin America.
âPartnering with bet365 in Peru represents a significant step in our journey to expand across emerging regions in Latin America. By aligning our strengths with such a respected operator in the industry, we are positioned to solidify our commitment to offering dynamic and engaging solutions that cater to the region’s demands,â said Nikola Georgiev, Senior Sales Manager at Amusnet.
A bet365 spokesperson said:Â âWe are proud to extend our partnership with Amusnet into the Peruvian market. Their combination of slots, perfectly fit bet365âs Games product and they will be a welcome addition for our Peruvian customers.â
Latest News
Amusnet Joins GAT Caribe CancĂșn to Showcase Gaming Excellence
Amusnet is going to showcase its top-notch offerings across Online Casino and Live Casino verticals at GAT Caribe CancĂșn on November 27 at the CancĂșn International Center. The leading international providerâs participation reflects its focus on establishing meaningful partnerships and delivering gaming experiences tailored to LATAM audiences.
âGAT Caribe CancĂșn allows us to demonstrate our global expertise within the sector while tailoring Amusnetâs offerings to meet the unique preferences of local players. We are proud to present Dancing Dead, a slot game inspired by the traditional DĂa de los Muertos celebration, which has been featured on major Mexican TV channels and programs like Viva la Vi. The expo also is a great opportunity for us to engage with key industry figures, discuss new trends, and cultivate relationships to enhance Amusnetâs impact across this dynamic region,â said Iraid Rosales, Country Manager Mexico at Amusnet.
The company will showcase a specially curated selection of its Online Casino games, including top performers like 20 Golden Coins, Diamond Plus, Candy Palace, and Extra Crown and latest releases like Dancing Dead, Vampire Bites, and the unique celebrity slot Stoichkov #8, released in Mexico in May this year.
At the event, visitors can also learn more about the companyâs Type S premium slot cabinet series, which features a range of the companyâs award-winning slots, including the well-known Jackpot cards bonus. The popular games are Fruits & Gold, 20 Golden Coins, and Cocktail Rush, as well as the newest titles like Stoichkov #8 and Extra Crown Classic.
GAT Caribe CancĂșn 2024 will gather gaming industry leaders across the Caribbean and Central America to explore digital transformation, esports, and cutting-edge gaming technology innovations. The event will feature an extensive exhibition, allowing operators to test new online games and the latest Land-based technology, helping them expand and refresh their portfolios. Highlighting the schedule, the GAT Caribe Cancun Academy will host local and multinational industry leaders for conferences, training, and forums, addressing key trends shaping the future of gaming.
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