Latin America
Toro Bet selects Hard Metrics for Mexico launch
Operator to be powered by innovative platform from Metric Gaming and Bethard Group joint venture
Hard Metrics, the online sportsbook and casino platform and services joint venture between Metric Gaming and the Bethard Group, has signed its first operator partner, Toro Bet.
The deal allows Toro Bet to enter the Mexican sports betting market powered by the state-of-the art Hard Metrics platform.
The technology includes Metric Gamingâs trading, operations, risk management and suite of innovative and proprietary betting products, as well as Bethardâs business intelligence, player account management system and casino platform.
Toro Bet is the first operator within America to take advantage of the Hard Metrics turnkey solution, which provides an enviable level of product autonomy from a B2B supplier.
Uniquely, the Hard Metrics platform allows operators to configure distinct offerings to meet the competitive and regulatory needs of divergent markets. In the case of Toro Bet, it will allow them to establish their brand in Mexico and then move into other Latin American territories with offerings unique to that particular market.
Martin de Knijff, Metric Gaming CEO and Founder said: âWe are thrilled to have signed our first operator partner through Hard Metrics and look forward to helping Toro Bet establish itself as a major player in the Mexican online sports betting market.
âToro Bet have ambitious and exciting plans, which include expansion into other territories within America and Hard Metrics will be supporting them in those plansâ
âHard Metrics has been formed to provide operators with a powerful platform and service solution specifically for the American market and we believe this will help Toro Bet achieve great success now and into the future.â
Erik Skarp, CEO of Bethard added: âThis is an important step on our journey to sign our first operator in Latin America and we see this as a clear sign that there is demand for our services in these regions.â
Kyle Carlston of Alternative Ventures, financiers of Toro Bet commented: âWe are confident that we have assembled the best technology for our venture in Mexico.
Our partnership with Hard Metrics allows Toro Bet to offer Latin America a highly curated technology solution featuring best-in-class mobile, live betting.â
The joint venture is a one stop shop suitable for both established sports betting operators and those looking to launch for the first time, providing them with the technology and expertise they need to succeed in the US market and beyond.
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BETesporte Reinforces Commitment to Sports with Major Investments Across Brazil

Investment in championships, clubs, and national teams expands media assets and positions BETesporte as a key player in Brazilâs sports market.
BETesporte, a betting platform that proudly carries âsportsâ in its name, is reaffirming its leadership in the industry by reporting consistent investment results over the past four months. While most betting platforms generate the majority of their revenue from online games (virtual casinos), BETesporte stands out as one of the few where sports betting leads the way â accounting for 65% of its total revenue, compared to 35% from online games. This figure directly reflects its brand strategy and commitment to strengthening Brazilian sports.
âOver the last four months, weâve consolidated our presence on multiple fronts, focusing on strategic returns and high-quality visibility. Weâve sponsored several state championships in all regions of the country, including the Paulista, Paranaense, Carioca, Alagoano, GaĂșcho, Pernambucano, Cearense, Catarinense, Baiano, and Mineiro tournaments, as well as the highly engaging Copa do Nordeste. Weâve also invested in Series A and B of the BrasileirĂŁo, placing our brand on Brazilâs biggest football stages and ensuring mass exposure with a high value per impression. Itâs a strategic allocation of resources designed to generate brand impact and strengthen the Brazilian sports ecosystem,â said Thiago Carvalho, CFO at BETesporte.
Among the platformâs most notable recent acquisitions is brand exposure during Brazilâs national team matches in the World Cup Qualifiers â a move that reinforces BETesporteâs presence on the global football stage and strengthens its connection with fans during highly visible moments.
âWe truly believe in the power of sports as a driver of connection and engagement. At BETesporte, weâre constantly investing in improving our platform with new features and more real-time betting options. Our marketing plan is performance-oriented: we aim to energize Brazilâs sports scene through active sponsorships in Series A and B of the national league â with master sponsorships, LED field displays, and direct club support. We bet on sports both as a passion and a business,â added Danylo Campos, CTO of BETesporte.
Beyond football, BETesporte is expanding its social impact by supporting up-and-coming athletes, providing financial assistance to help them compete and grow in sports like kickboxing, table tennis, and jiu-jitsu â an initiative that helps uncover new talent and democratize access to high-performance sports.
The company also maintains partnerships with traditional clubs like CRB, CSA, and Volta Redonda, reinforcing its regional presence and boosting local fanbases with strong community ties.
BETesporteâs credibility is further strengthened by the presence of legendary Brazilian football figures as brand ambassadors, including Zico, Vampeta, Diego Souza, and MacaĂ© â personalities who bring even more legitimacy to the companyâs presence in the sports world.
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CONCEPT AND NEW GAMES REVOLUTIONIZE PALACE BINGO & SPORTS BETS IN CANCĂN

Palace Bingo & Sports Bets Casino in CancĂșn has taken a major step forward by introducing Zitroâs revolutionary CONCEPT cabinet line and new games that promise to elevate the gaming experience in this iconic Mexican tourist destination.
The newly installed titlesâLegendary Sword, Triple Charm Journey, Fairyland Quest, and Merging Fu Pots âare designed to appeal to all types of players. They feature stunning graphics, innovative mechanics, and rewarding prizes that enhance the excitement of play.
Representatives from El Palacio de los NĂșmeros commented: âThe addition of Zitroâs games and CONCEPT cabinets at our CancĂșn casino has been an overwhelming success. Player feedback has been exceptional, with many praising the visual quality, engaging gameplay, and the wide range of prizes. This new offering is undoubtedly transforming the gaming experience on our floor.â
Johnny Ortiz Viveiros, founder of Zitro, added: âWeâre very pleased that Palace Bingo & Sports Bets Casino in CancĂșn has again chosen Zitro to innovate its entertainment lineup. The combination of our CONCEPT cabinets and new games provides a unique player experience and drives profitability for the operator.â
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