Press Releases
Zitro to showcase new games at FADJA Colombia
Zitro will showcase its newest offerings at the upcoming trade show FADJA Columbia to be held on 10–11 April at Bogotá. The company has recently launched Link King in Colombia, a multigame progressive Link that is causing tremendous hype within the player community worldwide.
The company will introduce more games, like Link Me, a progressive Link with panoramic Sign, Hit me Up!, a local area progressive with a 6 level-jackpot and tons of exciting features, as well as new standalone multigame sets such as Hot Deal and Smarts Spins at the trade show.
Alejandra Burato, Director of sales for Latin America comments: “Since we have started with Bryke in the region, our market share is growing constantly, and operators are by now including our products as part of the must-have brands in their casinos. In Colombia, players have embraced our Link King product immediately while providing excellent results to the operators, and at FADJA we will show them how deep the range of product is that Bryke has to offer by now.
The results of the games we have already on the field and the library of games that are already available, makes of Bryke a secure investment and a sure bet.”
You’ll find Zitro’s team and products at booth#70 at Corferias Bogotá, during FADJA April 10th to 11th.
Players looking to hit the poker tables and sunny beaches in Uruguay this December are heading to ACR Poker. The popular online poker site is once again running their Punta del Este Satellites in November, guaranteeing 14 full packages and five entry-only packages to the Enjoy Poker Tour’s biggest series of the year.
Through ACR Poker’s Punta del Este Satellites, players have the opportunity to compete in the $1.5 Million guaranteed Final Millonaria and the $500,000 guaranteed Main Event during the Enjoy Poker Tour, all while enjoying a 10-night stay at the luxurious Punta del Este Resort and Casino.
“Looking to escape the cold and win big? Our Punta del Este Satellites are your ticket to sunny Uruguay, where you can play in two major poker tourneys at the Enjoy Poker Tour,” said ACR Pro Chris Moneymaker. “With stunning beaches, great food, and lots of action, players can look forward to a great poker vacation, both on and off the felt.”
The Punta del Este Satellites are guaranteeing 14 full packages in total during ACR Poker’s Beast Tournament on Sunday, November 3rd and 10th at 6:05pm ET. Players can buy their seat for $95 or qualify for free by ranking on the Beast weekly leaderboard.
Each package is valued at $8,000 and includes a $2,750 entry to the $1.5 Million Final Millonaria, a $1,650 ticket to the $500,000 Main Event, airfare, 10 nights’ luxury accommodation from December 6th-16th, spending money, and more.
Moneymaker added that there will also be a separate satellite on Sunday, November 17th at 3:05pm ET ($165 buy-in) guaranteeing five entry-only packages ($4,400 value each) that will cover the $2,750 buy-in for the Final Millonaria and $1,650 buy-in for the Main Event.
Situated along Uruguay’s beautiful Atlantic coast, the Punta del Este Resort and Casino offers a mix of classic architecture, exciting poker action, stunning beaches, and lively nightlife, where players can enjoy a truly unique experience, on and off the tables.
scoreconnect, an innovative communication platform tailored for sports betting and gaming, has signed its first operator partnership with South American leader Triunfobet.
scoreconnect’s comprehensive engagement solutions will help drive the growth of Triunfobet’s digital presence and strengthen engagement with a growing community of passionate sports fans and gamers. Through its AI-powered platform, scoreconnect will apply its localised expertise to enhance the operator’s customer engagement strategy and operational efficiency with advanced technology and instant communication channels like Telegram, with WhatsApp launching soon.
Triunfobet will leverage custom CRM journeys with automated messaging, AI-driven sports and casino recommendations, and the innovative Tipster Mode for personalised, automated content. Additionally, the seamless integration with Telegram Play ensures a smooth player experience. Players can now enjoy real-time sports stats, odds, and livescore updates that keep users engaged and informed throughout their journey.
From tomorrow, scoreconnect will be in Miami for the SBC Latinoamérica event at the iconic Seminole Hard Rock Hotel & Casino.
scoreconnect CEO Antonio Ruggeri said: “Signing our first official operator client with an operator as strong as Triunfobet is a huge moment for us. Our state-of-the-art recommendation engines and real-time messaging capabilities will support Triunfobet’s expansion goals across the Latin American market.”
TriunfoBet.com CEO Luis Lizarazo added: “Our partnership with scoreconnect marks a major milestone for Triunfobet as we continue our digital evolution. Working together will solidify our leadership in the iGaming industry and we’re proud to be part of scoreconnect’s journey.”
Latest News
Leading Brazilian Lottery Operator Grupo da Sorte Selects Optimove as CRM Marketing Solution to Accelerate Growth through Personalized Journey Orchestration
Grupo da Sorte, a leading Brazilian lottery operator, has chosen Optimove, the #1 CRM Marketing solution for iGaming, to enhance player engagement and retention, helping accelerate the operator’s rapid growth. With Optimove’s advanced CRM Marketing capabilities, Grupo da Sorte is empowered to deliver optimized player journeys with personalized experiences across a broad range of digital touchpoints, enhancing player satisfaction, engagement, retention, and lifetime value.
Optimove, the only CRM Marketing Solution approved as an official European Lotteries Association Associate Member, is the #1 CRM Marketing solution used by digital lottery operators across the globe. The company empowers digital lottery operators – such as Sisal, Scientific Games, Connecticut Lottery, Kentucky Lottery, Pennsylvania Lottery, Maryland Lottery, La Tinka, and more – to achieve growth through their existing players. Optimove is used by 56% of iGaming operators in EGR’s Power 50 Ranking 2024, including bet365, Kindred Group, Lottomatica, and Entain.
The strategic integration bolsters Grupo da Sorte’s mobile marketing engagement strategies through OptiMobile, Optimove’s native mobile marketing solution. OptiMobile empowers the brand to send personalized rich media mobile push messages directly to players’ devices at optimal engagement times. The lottery operator will also leverage OptiGenie to optimize marketing workflows from insight to creation and through orchestration empowering its marketing team to deliver personalized, relevant player messages at the speed of a player’s interaction with the brand.
Grupo da Sorte will gain key capabilities via Optimove:
- Advanced marketing AI capabilities: Providing AI-driven insights to improve player understanding, streamline content creation, and optimize campaign orchestration for delivering enhanced personalized experiences across channels and player touchpoints.
- Enriched customer profiles: Unifying all historical, predictive, and real-time player data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single-player view.
- Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly by leveraging Optimove’s AI-mapped CRM Journeys to deliver personalized player communications across any channel.
- A continuous optimization loop: Leverage Optimove’s productized experimentation tools to measure the incremental uplift of each campaign, journey, and strategy to continuously optimize CRM Marketing performance.
Said Tom Santos, group commercial director, “With Optimove’s industry-leading CRM Marketing capabilities, we can now provide personalized, timely player interactions that match the fast-paced nature of lottery gaming. Their AI-driven solutions empower us to anticipate each player’s needs and deliver the most relevant experiences across every touchpoint. Optimove reinforces our dedication to exceeding our players’ expectations and driving long-term engagement and loyalty.”
“At Optimove, we thrive when working with forward-thinking clients, and we’re thrilled to partner with Grupo da Sorte on their exciting growth journey,” said Felipe Costa Nadalini, Account Executive at Optimove. “The team at Grupo da Sorte recognizes the impact that exceptional player experiences can have on driving business growth. As they focus on attracting and converting more players, we’re dedicated to helping them enhance player engagement and build lasting retention.”
Optimove will attend and exhibit at SBC Latinoamerica Summit Miami, October 29-31.
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