Vivo Gaming celebrates successful 2022 with record LatAm growth

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December 2, 2022

Support those who support us

November 20 marked the kickoff of the 2022 FIFA World Cup in Qatar. An event long anticipated by football fans and quite unique in several respects. This year, for the first time ever, the World Cup takes place in the Middle East, in winter, and… against the backdrop of the largest military confrontation in Europe since World War II.

While the stands of Qatari stadiums explode with applause, Ukrainian fans hear explosions in the streets of their cities, and the Ukrainian army bravely resists unprovoked Russian aggression on the several thousand kilometers of frontlines.

However, even in such circumstances, FAVBET and Kyiv-based creative agency Taktika found a way to engage Ukrainian fans and remind the world that football is not only about fighting, but also about unity and support that goes beyond the borders.

“The world will not see our team on Qatar’s football pitches, but for almost a year it has been watching our fight on a pitch of a different kind – the battlefield. And not only watching, but tirelessly supporting. England, the Netherlands, Spain, Poland, the USA, France and many other countries have been supplying and training the Ukrainian military, providing shelter to our citizens and defending our interests on the diplomatic front. We decided that the World Cup is a great opportunity to say thank you to Ukraine’s allies for this unwavering support,” says FAVBET’s creative copywriter Mykola Bezkrovnyi.

The campaign is based on short videos shot on the streets of Ukraine’s capital city of Kyiv. The centerpiece of the story are the Ukrainian fans with vintage scarves, which, many years ago, they waved during the matches of Ukraine’s team against our current allies. “We once held these scarves because we fiercely wanted to defeat you. We hold them now because we sincerely want you to win. Just like you want us to win too,” says the voiceover of the campaign’s manifesto.

“This campaign was Favbet’s idea, and our task was to find the best form and style for it. We realized that we once used to be opponents on the football pitch with almost all of our current allies. Now, the scarves from these matches are turning from symbols of our rivalry into those of unity. Many fans still have them at home as a memory. We decided to use thescarves as a powerful visual symbol and built a campaign around them,” says Roman Gurbanov, Taktika co-founder and creative director.

In addition to the manifesto, the campaign also includes videos dedicated to supporting particular Ukrainian allies like Poland and England. The videos were shot by Ukraine-based studio Digital Religion known for their advertising work for the world’s leading brands like Samsung, Visa, Pepsi, Uber, and others. Check out the videos on FAVBET’s YouTube:

FAVBET’s new campaign is not only a token of gratitude to the allies, but also a reminder that the war, unlike a football match, does not end with the referee’s whistle. While the World Cup will wrap up in a few weeks, Ukraine will continue its fight against the aggressor that seeks to destroy Ukrainian identity and its need for support will remain as high as ever. That is why FAVBET Foundation is now accepting international donations so that football fans from all over the world can also contribute to Ukraine’s victory. Make your donation on the Foundation’s official page.

As an international company with Ukrainian roots, FAVBET has been supporting Ukraine since the first days of Russia’s full-scale invasion, implementing numerous humanitarian initiatives and providing the Ukrainian military with the necessary equipment. Today, 95% of FAVBET Foundation’s projects are focused on helping the country’s citizens and the army, i. e. evacuating residents of frontline cities, purchasing ambulances and vehicles for the needs of the Armed Forces, as well as supplying high-tech communications equipment and drones.

Credentials

FAVBET

Head of Brand – Alexander Tarasov

Brand Manager – Anna Lytvynchuk

Marketing Project Manager – Yanina Baranetska

Creative Producer – Oleksii Marakhovskyi

Digital Content Producer – Iryna Kondratyeva

Creative Lead – Anatoly Simachynskyi

Creative Copywriter – Mykola Bezkrovnyi

Digital Religion

Director – Gleb Feldman

Taktika

Creative Director – Roman Gurbanov

Art Director – Illia Pochkun

New Jersey Gaming Revenues Up in 2022

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December 2, 2022

pexels-photo-7594594 — Photo source: Pexels

New Jersey gaming revenues have increased in 2022, thanks to the state’s growing casino industry.

According to a report from the American Gaming Association, gaming revenues in New Jersey are expected to reach $4.5 billion by the end of 2022, up from $3.9 billion in 2020. The growth of New Jersey’s gaming industry is being driven by the expansion of the New Jersey online gambling industry.

Let’s explore this further in our analysis below.

How has the pandemic affected gaming revenues in New Jersey?

So, how has the pandemic affected gaming revenues in New Jersey?

The pandemic has had a significant impact on gaming revenues in New Jersey. In 2020, gaming revenues in the state were down by nearly $1 billion compared to 2019. This is largely due to the closure of casinos and other gaming venues for several months during the pandemic. However, there has been some rebound in gaming revenues since casinos and other venues have reopened. 2022 brought in a boost, and 2023 won’t be bad at all. We’ll look at how the gaming revenue in New Jersey may go in 2023 toward the end of this article.

What types of gaming are bringing in the most revenue in New Jersey?

There are different types of gaming that bring in revenue in New Jersey. The ones bringing in the most revenue are casino gaming and online betting. Other types of gaming that also bring in significant amount of revenue include horse racing, lotteries, and online gaming.

The main reason casino gaming brings in the most revenue is that there are many casinos in the state. These casinos offer a variety of games and attractions that bring in tourists from all over the country. In addition, many of the casinos offer hotel accommodation, which further increase the amount of money they bring in.

What is the expected revenue for the gaming industry in New Jersey for 2023?

The projected revenue for the gaming industry in the year 2023 is highly dependent on a number of factors, namely the economy, tourism, and changes in legislation. However, according to a report by the American Gaming Association, the gaming industry in New Jersey is expected to generate $4.8 billion in revenue in 2023. Compared to this year (2022) and last year (2021), this would represent a significant increase. An increase in gaming revenue is typically good news for the state’s economy as a whole, as it indicates that more people are spending money on gaming and tourism.

New Bragg Content Rollout Continues with Launch at Rush Street Interactive’s Betrivers.com in New Jersey

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December 2, 2022

Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG) (“Bragg” or “the Company”), today announced that it has launched its new content and technology with Rush Street Interactive (NYSE: RSI) (“RSI”) in New Jersey, further expanding the Company’s reach in the U.S. RSI is one of the leading iGaming operators in the U.S., Canada and Latin America.

Exclusive content from Bragg’s Atomic Slot Lab studio is now available to RSI’s New Jersey customers at Betrivers.com, following the first launch of Bragg’s new Remote Games Server (“RGS”) technology in the state.

The new deployment will enable further titles from Bragg’s new U.S. content roadmap to rollout including more games from proprietary studios Atomic Slot Lab and Indigo Magic, as well as exclusive content from Galaxy Gaming, Bluberi and Incredible Technologies and next year titles from Bragg’s recently announced partner studios Sega Sammy Creation, King Show Games and Gaming Arts.

The roll-out with RSI in New Jersey is an extension of an existing collaboration between the two online gaming companies in North America, with Bragg launching its new RGS technology and content with the operator in Ontario and Michigan earlier this year.

According to H2 Gambling Capital, the interactive casino market in New Jersey is on track to generate US $1.6 billion in Gross Win in 2022, making it the largest regulated iCasino market in the U.S.

Lara Falzon, President and Chief Operating Officer for Bragg Gaming Group, said: “We already see strong demand for our games in New Jersey, where our Wild Streak Gaming and Spin Games studios have been live for several years. Now this rollout of our new RGS technology in the market with RSI’s BetRivers brand unlocks our rich new U.S. content roadmap to a new group of players.

“We are pleased to extend our long-standing partnership with Rush Street Interactive whose well-established brands and broad reach make it the perfect partner for us as we set out to further grow our presence in North America and introduce our premium content to local audiences.”

Richard Schwartz, Chief Executive Officer at Rush Street Interactive, said: “From our experience of working with Bragg in a number of markets, we know that its slot content is of the highest quality and resonates well with our players. We are pleased to launch the portfolio in New Jersey at Betrivers.com to further enhance and strengthen our partnership and bring our BetRivers customers more best-in-class casino content.”

FORMER TURNER INC. PRESIDENT DAVID LEVY JOINS SIMWIN SPORTS AS TEAM OWNER AND ADVISORY BOARD MEMBER

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December 2, 2022

SimWin Sports, the world’s first virtual sports league that provides daily fantasy players and esports fans with the ability to watch, predict, collect, play, and earn, today announced its newest advisory board member and team owner: David Levy, Horizon Sports & Experiences (HS&E) recently announced co-CEO and founder and former President of Turner Inc. Levy will offer invaluable insights to SimWin Sports and the future of the property in the metaverse through his advisory board position.

Following a 32-year tenure leading Turner to massive success in the sports broadcasting, cable, and digital space Levy is turning his attention to the next generation of sports: SimWin, the metaverse-based sports league that will bring fans 24/7 fantasy sports and real-money gaming through a first-of-its-kind web3 experience. Levy will own and manage the Arizona Roadrunners basketball team, operating a squad of virtual players that can be purchased and developed by everyday users. Levy’s squad will face off against teams owned by other celebrities like Magic Johnson, Jerry Rice, LaMelo Ball, Penny Hardaway, and Tracy McGrady. Levy is no stranger to modern gaming, having brought esports to television with the creation of TBS’ ELeague, along with several other broadcasted esports competitions.

Levy has spent the last three years focusing his attention on the world of sports betting, with investments in Simplebet, Underdog, and Phenix. Now, he will bring his valuable insights to SimWin as an advisory board member. Levy will work alongside other expert advisors like Ed Fries (former head of Microsoft Game Studios), Sheila Marcelo (founder of ProofofLearn.io and Care.com), and Dick Parsons (former CEO of Time Warner and the LA Clippers organization).

“The work being done at SimWin is groundbreaking,” Levy said. “I’m of course pleased to be able to contribute to the company in its early stages as it continues to expand, but I’m even more excited to be advising on this as a metaverse property. SimWin represents the intersection of my three pillars of interest: sports & entertainment, betting, and Web3.

Founded by some of sports gaming’s most celebrated veterans including CEO David J. Ortiz, who previously led the development of EA SPORTS’ Madden NFL franchise, SimWin Sports is bringing cutting-edge 24/7 fantasy sports to the metaverse, where users can purchase NFT players to participate on teams owned by the world’s biggest stars.

“Levy’s commitment to SimWin as both a team owner and advisory board member shows the confidence he has in us as a company building the future of digital sports,” SimWin CEO David Ortiz says. “David is another wonderful addition to what was already shaping up to be a powerhouse roster of leadership at SimWin, and we’re grateful to have him as an advisor and owner. He has helped shape the modern sports media industry, so to have him on board to accelerate the convergence of video games, real-money gaming, and Web3 is an honor for all of us here at SimWin.”

WINPOT RAISES ITS BET ON ZITRO WITH THE NEW “MEGA KING” MULTI-GAME

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December 2, 2022

The Mexican group Winpot has incorporated more than 180 machines with Zitro’s brand-new, progressive multi-game, Mega King. This new release offers 4 game titles with themed graphics and the popular bonus link, as well as scalable progressives that are captivating players, as the higher the bet, the bigger the jackpot you get.

“We would like to congratulate Zitro for offering us this new addition to our gaming venues, that is delighting our players. The scalability of the progressives, as well as their “ENERGY BOOST” feature, are providing our customers with an unparalleled gaming experience,” says Anuar Haua, Director of Operations at Winpot.

“I would like to thank Winpot once again for giving us the opportunity to be present with all our products in their gaming, this time with the stellar incorporation of Mega King. I am very satisfied with our personal and commercial relationship with Winpot, a guarantee of joint success” comments Johnny Ortiz Viveiros, Founder of Zitro.

The Plaza Hotel & Casino to welcome Yellowstone actor Forrie J. Smith for special appearance on Dec. 9 as part of NFR events New daily giveaways announced for the Downtown Christmas Expo

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December 2, 2022

On Friday, Dec. 9 at 5:15 p.m., prior to its live viewing party of the Wrangler National Finals Rodeo (NFR), the Plaza Hotel & Casino will welcome Montana cowboy and Yellowstone star, Forrie J. Smith, for a special appearance.

Smith has become a well-established cowboy TV star, playing bunkhouse veteran Lloyd Wheeler on the hit television series Yellowstone, airing on the Paramount Network. Now, Smith will host a talk show/television series titled Ramblin’ with Forrie J., debuting New Year’s Day on Wild Rides TV.

On Dec. 9, Smith will appear prior to the live streaming of the ninth round of NFR in the Plaza’s showroom to promote his new series and to introduce its theme song, titled “Well-Oiled Machine.” Co-written by songwriter/producer J. Michael Harter and former PBR Finals Bull Rider/Musician Beni Paulson, it will be performed on stage at the Dec. 9 event by Harter and Smith, who contributes meaningful narration.

The Downtown Christmas Expo takes over the Plaza’s third floor convention space from 9 a.m. to 4:30 p.m., Dec. 1-10. The carefully curated shopping event features a diverse array of apparel and accessory designers, artisans, jewelers, and Western couture. With dozens of Western industry vendors, including its top makers and trend setters, the expo showcases exclusive looks and products. The Downtown Christmas Expo is a marquee part of the memorable Western experience that takes place in Las Vegas every December. Admission to the expo is free and parking is validated with a purchase.

All attendees aged 21 and over at the Downtown Christmas Expo are eligible to sign up for a daily giveaway. Prizes will include dinner for two at Oscar’s steakhouse, free pizza at Pop Up Pizza, and a gift certificate to the Sand Dollar Downtown for its holiday themed Sippin’ Santa event this month. Vendors will also be giving away gift certificates to be used for their merchandise. Winners are selected daily at 4 p.m. and do not need to be present to win but prizes will have to be picked up onsite.

Previously announced, the Plaza’s CORE Arena will host several rodeo events, free to attend, including:

Las Vegas Stars Tie-Down and Breakaway, Dec. 4-9
U.S. Shootout Finals, Dec. 8-11
Big Time Barrel Racing Championships, Dec. 4-6
Rope for the Crown – Dec. 2-3

Also free to attend, Ropesmart Ropes For The World Dummy Roping will be held in the entry hall of the Plaza’s convention space, Dec. 8-10.

The Plaza will also again host the Diamonds in the Desert Premier Horse Sale in its showroom Dec. 3. The public as well as horse brokers and buyers from across the country are invited to attend the sale that will feature live and online bidding on 75 performance horses of all disciplines. Previews and meet & greets with the horses will occur Dec. 1 – 2 in the CORE Arena.

The Plaza will offer free shuttle service to and from the NFR’s evening events at Thomas & Mack Center and a free rodeo watch party sponsored by American Hat Co. starting at 5:30 p.m., Dec. 1-10.

After the evening’s rodeo events conclude, guests can enjoy craft cocktails and live Western-themed entertainment at The Sand Dollar Downtown, including headliners like Sam Riddle, Lennon Roach, Davey & The Midnights, Thrillbilly Deluxe, and Outlaws & Angels. The full lineup of country music acts performing nightly at 10 p.m., Dec. 1-10 is online at https://thesanddollarlv.com/downtown/#events. There is no cover for the shows, and guests must be 21 years or older.

CHALKLINE PARTNERS WITH OPTIMOVE

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December 2, 2022

CHALKLINE PARTNERS WITH OPTIMOVE TO BETTER CUSTOMER ACQUISITION AND RETENTION THROUGH SPORTS PREDICTION GAMES

Yesterday, Chalkline has announced a partnership with Optimove, the leading CRM Marketing solution for iGaming, to deepen conversion and retention metrics for freeplay sports games.

As the central part of the partnership, Chalkline will be flowing permission-based marketing data into the Optimove system for use in hyper-personalized messaging, enhanced attribution and in-depth customer insights.

With the new partnership, Chalkline’s operator portfolio gains access to enriched customer profiles, multichannel orchestration, accurate marketing attribution, and personalization at scale. Chalkline operators can now engage individual players in real-time with hyper-personalized messages and offers across any channel, boosting retention and player lifetime value.

Players, both new and returning, all have favorite sports, teams and players. As sports betting and iGaming grows throughout North America, operators are using Optimove to employ a customer-led approach to marketing that starts with player preferences.

Chalkline’s unique technology delivers sports prediction games on demand–for a player’s favorite team or sport, and builds a permission-based engagement with players. The data gathered from freeplay games will immediately inform better marketing decisions, powered by Optimove.

Dan De Souza, Director of Partnerships at Optimove:

“As operators and US players continue to face economic uncertainty, customer-led marketing remains the best way to meet that challenge. Placing the player at the heart of every marketing action builds long-term relationships with players and gains their loyalty for life.

As we continue to expand in North America, we are proud to partner with Chalkline and offer our tried and tested multichannel CRM Marketing suite to their operator portfolio.”

Daniel Kustelski, Chalkline CEO & Co-founder, said:

“We’re thrilled to enter this partnership with Optimove. This will immediately make our massive data set of first party data more immediately actionable for operators.

U.S. sports fans, especially casual bettors, are embracing sports prediction games in rapidly growing numbers, and operators will improve acquisition and retention rates with this seamless integration.”

NIFTY GAMES LAUNCHES NBA CLASH; NBA STARS JAYLEN BROWN & JAMAL MURRAY NAMED AS HIGHLIGHT ATHLETES

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December 1, 2022

NBA_Clash_Key_Art — Photo credits: Nifty Games

Nifty Games™ announced today the launch of NBA® Clash™ on iOS™ and Android™ platforms with NBA® stars Jaylen Brown and Jamal Murray featured as highlight athletes. Brown and Murray, alongside the full roster of NBA® players bring a new level of intensity to mobile with exclusive special abilities that pack a big punch!

Licensed by the NBA® and NBPA, NBA® Clash™ is an action-packed mobile game that’s a must-play for armchair power forwards, casual hoops fans and sports fanatics looking for intense basketball action. Featuring all 30 NBA® teams and over 100 individual players, NBA® Clash™, is a quick-session, real-time PVP mobile game, designed with highly intuitive controls and eye-popping visuals. Gamers worldwide will be able to compete head-to-head in 3-on-3 games, featuring first to eleven scoring.

“It’s tip-off time,” says Jon Middleton, CEO of Nifty Games™. “We’ve designed NBA® Clash™ to bring the intense, fast-paced action of the NBA® to life on mobile from the ground up. Gamers will be fired up to face off head-to-head with custom teams of their favorite NBA players to rain down three’s, break ankles and wreck rims against friends and opponents around the world. Nifty Games™ is excited to have NBA® stars Jaylen Brown and Jamal Murray join the team as our highlight players, and deliver the best mobile sports game ever!”

Commenting on the launch of NBA® Clash™ Jaylen Brown, shooting guard for the Boston Celtics™ said, “Being able to play basketball on mobile devices wherever I am in the world is pretty cool. The game has a lot of action and is fast paced. I like that the fans can enjoy the game of basketball through a mobile experience and I’m excited to be part of it. The guys at Nifty Games™ did a really nice job.”

Point guard for the Denver Nuggets™, Jamal Murray, commented, “Ever since I was a kid all I wanted to do was play basketball – and now I can also do it on mobile thanks to the guys at Nifty Games™ who’ve created a fun, fast-paced NBA® experience that can be played at anytime, anywhere.”

Fans and gamers can play NBA® Clash™ now by visiting the iOS™ and Android™ platforms. For more information, visit www.nbaclash.com and @NBAClash on Twitter.

Pariplay® expands Ignite® program in North America by adding Reloaded Gaming content

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December 1, 2022