Latest News
Xsolla Launches State of Play and Xsolla Conversations to Spark New Industry Dialogue through Podcast Storytelling
Xsolla, a leading global video game commerce company, announced the launch of a new podcast content ecosystem designed to inform, inspire, and connect the global games industry. Anchored by the flagship series State of Play and supported by the fast-paced companion show Xsolla Conversations, the company’s new audio strategy seeks to surface meaningful stories, emerging trends, and practical insights from the people building the future of games.
At a time when platform policies are shifting, monetization models are evolving, and developers are facing increasingly complex challenges, these podcasts provide a timely and much-needed forum for dialogue. Each show plays a distinct role in Xsolla’s mission to foster transparency, education, and thought leadership within the industry.
State of Play is the centerpiece of this strategy. It’s a narrative podcast created for decision-makers in the games business, combining long-form interviews, editorial storytelling, and immersive sound design. Hosted and narrated by Chris Hewish, Xsolla’s Chief Strategy Officer, along with co-host Lia Ballentine and Joe Pierpont, the show offers a documentary-style look at what’s impacting the business of games, from high-profile platform battles and regulatory shifts to breakthrough trends in direct-to-consumer strategies. Episodes are carefully structured to walk listeners through a multi-perspective journey, weaving in the voices of founders, economists, product leads, and policy experts. With rich production and a journalist’s curiosity, State of Play delivers context and clarity in a world where change is constant.
In contrast, Xsolla Conversations provides a more nimble, informal listening experience. These short-form episodes, typically under 20 minutes, are designed to surface key insights in real time. They feature candid interviews with Xsolla partners, internal experts, and developers worldwide who are experimenting, adapting, and finding success in today’s market.
The first slate of episodes from Xsolla Conversations highlights the diversity of voices shaping the industry. In “Rethinking Mobile Game Finance,” Niantic CFO Jeff Shouger joins Chris Hewish for an honest conversation about Niantic’s move into web shops. Shouger details what it took to shift from platform-restricted monetization to a more direct, data-rich model. Shouger shares hard-won lessons about the importance of agility, the internal decision-making process behind going DTC, and what other developers can learn from Niantic’s experience.
In another episode, “Where Mobile Monetization Is Headed,” Xsolla’s own Artem Liubutov sits down with Hewish to unpack what makes a webshop succeed. The conversation explores both the technical considerations and the behavioral factors at play, offering grounded advice for developers who want to take more control over their revenue streams in an era of platform uncertainty.
“The Power of Player Communities” brings another critical perspective, as AJ Sath of Xsolla speaks with Stephen Lee of Deca Games. Their conversation focuses on long-term player retention and the cultural architecture behind thriving game communities. Lee discusses how Deca Games approaches live ops and community-driven design not just to extend the life of a title, but to create environments that players want to invest in over time.
According to Hewish, these conversations reflect Xsolla’s core philosophy: that the best ideas come from practitioners. “We created State of Play and Xsolla Conversations to elevate real stories from the people doing the work,” said Hewish. “Whether you’re a developer launching your first game or an executive navigating global business decisions, you deserve content that doesn’t just inform, but connects. These shows are about substance, not soundbites. And they’re part of our broader effort to make the business of games more transparent, collaborative, and resilient.”
Both podcasts are part of a strategic content engine that feeds Xsolla’s broader communications platform. Episodes are shared via major podcast platforms and repurposed into blog posts, LinkedIn articles, conference narratives, and social media content, ensuring that the insights don’t stop at audio but travel across the formats and channels where developers already live and learn.
Gambling in the USA
Aristocrat Interactive™ to Showcase Innovative iLottery Solutions at NASPL 2025 Annual Conference & Trade Show
Aristocrat Interactive™, the Real Money Gaming (RMG) division of Aristocrat, today announced its participation as a Level II Sponsor at the North American Association of State and Provincial Lotteries (NASPL) 2025 Annual Conference & Trade Show.
NASPL, the leading trade association representing 53 lottery organizations across North America, serves as a platform for collaboration, research, standards, and best practices that drive the future of the industry. Taking place September 8–11, 2025 at the Niagara Falls Convention Center in Ontario, Canada, the event, themed “Here to Play”, will gather lottery leaders from across North America to explore the evolving future of the industry.
Aristocrat Interactive will be showcasing its latest innovations for the iLottery sector through an interactive booth setup, one-on-one director’s dialogue sessions, a product and services showcase, and more. Attendees will get a first look at new eInstant titles, featuring fresh game mechanics and the business’s first cross-over game with its iGaming & Sports division. Aristocrat Interactive will also highlight its successful omnichannel solutions, which connect retail and online play to enhance player engagement and experience.
Building on this momentum, Aristocrat Interactive recently launched the New Hampshire Lottery’s new digital platform, signed long-term contracts with the Michigan Lottery and the Massachusetts Lottery, and secured a two-year extension with its NeoPollard Joint Venture in North Carolina—where Aristocrat Interactive provides the iLottery platform. These partnerships underscore Aristocrat Interactive’s commitment to helping lotteries deliver engaging digital experiences and sustainable growth.
“NASPL always sets the table for engaging discussions that can advance our customer-driven strategies to drive real digital growth for lotteries,” said Chris Shaban, Managing Director, iLottery at Aristocrat Interactive. “We’re looking forward to another opportunity to showcase Aristocrat Interactive as a solidified, future-ready unit with global gaming expertise.”
Attendees can connect with Aristocrat Interactive at Booth #209 and meet the team for one-on-one discussions in Room #205. Aristocrat Interactive will also hold a showcase on Wednesday, September 10 at 1:30 p.m. at its booth.
For more information about Aristocrat Interactive and its iLottery solutions, please visit aristocratinteractive.com.
Gambling in the USA
Scientific Games Introduces Obsidian, All-Black Holographic Lottery Scratch Games
Premium Instant Scratch Game Innovation Adds Luxury and Uniqueness at Retail with Exclusive Play Experience
Scientific Games announces Obsidian, its latest breakthrough in instant scratch game innovation. A revolutionary addition to the global lottery company’s holographic product offerings, Obsidian will debut at the North American Association of State & Provincial Lotteries 2025 Conference taking place September 8 to September 11 in Ontario, Canada.
With 18 unique design concepts, Obsidian games feature a dramatic combination of all-black tones and holographics to create a sleek, glasslike appearance. Named after naturally occurring volcanic rock, the Obsidian line offers a bold, ultra-premium look and scratch experience.
Obsidian is one of a number of new product designs from Scientific Games to be unveiled at NASPL 2025. The new products were developed by Scientific Games’ Innovation and Discovery teams at its metro Atlanta global headquarters, the largest lottery instant game production facility in the world. Obsidian games will also be produced at the company’s Canadian and UK facilities.
“Our game innovators have followed holographic trends on high-end luxury items and were inspired to create fresh, new games centered on value proposition design for our lottery partners,” said Danielle Hodges, Senior Director, Global Product Innovation & Development for Scientific Games. “At a time when the market basket average is increasing, holographic games allow lotteries to differentiate their games by adding a touch of luxury and uniqueness. In sneak previews of Obsidian with several lotteries, the response we’ve received is pure excitement.”
The company continues to lead the industry in scratch game innovation, using holographics to heighten retail appeal and create immersive player experiences.
Scientific Games, the world’s largest creator, producer and manager of lottery instant games, offers more than 100 strategic enhancements for its world-leading scratch products. The company’s products represent 70% of global instant game retail sales.
Innovating products and solutions that move the global lottery industry forward since 1973, Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries around the globe, including nearly every North American lottery.
Obsidian™ is a trademark of Scientific Games, LLC. © 2025 Scientific Games, LLC. All Rights Reserved.
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