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My big predictions for 2025
Intelitics CEO Allan Stone talks sweepstakes, influencers and personalised player experiences
This is a fast-moving sector and over the next 12 months operators and suppliers will once again have to strap in for a roller-coaster ride. Ups and downs are guaranteed as they navigate the shifting sands of the global online gambling industry.
This makes predicting what the coming year has in store a tough task â player preferences can quickly change, regulations can suddenly update and innovations catch companies off guard. But I like a challenge, so here are big predictions for 2025 below.
The sweepstakes hype will become a reality
If 2024 was the hype year for sweepstakes, 2025 is the year they will become a reality despite the sector being under immense pressure. That said, most operators are staying the course with stakeholders at the state level duking it out over regulations and class action lawsuits.
This will bring changes in certain areas, but I think there will be a move away from heavy-handed measures and instead, the public markets will be left to figure things out â this will give good companies the room to grow and adapt.
We are already seeing established companies address problem areas by embracing best practices around areas such as player verification and responsible gambling which in turn is helping to legitimise their business and the wider sweepstakes vertical.
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Operators will become more strategic with their marketing efforts (and spend)
Sportsbook operators finally read the room in 2024 and understood that consumers were getting tired of seeing the same national TV ads over and over, especially in states where sports betting isnât legal.
This saw many brands pull back on national campaigns amid diminishing returns on blanketing the airwaves with generic ads to become more strategic. This is a trend I expect to see continue in 2025.
This will mean more localised advertising with hyper-vigilance in spending â every ad dollar will be carefully allocated to ensure it delivers results. Expect refined top-of-funnel tactics with companies moving away from noisy, generic campaigns in favour of targeted consumer-first strategies.
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Donât underestimate the power of Meta
Meta is the second-largest controller of digital ad inventory in the world and is arguably the best platform out there for targeting and segmenting specific audiences. But itâs important to play by their rules â if Meta bans you, youâre essentially removing yourself from the equation.
Itâs next to impossible to come back from and weâve seen this happen time and again with clients coming to use after a ban asking for a fix. The reality is, there isnât one.
This is why itâs so important to take your time with Meta â taking a strategic approach and ensuring compliance with its rules means you donât get burned when playing with what is one of the hottest marketing platforms in the world.
Personalised experiences will become mission-critical to operator success
The operators succeeding in sports betting right now understand that players want experiences tailored to them. This means ensuring they can quickly access the bets they want to place, whether that be for specific teams or players, and even the markets and bet types they prefer.
Personalisation is about adapting to how players bet, not the other way around. This helps operators and brands to build long-term engagement by tailoring the experience, which in turn keeps players coming back.
If operators can create something that feels personal and intuitive they donât need to keep pushing heavy promotions or generic options.
Fanatics have proven how powerful this approach can be â they werenât the first to market, but they filled gaps their competition left wide open and have achieved great success by doing so. Ultimately, operators need to remember to build for players and not for themselves.
Influencers will enter the marketing mix in a meaningful way
Influencers have proved to be an effective marketing tool but an influencer strategy without a strong way to measure attribution is useless, and two things you need to be extremely clear about with influencers is âcan you actually send me playersâ and âhow valuable are these players to me?â.
These are easy questions to ask but much harder to answer.
This is why you need to test, track and iterate. Iâd suggest starting with a promotion and closely monitoring data. You should also ask yourself things like:
How many people saw the promotion?
How many clicked?
Of those clicks, how many created accounts?
Are those accounts funded?
Are these new users actively playing over time?
But remember, influencers arenât just an acquisition tool. They are a way to amplify your message to an audience you might already engage with but need help reaching consistently. This is hard to track, but with the right technology and attribution systems, it can be done.
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Plaza Hotel & Casino to host Las Vegasâ inaugural âWing BowlÂŽâ with first qualifying âWing Offâ event on July 4 at 6 p.m. at Carousel Bar
The Plaza Hotel & Casino is bringing to Las Vegas the iconic âWing Bowl,â the premier chicken wing-eating competition that was founded in Philadelphia in 1993. The main event, Wing Bowl 2026ÂŽ, will take place on Feb. 7, 2026, and the first qualifying âWing Offâ event will take place at Carousel Bar at 6 p.m. on Friday, July 4, and it is free to the public to attend.
The first and second place eaters in the July 4 qualifying event will move on to the February contest. The Plaza will also award $1,000 to the person who eats the most Buffalo wings in 10 minutes on July 4. The July 4th qualifying event is one of several that will be held in Las Vegas and Philadelphia in the coming months to compete in the Feb. 7 event at the Plaza.
The main event on Feb. 7 will host a live audience of hundreds of attendees in the Plaza showroom and reach an even wider audience through online broadcasting. With a $5,000 cash prize at stake, 20 competitors will battle it out in three rounds of intense wing-eating action. This competition will feature both amateur and competitive eaters.
The February event will also feature the Wingettes, the cheerleaders of Wing Bowl who escort contestants on stage and bring energy, glamour, and charisma to the event. They will be selected through an exclusive online and live audition process later this year.
William Hill Sportsbook is a partner sponsor of Wing Bowl, and additional sponsorship opportunities are available by contacting
N1 Puzzle Promo is a unique campaign on the iGaming market from N1 Partners for partners that runs until the end of 2025. Their slogan â âWhy drive when you can fly?â, points to the grand prize. What exactly can you win? Keep reading to find out.
N1 Partners, one of the top affiliate programs with Tier-1 brands, is running the N1 Puzzle Promo. Registered partners run traffic â PPC and ASO, SEO traffic, Facebook, and other channels â and earn puzzle pieces. The more pieces you collect â the better chance to win the main prize⌠a HELICOPTER!
Everyone has a shot at victory. Letâs meet Media Buying Agency Gipsy, now in the top-3 of the N1 Puzzle Promo.
Partnership Background
Media Buying Agency Gipsy and the N1 Partners affiliate program have worked together for many years. Over time they have built smooth processes, strong relationships, and solid analytics.
Ariadna, CBDO of Gipsy MBA, says: âIt feels like weâve worked together forever, but we started handling large volumes only last year.â
Formula for Growth
Traffic from Gipsy to N1 Partnersâ products grew very hard the past year. This rise comes from high-converting offers in Tier-1 GEOs and attractive CPA terms. Partners also get access to analytics and consulting from the program.
Ariadna, CBDO Gipsy MBA: âWe use quality approaches and track analytics regularly. Fast communication with our affiliate manager also helps a lot.â
N1 Puzzle Promo: Experience and Top Products to Scale
Gipsy works with PPC, FB & UAC traffic. All these sources count in the N1 Puzzle Promo:
- PPC & ASO â 1 puzzle piece for every 40 FTD
- FB & other* â 1 puzzle piece for every 100 FTD
*Social media, SMS, Email, UAC, In-app
Ariadna, CBDO Gipsy MBA: âWe joined the N1 Puzzle Promo in April, almost from the very start. The prizes inspire us, especially the helicopter. We didnât change our traffic sourcesâwe just scaled up and tested new sources and GEOs. Over time we tried every product; now we focus on N1bet, Jet4bet, Slotlords, Slotmafia, and Retrobet.â
Today Gipsy MBA is in the top 3 by puzzle pieces, and the team is determined: âSeeing the volumes we run to N1 Partners, we hope to stay in the TOP and grab some prizes. We already hold a top-3 spot for puzzle pieces, so we aim to keep growing,â â commented Ariadna, CBDO Gipsy MBA.Â
If they win, the Gipsy MBA team plans to fly their Robinson R22 Beta II to Australia to chase seagulls. Where will you fly?
Industry leaders agree new extension to data and streaming partnership that will see FIRST â Best in Sports turbo-charge global growth and boost annual revenues for Genius Sports
 FIRST â Best in Sports, the Tier 1 provider of sports betting solutions, and Genius Sports, the leading sports data and technology company, today announce that they have extended their landmark partnership that will see Genius Sports continue to deliver its industry-leading betting data and streaming technology to FIRST â Best in Sports.
As part of the new agreement, FIRST â Best in Sports will distribute Genius Sports data and streaming content to its expanded B2B network and grow the data companyâs volume, reach and annual revenues in a major way as it brings partners onstream in Latin America, with Brazil as a major focus.
- FIRSTâs growth in Brazil and leading position as a LATAM-focused sportsbook solution will be further enhanced by Geniusâs focus in South America.
- This includes coverage of Brazilâs Serie A, Serie B, Campeonato Paulista, Mexicoâs Liga MX and the Primera Ligas in Uruguay, Ecuador, Bolivia, Argentina, Chile, Colombia and Paraguay.
The deal extension is part of a comprehensive agreement between two companies that are setting industry standards for the speed, accuracy and depth of their online sports betting offerings. The new partnership also sees FIRST become the official betting partner of Genius Sports, with the group set to recommend FIRST â Best in Sports to operators seeking fully-managed sports betting solutions.
Tom Light, CEO of FIRST â Best in Sports, commented: âWe have been working with Genius Sports for many years, and I am delighted to be extending and deepening our relationship with such an industry leader. FIRST â Best in Sports and Genius Sports represent the gold standard in their respective fields and the new agreement will enable us to continue growing revenues for Genius Sports as we launch new partners and expand our network. We look forward to providing the most complete and data-rich solution to sports betting operators in the worldâs fastest-growing markets.â
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