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My big predictions for 2025

Published

3 months ago

January 28, 2025

Intelitics CEO Allan Stone talks sweepstakes, influencers and personalised player experiences

This is a fast-moving sector and over the next 12 months operators and suppliers will once again have to strap in for a roller-coaster ride. Ups and downs are guaranteed as they navigate the shifting sands of the global online gambling industry.

This makes predicting what the coming year has in store a tough task – player preferences can quickly change, regulations can suddenly update and innovations catch companies off guard. But I like a challenge, so here are big predictions for 2025 below.

The sweepstakes hype will become a reality

If 2024 was the hype year for sweepstakes, 2025 is the year they will become a reality despite the sector being under immense pressure. That said, most operators are staying the course with stakeholders at the state level duking it out over regulations and class action lawsuits.

This will bring changes in certain areas, but I think there will be a move away from heavy-handed measures and instead, the public markets will be left to figure things out – this will give good companies the room to grow and adapt.

We are already seeing established companies address problem areas by embracing best practices around areas such as player verification and responsible gambling which in turn is helping to legitimise their business and the wider sweepstakes vertical.

Stake - Best Online Casino & Sports Betting Platform

Operators will become more strategic with their marketing efforts (and spend)

Sportsbook operators finally read the room in 2024 and understood that consumers were getting tired of seeing the same national TV ads over and over, especially in states where sports betting isn’t legal.

This saw many brands pull back on national campaigns amid diminishing returns on blanketing the airwaves with generic ads to become more strategic. This is a trend I expect to see continue in 2025.

This will mean more localised advertising with hyper-vigilance in spending – every ad dollar will be carefully allocated to ensure it delivers results. Expect refined top-of-funnel tactics with companies moving away from noisy, generic campaigns in favour of targeted consumer-first strategies.

Don’t underestimate the power of Meta

Meta is the second-largest controller of digital ad inventory in the world and is arguably the best platform out there for targeting and segmenting specific audiences. But it’s important to play by their rules – if Meta bans you, you’re essentially removing yourself from the equation.

It’s next to impossible to come back from and we’ve seen this happen time and again with clients coming to use after a ban asking for a fix. The reality is, there isn’t one.

This is why it’s so important to take your time with Meta – taking a strategic approach and ensuring compliance with its rules means you don’t get burned when playing with what is one of the hottest marketing platforms in the world.

Personalised experiences will become mission-critical to operator success

The operators succeeding in sports betting right now understand that players want experiences tailored to them. This means ensuring they can quickly access the bets they want to place, whether that be for specific teams or players, and even the markets and bet types they prefer.

Personalisation is about adapting to how players bet, not the other way around. This helps operators and brands to build long-term engagement by tailoring the experience, which in turn keeps players coming back.

If operators can create something that feels personal and intuitive they don’t need to keep pushing heavy promotions or generic options.

Fanatics have proven how powerful this approach can be – they weren’t the first to market, but they filled gaps their competition left wide open and have achieved great success by doing so. Ultimately, operators need to remember to build for players and not for themselves.

Influencers will enter the marketing mix in a meaningful way

Influencers have proved to be an effective marketing tool but an influencer strategy without a strong way to measure attribution is useless, and two things you need to be extremely clear about with influencers is “can you actually send me players” and “how valuable are these players to me?”.

These are easy questions to ask but much harder to answer.

This is why you need to test, track and iterate. I’d suggest starting with a promotion and closely monitoring data. You should also ask yourself things like:

How many people saw the promotion?

How many clicked?

Of those clicks, how many created accounts?

Are those accounts funded?

Are these new users actively playing over time?

But remember, influencers aren’t just an acquisition tool. They are a way to amplify your message to an audience you might already engage with but need help reaching consistently. This is hard to track, but with the right technology and attribution systems, it can be done.

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Casino Kings Knocks Out Partnership with Boxing Powerhouse BoxNation

Published

2 days ago

May 9, 2025

Zoltan Tundik

Two titans of entertainment are joining forces! UK-licensed casino and sportsbook, Casino Kings, and the legendary boxing platform, BoxNation, have announced a dynamic new partnership, set to deliver a knockout blow of exclusive content, promotions and responsible betting experiences for fans. Becoming their official boxing betting partner, Casino Kings is stepping into the ring with one of the most respected names in the fight game, promising fans a ringside seat to even better betting.

This isn’t just a bell ringing for another sponsorship deal; it’s a knockout partnership designed to bring you closer to the action than ever before. Casino Kings branding will be engrained into the boxing industry, prominent across BoxNation’s popular YouTube channel through branding and content, where the biggest names and personalities in boxing step into the spotlight for exclusive interviews.

For you savvy fight fans, Casino Kings will be rolling out a series of exclusive offers, adding even more thrill to 2025’s already-explosive boxing schedule. And here’s a great way to kick things off: Casino Kings is welcoming new members with a £35 Free Bet! Just deposit a minimum of £10 and place bets of £10 or more to grab yours. Don’t miss out!

Given BoxNation’s powerful presence in the boxing arena and Casino Kings’ reputation as a premier UK online casino and sports betting platform, this partnership is bound to be a knockout you won’t want to miss.

“We’re buzzing to partner with BoxNation—this really puts Casino Kings in the heart of the action.” Says Jack Dunn, COO of Casino Kings. “The team have been absolutely brilliant, and we’re excited to get stuck into some top-tier behind-the-scenes boxing content for the fans!”

“BoxNation is delighted to announce our partnership with Casino Kings. Casino Kings has a great reputation for delivering sports and entertainment options for users. We look forward to working together with Casino Kings to create a safe and enjoyable experience for fans.” adds Umar Ahmed, BoxNation Channel Lead.

Want to be the first to know? Follow Casino Kings and BoxNation on social media now for instant updates, special offers, and all the ringside action!

About BoxNation:

BoxNation is a dedicated boxing news and media outlet, providing fans exclusive interviews and behind the content featuring the boxing’s biggest names and personalities. With over 95k YouTube subscribers and 50 million plus views, BoxNation is delivering the best boxing content from all around the world. To find out more about BoxNation, visit: www.youtube.com/@BoxNationOfficial

About Casino Kings:

Casino Kings isn’t just another UK-licensed online casino and sportsbook – it’s a platform that puts player well-being first. Deeply committed to responsible gambling, they offer a secure environment equipped with robust tools to empower users to manage their play effectively. Beyond this dedication, Casino Kings delivers consistently fair and competitive odds across a thrilling selection of sports. Plus, the king casino team consistently provides their players with the best welcome bonuses, weekly promotions, daily offers, and much more!

Let’s keep the fun in the game. Please remember to gamble responsibly. 18+ only. For more information, visit: www.gambleaware.org.

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Grand View Research: Global Sports Betting Market Size is Estimated to Reach USD 187.39 Billion by 2030

Published

2 days ago

May 9, 2025

Niji Narayan

The global online gambling market size is estimated to reach USD 153.57 billion by 2030, registering a CAGR of 11.9% from 2025 to 2030, according to a new report by Grand View Research.

Sports Betting Market Report Highlights:

• The offline segment accounts for a significant revenue share in the sports betting industry in 2024, particularly in regions with a mature gambling infrastructure such as Europe and Australia.

• Based on the sports type football segment dominated the sports betting market, holding the largest share due to its vast international fan base and the continuous presence of domestic and international tournaments.

• Live/In-Play Betting emerged as the leading segment in the sports betting market in 2024, thanks to its real-time and interactive nature.

• Europe sports betting market accounts for the largest revenue share of around 48% in 2024. The sports betting market in Europe is continually evolving, bolstered by established regulations in several countries and increasing digital engagement.

The growth of the global sports betting market is driven by the proliferation of internet infrastructure and evolving regulatory landscape of the entire gambling industry across the world. In addition, the increase in the number of sports events and leagues worldwide such as the NFL, FIFA World Cup, Carabao Cup, and UEFA Europa League has positively influenced the growth of the market. Furthermore, an increase in disposable income and the rising usage of AI and blockchain technologies to improve the prediction algorithms in betting software are likely to boost the growth of the market during the forecast period.

Esports, which is an organized, multiplayer video game competition, played by professional players, individuals, or teams, has gained massive popularity during the COVID-19 pandemic and witnessed a surge in the number of events worldwide. Market players are utilizing the increased number of esports events to offer an opportunity for their customers to bet on such esports competitions and earn extra income. The surge in online sports events backed up by a rise in the number of esports tournaments offers stable growth opportunities for the betting industry. For instance, according to the report by the UK Gambling Commission, there was a huge 2922% year-on-year rise in esports betting revenue from March 2019 to March 2020.

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CANJ Launches “Casinos United Against Hunger” Campaign

Published

2 days ago

May 9, 2025

Niji Narayan

In an effort to address food insecurity in New Jersey, the Casino Association of New Jersey (CANJ) has launched the Casinos United Against Hunger campaign in partnership with the Community FoodBank of New Jersey (CFBNJ). Atlantic City casinos collectively are donating more than $170,000 to support CFBNJ’s mission.

“Ending hunger will take all of us stepping up to do more for our neighbors. Atlantic City casinos are coming together to form Casinos United Against Hunger, a new campaign dedicated to strengthening our efforts to combat food insecurity in New Jersey. By supporting important organizations like the Community FoodBank of New Jersey, we will help address hunger by providing meals to families throughout the state,” said Mark Giannantonio, president of the Casino Association of New Jersey.

The donation was presented at CFBNJ’s Night of 300,000 Meals on May 1, 2025, a culinary event that brings together local chefs, restaurants and community members to help provide 300,000 meals for neighbors in need. Chefs from Atlantic City casinos participated in the annual event.

“Atlantic County has some of the highest rates of food insecurity in the state. We’re grateful to the Casino Association of New Jersey for helping to honor the FoodBank’s 50th anniversary with their generous support and for uniting the Atlantic City casino community to help address hunger. Through this partnership, we can provide more meals to local families in need and make a lasting impact in the area,” said Elizabeth McCarthy, president & CEO of the Community FoodBank of New Jersey.

In addition to the CFBNJ’s 50th anniversary, the partnership between the CANJ and CFBNJ comes at an especially crucial time given the level of food insecurity in New Jersey. Nearly 1 million people in the state, including more than 260,000 children, are at risk of hunger. Atlantic County, home to Atlantic City’s casinos, has some of the highest rates of food insecurity in the state, with 12.2% of residents and 17.4% of children affected.

The casinos involved in the Casinos United Against Hunger initiative – Bally’s Atlantic City Casino Resort, Borgata Hotel Casino & Spa, Caesars Entertainment’s Atlantic City Resorts, Golden Nugget Atlantic City, Hard Rock Hotel & Casino Atlantic City, Ocean Casino Resort and Resorts Casino Hotel – are joining a long-standing tradition of support for CFBNJ. Many properties in Atlantic City are longtime supporters of CFBNJ, and this collective effort demonstrates their commitment to addressing this critical issue. Through this partnership, CFBNJ will be able to distribute more meals to families in need, especially in areas that are most impacted. The $170,000 donation is a total of all financial, grant and in-kind contributions from each Atlantic City casino to the CFBNJ this year.