Latest News
Ernest Lewicki, Infingame: bridging the gap between global and local in LatAm
Ernest Lewicki, Head of Sales at Infingame, outlines the reasons why the iGaming aggregation hub is doubling down on its commitment to LatAm growth in 2025.
In the last five years, the iGaming industry has changed considerably. From advances in technology, to the emergence of new verticals and even new regions introducing regulated gambling frameworks, the iGaming world looks very different to what it did before the global pandemic.
One region, in my view, stands head and shoulders above the rest when it comes to potential. LatAm has truly become a continent of explosive potential. No longer just a promising frontierâitâs a goldmine of opportunity for brands that can understand and adapt to its unique demands.
As a local expert, I can promise that entering the LatAm region isnât as simple as pitching up and planting your flag. Far from it. You firstly need to understand local regulatory dynamics, player preferences, technological limitations.
In other words, you need a partner that can help you navigate some of these intricacies. This is where Infingame really shines â and what Iâll be taking you through in this article.
Riding the LatAm wave
The numbers speak for themselves: online gambling in LatAm is growing at an extraordinary pace. More established markets like Mexico and Colombia are leading the charge, fueled by increasing internet penetration, a young and enthusiastic player base and operator-friendly regulations that allow for brands to offer a wide array of gambling products to players.
Meanwhile, ânewerâ markets such as Peru are forecast to open up the industry to further growth opportunities. Brazil, however, is set to be the regionâs crown jewelâits population of over 200 million includes a vibrant sports culture that naturally aligns with sports betting and online gaming.
The mistake that many brands must avoid, however, is that LatAm is not a region where a âone-size-fits-all’ strategy will yield positive results. Each country brings its own nuances, be it language, cultural preferences, regulatory environments, or technological readiness.
Success here depends on not only recognising these differences but being able to adapt your business strategy accordingly and tailoring offerings to meet the unique preferences of local partners. This is where aggregation hubs like Infingame come in, and as one of the industryâs fastest growing aggregators, we pride ourselves in tailoring our operatorsâ offering to exactly what local players want.
Itâs all about localisation and personalisation
With a team based on the ground in Latin America, collectively we have some of the marketâs best experience in building the best possible product for operators targeting the region. We understand what types of games resonate with players, and how best to localise your gaming delivery for each specific market.
We work closely with operators and game studios to ensure their content isnât just relevant but culturally immersive. This isnât just about translating game interfaces into Spanish or Portugueseâitâs about weaving local narratives and themes into the fabric of the gaming experience.
For example, we know that players in Brazil have a strong preference for games that reflect local culture and sport. Football or Samba-themed slots tend to perform particularly well here, as do high-volatility products such as crash games.
Similarly, games inspired by regional folklore, beloved icons or even local festivals have shown to be hugely popular in Mexico; these types of games have the power to captivate audiences and drive engagement.
Players donât just want to play; they want to feel understood. When brands meet this expectation, the loyalty and revenue potential are immense.
Iâm incredibly proud of the dedication that goes into creating our back-end – our Product Management team goes above and beyond to hand-pick games for each of our partners to give them all of the necessary tools to drive engagement and long-term retention among bettors in Latin America.
Beyond localisation, personalisation is also key. Todayâs players now expect gaming experiences that are tailored to their preferences.
We see this in the entertainment industry â brands such as Netflix or Spotify can deliver âpersonalised, for youâ suggestions based on a customerâs previous activity. This is a trend that, I have no doubt, will sweep the gambling industry in 2025.
From gameplay mechanics to promotional offers, personalisation drives engagement and retention. In Latin America, this is especially true due to the diversity of player preferences across the region. Some may favour high-volatility slots; others might lean towards traditional table games or live dealer experiences.
Weâve designed our platform with this in mind. Infingameâs technology empowers operators to deliver personalised content at scale. Our platform leverages player data to recommend the right games, features and offers for different audiences.
By combining advanced analytics with a deep understanding of local markets, we help our partners create gaming experiences that feel personal and unique to every player.
Whatâs next in 2025?
Looking ahead, the opportunities in LatAm are only set to grow. With more countries considering regulation and infrastructure improving across the board, the region is poised for an unprecedented surge in online gaming activity. But this isnât a market that rewards complacency.
I couldnât be more excited about the potential here – operators need to invest in the right partnershipsâworking with aggregation hubs like Infingame that combine local expertise with cutting-edge technology is what will give you the chance to truly stand out.
Our mission is not just to expand our footprint in Latin Americaâweâre doubling down on our commitment to help operators thrive here.
From onboarding local team members in Brazil to deepening our game portfolio with culturally relevant content, weâre doing everything we can to position our partners for success. For us, the futureâs bright!
Latest News
Exploring Every Poker Variation: A Complete Guide to the Gameâs Endless Possibilities
Poker, a game often hailed as a test of skill and strategy, is available today in new formats and variants. Although the essence of the game remains intact, the dynamics shift frequently because of these innovations.
New versions mean unique gameplay, challenges, and strategies. Many players quickly adapted to the latest poker games, but some felt overwhelmed with new rules and styles.
If you’re a poker fan, stay tuned. Here, you’ll learn about all available poker game variations and emerging trends to become the master of this classic card game.
Classic Poker Variations That Stood the Test of Time
Nothing can beat the charm of classic poker games. You’ll easily find these game variations on every online and offline casino table.
Texas Holdâem
This most popular poker game is the crown of classic card games. Whether playing at a live VIP table or in tournaments, Texas Holdâem is available in both formats. With its emphasis on strategy, dodging bluffs, and analyzing opponents, this high-intensity card game keeps the players hooked throughout the gameplay. Players must make two private cards and five community cards to build the best hand.
Omaha
A closer relative to Texas Holdâem, this game requires using two hole cards and three community cards to form a hand. It’s a more challenging and rewarding version for pro poker players.
Seven-Card Stud
This was the go-to poker game before Texas Holdâem took center stage. During seven-card stud gameplay, players receive face-up and face-down cards. This game requires sharp memory and observation skills to show the A-game. Its methodical pace appeals to players who value skill over chance.
Five-Card Draw
Many beginners start their poker gaming journey by playing a five-card draw game. This version is like a training session where players aim to improve their hands by exchanging cards. Though simple, it still requires strategic decision-making. The game is also a top choice in casual gatherings.
Emerging Poker Styles Gaining Popularity
Poker has a deep history of offering varied styles to impress beginners and seasoned players. Check out three innovative poker styles that gained popularity by providing fresh challenges to skilled players.
-
Short Deck Holdâem:
This variation uses a smaller deck, removing cards ranked 2 to 5. As a result, players encounter more high-ranking hands. This format leads to unpredictable and action-packed gaming sessions.
-
Pineapple Poker:
Players start with three-hole cards in this quirky twist but must discard one after the flop. This added layer of strategy makes it both fun and engaging.
-
Open-Face ChinesePoker:
Unlike a traditional poker game, this one focuses on arranging the cards in three hands: two of five cards and one of three cards. Hand rankings and bonuses for specific combinations are used to score.
Regional Poker Variations and Their Unique Rules
Pokerâs global reach also led to fascinating regional adaptations.
In Asia, Pai Gow Poker merges aspects of Chinese dominoes with the traditional poker game. Players vie against the dealer to create the most advantageous high and low hands. However, a widely embraced Asian variant is Badugi. Badugi requires players to assemble the lowest possible hand using cards from different suits.
Although both games stem from a shared heritage, they provide unique experiences that resonate with broader audiences. This diversity in gameplay addresses the differing preferences among poker lovers.
Next, European adaptations also bring their flair to the table. Irish Poker combines aspects of Texas Holdâem and Omaha. This regional version offers players four-hole cards but requires them to discard two after the flop. Meanwhile, European Stud Poker replaces blinds with antes, emphasizing skill over luck.
Hands-down, these variations highlight pokerâs versatility and the game’s adaptability to various gaming cultures.
Understanding the Appeal of Poker Tournaments
The variety of formats in poker tournaments is an appealing aspect of the card game. From casual games to marathon-style multi-table tournaments, there is something for every playerâs skill level and schedule.
Online platforms gave more open access to participate in these challenging tourneys and win big. Pro poker players from anywhere across the globe can join these exclusive events without ever raising their heads from a couch. Moreover, tournaments like the World Series of Poker (WSOP) offer a chance to go head-on with more talented players globally.
Quick Tips to Master the Popular Poker VariationsÂ
While the rules of poker may vary, the principles of success remain the same. To win, start by focusing on one variation and mastering its nuances. For example, understanding pot odds and positional advantages in Texas Hold ’em can significantly improve your game.
Another crucial aspect is bankroll management. Ensure you set a gambling limit and stick to it if youâre on a losing streak. Additionally, look for valuable insights and strategies on online forums.Â
FAQs
- What is the easiest poker game for beginners?
Texas Holdâem is an ideal poker game for newcomers due to its simple gameplay.
- Are poker tournaments only for professionals?
Not at all. Many tournaments cater to amateurs, with lower buy-ins and more casual settings.
- How do you choose the right poker variation to play?
Before playing the game, consider your skill level and risk tolerance. Further, consider whether you like more strategic gameplay or fast-paced action.
- Are regional poker variations harder to learn?
Not always. Once you understand basic poker principles, learning regional variations is relatively easy.
Wrapping It Up
Pokerâs diversity is what makes the game so enduring worldwide. New formats and distinct gameplay can significantly improve the experience.
Whether youâre a professional player or even if you wish to enjoy the game casually, thereâs a version to suit anyone’s gaming style. With a thorough understanding of the gameâs rules and practice, you’ll thoroughly enjoy the game at its peak while beating the opponent more often.
Compliance Updates
BMM Testlabs Earns Accreditation in MaranhĂŁo, Brazil To Test Fixed Odds Betting Systems and Lottery Platforms
BMM Testlabs, the world’s original gaming test lab renowned for exceptional product compliance and testing services, today announced its official accreditation to test systems and games for the Brazilian state of MaranhĂŁo.
This new accreditation allows BMM Testlabs to test fixed-odds betting systems and lottery platforms for the MaranhĂŁo market. The Company is now authorized in every Brazilian jurisdiction that has regulated at state-level online fixed-odds betting.
The MaranhĂŁo accreditation, issued by MaranhĂŁo Parcerias SA (MAPA/LOTEMA), authorizes BMM Testlabs to work with lottery operators in the state to ensure compliance and quality standards for the gaming and lottery industry through end-to-end product compliance testing for MaranhĂŁoâs standards.
Additionally, Brazilâs Secretaria de PrĂȘmios e Apostas has federally authorized BMM Testlabs to test betting systems, live gaming studios, and online games used by fixed-odds betting operators.
BMM Testlabsâ Marzia Turrini, President of iGaming & Cybersecurity, said, âWe are excited and deeply honored that the State of MaranhĂŁoâs official lottery has entrusted BMM Testlabs with the responsibility of testing products for their new online fixed odds betting program, knowing that weâll do so with the highest levels of impartiality, technical expertise, transparency, efficiency, and, most of all, integrity.â
With the MaranhĂŁo accreditation, BMM Testlabs solidifies its position as the leading independent test lab in Brazil. BMM Testlabs is accredited in all jurisdictions that have authorized fixed-odds betting for online gaming and sports betting.
BMM Testlabs brings 44 years of global leadership in product compliance across regulated markets and is trusted by games, systems, and lottery manufacturers, suppliers, developers, and regulators worldwide.
In addition to product compliance testing, BMM Testlabs provides end-to-end cybersecurity protection solutions. Through its sister company, RG24seven Virtual Training, BMM also offers compliance-grade virtual training on responsible gaming, anti-money laundering, and other important topics â presented by industry experts and available in English, Spanish, and Portuguese.
Conferences
Meridianbet CEO Showcases GMGI’s $163M FY2024 Revenue, USA & Brazil Entry at ICR 2025 Conference
In a packed room at the prestigious ICR 2025 Conference held in Orlando, FL, Zoran Milosevic, CEO of Meridianbet, captivated the audience of elite investors with GMGI’s remarkable growth story and series of strategic market entries that position the company for significant value creation in 2025 and beyond. The company also led the conference with the highest number of one-on-one investor meetings, signaling strong interest in its growth trajectory.
The world-class event, also known as the financial market Super Bowl, is recognized as the planetâs premier small and medium-cap conference for US listed companies. It brought together over 3,000 attendees, including institutional investors, sell-side analysts, investment bankers, and private equity professionals.
This builds on the success at the 2024 Citi Global TMT Conference, when the company shared insights alongside industry giants like DraftKings, FanDuel, and IBM.
61% Year-Over-Year Growth Positions GMGI as Gaming Industry Leader
The worldâs elite investment audience found out a compelling history of growth: GMGI’s preliminary FY 2024 revenue surged 61% year-over-year to $150 million, with pro forma consolidated revenue reaching $163 million.
This exceptional growth trajectory, driven by strategic market expansions and technological innovation, showcases GMGI’s emerging dominance in the global gaming landscape.
Brazil: A Game-Changing Market Entry
In what could prove to be a transformative catalyst, Meridianbet secured a coveted federal license in Brazil â a market projected to reach $2.5-4 billion annually. With instant access to over 100 million potential customers across all 26 states, this strategic move positions GMGI to capture substantial market share in one of the world’s most lucrative gaming opportunities.
North American Expansion Accelerates
The Group’s momentum in North America exemplifies its multi-market growth strategy:
- Strategic entry into the rapidly expanding U.S. sweepstakes gaming market, leveraging proprietary content from Expanse Studios
- Pending gaming license in Ontario, Canada’s largest regulated market
- Deployment of AI-driven gaming solutions to maximize player engagement and retention
Â
GMGI’s Unified Ecosystem: A Competitive Moat
Meridianbet CEO showcased how the Group’s six synergistic companies create a formidable competitive advantage, presenting to investors a unique ecosystem:
- Meridianbet’s presence in 18 regulated jurisdictions, powered by 1,200+ employees including 100 software engineers
- Expanse Studios’ proprietary game development driving high-margin revenue lowering the reliance on third-party content
- Strategic assets across key growth markets: Mexplay in South America, Rkings in the UK, and Classics for a Cause in Australia
2025: Multiple Growth Catalysts Ahead
The confluence of strategic initiatives positions GMGI for accelerated growth:
- Brazil market ramp-up expected to drive substantial revenue expansion
- Proprietary AI technology deployment enhancing player monetization
- First-mover advantages in newly regulated markets
- Continued margin expansion through operational efficiencies
For investors seeking exposure to the explosive growth in global gaming, GMGI represents a unique opportunity: a proven operator with proprietary technology, multiple growth vectors, and strategic positioning in the world’s most promising gaming markets.
-
Latest News7 days ago
Plaza Hotel & Casino offering free stalls to temporarily rehome horses affected by the California wildfires
-
Affiliate Industry7 days ago
MetaBet inks Gentoo Media partnership to enhance flagship sites
-
Compliance Updates6 days ago
INCENTIVE GAMES RECEIVES FULL PAY-TO-PLAY GAMING CERTIFICATION IN BRAZIL
-
Latest News7 days ago
INSPIRED TO LAUNCH 16 SLOT GAMES IN BRAZIL, IGNITING THE iGAMING MARKET IN JANUARY 2025
-
Compliance Updates6 days ago
FBMDS obtains certification to operate in Brazil
-
Latest News7 days ago
PENN Entertainment Announces Partnership with Monumental Sports & Entertainment for Market Access in Washington, D.C.
-
Compliance Updates3 days ago
Digitain Group Products are Certified for Brazil
-
Canada2 days ago
BetConstruct Becomes the First iGaming Company to Offer Both B2B and B2C Licenses in Canada through Affiliate Entity