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Ernest Lewicki, Infingame: bridging the gap between global and local in LatAm
Ernest Lewicki, Head of Sales at Infingame, outlines the reasons why the iGaming aggregation hub is doubling down on its commitment to LatAm growth in 2025.
In the last five years, the iGaming industry has changed considerably. From advances in technology, to the emergence of new verticals and even new regions introducing regulated gambling frameworks, the iGaming world looks very different to what it did before the global pandemic.
One region, in my view, stands head and shoulders above the rest when it comes to potential. LatAm has truly become a continent of explosive potential. No longer just a promising frontier—it’s a goldmine of opportunity for brands that can understand and adapt to its unique demands.
As a local expert, I can promise that entering the LatAm region isn’t as simple as pitching up and planting your flag. Far from it. You firstly need to understand local regulatory dynamics, player preferences, technological limitations.
In other words, you need a partner that can help you navigate some of these intricacies. This is where Infingame really shines – and what I’ll be taking you through in this article.
Riding the LatAm wave
The numbers speak for themselves: online gambling in LatAm is growing at an extraordinary pace. More established markets like Mexico and Colombia are leading the charge, fueled by increasing internet penetration, a young and enthusiastic player base and operator-friendly regulations that allow for brands to offer a wide array of gambling products to players.
Meanwhile, â€newer’ markets such as Peru are forecast to open up the industry to further growth opportunities. Brazil, however, is set to be the region’s crown jewel—its population of over 200 million includes a vibrant sports culture that naturally aligns with sports betting and online gaming.
The mistake that many brands must avoid, however, is that LatAm is not a region where a â€one-size-fits-all’ strategy will yield positive results. Each country brings its own nuances, be it language, cultural preferences, regulatory environments, or technological readiness.
Success here depends on not only recognising these differences but being able to adapt your business strategy accordingly and tailoring offerings to meet the unique preferences of local partners. This is where aggregation hubs like Infingame come in, and as one of the industry’s fastest growing aggregators, we pride ourselves in tailoring our operators’ offering to exactly what local players want.
It’s all about localisation and personalisation
With a team based on the ground in Latin America, collectively we have some of the market’s best experience in building the best possible product for operators targeting the region. We understand what types of games resonate with players, and how best to localise your gaming delivery for each specific market.
We work closely with operators and game studios to ensure their content isn’t just relevant but culturally immersive. This isn’t just about translating game interfaces into Spanish or Portuguese—it’s about weaving local narratives and themes into the fabric of the gaming experience.
For example, we know that players in Brazil have a strong preference for games that reflect local culture and sport. Football or Samba-themed slots tend to perform particularly well here, as do high-volatility products such as crash games.
Similarly, games inspired by regional folklore, beloved icons or even local festivals have shown to be hugely popular in Mexico; these types of games have the power to captivate audiences and drive engagement.
Players don’t just want to play; they want to feel understood. When brands meet this expectation, the loyalty and revenue potential are immense.
I’m incredibly proud of the dedication that goes into creating our back-end – our Product Management team goes above and beyond to hand-pick games for each of our partners to give them all of the necessary tools to drive engagement and long-term retention among bettors in Latin America.
Beyond localisation, personalisation is also key. Today’s players now expect gaming experiences that are tailored to their preferences.
We see this in the entertainment industry – brands such as Netflix or Spotify can deliver â€personalised, for you’ suggestions based on a customer’s previous activity. This is a trend that, I have no doubt, will sweep the gambling industry in 2025.
From gameplay mechanics to promotional offers, personalisation drives engagement and retention. In Latin America, this is especially true due to the diversity of player preferences across the region. Some may favour high-volatility slots; others might lean towards traditional table games or live dealer experiences.
We’ve designed our platform with this in mind. Infingame’s technology empowers operators to deliver personalised content at scale. Our platform leverages player data to recommend the right games, features and offers for different audiences.
By combining advanced analytics with a deep understanding of local markets, we help our partners create gaming experiences that feel personal and unique to every player.
What’s next in 2025?
Looking ahead, the opportunities in LatAm are only set to grow. With more countries considering regulation and infrastructure improving across the board, the region is poised for an unprecedented surge in online gaming activity. But this isn’t a market that rewards complacency.
I couldn’t be more excited about the potential here – operators need to invest in the right partnerships—working with aggregation hubs like Infingame that combine local expertise with cutting-edge technology is what will give you the chance to truly stand out.
Our mission is not just to expand our footprint in Latin America—we’re doubling down on our commitment to help operators thrive here.
From onboarding local team members in Brazil to deepening our game portfolio with culturally relevant content, we’re doing everything we can to position our partners for success. For us, the future’s bright!
Latest News
Arizona Department of Gaming and Arizona Lottery Announce Proclamation Recognizing September 2025 as Responsible Gaming Education Month
State agencies join forces to raise awareness, promote prevention, and provide tools for safe and responsible play.
The Arizona Department of Gaming (ADG) and the Arizona Lottery are proud to announce a joint effort in support of a new Proclamation recognizing September 2025 as Responsible Gaming Education Month in Arizona.
Responsible gaming is about ensuring that individuals who choose to play have the tools, resources, and knowledge they need to make informed decisions and enjoy gaming as a form of entertainment. While problem gambling initiatives focus on helping those already experiencing harm from gambling, responsible gaming emphasizes prevention by encouraging healthy play behaviors before they reach a critical point.
Throughout September, and continuing in the months ahead, the ADG and Arizona Lottery will work together to strengthen education and awareness initiatives. The goal is to equip players with strategies and resources that help them keep gaming fun and safe, while helping reduce the risks associated with problem gambling.
“For over 30 years, the Arizona Department of Gaming has safeguarded the integrity of gaming through strong consumer protections, enforcement against illegal operators, and support services for those impacted by problem gambling,” said Jackie Johnson, Arizona Department of Gaming Agency Director. “During Responsible Gaming Education Month, we remind everyone that part of playing responsibly is being informed—always double-check before you place your bet to ensure you are using a legal, regulated operator at gaming.az.gov/checkyourbet.”
The Arizona Lottery also remains steadfast in its commitment to responsible play and has a Level 2 certification with the World Lottery Association for responsible gaming. Lottery games benefit the people of Arizona by generating critical revenue that funds education, healthcare, environmental conservation, and economic development. At the same time, the Lottery prioritizes the well-being of its players. Each ticket includes clear odds of winning, vending machines display game odds, and the 1-800-NEXT-STEP helpline is featured across Lottery products and advertising.
“We are proud to deliver entertainment that benefits communities across our state, while recognizing our responsibility to promote safe play,” said Alec Thomson, Arizona Lottery Executive Director. “Through transparency and awareness, we want every player to have the tools they need to make informed decisions and enjoy the Lottery responsibly.”
As Arizona observes Responsible Gaming Education Month, ADG and the Arizona Lottery encourage all players to stay informed, know their limits, and seek help if needed. Together, we can ensure that gaming remains a source of entertainment that strengthens, rather than harms, Arizona communities.
For more information and resources, visit gaming.az.gov/ResponsibleGaming or ArizonaLottery.com/ResponsibleGaming. If you or someone you know may be struggling with problem gambling, call or text 1-800-NEXT-STEP for confidential support available 24/7.
Internet Gaming Operator by the Alcohol and Gaming Commission of Ontario (AGCO).
This significant milestone authorizes absolutebet to offer regulated iGaming services in Ontario’s legal market under the oversight of AGCO and iGaming Ontario (iGO).
The registration marks a key step in absolutebet’s mission to bring a trusted, responsible, and innovative online casino experience to Ontario players. absolutebet is committed to operating with integrity and transparency, meeting all provincial standards for player protection, responsible gambling, anti-money laundering, and game integrity.
“Securing AGCO registration is more than a milestone—it’s the start of absolutebet’s journey in one of the most exciting regulated markets in the world,” said Chen Truman, Founder of absolutebet. “We are building a brand that will grow with the Ontario community and set the stage for future expansion.”
On the regulatory milestone, Krisztina Kalla, Legal & Regulatory Compliance Advisor of absolutebet, commented: “I’m incredibly proud to see all the hard work behind this license pay off. Securing AGCO registration has taken months of preparation and close collaboration with regulators and partners. I am very happy to see the result of that work, and even more excited as we move into the launch phase and open up the absolutebet community to Ontario players in a fun and responsible way.”
Ontario is recognized as one of the most competitive and fast-growing regulated iGaming markets in North America. With AGCO registration secured, absolutebet will move forward with the final stages of its iGO onboarding process in preparation for launch.
Woodbine Entertainment has announced a partnership with 1/ST that will see the bet365 Dance Smartly Stakes (G2) become a qualifying race for the Pegasus World Cup Filly & Mare Turf Invitational Stakes (G2).
The winner of this year’s $200,000 bet365 Dance Smartly Stakes at Woodbine Racetrack will receive an automatic invitation to the 2026 $500,000 Pegasus World Cup Filly & Mare Turf at Gulfstream Park in Hallandale Beach, Florida.
The Dance Smartly, to be held on Saturday, October 4 at Woodbine, will be contested at 1 1/16 miles on the bet365 Inner Turf Course and is part of a stacked card headlined by the returning $750,000 Canadian International (G1).
“We’re pleased to partner with the team at 1/ST Racing to add this unique bonus to the Dance Smartly,” said Tim Lawson, Vice-President of Thoroughbred Racing for Woodbine. “Pegasus World Cup Day has become an outstanding showcase of our sport and it’s exciting that the opportunity to be part of it will be connected to a prominent race on one of our biggest days of the season.”
The 2026 Pegasus World Cup will celebrate the 10-year anniversary of racing’s leading luxury, lifestyle and sporting event. The Pegasus World Cup debuted in 2017 as part of 1/ST’s mission to excite, energize and modernize the sport of racing for a new generation of fans and to provide lucrative opportunities for Thoroughbred owners and trainers. The event annually attracts the sport’s biggest names and is viewed globally.
“We’re thrilled to partner with Woodbine in linking the Dance Smartly to Pegasus World Cup Day,” said Aidan Butler, President of 1/ST. “This collaboration strengthens the global profile of both events, while providing horsemen and fans with a world-class pathway from Toronto to South Florida.”
The 2026 Pegasus World Cup will be held in January.
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