Latest News
Ernest Lewicki, Infingame: bridging the gap between global and local in LatAm
Ernest Lewicki, Head of Sales at Infingame, outlines the reasons why the iGaming aggregation hub is doubling down on its commitment to LatAm growth in 2025.
In the last five years, the iGaming industry has changed considerably. From advances in technology, to the emergence of new verticals and even new regions introducing regulated gambling frameworks, the iGaming world looks very different to what it did before the global pandemic.
One region, in my view, stands head and shoulders above the rest when it comes to potential. LatAm has truly become a continent of explosive potential. No longer just a promising frontier—it’s a goldmine of opportunity for brands that can understand and adapt to its unique demands.
As a local expert, I can promise that entering the LatAm region isn’t as simple as pitching up and planting your flag. Far from it. You firstly need to understand local regulatory dynamics, player preferences, technological limitations.
In other words, you need a partner that can help you navigate some of these intricacies. This is where Infingame really shines – and what I’ll be taking you through in this article.
Riding the LatAm wave
The numbers speak for themselves: online gambling in LatAm is growing at an extraordinary pace. More established markets like Mexico and Colombia are leading the charge, fueled by increasing internet penetration, a young and enthusiastic player base and operator-friendly regulations that allow for brands to offer a wide array of gambling products to players.
Meanwhile, ‘newer’ markets such as Peru are forecast to open up the industry to further growth opportunities. Brazil, however, is set to be the region’s crown jewel—its population of over 200 million includes a vibrant sports culture that naturally aligns with sports betting and online gaming.
The mistake that many brands must avoid, however, is that LatAm is not a region where a ‘one-size-fits-all’ strategy will yield positive results. Each country brings its own nuances, be it language, cultural preferences, regulatory environments, or technological readiness.
Success here depends on not only recognising these differences but being able to adapt your business strategy accordingly and tailoring offerings to meet the unique preferences of local partners. This is where aggregation hubs like Infingame come in, and as one of the industry’s fastest growing aggregators, we pride ourselves in tailoring our operators’ offering to exactly what local players want.
It’s all about localisation and personalisation
With a team based on the ground in Latin America, collectively we have some of the market’s best experience in building the best possible product for operators targeting the region. We understand what types of games resonate with players, and how best to localise your gaming delivery for each specific market.
We work closely with operators and game studios to ensure their content isn’t just relevant but culturally immersive. This isn’t just about translating game interfaces into Spanish or Portuguese—it’s about weaving local narratives and themes into the fabric of the gaming experience.
For example, we know that players in Brazil have a strong preference for games that reflect local culture and sport. Football or Samba-themed slots tend to perform particularly well here, as do high-volatility products such as crash games.
Similarly, games inspired by regional folklore, beloved icons or even local festivals have shown to be hugely popular in Mexico; these types of games have the power to captivate audiences and drive engagement.
Players don’t just want to play; they want to feel understood. When brands meet this expectation, the loyalty and revenue potential are immense.
I’m incredibly proud of the dedication that goes into creating our back-end – our Product Management team goes above and beyond to hand-pick games for each of our partners to give them all of the necessary tools to drive engagement and long-term retention among bettors in Latin America.
Beyond localisation, personalisation is also key. Today’s players now expect gaming experiences that are tailored to their preferences.
We see this in the entertainment industry – brands such as Netflix or Spotify can deliver ‘personalised, for you’ suggestions based on a customer’s previous activity. This is a trend that, I have no doubt, will sweep the gambling industry in 2025.
From gameplay mechanics to promotional offers, personalisation drives engagement and retention. In Latin America, this is especially true due to the diversity of player preferences across the region. Some may favour high-volatility slots; others might lean towards traditional table games or live dealer experiences.
We’ve designed our platform with this in mind. Infingame’s technology empowers operators to deliver personalised content at scale. Our platform leverages player data to recommend the right games, features and offers for different audiences.
By combining advanced analytics with a deep understanding of local markets, we help our partners create gaming experiences that feel personal and unique to every player.
What’s next in 2025?
Looking ahead, the opportunities in LatAm are only set to grow. With more countries considering regulation and infrastructure improving across the board, the region is poised for an unprecedented surge in online gaming activity. But this isn’t a market that rewards complacency.
I couldn’t be more excited about the potential here – operators need to invest in the right partnerships—working with aggregation hubs like Infingame that combine local expertise with cutting-edge technology is what will give you the chance to truly stand out.
Our mission is not just to expand our footprint in Latin America—we’re doubling down on our commitment to help operators thrive here.
From onboarding local team members in Brazil to deepening our game portfolio with culturally relevant content, we’re doing everything we can to position our partners for success. For us, the future’s bright!
Latest News
New Zealand Thoroughbred Racing and 1/ST Unveil Partnership to Elevate Global Thoroughbred Racing
New Zealand Thoroughbred Racing (NZTR) is excited to announce a transformative partnership with 1/ST, the premier North American Thoroughbred racing, gaming and entertainment company. Known for its iconic venues, including Santa Anita Park (California) and Gulfstream Park (Florida), 1/ST is a leader in modernizing horse racing by blending live racing with innovative gaming, hospitality and lifestyle experiences.
As leaders of world-class racing, hospitality and entertainment events, 1/ST is also committed to advancing racing’s global profile through cutting-edge technology and international collaboration. This partnership brings a unique opportunity to connect three prestigious racedays: Auckland Thoroughbred Racing’s Champions Day (March 8 – featuring The G1 Bonecrusher New Zealand Stakes, named after legendary 1987 Australian Horse of The Year Champion and NZ Hall of Famer, Bonecrusher) alongside 1/ST’s Pegasus World Cup (January 25) and California Crown (September 27).
This collaboration will introduce “Golden Ticket” pathways, offering the winning horses direct entry into marquee races including:
From the Pegasus World Cup (25 January 2025) to Champions Day (8 March 2025):
- The US$500,000 Group 2 Pegasus World Cup Filly & Mare Turf (1600m) winner earns entry to the NZ$600,000 Group 1 World Pool New Zealand Thoroughbred Breeders’ Stakes (1600m).
- The US$1,000,000 Group 1 Pegasus World Cup Turf (1800m) winner gains entry to the NZ$1,000,000 Group 1 Bonecrusher New Zealand Stakes (2000m).
From Champions Day (8 March 2025) to California Crown (27 September 2025):
- The NZ$500,000 Rich Hill Stud Champion Middle Distance Series winner secures a Golden Ticket to the US$750,000 Group 1 California Crown John Henry Turf (2000m).
- The NZ$500,000 Sport Nation Champion Sprint Series winner earns entry to the US$750,000 Group 2 California Crown US$750,000 Eddie D Turf Sprint (1300m).
To further enhance the partnership, NZTR and 1/ST will cover travel and freight costs for Golden Ticket-winning horses travelling internationally to compete in the respective countries.
“This partnership marks an exciting milestone in showcasing New Zealand racing on the world stage,†commented Chief Operating Officer of NZTR, Darin Balcombe. “The Golden Ticket concept creates a unique pathway for international competition, enriching the experience for racing participants and fans alike.â€
Aidan Butler, President of 1/ST, added: “This partnership with NZTR exemplifies our commitment to elevating Thoroughbred racing globally. By linking these iconic racedays and supporting international competition, we’re looking to drive innovation, collaboration and global excitement in the sport.â€
Lachlan Fitt, Deputy CEO of Entain Australia and New Zealand, operators of the NZ TAB, also welcomed the announcement:
“Congratulations to NZTR and 1/ST on reaching this exciting outcome. The partnership will continue the opportunity for NZ racing to be showcased to racing fans globally and is another new pathway for NZ racing participants to consider. And through our Trackside and Sport Nation media brands, we look forward to bringing the best of US racing to our wagering customers in NZ.â€
This partnership paves the way for significant growth in Thoroughbred racing across both regions, with both NZTR and 1/ST excited to build on this promising foundation moving forward.
For more information about the partnership and Golden Ticket races, contact NZTR’s Head Handicapper Bruce Sherwin by emailing [email protected].
Latest News
SOFTSWISS Game Aggregator Certified for Peru Market
SOFTSWISS has successfully obtained compliance certification for the Peruvian market for its Game Aggregator, the largest content hub in the iGaming sector. This milestone solidifies the company’s position as one of the first technology providers ready to work under the country’s new regulatory framework.
As part of Peru’s revised Regulatory Framework, initiated in February 2024, all operators, platforms, game providers, and technical suppliers are required to obtain certification by 1 January 2025 to legally operate in the market. SOFTSWISS achieved this certification through GLI, an accredited testing laboratory, ensuring that its product meets all technical and legal requirements set by Peruvian authorities.
The Peruvian gambling market is among the fastest-growing and most promising in Latin America, with projections estimating a CAGR of 5.97% and a market volume of USD 420.60 million by 2029. Furthermore, smartphone penetration is expected to hit 77.78% by the same year, providing significant opportunities for the iGaming industry.
“The newly regulated framework is set to attract international gaming companies and investors, paving the way for further expansion in the iGaming sector,” said Max Trafimovich, CCO at SOFTSWISS. “We’re proud to be among the first companies to complete the necessary procedures and be fully prepared for this promising market.”
This achievement comes shortly after the SOFTSWISS Game Aggregator’s certification in Brazil, showcasing the company’s ambitious plans to expand and strengthen its leadership across the Latin American region.
Currently, the SOFTSWISS Game Aggregator boasts the largest game portfolio in the market, offering over 27,000 titles, alongside consistent 99.999% uptime and top-tier services. According to a recent Kantar survey conducted in November 2024, the product received an overall satisfaction score of 8.1 out of 10 from its clients, underscoring its reputation as a reliable and industry-leading solution.
By obtaining certification in Peru, SOFTSWISS continues to demonstrate its commitment to compliance, innovation, and delivering premium services in rapidly evolving markets.
The SOFTSWISS team will be available to discuss partnerships in Brazil and other markets at the first major iGaming event of 2025 – ICE Barcelona, taking place on 20–22 January, at stand 2G42.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
Compliance Updates
EGT Digital is a licensed software provider for Brazil
EGT Digital is proud to announce that it has obtained a licence that allows it to provide its software products in Brazil. The Bulgarian provider was certified by the regulator Secretariat of Prizes and Bets (SPA) and can now offer local operators its rich portfolio of gaming solutions, containing over 120 in-house developed casino titles and the 4 top-performing jackpots Bell Link, High Cash, Clover Chance, and Single Progressive Jackpot.
Tsvetomira Drumeva, Head of Sales at EGT Digital, shared her excitement regarding the authorization: “We are delighted to have the opportunity to present our gaming content to the Brazilian market. Our slots are available to domestic players, ready to captivate them with their numerous fascinating features and provide an unforgettable experience, fully tailored to their tastes and preferences.â€
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