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Ernest Lewicki, Infingame: bridging the gap between global and local in LatAm
Ernest Lewicki, Head of Sales at Infingame, outlines the reasons why the iGaming aggregation hub is doubling down on its commitment to LatAm growth in 2025.
In the last five years, the iGaming industry has changed considerably. From advances in technology, to the emergence of new verticals and even new regions introducing regulated gambling frameworks, the iGaming world looks very different to what it did before the global pandemic.
One region, in my view, stands head and shoulders above the rest when it comes to potential. LatAm has truly become a continent of explosive potential. No longer just a promising frontierâitâs a goldmine of opportunity for brands that can understand and adapt to its unique demands.
As a local expert, I can promise that entering the LatAm region isnât as simple as pitching up and planting your flag. Far from it. You firstly need to understand local regulatory dynamics, player preferences, technological limitations.
In other words, you need a partner that can help you navigate some of these intricacies. This is where Infingame really shines â and what Iâll be taking you through in this article.
Riding the LatAm wave
The numbers speak for themselves: online gambling in LatAm is growing at an extraordinary pace. More established markets like Mexico and Colombia are leading the charge, fueled by increasing internet penetration, a young and enthusiastic player base and operator-friendly regulations that allow for brands to offer a wide array of gambling products to players.
Meanwhile, ânewerâ markets such as Peru are forecast to open up the industry to further growth opportunities. Brazil, however, is set to be the regionâs crown jewelâits population of over 200 million includes a vibrant sports culture that naturally aligns with sports betting and online gaming.
The mistake that many brands must avoid, however, is that LatAm is not a region where a âone-size-fits-all’ strategy will yield positive results. Each country brings its own nuances, be it language, cultural preferences, regulatory environments, or technological readiness.
Success here depends on not only recognising these differences but being able to adapt your business strategy accordingly and tailoring offerings to meet the unique preferences of local partners. This is where aggregation hubs like Infingame come in, and as one of the industryâs fastest growing aggregators, we pride ourselves in tailoring our operatorsâ offering to exactly what local players want.
Itâs all about localisation and personalisation
With a team based on the ground in Latin America, collectively we have some of the marketâs best experience in building the best possible product for operators targeting the region. We understand what types of games resonate with players, and how best to localise your gaming delivery for each specific market.
We work closely with operators and game studios to ensure their content isnât just relevant but culturally immersive. This isnât just about translating game interfaces into Spanish or Portugueseâitâs about weaving local narratives and themes into the fabric of the gaming experience.
For example, we know that players in Brazil have a strong preference for games that reflect local culture and sport. Football or Samba-themed slots tend to perform particularly well here, as do high-volatility products such as crash games.
Similarly, games inspired by regional folklore, beloved icons or even local festivals have shown to be hugely popular in Mexico; these types of games have the power to captivate audiences and drive engagement.
Players donât just want to play; they want to feel understood. When brands meet this expectation, the loyalty and revenue potential are immense.
Iâm incredibly proud of the dedication that goes into creating our back-end – our Product Management team goes above and beyond to hand-pick games for each of our partners to give them all of the necessary tools to drive engagement and long-term retention among bettors in Latin America.
Beyond localisation, personalisation is also key. Todayâs players now expect gaming experiences that are tailored to their preferences.
We see this in the entertainment industry â brands such as Netflix or Spotify can deliver âpersonalised, for youâ suggestions based on a customerâs previous activity. This is a trend that, I have no doubt, will sweep the gambling industry in 2025.
From gameplay mechanics to promotional offers, personalisation drives engagement and retention. In Latin America, this is especially true due to the diversity of player preferences across the region. Some may favour high-volatility slots; others might lean towards traditional table games or live dealer experiences.
Weâve designed our platform with this in mind. Infingameâs technology empowers operators to deliver personalised content at scale. Our platform leverages player data to recommend the right games, features and offers for different audiences.
By combining advanced analytics with a deep understanding of local markets, we help our partners create gaming experiences that feel personal and unique to every player.
Whatâs next in 2025?
Looking ahead, the opportunities in LatAm are only set to grow. With more countries considering regulation and infrastructure improving across the board, the region is poised for an unprecedented surge in online gaming activity. But this isnât a market that rewards complacency.
I couldnât be more excited about the potential here – operators need to invest in the right partnershipsâworking with aggregation hubs like Infingame that combine local expertise with cutting-edge technology is what will give you the chance to truly stand out.
Our mission is not just to expand our footprint in Latin Americaâweâre doubling down on our commitment to help operators thrive here.
From onboarding local team members in Brazil to deepening our game portfolio with culturally relevant content, weâre doing everything we can to position our partners for success. For us, the futureâs bright!
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EGT Digital to make a memorable debut at IGI Expo in FlorianĂłpolis
EGT Digital will take part in the iGaming and Gaming Expo (IGI Expo), which will be held on December 13-15 in the Brazilian city of FlorianĂłpolis. This will be the first edition of the exhibition, which will offer a platform for business and networking for professionals, investors and regulators from the region. The Bulgarian developer and provider of iGaming solutions will showcase its rich product portfolio at booth D20.
Visitors will have the opportunity to become familiar with the wide range of casino developments of EGT Digital. The jackpot bestsellers Bell Link, Clover Chance, High Cash, and Single Progressive Jackpot, currently including more than 120 in-house developed titles, will reveal their captivating features and will show why they are favorites of players in so many markets around the world. Among the top-performing slots on display will be Amazonsâ Battle, Shining Crown, and the award-winning Sugar Duke. Together with them the upcoming cocktail-themed 5Ă6 Fruity Shots will stand out with multipliers ranging from x2 to the impressive x500, as well as the Toppling Reels, which will add more thrill to the game, promising even bigger prizes.
The gaming diversity at the stand will be complemented by the company’s instant games, which are a preferred choice for fans of quick wins due to their original design and mechanics, ensuring highly engaging gameplay.
X-Nave, EGT Digitalâs âall-in-oneâ betting platform, will also be on display to present the technology and tools operators need to build and grow their online business. Standing out with great flexibility, the platform contains 4 main modules: Gaming Aggregator, CRM Engine, Sport Product, and Payment Gateway. Each of them can function as a part of the turnkey solution or to be integrated with developments of third-party providers.
The Gaming Aggregator will show its wide variety of over 12,000 games from more than 140 popular providers. The guests will also be able to learn more about new functionalities like the Buy Bonus, Hot and Cold games category, giving live visualization of the gamesâ RTP, as well as tools like Recommendation Engine and Casino as Widget, which allow operators to create more personalized content for their customers.
The CRM Engine will demonstrate numerous games and tournaments, as well as options for advanced player segmentation and AI/ML-driven tools.
The attendees will also have the opportunity to get acquainted with the rich sports and esports coverage offered by the X-Naveâs Sport Product. The module will present its Customizable Tournament Page, providing easy navigation and a personalized betting experience.
EGT Digitalâs Payment Gateway will showcase its wide range of payment methods, including Open Banking. The module will demonstrate its user-focused design, featuring options like deposit repeat and bonus selection, combined with enhanced security measures.
âI am very glad that a market with huge potential as Brazil is now open to offer high-quality online gaming content to its players,â commented Celina Guedes, Regional Director Brazil at EGT. âI am confident that our products will quickly gain popularity here, given their excellent results in a number of countries around the world, including Latin America, which is among the regions with strongest performance for us. IGI Expo will give us a valuable opportunity to present ourselves to Brazilian operators, players and industry experts. EGT Digital will showcase its developments at the largest booth at the exhibition, where we will be awaiting our guests during the three days of the event.â
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MixRift launches exciting free Mixed Reality âarcade shooterâ game: Crit Attack
MixRift, a mixed reality (MR) gaming start-up today announces the launch of its third title, Crit Attack: a new MR arcade wave shooter game, developed to satisfy the need of three generations of gamers for immersive and engaging MR experiences.
Just in time for the holiday season, the game is easy and free to play, and is compatible with Meta Quest 3, 3S, Pro and 2. In-app purchases like upgrades and extra âlivesâ are available to make the most out of the playing session, but players can also win these by playing the game for longer. With Cyber Monday just behind us, you can leverage Meta Questâs deals and play Crit Attack with the family to defend your living room from a wave of monsters.
The combination of the game mechanic (arcade wave shooter), the graphics and the ease of picking it up make Crit Attack unique in the Meta Store, where the emphasis is on the more story driven, multiplayer, longer sessions. Powered by that growing market feedback for more âfamily-friendlyâ, less intense or graphic violence games, and a nostalgia for 80s and 90s games and entertainment brought to today, Crit Attack is a simple and casual game that anyone can intuitively understand how to use and play.
Bobby Voicu, MixRiftâs CEO, commented: âBy listening to our audience we noticed a nostalgia trend, driven by TV series like âStrange Thingsâ or games like âStardew Valleyâ and âMinecraftâ with pixelated graphics. This enables the entire family to enjoy our games – the generation that first played games in arcades, the generation that played the early consoles and, finally, Gen Z and Alpha that can use their MR devices for a competitive and fun game.
The launch of Crit Attack underscores our vision to drive mass MR adoption and make gaming accessible to everyone by developing games that are easy for anyone to play, and deeply immersive. Itâs the perfect gift for the whole family to enjoy – what better way to spend Christmas than uniting to fight a wave of monsters?â.
 Key features that differentiate it from existing MR experiences:
- âFriendlierâ look and feel: The only MR game where arcade wave shooters are combined with the kind of graphics offered, for the entire family to play. The monsters are cute and annoying rather than scary, appearing in waves â making it a very fun experience for everyone.
- Accessible, simple and easy user experience: Easy to pick up and play â simply pick up a controller and point the in-game guns at the monsters that come and try to invade your living room; even the âPlayâ button is a button you can shoot. Though simple to understand, the game can be a truly tactical experience.
- âOne more timeâ experience: The wave arcade shooter mechanic makes it the ideal game for short gaming sessions that players want to experience âone more timeâ according to user feedback, as with each time they understand what to do to get more monster waves destroyed.
- Low time commitment required to play â a more casual experience, where you can play for a half an hour or less session.
- Hall of Fame leaderboard: Global leaderboard to track performance against the best players in the world, and be part of a vibrant gaming community.
MixRiftâs unique approach is centred on game mechanics, developing and releasing games that resonate with audiences, quickly rather than investing years in a single title.
Voicu added: âWhile the demand for MR experiences continues to grow, largely driven by tech giants like Meta and Apple, there’s a clear lack of high-quality MR games out there. We’re in the perfect position to tackle this because our flexibility lets us dive into unique game mechanics built specifically for MR. We’re not just making gamesâwe’re pushing boundaries to create new kinds of interactive experiences, changing the way we engage with this technology in our daily lives.â
MixRift has been at the forefront of the MR/XR revolution since its inception, pushing the boundaries of seamless integration between physical and digital realms to create âwowâ moments for gamers. In August, MixRift raised ÂŁ1.6M, primarily directed towards accelerating its game development efforts. The companyâs additional games Hell Horde (MR Survival) and Fractured (MR 3D puzzle) are available on Apple Vision Pro and the Meta Quest. MixRift has an ambitious roadmap ahead, including a new, exciting gaming title in Q1 2025.
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Stakelogic Partners with GAN to Deliver Slots and Live Casino to the US Social Casino Market
Stakelogic, a leading innovator in online casino content, is thrilled to announce a strategic partnership with GAN, the top online gaming platform for social casinos in the United States. Through this collaboration, Stakelogicâs highly acclaimed slots and live dealer products will soon be available on social casino platforms across North America, delivering an exciting new wave of interactive entertainment to players nationwide.
Through this partnership, GAN will also distribute Stakelogicâs hybrid slots, including the Spin-to-Win Live Jackpot Game Show and the Super Wheel live dealer bonus game. This will offer US social casino players an unprecedented blend of traditional slots and live casino excitement.
Stakelogicâs premium live dealer games, such as roulette and blackjack, along with innovative live game shows like Super Stake Roulette 5,000X and Super Wheel â The Live Game Show, will also be made available across the United States. This groundbreaking approach combines social casino gaming with live dealer interaction, marking a major advancement for the US market.
Additionally, social casino operators working with GAN will gain access to custom-branded slots and live products designed specifically for their platforms, enabling them to deliver a unique and tailored gaming experience to their players.
Stephan van den Oetelaar, CEO atâŻStakelogic said: âWeâre thrilled to join forces with GAN to bring our slot and live casino products to the US social casino market. This partnership allows us to swiftly roll out our content across the country, delivering a unique gaming experience tailored for American players. We believe branded, custom-made content will become the industry standard in the coming years. In the months ahead, we will work closely with GAN and its social casino operators to develop a truly bespoke offering that sets a new benchmark for player engagement and entertainment.â
Guiseppe Gardali, President B2B at GAN said: âWith our partnership with Stakelogic, GAN is elevating social casino entertainment to a whole new level. Stakelogicâs hybrid slots, which blend traditional slots with live casino elements, are truly groundbreaking for the industry. Live Casino is still an emerging concept in the US, and thanks to Stakelogic, weâre able to lead the way in delivering the most innovative and high-quality gaming experiences available today.â
This partnership also reflects Stakelogicâs broader strategic vision, building upon collaborations with top industry players like GAN in the social casino sector and Ballyâs in the real money live casino space. Together, these initiatives are enabling Stakelogic to expand its presence in the US and bring cutting-edge gaming experiences to a whole new audience.
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