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Ernest Lewicki, Infingame: bridging the gap between global and local in LatAm

Ernest Lewicki, Head of Sales at Infingame, outlines the reasons why the iGaming aggregation hub is doubling down on its commitment to LatAm growth in 2025.
In the last five years, the iGaming industry has changed considerably. From advances in technology, to the emergence of new verticals and even new regions introducing regulated gambling frameworks, the iGaming world looks very different to what it did before the global pandemic.
One region, in my view, stands head and shoulders above the rest when it comes to potential. LatAm has truly become a continent of explosive potential. No longer just a promising frontier—it’s a goldmine of opportunity for brands that can understand and adapt to its unique demands.
As a local expert, I can promise that entering the LatAm region isn’t as simple as pitching up and planting your flag. Far from it. You firstly need to understand local regulatory dynamics, player preferences, technological limitations.
In other words, you need a partner that can help you navigate some of these intricacies. This is where Infingame really shines – and what I’ll be taking you through in this article.
Riding the LatAm wave
The numbers speak for themselves: online gambling in LatAm is growing at an extraordinary pace. More established markets like Mexico and Colombia are leading the charge, fueled by increasing internet penetration, a young and enthusiastic player base and operator-friendly regulations that allow for brands to offer a wide array of gambling products to players.
Meanwhile, ‘newer’ markets such as Peru are forecast to open up the industry to further growth opportunities. Brazil, however, is set to be the region’s crown jewel—its population of over 200 million includes a vibrant sports culture that naturally aligns with sports betting and online gaming.
The mistake that many brands must avoid, however, is that LatAm is not a region where a ‘one-size-fits-all’ strategy will yield positive results. Each country brings its own nuances, be it language, cultural preferences, regulatory environments, or technological readiness.
Success here depends on not only recognising these differences but being able to adapt your business strategy accordingly and tailoring offerings to meet the unique preferences of local partners. This is where aggregation hubs like Infingame come in, and as one of the industry’s fastest growing aggregators, we pride ourselves in tailoring our operators’ offering to exactly what local players want.
It’s all about localisation and personalisation
With a team based on the ground in Latin America, collectively we have some of the market’s best experience in building the best possible product for operators targeting the region. We understand what types of games resonate with players, and how best to localise your gaming delivery for each specific market.
We work closely with operators and game studios to ensure their content isn’t just relevant but culturally immersive. This isn’t just about translating game interfaces into Spanish or Portuguese—it’s about weaving local narratives and themes into the fabric of the gaming experience.
For example, we know that players in Brazil have a strong preference for games that reflect local culture and sport. Football or Samba-themed slots tend to perform particularly well here, as do high-volatility products such as crash games.
Similarly, games inspired by regional folklore, beloved icons or even local festivals have shown to be hugely popular in Mexico; these types of games have the power to captivate audiences and drive engagement.
Players don’t just want to play; they want to feel understood. When brands meet this expectation, the loyalty and revenue potential are immense.
I’m incredibly proud of the dedication that goes into creating our back-end – our Product Management team goes above and beyond to hand-pick games for each of our partners to give them all of the necessary tools to drive engagement and long-term retention among bettors in Latin America.
Beyond localisation, personalisation is also key. Today’s players now expect gaming experiences that are tailored to their preferences.
We see this in the entertainment industry – brands such as Netflix or Spotify can deliver ‘personalised, for you’ suggestions based on a customer’s previous activity. This is a trend that, I have no doubt, will sweep the gambling industry in 2025.
From gameplay mechanics to promotional offers, personalisation drives engagement and retention. In Latin America, this is especially true due to the diversity of player preferences across the region. Some may favour high-volatility slots; others might lean towards traditional table games or live dealer experiences.
We’ve designed our platform with this in mind. Infingame’s technology empowers operators to deliver personalised content at scale. Our platform leverages player data to recommend the right games, features and offers for different audiences.
By combining advanced analytics with a deep understanding of local markets, we help our partners create gaming experiences that feel personal and unique to every player.
What’s next in 2025?
Looking ahead, the opportunities in LatAm are only set to grow. With more countries considering regulation and infrastructure improving across the board, the region is poised for an unprecedented surge in online gaming activity. But this isn’t a market that rewards complacency.
I couldn’t be more excited about the potential here – operators need to invest in the right partnerships—working with aggregation hubs like Infingame that combine local expertise with cutting-edge technology is what will give you the chance to truly stand out.
Our mission is not just to expand our footprint in Latin America—we’re doubling down on our commitment to help operators thrive here.
From onboarding local team members in Brazil to deepening our game portfolio with culturally relevant content, we’re doing everything we can to position our partners for success. For us, the future’s bright!
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SCCG Expands Strategic Partnership with Major League Rugby

SCCG Management has announced the expansion of its strategic partnership with Major League Rugby (MLR). Building on their focus on sports betting opportunities and pathways to integrate betting, the collaboration will include market analysis, audience engagement strategies, deepening relationships with operator partners, and developing strategies to fully tap into rugby’s potential as the US prepares to host the 2031 Rugby World Cup.
This partnership creates opportunities for gaming operators to connect with MLR’s growing fanbase while aligning with the league’s efforts to expand its reach and enhance engagement across multiple platforms and experiences.
Through this expanded partnership, SCCG will utilize its extensive expertise and global network to help MLR unlock new revenue streams and grow its fanbase. Key initiatives include analyzing fan demographics, digital engagement trends, and regional growth potential, as well as developing partnerships with sports betting operators, sponsors, and other stakeholders. Additionally, SCCG will assist in integrating betting and gamification initiatives that enhance the fan experience while driving audience engagement.
“Major League Rugby’s commitment to innovation and growth makes them an ideal partner for SCCG. This expanded collaboration demonstrates our shared vision to elevate rugby in North America by creating dynamic engagement opportunities for fans and stakeholders alike. We’re excited to continue supporting MLR’s journey to become a global rugby powerhouse,” said Stephen Crystal, Founder and CEO of SCCG Management.
“At Major League Rugby, we are always looking to find innovative, engaging ways to meet fans where they are, and our partnership with SCCG best equips us to do just that. By deepening our collaborative relationship with one another, we can draw from SCCG’s expertise and experience to help grow the game in the U.S. as we prepare for the country to host the Olympics, the Rugby World Cup and more,” said Lucas Reid, CRO of MLR.
As MLR enters its next phase of growth, the partnership will also focus on delivering a detailed implementation roadmap. This roadmap will outline specific actions, timelines, and milestones designed to drive immediate impact and prepare the league for long-term success. With insights drawn from comparable sports and markets, SCCG aims to position MLR as a leader in fan engagement and innovation.
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MGM Resorts Appoints Donna Langley to its Board of Directors

MGM Resorts International has appointed Dame Donna Langley, Chairman of NBCUniversal Entertainment & Studios, to the Company’s Board of Directors. Langley becomes the 13th member of the board.
Langley leads greenlight decisions across NBCUniversal with full oversight of all entertainment programming and marketing across Peacock, Bravo, and NBC, including primetime and late night. She continues to spearhead global creative strategy, business operations, production, acquisitions, and distribution for the portfolio of award-winning Film and Television Studios.
“Donna will be a tremendous asset to the board and to the Company as it continues pursuing its vision to be the world’s premiere gaming entertainment company. Her entertainment background and experience, especially in areas like content strategy, programming, distribution and marketing, will be invaluable as she offers her guidance to the Company and its leaders,” Paul Salem, Chair of the MGM Resorts board of directors, said.
MGM Resorts CEO & President Bill Hornbuckle said: “We welcome Donna to our board and look forward to leveraging her deep and valuable experience in the entertainment space as we continue developing and producing our own proprietary sports and entertainment content for our guests. Donna is globally recognized as an innovative and influential leader with a special skill for reshaping industries, invigorating brands and leading organizations through change. She will be a tremendous asset to our executive team at MGM Resorts.”
“MGM Resorts is the global leader across gaming, hospitality and live entertainment. Joining their board as they continue to ideate and innovate on best-in-class experiences for multi-generational audiences is an exciting challenge I’m delighted to take on with my fellow board members and the incredible management team,” Langley said.
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Andrew Cardno, Dr. Ralph Thomas and Dr. A.K. Singh Release Their 12th Book: “The Math That Gaming Made, Compendium”

Well-known and accredited gaming and analytics experts Andrew Cardno and Dr. Ralph Thomas of QCI have proudly released their 12th book, “The Math That Gaming Made, Compendium,” a definitive exploration of the mathematical frameworks and strategies that have shaped the modern gaming industry. This latest volume includes brand-new articles, expanded content, and a greatly enhanced gaming glossary, offering readers an even deeper dive into the world of gaming mathematics.
A Comprehensive Exploration of Mathematics and Gaming
“The Math That Gaming Made, Compendium” serves as an essential guide to the intersection of mathematics and gaming. It delves into how advanced analytics, mathematical modeling, and data science have revolutionized the gaming landscape, compiling decades of research and insights. This newly updated edition features fresh discussions, more real-world applications, and a wealth of cutting-edge material that will benefit industry professionals, data enthusiasts, and anyone intrigued by gaming mathematics.
A Legacy of Expertise
Authors Andrew Cardno and Dr. Ralph Thomas bring together years of experience and groundbreaking research, offering readers unparalleled insight into the role of math in optimizing player experiences and casino operations.
“This book is a culmination of over 20 years of innovation in the gaming industry,” said Andrew Cardno. “In addition to highlighting how data and analytics have evolved, we’ve packed this edition with new articles, expanded content, and an extensive gaming glossary, providing readers with tools and knowledge for real-world gaming environments.”
A Must-Read for Industry Professionals
Industry expert Buddy Frank shared his praise for the new volume: “One of the things I love about software is when updates are released you gain new features and helpful add-ons. In publishing, once a book is released, that’s about it. Occasionally, there will be a second or maybe even a third edition. So, it is somewhat surprising, but very welcomed, that the authors of “The Math That Gaming Made” will debut Book 12 at the annual Indian Gaming Association’s Conference and Tradeshow held in San Diego. I loved the skinny little Book 1. This new volume seems to be more than an inch thick and has plenty of new content. If you work in Slots, Casino Marketing, Hosting, Operations, Leadership or Analytics, don’t miss this latest version.”
“The Math That Gaming Made, Compendium” is available now through Amazon.
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