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Should we fear Generative AI?
Nik McDonald, Senior Account Director at Fujitsu, says absolutely not but that it does come with some risks and drawbacks that organisations should be aware of.
What makes AI such a hot topic across the industry right now?
Operators and suppliers have come to understand that artificial intelligence can have a seismic impact on their businesses, whether that be streamlining internal processes or improving the solutions, tools, services and experiences they provide to their customers. But as the understanding of AI has deepened, so too has the awareness that the impact AI has can be both positive and negative. This has ultimately left some organisations nervous and unsure how to approach it, let alone integrate it into their workflows, services and products. And this is why it’s become a hot topic, with stakeholders across the sector keen to learn more about it.
Is there a certain type of AI that’s best suited to this industry? If so, what makes this type of AI such a good fit?
There are several types of AI including Narrow AI, General AI, Super AI, Reactive Machines, Limited Memory, Theory of Mind and Self Aware. The category most are interested in is Narrow AI and in particular, Generative AI – this is AI that can create new data including texts, images and videos by learning the structure and patterns of its training data to generate new ideas with similar characteristics. It can be trained to understand human language, programming language, art, chemistry, biology, law and countless other complex subjects and is often powered by Large AI models, often referred to as foundation models. This means Generative AI can perform a wide range of tasks including summarisation, classification and answering queries. This scope is what makes it ideally suited to businesses in this industry, regardless of whether they have a B2B or B2C focus.
Can you give a real-world example of Generative AI?
ChatGPT is the most famous example. It’s essentially a chatbot that runs on the foundation of large language models, trained on vast amounts of data to produce texts that humans understand. Users ask a question and ChatGPT breaks down the query into smaller components to analyse their meaning and determine what the user is really asking it to do. It then returns the words and sentences it thinks best answer the query based on the data it’s been trained on. It’s pretty cool, but it does have some drawbacks and risks to be aware of.
Could you explain some of these drawbacks and risks?
The accuracy of results is a big concern, as is inconsistent outputs, bias, lack of explainability and even threats to privacy, security and intellectual property. People often forget that ChatGPT is a public service and that as well as sharing information, it consumes it. This means users must approach with caution if using it in the workplace or to ask questions about proprietary and sensitive information and data. Users also need to cross-check the answers that are provided to their queries given the inaccuracies and biases it can have.
Does this mean Generative AI should be feared?
Not at all. Organisations should embrace the power of Generative AI and the clear benefits it can bring to their operations. We are already seeing companies use it, whether that be a slot studio harnessing its creativity to come up with new game concepts, designs, animations and even mechanics, to compliance platforms that use it to spot patterns in player behaviour. This sector has always been at the cutting edge, and I would include operators and suppliers to push the boundaries of AI but just to be mindful of some of the risks it presents.
How has Fujitsu approached Generative AI?
We have been busy developing a chatbot that’s similar to ChatGPT but that organisations can use with confidence. Instead of using publicly available data, it sits on top of the company’s data warehouse and allows teams and employees to ask questions and queries and have answers generated based on the proprietary data the foundation models have been fed on. Data can be siloed within the warehouse and with different levels of permission granted to different employees and teams. With our PrivateGPT, companies can really benefit from the power of Generative AI but with confidence that data is safe, secure and private, that responses are accurate and unbiased, and that the right level of permission is granted to individual employees.
Can you give an example of how organisations can use your PrivateGPT?
Our PrivateGPT has lots of use cases including being able to ask any question, chat with company data, find new answers and insights, foster deeper collaboration, jointly generate insight and evaluate results and develop decision support systems. Specifically, it might be a legal and compliance team wanting to ask a question about a previous market entry and a specific legal requirement, or it might even be to offer a consumer-facing tool where bettors can see how a team or player had performed across historic bet outcomes. This is what makes Generative AI so exciting and why it will continue to be a hot topic for some time to come.
Two proven game technology companies are joining forces in what promises to be a devilish collaboration that disrupts the iGaming industry.
Design Works Gaming (DWG) and Bluberi Gaming announced an exciting partnership that will bring together DWG’s chart-topping LuckyTap™ mechanic and Bluberi’s top-performing titles.
Fueled by a unique mix of creativity, innovation and undeniable player appeal, Bluberi has made waves with their iconic games, including their breakout hit Devil’s Lock™.
Enter DWG — the team behind the proprietary LuckyTap™ mechanic. Known for blending simplicity with explosiveness, DWG’s games consistently top the charts and deliver next-level engagement.
“Devil’s Lock has always topped our favorites list when we hit the casino floor as a team. And just a few months ago, as we were trying our luck with the Devil, inspiration struck. We knew we could turn up the heat and reimagine this fan-favorite as a high-voltage LuckyTap™,” said founder and CEO of DWG Troy Zurawski. “Bluberi brings the legendary IP, and we bring the power of LuckyTap™.”
This partnership kicks off a new era for both companies—one where creative chaos reigns and boundaries are pushed. Together, DWG and Bluberi are cooking up gameplay that’s bold, mischievous and unruly.
“Partnering with Design Works Gaming marks a new milestone in iGaming for Bluberi’s iGaming strategy,” said Scott Richards, VP of Commercial Strategy at Bluberi. “DWG’s LuckyTap™ is a proven game-changing technology that pushes boundaries and resonates with Bluberi’s approach to developing unique gaming experiences. Our teams share a passion for pushing boundaries and delivering unforgettable player experiences. We can’t wait to unveil what we’re creating together.”
Peru’s Ministry of Foreign Trade and Tourism (Mincetur) reported that, a little more than a year after having implemented the law that regulates the online sector, it has been able to reduce by 40% the offer of illegal games in digital platforms and applications.
In a public statement, the Executive portfolio in charge of regulating gambling also highlighted that, thanks to the inspection work, 15% of the illegal websites “have left the Peruvian market” and that “payment methods providers and financial entities have been contacted to block services to unauthorized operators”.
Based on this, Mincetur highlighted that “Peru has managed to position itself as a regional referent in the integral regulation of gambling” and that, through the normative framework, it was possible to “protect the consumer, guarantee transparency in the operations and promote the formal and sustainable economic development”.
The Ministry highlighted that with the implementation of Law No 31557, which regulates sports betting and online games, “the country became the third country in Latin America to establish clear regulations for this activity”.
“Since its entry into force in February 2024, 60 technological platforms have been authorized and 280 linked service providers have been registered, as well as the accreditation of nine international certification laboratories,” Mincetur said.
In this regard, the Ministry stated that “this regulation has made it possible to formalize the digital sector, promoting an environment of trust for both operators and users.” At the same time, it has allowed “new investment opportunities, boosting the digitalization of entertainment and strengthening the country’s tax collection”.
ToonieBet, Soft2Bet’s flagship online casino and sportsbook for Ontario, has officially launched its sportsbook on the Apple App Store and Google Play Store. The platform is tailored specifically for local players, offering a dynamic betting experience with a broad range of sports events and competitive odds. The platform also features personalised promotions and loyalty rewards designed to match the preferences of Ontario’s diverse betting community.
The sportsbook uses official data feeds, ensuring players have access to the most accurate and up-to-date information on top local and international sports events. Additionally, the platform offers live broadcasting with real-time match analytics, allowing users to make informed betting decisions as events unfold. Integrated with MEGA and advanced player account management features, the operator is committed to delivering a seamless and responsible gaming environment that enhances the overall player experience while supporting local sports initiatives.
As part of this launch, the platform has also introduced a Sportsbook section on its official website, expanding its portfolio and bringing more choice to its growing customer base. With access to over 85,000 live events each month and more than 70,000 pre-match events across a wide range of sports, players now have even more ways to bet on what they love. Soft2Bet’s Canadian brand invites all players to explore its standout online casino and the full spectrum of sports betting, all delivered through a fast, secure, and fully localised platform.
Since its debut at the end of 2024, ToonieBet has offered a fast, fair, and secure online casino and sportsbook experience, fully localised for Ontario’s vibrant gaming market. The Apple App and Google Play additions further enhance accessibility, bringing ToonieBet’s premium entertainment to players on the go.
Additionally, this milestone complements the operator’s recent partnership with the NHL’s Ottawa Senators, which made ToonieBet the Official Online Casino Partner of the team. The partnership includes in-arena branding, digital promotions, and fan engagement initiatives like social contests, allowing ToonieBet to connect with Ontario sports fans in exciting ways and offering chances to win team merchandise and tickets.
Yoel Zuckerberg, Soft2Bet’s Chief Product Officer, said: “As Soft2Bet continues our rapid growth, we are excited to provide Ontario players with access to ToonieBet’s sportsbook which is now available on the Apple App and Google Play Store, offering seamless access to a customised experience tailored for the province’s passionate gaming community.”
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